
Your data warehouse serves as the definitive source of truth for customer information. Hightouch facilitates the transfer of this data to the essential tools your business utilizes. This integration ensures that your sales, marketing, customer success, and customer service teams can gain a comprehensive 360-degree perspective of each customer through the platforms they trust. By removing the hassle of repetitive data requests, Hightouch transforms data warehouses into actionable insights. Enhanced data can significantly propel growth, allowing for personalized marketing strategies across diverse channels like email, push notifications, advertisements, and social media. With Hightouch, you won't have to depend on engineering resources to make continuous improvements. Optimized data can lead to increased revenue streams, enabling you to target potential leads with tailored Product Qualified Lead (PQL) or Marketing Qualified Lead (MQL) models. A singular customer view can be effectively integrated with your CRM, ensuring that better data contributes to reducing churn rates. Your customer success CRMs should reflect a thorough understanding of your clientele, utilizing customer data to pinpoint those at risk of disengagement. Every piece of information resides within your data warehouse, and while analytics is an important starting point, Hightouch elevates it by enabling you to leverage SQL for seamless data synchronization across any SaaS platform. This operational capability allows your teams to make data-driven decisions in real time, enhancing overall business performance.
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Iris delivers powerful, easy-to-use identity and cyber protection solutions that help organizations protect their customers from identity theft, fraud, and digital threats — while driving engagement, retention, and new revenue opportunities. As a B2B2C provider, Iris enables businesses to seamlessly integrate identity protection into their existing products, platforms, and customer journeys.
Iris offers multiple deployment models to meet different business and technical needs:
• Identity Protection API: A scalable API solution that allows organizations to embed a suite of solutions that can be mixed and matched directly into their applications — while maintaining full control over branding and user experience.
• Micro-Experiences: Prebuilt, customizable components that can be quickly embedded into websites or apps, enabling fast time-to-market with minimal development resources.
• OnWatch® Portals: Fully managed, white-labeled identity protection platforms for organizations that prefer a turnkey solution.
Iris solutions include dark web monitoring, credit monitoring, high-risk transaction monitoring, social media monitoring, caller ID monitoring, scam analysis & support, dynamic risk assessment tools, robust device protection software, data removal tools, do-it-for-you fraud resolution services, and more.
Organizations use Iris to enhance customer trust, differentiate their offerings, reduce customer churn, and increase customer lifetime value. With proven results — including revenue generation, increased retention, and improved customer satisfaction — Iris transforms identity protection into a strategic business advantage.
Backed by Generali and more than 20 years of experience, Iris combines global scale, advanced technology, and expert-led support to deliver meaningful protection and measurable outcomes.
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Tapad
Tapad has forged partnerships with a variety of brands to construct an all-encompassing global digital identity graph, enhancing their digital marketing tactics for the future. This groundbreaking Tapad Graph enables marketers to accurately identify customers or related households across multiple devices, supporting crucial functions in programmatic targeting, media analysis, attribution, and personalized marketing on a global level. Marketers can now seamlessly interact with consumers across an array of devices while gaining a more profound understanding of their touchpoints. Expand your outreach by connecting with consumers through an extensive range of digital identifiers, revealing new opportunities for engagement. By integrating additional devices into your existing datasets, you can effectively widen your reach. Customize your messaging across paid, earned, and programmatic campaigns to resonate with diverse audiences. In addition, Tapad collaborates with brands, agencies, and platforms to infuse their graph with device identifiers from various systems or data repositories, enriching it with more devices at both the household and individual levels, ultimately leading to improved marketing results. This cooperative strategy not only ensures that brands are equipped to thrive but also empowers them to adapt swiftly to the ever-changing dynamics of the digital marketing sphere. As the landscape continues to evolve, such partnerships will be crucial for maintaining a competitive edge.
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BIGDBM
BIGDBM stands as a prominent data provider in the United States, boasting over seven years of expertise in creating identity graphs with a strong emphasis on return on investment, privacy, and data quality. Our extensive consumer and B2B data collections are designed to significantly improve your marketing initiatives, optimize lead-generation efforts, and streamline identity verification processes. The unmatched datasets we offer deliver critical insights into consumer behavior, encompassing essential contact details such as emails, phone numbers, addresses, and device identifiers, along with lifestyle traits, affinity attributes, buyer intent, and online behavior. In addition, our B2B data resources include detailed and updated contact information for over 30 million US businesses and more than 125 million employees, empowering you to effectively cultivate your sales pipeline and drive growth. By leveraging our data, you can better understand your target audience and refine your strategic approach to market engagement.
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