Leader badge

What is Salesforce Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, emerges as the leading choice for boosting B2B marketing automation, removing the need for complex IT or development assistance. This platform is specifically designed to equip users with the means to generate premium leads and maintain a consistent stream of opportunities, which ultimately contributes to increased profitability. Its all-encompassing interface is filled with functionalities such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, along with Website Visitor Tracking. By utilizing this tool, organizations can build lasting connections with their customers through scalable and tailored outreach, while promoting synergy with sales and customer service teams. Users can effortlessly design dynamic, personalized emails and landing pages with just a few clicks, eliminating the need for coding and significantly simplifying the process. Furthermore, sales representatives have full visibility into prospect engagement, allowing for a smooth transfer of leads that optimizes conversion rates. This comprehensive approach not only enhances marketing effectiveness but also ensures that businesses stay competitive in a rapidly evolving digital landscape.

Pricing

Price Starts At:
$1000.00/month/user
Free Trial Offered?:
Yes

Screenshots and Video

Company Facts

Company Name:
Salesforce
Date Founded:
1999
Company Location:
United States
Company Website:
www.salesforce.com/marketing/b2b-automation/

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
On-Site Training
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English
French
German
Japanese
Spanish

Salesforce Marketing Cloud Account Engagement Categories and Features

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Lead Management Software

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Landing Page Builder

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Campaign Management Software

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

More Salesforce Marketing Cloud Account Engagement Categories

Salesforce Marketing Cloud Account Engagement Customer Reviews

Write a Review
  • Reviewer Name: A Verified Reviewer
    Position: Product application specialist
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Robust Platform That Helps Businesses To Scale

    Updated: Nov 10 2022
    Summary

    Salesforce Marketing Cloud Account Engagement completely transforms how we do marketing and campaign management. Using this platform we are able to reach and make more customers from day one. It helps in making a unified structure for both (marketing and sales) teams. Overall, Salesforce Marketing Cloud Account Engagement is a robust platform that helps businesses to scale in a short period.

    Positive

    Salesforce Marketing Cloud Account Engagement becomes more effective when you are using with Salesforce sales tool. It has a simple and responsive interface.
    Its drip campaign feature really performs well. Easy to change email templates. Its user analytics gives every point of data.

    Negative

    Less automation ability. It doesn't have proper automation actions.

    Read More...
  • Reviewer Name: Mileydi L.
    Position: Professional in Corporate
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easy email marketing via Salesforce Marketing Cloud Account Engagement for your needs

    Date: Jan 13 2021
    Summary

    You may want to look at other options as well first. It is simply the tool we use for email marketing. This helps us to automate points that would otherwise be uncomfortable to do manually. I haven't used any kind of alternative platform, so I'm not sure if I can talk about how it faces rivals, however, because our fundamental email advertising and marketing automation require that it definitely get the job done.

    Positive

    I like that Salesforce Marketing Cloud Account Engagement is seamlessly incorporated into Salesforce and also has a simple user interface that is usually quite easy to determine. Most of the time when I set up a project on Salesforce Marketing Cloud Account Engagement, I enjoy the mindset of defining and neglecting, as I trust the system to keep my custom projects running, even without proactively taking notice of them. This makes lead nutrition much simpler, as well as much more uncomplicated.

    Negative

    I want better support to make use of the program. Whenever I can't find the points, it seems that I end up looking through the assistance reports 5 before finding an answer. I want to have a much better assistance to make use of the program. That said, the support team is very active, and if you're willing to spend time and energy digging up the best sources, you can probably find the answer you're looking for. It is not as simple as if you need to speak to a real person for help, it is virtually difficult to contact a person.

    Read More...
  • Reviewer Name: Steven R.
    Position: Senior Remote Freelance Content Writer
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Salesforce Marketing Cloud Account Engagement sends out batches of mailings categorically

    Date: Mar 31 2021
    Summary

    In terms of marketing management, Salesforce Marketing Cloud Account Engagement shows us that email marketing is still more relevant than ever, by allowing us to send a large number of emails and track them, so that we can quickly find out how many recipients have checked them.

    Positive

    Salesforce Marketing Cloud Account Engagement handles itself in the same way that other bulk email back-office services do, by implementing contact lists that can be selected at your convenience before sending. We like this because it makes us feel familiar with the system and helps us to orient ourselves during each campaign.

    Negative

    We believe that some of its mechanics could be improved, as is the case of its integration with online database services, with which it would be more practical to use the databases that are stored on the Internet without the need to download them previously. There is also no possibility of adding survey formats to the campaigns.

    Read More...
  • Reviewer Name: Harrizon R.
    Position: Technical Support Analyst
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Creating and sending mass emails is simple, offering time for the advertising and marketing and sales group.

    Date: Jan 13 2021
    Summary

    I don't think we would use Salesforce Marketing Cloud Account Engagement if we didn't have Salesforce. Great for companies looking to automate email messages and control communications with those emails. Salesforce Marketing Cloud Account Engagement can be used for new leads and existing contacts in Salesforce, which is really practical. Good for handling types / collecting information from your website directly into the data you can put in front of the sales group. The data you have in Salesforce needs to be clean before it can be integrated - information nightmares can easily occur, as well as replicating contacts in abundance.

    Positive

    In my company, Salesforce Marketing Cloud Account Engagement is one of the main advertising automation tools. We organize campaigns with Salesforce Marketing Cloud Account Engagement, sending emails instantly to potential customers as well as customers. It is generally used by the advertising and marketing team, however, as a salesperson, I use Salesforce Marketing Cloud Account Engagement to see when emails are being sent to potential customers, who opened emails, clicked on emails, downloaded and installed forms, etc. . It is useful to recognize what task occurred at a particular prospect before connecting.

    Negative

    I said the combination of documents as positive, but the adverse is why we have to merge them to begin with. Unfortunately, Salesforce Marketing Cloud Account Engagement develops replicated records when an email address is deleted in Salesforce, instead of having Salesforce as a helper application. Therefore, there is an effort to replicate in Salesforce as well as in Salesforce Marketing Cloud Account Engagement so that the records are corrected correctly.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Customer relations and Marketing Specialist
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Salesforce Marketing Cloud Account Engagement, a Premium email marketing tool

    Date: Nov 07 2020
    Summary

    Easy to use and create campaigns. Salesforce Marketing Cloud Account Engagement helps to create highly engaging campaigns. Its interface is decent not so user friendly. In my opinion, Salesforce Marketing Cloud Account Engagement is not very cost-effective for email marketing.

    Positive

    Salesforce Marketing Cloud Account Engagement serves intelligence with excellence to build up your highly engaging campaigns. With Salesforce Marketing Cloud Account Engagement you can make campaign segments, track user's activity, analyze analytics, schedule up email, increases the ability to visualize leads, manage sales pipeline and campaigns.

    Negative

    Its services are good but not very cost-effective.

    Read More...
  • Reviewer Name: Mika T.
    Position: Systems Administrator
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Not perfect, but unbeatable in its niche.

    Date: Nov 03 2020
    Summary

    If you're a B2B marketer and you already use Salesforce, there's no better alternative. If you don't use Salesforce, look elsewhere (unless you're in the market for a new CRM).

    Positive

    Great integration with Salesforce (of course), good options for automation, and great spend and return tracking on campaigns.

    Negative

    Some significant features missing compared to similar offerings (drag and drop email and landing pages). Pricey!

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Senior Project Manager
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Feature-rich and automated email marketing tool

    Updated: Nov 01 2020
    Summary

    I will rate this tool 10 out of 10 in every aspect of marketing needs. Also, recommends to everyone who searching for a well-developed email marketing tool. It's very effective.

    Positive

    We have tried lots of marketing tools nothing came in the level of our requirement except Salesforce Marketing Cloud Account Engagement. It's a versatile, super automated and feature-rich email marketing platform. It's the best piece of software by salesforce with an integrated CRM.

    Negative

    Cons? Nothing to share, never experienced any.

    Read More...
  • Reviewer Name: Mohit V.
    Position: Operation manager
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Influential business automation tool

    Date: Jun 25 2020
    Summary

    Salesforce Marketing Cloud Account Engagement is an influential business automation tool. It helps my business to centralise all my marketing. It gives me very effortless email marketing as well as an excellent lead generation platform. I also use smart forms which is very important in collecting information.

    Positive

    Salesforce Marketing Cloud Account Engagement has very effective email marketing platform. It's integration with Salesforce CRM makes best in the category. It gives website visitors track which helps my business to get overview of user likeness.

    Negative

    Analytics and reporting are staying behind of many other automation tools.

    Read More...
  • Previous
  • You're on page 1
  • Next