Rumble Reviews

What is Rumble?

Rumble.com serves as an open video platform that is supported by its own proprietary rights management technology. This cutting-edge technology utilizes a machine learning-driven DRM algorithm referred to as Rumble Rank, which streamlines the tasks of verification, clearance, discovery, and licensing for videos created by users. In an impressive achievement, the platform has ascended to rank among the top 50 video sites within a brief period of under three years, according to ComScore's findings. In light of legal disputes, particularly the lawsuit from Viacom, YouTube surrendered its rights management functions, resulting in the emergence of Multi Channel Networks (MCNs) that now manage video content on its site. This relinquishment of rights management has rendered YouTube unable to effectively scale its algorithmic rights management systems, limiting its capacity to provide impartial distribution or facilitate revenue generation for publishers through video embeds. While services such as iTunes, Netflix, and Amazon implement basic DRM practices for their long-form content, typically associated with a select group of studios, the broader issue affecting the vast number of videos created by everyday users remains unsolved. Thus, the demand for a comprehensive solution to navigate the intricate challenges of DRM amidst the proliferation of user-generated content is increasingly urgent, highlighting the necessity for innovation in this space.