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What is Riddle Quiz Maker?

Riddle: Interactive Content Platform
Riddle is a no-code platform for creating quizzes, polls, surveys, personality tests, prediction games, and leaderboards. Build content in the editor and embed it on your website, in apps, or share via direct link.

What makes Riddle different?
Unlike Typeform, Outgrow, and Jotform, Riddle offers unlimited responses, views, and leads at every paid tier. A quiz that goes viral costs the same as one that doesn't. Predictable cost regardless of audience size.

Who uses Riddle?
Built for publishers, broadcasters, sports leagues, and consumer brands. Customers include BBC, Club Med, Tate, RTL, Funke Mediengruppe, Immediate Media, SRF, 20 Minuten, and the Fiesta Bowl.

Main use cases:
Audience engagement and time-on-site
Lead generation via gated personality tests and prediction games
Zero-party data collection without tracking
Sponsored and branded content for advertisers
Content monetization through offer walls and ad units
Live event activations and prize draws
CRM segmentation based on quiz behavior

Key features:
Unlimited views, starts, responses, and leads on every paid plan
15+ content formats combinable in a single Riddle
No-code builder with white-label and CSS customization
Web and in-app embedding plus standalone URLs
Native integrations: HubSpot, Salesforce, Mailchimp, Brevo, GA4, GTM, plus webhooks and full API
AI-assisted content generation
Team collaboration with role-based permissions

GDPR and hosting
Built and hosted in Germany under EU data protection law. Consent-based, zero-party data collection with no tracking pixels or third-party cookies.

Pricing
Flat-fee tiered plans from $119 to $749/month. No usage caps. 14-day free trial, no credit card required. 30-day money-back guarantee. 20% non-profit discount.

Pricing

Price Starts At:
$119.00/month
Price Overview:
Pro: $119/month
Business: $249/month
Enterprise: $749/month
Free Trial Offered?:
Yes

Integrations

Offers API?:
Yes, Riddle Quiz Maker provides an API

Screenshots and Video

Riddle Quiz Maker is used by publishers, brands, and sports teams globally to engage readers and fans.

Riddle Quiz Maker is used by publishers, brands, and sports teams globally to engage readers and fans.

Company Facts

Company Name:
Riddle Technologies AG
Date Founded:
2014
Company Location:
Germany
Company Website:
www.riddle.com
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
On-Site Training
Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English
French
German
Spanish

Riddle Quiz Maker Categories and Features

Survey Software

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Question Branching
Question Library
Skip Logic
Supports Audio / Images / Video

Online Form Builders

Artificial Intelligence
Assign Roles / Permissions
Collaboration Tools
Data Tables
Drag & Drop / No Code
Mobile Forms
Pre-made Templates
Quizzes / Questionnaires
Reporting / Data Visualization
Signup Forms
Surveys

Marketing Automation Software

Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation
Social Marketing

Lead Capture Software

Dashboard
Data Extraction
Lead Notifications
Lead Qualification
Lead Scoring
Online Forms

Content Marketing Software

Audience Targeting
Brand Management
Conversion Tracking
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling

Content Creation Software

Advertising Content Creation
Collaboration Tools
Content Curation
Content Topic Research
Create Reports
Marketing Content Creation
Quiz Creation
Sales Content Creation
Template Creation
Written Content Creation

Riddle Quiz Maker Customer Reviews

Write a Review
  • Reviewer Name: A Verified Reviewer
    Position: ACP
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 20,000 or More
    Feature Set 5 out of 5 stars
    Layout 5 out of 5 stars
    Ease Of Use 5 out of 5 stars
    Cost 5 out of 5 stars
    Customer Service 5 out of 5 stars
    Would you Recommend to Others? 10 out of 10

    Literally the best quiz maker ever

    5 out of 5 stars Date: Dec 09 2024
    Summary

    Riddle is a very robust system, with the 2.0 update brining so many amazing new features into the mix that we find work really well and get our audience engaging with our quizzes even more than they were before. The team are always an amazing help, friendly whilst going above and beyond to solve our query/problem.

    We use this product daily and would recommend it to anyone wanting to increase audience engagements, it's made our jobs so much easier.

    Positive

    - Really robust framework, allowing for lots of creative freedom in making quizzes / polls / content
    - Easy to use UI, meaning most people can pick it up quickly
    - Very friendly team, going above and beyond to solve a problem

    Negative

    - Nothing, any problems we have get fixed immediately

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Product Lead
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 500 - 999
    Feature Set 4 out of 5 stars
    Layout 4 out of 5 stars
    Ease Of Use 5 out of 5 stars
    Cost 5 out of 5 stars
    Customer Service 5 out of 5 stars
    Would you Recommend to Others? 10 out of 10

    The best value for engagement platform with a ton of features

    5 out of 5 stars Date: Nov 13 2024
    Summary

    Overall we are very happy with Riddle and highly recommend. The 1:1 assistance they provide is very good and you will be able to do most anything you can think of with this tool.

    Positive

    We tried quite a few different quiz platforms on the market and Riddle was the only one that met our needs for the price. We have been using for over a year now and have been able to create quizzes and polls quickly. We have also tied it into Salesforce very easily through an API. Mike from Riddle is probably the most responsive Rep I have ever worked with. Always happy to help find solutions.

    Negative

    The only con with Riddle is that you might want to know some CSS if you need any special formatting. There aren’t a ton of options in the builder to resize parts but they do offer assistance.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Content Operations Coordinator
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set 5 out of 5 stars
    Layout 5 out of 5 stars
    Ease Of Use 4 out of 5 stars
    Cost 5 out of 5 stars
    Customer Service 5 out of 5 stars
    Would you Recommend to Others? 9 out of 10

    Great Product

    5 out of 5 stars Date: Nov 08 2024
    Summary

    A good company with enthusiastic and helpful employees. It's fun setting up different experiences for fans and their team help makes those experiences unique.

    Positive

    There are many different types of polls and forms you can make using this platform and lots of flexibility using it. The support team which are all developers and other staff within the company are super helpful in getting your experience to be the best it can be.

    Negative

    Sometimes it feels not that intuitive and can be a little difficult to operate. There are lots of customizations you can do with custom CSS but I wish sometimes it was easier to use the platform without writing custom code. The support team is very helpful in setting up things in CSS though and with any questions you may have.

    Read More...
  • Reviewer Name: Dan B.
    Position: Senior Web Designer
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set 5 out of 5 stars
    Layout 5 out of 5 stars
    Ease Of Use 5 out of 5 stars
    Cost 5 out of 5 stars
    Customer Service 5 out of 5 stars
    Would you Recommend to Others? 10 out of 10

    Great platform even better support

    5 out of 5 stars Date: Dec 20 2024
    Summary

    5 star platform and service! Everything you can ask from a quiz platform. Looks great on our site and easy to integrate .

    Positive

    Platform is easy to use, in depth enough to have everything we need. Support is always on hand to help where needed.

    Negative

    Really can't think of any cons all experiences using the platform and problem solving has been great.

    Read More...
  • Reviewer Name: Danielle C.
    Position: COO
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set 5 out of 5 stars
    Layout 5 out of 5 stars
    Ease Of Use 5 out of 5 stars
    Cost 5 out of 5 stars
    Customer Service 5 out of 5 stars
    Would you Recommend to Others? 10 out of 10

    Easy to Use Product with AMAZING Customer Service

    5 out of 5 stars Date: Dec 17 2024
    Summary

    Riddle Quiz Maker is a top-tier platform for creating professional-grade quizzes. This tool has exceeded my expectations ever step of the way with its ease of use, available features, and unparalleled customer service. Highly recommended!

    Positive

    Riddle Quiz Maker is an incredibly user-friendly quiz-making platform. A standout aspect is their customer service—it’s truly above and beyond. The team is responsive, knowledgeable, and committed to helping you succeed, ensuring you’re never left stuck or unsupported.

    Negative

    While the product is excellent, there’s a slight learning curve when exploring some of the more advanced features, especially for first-time users. However, their excellent support team and comprehensive resources help bridge the gap quickly.

    Read More...