What is RedNote (Xiaohongshu)?

RedNote, known as Xiaohongshu in its home country of China, is an influential social networking and e-commerce platform that seamlessly combines user-generated content with online shopping. Launched in 2013, it has grown into a vibrant community where users share lifestyle content ranging from fashion tips and beauty tutorials to travel experiences and product reviews. The platform's emphasis on authentic user engagement has garnered a dedicated user base, particularly among young, urban women in China. In early 2025, as American users speculated about a potential TikTok ban in the U.S., many flocked to RedNote, leading to a significant rise in its ranking on the U.S. App Store's free app charts. This influx of users sparked cultural exchanges, with Americans assisting their Chinese counterparts in improving their English skills and exploring the platform’s features. Despite its origins in China, RedNote's user-friendly interface and engaging content have attracted a worldwide audience, illustrating the effectiveness of digital platforms in connecting diverse cultures. The platform's growth not only emphasizes its role in enhancing international communication but also signifies a shift in the global social media landscape, where boundaries are increasingly blurred. This evolution underlines the importance of such platforms in fostering understanding and collaboration across different cultures.

Pricing

Price Starts At:
Free
Free Version:
Free Version available.

Screenshots and Video

RedNote (Xiaohongshu) Screenshot 1

Company Facts

Company Name:
Xiaohongshu
Date Founded:
2013
Company Location:
China
Company Website:
www.xiaohongshu.com

Product Details

Deployment
iPhone
iPad
Android
Training Options
Documentation Hub

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

RedNote (Xiaohongshu) Categories and Features