What is Salesforce Agentforce Consumer Goods?
Consumer Goods Cloud is a purpose-built CRM solution tailored to the unique needs of consumer packaged goods companies. Built on Salesforce’s unified platform, it combines AI, analytics, and workflow automation to align planning and execution across the entire organization. The platform connects B2B retail operations and B2C consumer engagement into a single data-driven ecosystem. Sales teams can accelerate deal cycles with guided selling, opportunity tracking, and consolidated account insights. Customer business planning tools allow companies to manage baseline forecasts, volume targets, and trade investments within one structured framework. Trade promotion management provides a Gantt-style calendar view, scenario planning, and funds tracking to optimize promotional effectiveness. Field teams are equipped with mobile visit planning, task management, and retail execution capabilities to ensure flawless in-store performance. Offline functionality ensures productivity continues regardless of connectivity. Service teams can enhance satisfaction through automated omni-channel case routing and integrated service dashboards. Embedded AI agents deliver predictive insights and next-best-action recommendations across every function. Seamless integrations with data platforms and analytics tools provide deeper intelligence for smarter decisions. Consumer Goods Cloud enables brands to collaborate more effectively with channel partners, reduce inefficiencies, and drive sustainable, profitable growth.
Pricing
Free Trial Offered?:
Yes
Integrations
Offers API?:
Yes, Salesforce Agentforce Consumer Goods provides an API
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TELUS Trade Promotion Management
TELUS Trade Promotion Management’s offerings (formerly Exceedra) empower consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. We transform how brands plan, execute and settle trade investments across global markets. 25+ years of experience in the CPG industry.
The platform is an end-to-end solution, enabling CPG teams to:
Increase forecast accuracy and plan/approve trade spend.
Execute and optimize promotions to boost ROI.
Manage contracts, claims, deductions, and control finances.
Key Features
AI Assistant: Get instant system guidance and expert insights by querying your data using plain language. Analyze promotion ROI, trade spend, and performance metrics, significantly enhancing user adoption and productivity.
Advanced Analytics: Transform complex data into actionable insights with pre-built dashboards (P&L, forecast accuracy) and a custom report builder. Reporting is powered by Google Cloud Platform, offering deep data exploration, advanced filtering, and role-based security for compliance.
Enterprise Scalability: Support complex global operations with multi-channel, multi-retailer, multi-language, and multi-currency capabilities. Our cloud-native architecture integrates seamlessly with major ERP and data systems for rapid deployment.
Mobile Companion App: Access critical promotion details and approve programs on-the-go, providing in-field teams maximum flexibility.
Operational Advantages
TELUS Trade Promotion Management is built on simplicity, scalability, and synergy, offering an intuitive, user-friendly, and configurable platform. We ensure your success with a dedicated customer success team, comprehensive training, pre-built integrations, and 24/7 Global Support & Success Team.
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Screenshots and Video
Company Facts
Company Name:
Salesforce
Date Founded:
1999
Company Location:
United States
Company Website:
www.salesforce.com/consumer-goods/cloud/
Product Details
Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
Support
Standard Support
Web-Based Support
Product Details
Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English
Salesforce Agentforce Consumer Goods Categories and Features
Retail Execution Software
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management