Kochava
Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention.
The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers.
Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.
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CampaignTrackly
CampaignTrackly provides marketers with a streamlined and uniform process for tracking campaign URLs, effectively resolving issues related to missing or inaccurate advertising data, which can lead to poor marketing choices.
With its robust automation and integration capabilities, the platform simplifies the creation and management of campaign URLs, allowing marketers to efficiently oversee their data while significantly reducing the time spent on these tasks.
Featuring over 65 automation tools, CampaignTrackly is designed to be user-friendly and easily adaptable, minimizing technical clutter and preventing disruptions as users generate UTM links directly within their preferred applications, such as Excel, Google Sheets, and various email service providers like Mailchimp and HubSpot.
By integrating with major marketing platforms like SalesForce and WorkFront, it provides fully automated workflows for campaign URL creation, which helps to eliminate manual tasks and the potential for errors.
As a result, marketers turn to CampaignTrackly to not only standardize their campaign URLs but also to derive reliable insights that inform successful marketing strategies and enhance return on investment.
In essence, this platform revolutionizes the way marketing teams approach campaign tracking, ensuring that they can focus on what truly matters: driving results and making data-driven decisions.
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Unbounce
Unbounce landing pages are designed to enhance conversion rates effectively. You can effortlessly create, launch, and optimize landing pages for any marketing campaign without relying on developers or facing technical hurdles. By utilizing targeted popups and sticky bars, you can significantly boost both leads and revenue, effectively sidestepping any tech-related obstacles. Any team member can easily manage the creation and optimization of Unbounce landing pages, popups, and sticky bars. The platform allows you to replicate any design mockup, brand concept, or logo with ease. Whether you prefer starting from scratch or selecting from a diverse array of customizable templates, you will find options that suit your needs. The intuitive drag-and-drop builder enables you to swiftly design landing pages and sticky bars. Additionally, you can publish these landing pages directly to WordPress and seamlessly integrate with Google Analytics for tracking purposes. Leads generated will be automatically forwarded to any email marketing service you use. Plans commence at just $90 per month with annual billing, and by signing up through the provided link, you can receive a 20% discount on paid plans! All subscriptions come with a complimentary 14-day trial, allowing you to explore the features before committing. This makes it an excellent opportunity for businesses looking to enhance their online marketing efforts.
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Linkjoy
Linkjoy offers a suite of tools including URL Retargeting, Linkin Bio, and Curated Pages, all designed to enhance brand visibility, boost lead generation, and re-engage past visitors. With these features, you can elevate your Instagram postings and guide your followers efficiently. For improved advertisement performance, you can condense URLs and execute scripts seamlessly. In just a few minutes, you can design micro-landing pages tailored to your needs. Whether you're building portfolios, capturing leads, or redirecting visitors, you can quickly establish mobile-optimized pages showcasing the most essential links. By retargeting your audience, you gain access to enhanced analytics that can inform your strategies. Transform Instagram into a shopping platform by linking each post directly to your products. Additionally, monitor first-time visitors to your website and retarget them to enhance your return on investment. You can also curate and share compelling content from external sources, creating branded short links while connecting stories to each individual post, thus enhancing engagement. This comprehensive approach not only fosters deeper connections with your audience but also maximizes the potential of your online presence.
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