What is Salesforce Marketing Cloud?

Connect with individual clients by employing a variety of tools that enable you to create personalized and pertinent content, ranging from basic email marketing to sophisticated cross-channel campaign management. By integrating data from different sources and devices, you can cultivate a thorough understanding of your clientele. Gather and leverage first-, second-, and third-party data to derive insights into your audience, facilitating growth by appealing to new market segments. Make effective use of data in conjunction with AI technologies, such as Einstein, to handle each interaction seamlessly. Be attuned to customer intent, decode their requirements, and deliver tailored communications that build trust and rapport. Foster two-way, immediate engagement that spans from the first touchpoint to customer advocacy. Additionally, present the next optimal action for each individual at scale, ensuring that all interactions remain relevant and timely. In addition, continuously evaluate the overall impact of your marketing efforts across various digital channels and devices, utilizing AI and a distinctive partnership with Google Analytics 360 to refine your strategies for ongoing success. Ultimately, this comprehensive approach will empower you to meet the evolving needs of your customers while driving your business forward.

Integrations

All Salesforce Marketing Cloud Integrations
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Screenshots and Video

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Company Facts

Company Name:
Salesforce
Date Founded:
1999
Company Location:
United States
Company Website:
www.salesforce.com/products/marketing-cloud/overview/

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
On-Site Training
Support
Standard Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
Chinese (Mandarin)
Chinese (Simplified)
Danish
Dutch
English
Finnish
French
German
Italian
Japanese
Korean
Norwegian
Portuguese
Russian
Spanish
Swedish
Thai

Salesforce Marketing Cloud Categories and Features

RFM Analysis Software

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Campaign Management Software

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Account Data Management Software

More Salesforce Marketing Cloud Categories

Salesforce Marketing Cloud Customer Reviews

Write a Review
  • Reviewer Name: Mileydi L.
    Position: Professional in Corporate
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Robust email marketing solution for a variety of purposes

    Date: Jan 10 2021
    Summary

    Local businesses that are specific about calling directly to stay focused and generate revenue from the business connection through habits assessment. Service devices that are eager to take advantage of omnichannel through Salesforce marketing Cloud. If you're a large company with an infinite budget plan and a group of advanced Salesforce developers, this may be the service for you. This is also great for those who do not need support or are well versed in decoding intriguing guides and incomprehensible emails from support teams in third world countries that are slow to get back to you.

    Positive

    Salesforce Marketing Cloud Email Studio is especially valuable for personalized advertising campaigns. It relieves the whole exercise, offering convenient design templates, forms, options, text and also ensuring that it reaches the designated recipient in a timely manner, with a dash.

    Negative

    The knowledge curve is exceptionally high. There are several different points you can make, and it also takes a long time to discover all of this.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Director of Marketing
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Marketing solutions not for dummies

    Date: Oct 05 2020
    Summary

    Overall, I still have a lot to learn but every incremental new piece of SMC that I become familiar with is improving our company's marketing efforts.

    Positive

    So robust. So much customization. Other platforms can't compete with how much you can do in this system from the automation studio, journey builder, and even just list management.

    Negative

    Because it's so robust, you need a certified expert on your team to fully utilize the platform to its fullest.

    Read More...
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