What is Scratcher?

Scratcher.io is a holistic gamification marketing platform designed for businesses eager to innovate and enhance their digital customer acquisition efforts. In a landscape where typical static content often fails to capture attention, Scratcher.io provides a lively and flexible solution that converts these unengaging formats into captivating interactive marketing experiences.

Featuring over 35 customizable campaign options like interactive quizzes, fortune wheels, digital scratch cards, and advent calendars, the platform excels at turning passive website visitors into engaged and enthusiastic participants in marketing efforts.

What distinguishes this platform is its user-friendly no-code functionality; through an intuitive drag-and-drop editor, users can effortlessly customize each campaign, ensuring it seamlessly reflects their brand's identity with white-labeling options. Additionally, the diverse deployment capabilities are impressive, allowing campaigns to be embedded on websites or apps, shared via email and social media promotions, or even used to direct offline audiences to online experiences through QR codes, making it an invaluable asset for any marketing plan. Ultimately, Scratcher.io empowers businesses to foster deeper connections with their audience through interactive engagement.

Pricing

Price Starts At:
$129/month
Price Overview:
Our pricing is transparent and scales with your requirements:

Free Trial Account: Perfect for exploring the platform without any commitment.

Scalable Packages: Various pricing tiers tailored to different company sizes and goals.

Flexible Add-ons: Modularly expand your package with exactly the features you need, whenever you need them.
Free Trial Offered?:
Yes

Integrations

All Scratcher Integrations
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Screenshots and Video

Editor

Editor

Editor online Xmas calendar

Company Facts

Company Name:
Scratcher Aps.
Date Founded:
2017
Company Location:
Denmark
Company Website:
scratcher.io/de
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
Video Library
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English
German

Scratcher Categories and Features

Gamification Software

Badge Management
Collaboration Tools
Contest Management
Feedback Management
For Call Centers
For Developers
For Education
For Onboarding
For Sales
Goal Setting / Tracking
Leaderboards / Activity Tracking
Performance Metrics
Rewards Management

Scratcher Customer Reviews

Write a Review
  • Reviewer Name: Robert S.
    Position: Owner
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Gamification Platform for Modern Lead Generation & Engagement

    Updated: Jul 17 2026
    Summary

    Overall, as an agency focused on playful marketing, both our team and our clients are highly satisfied with the results Scratcher.io delivers. The platform offers an excellent price-to-performance ratio. We highly appreciate the continuous development of the software and the outstanding, fast customer support. Highly recommended!

    Positive

    As a marketing agency specializing in interactive and playful marketing, we rely on tools that deliver measurable results. Scratcher.io has proven to be an outstanding platform for our customer acquisition campaigns. The interface is highly structured and clearly defined, allowing us to build and deploy gamified campaigns—like scratch cards or spin-the-wheel—without any hassle.

    What stands out is how effectively it boosts conversion rates compared to traditional methods. It’s perfect for engaging prospects and ultimately driving them to book calls or sign up. The scalable pricing and flexible add-ons also mean the software grows seamlessly with our clients' needs. Highly recommended for anyone looking to scale their lead generation with a modern approach.

    Negative

    The advanced AI features for optimizing gamification campaigns were only introduced in 2026. While these artificial intelligence capabilities are now a fantastic addition to the platform, having access to these AI-powered marketing tools a bit earlier would have been a major advantage for scaling our workflows.

    Read More...
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