What is Segment?

Twilio Segment's Customer Data Platform (CDP) equips businesses with the essential data infrastructure required to prioritize customer needs in all their strategic choices. By leveraging Twilio Segment, organizations can gather, consolidate, and direct their customer information to any desired system. With over 25,000 businesses utilizing Twilio Segment, they are empowered to make instantaneous decisions, boost their growth, and provide exceptional customer experiences. This makes Twilio Segment an indispensable tool for companies aiming to enhance their customer engagement and drive success.

Pricing

Price Starts At:
$120 per month
Free Version:
Free Version available.
Free Trial Offered?:
Yes

Integrations

Offers API?:
Yes, Segment provides an API
All Segment Integrations

Screenshots and Video

Play Video Segment Screenshot 1 Segment Screenshot 2

Company Facts

Company Name:
Twilio
Date Founded:
2011
Company Location:
United States
Company Website:
segment.com
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Product Details

Deployment
SaaS
iPhone
iPad
Android
Training Options
Documentation Hub
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Segment Categories and Features

eCommerce Tools

eCommerce Integration Software

eCommerce Analytics Software

eCommerce Software

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

Reverse ETL Tool

RFM Analysis Software

Product Analytics Software

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

Personalization Software

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Master Data Management Software

Data Governance
Data Masking
Data Source Integrations
Hierarchy Management
Match & Merge
Metadata Management
Multi-Domain
Process Management
Relationship Mapping
Visualization

Marketing Software

Identity Resolution Software

Data Subject Access Request (DSAR) Software

Data Quality Software

Address Validation
Data Deduplication
Data Discovery
Data Profililng
Master Data Management
Match & Merge
Metadata Management

Data Privacy Management Software

Access Control
CCPA Compliance
Consent Management
Data Mapping
GDPR Compliance
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification

Data Management Software

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Integration Tool

Data Governance Software

Access Control
Data Discovery
Data Mapping
Data Profiling
Deletion Management
Email Management
Policy Management
Process Management
Roles Management
Storage Management

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Consent Management Platforms

Additional Users / Permissions
Automatic Cookie-Blocking
CCPA Compliance
CMS Integration
Cookie Crawling
Design/Branding Customization
Fingerprinting
GDPR Compliance
IAB Compliance
Reporting / Analytics
Responsive Design
Subdomains Compatibility
Tag Manager Integration
Whitelabel Solution

Account Based Marketing Software

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

More Segment Categories

Segment Customer Reviews

Write a Review
  • Reviewer Name: Sakshi S.
    Position: Inside Sales Representative
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Unifying customer data for Seamless engagement

    Date: Jan 23 2024
    Summary

    Twilio Segment stands as a valuable solution for businesses aiming to centralize customer data & orchestrate personalized engagement across multiples channels.

    Positive

    Twilio Segment serves as a powerful customer data platform, allowing businesses to consolidate & manage customer data from various sources, creating unified for enhanced understanding.

    Negative

    The pricing model may vary based on the usage & businesses need to carefully assess their data processing & storage requirements to manage cost effectively.

    Read More...
  • Reviewer Name: Ayush G.
    Position: C Parts Expert
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Twilio Segment review

    Date: Jan 30 2024
    Summary

    Segment provides a reliable foundation for centralized customer data across tools. But leveraging data insights requires some additional investments in analytics.

    Positive

    Intuitive UI & workflows for managing data pipelines. Prebuilt integration with hundreds of apps & platform. Consolidates customer data from diverse sources into unifies profiles.

    Negative

    The major con about Twilio Segment is its complex pricing plans makes it expensive to use it on a scale.

    Read More...
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