SAMS Integrations

New startups as well as established Fortune 500 firms, whether they engage in B2B or B2C markets, along with brand owners and resellers, are drawn to selling on Amazon due to the platform's massive reach of 300 million global customers. Through Fulfillment by Amazon (FBA), companies can opt to delegate logistics tasks such as shipping, returns, and customer support to Amazon, or they can choose to handle shipping on their own. Sellers benefit from a range of flexible selling plans, diverse product categories, and various fulfillment methods that cater to their unique business needs. Amazon adheres to four core principles: prioritizing customer satisfaction over mere competition, fostering a culture of innovation, striving for operational excellence, and maintaining a long-term vision for success. The company's goal is to become the most customer-focused organization on Earth, the top employer globally, and to provide the safest workplace imaginable. Their extensive offerings include customer reviews, one-click purchasing, tailored recommendations, Amazon Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle e-readers, Career Choice programs, Fire tablets, Fire TV, the Amazon Echo smart speaker with voice assistant Alexa, Just Walk Out technology, Amazon Studios for original programming, and the ambitious Climate Pledge aimed at promoting sustainability. With this vast range of services and innovations, Amazon is not just a marketplace but a transformative force in the evolution of commerce and the overall customer experience, constantly adapting to meet the changing needs of shoppers worldwide. This commitment to innovation ensures that Amazon remains at the forefront of the retail landscape.

Amazon API Gateway is a fully managed service that streamlines the creation, publication, maintenance, monitoring, and security of APIs for developers, regardless of their scale. Acting as the "front door" to applications, APIs provide effortless access to data, business logic, or functionalities offered by backend services. With API Gateway, developers can create both RESTful and WebSocket APIs, enabling real-time two-way communication for various applications. It supports a wide range of workloads, including those that are containerized, serverless, and web-based. API Gateway skillfully handles the complexities of managing hundreds of thousands of simultaneous API requests, addressing essential tasks like traffic management, CORS support, authorization and access control, throttling, monitoring, and API versioning. Importantly, API Gateway does not require any minimum fees or upfront costs, as users only incur charges for the API requests processed and the amount of data transferred. Its tiered pricing model further enhances cost-efficiency as API usage scales up, making it a budget-friendly option for developers. This combination of flexibility, robust features, and effective management makes API Gateway an invaluable resource for improving application integration and overall performance. Consequently, it empowers developers to focus more on innovation while leaving the complexities of API management to the service itself.