What is Standard Insights?

Standard Insights revolutionizes the entire survey experience by offering an easy-to-use platform that consolidates all necessary tools. Users can design surveys, source high-quality respondents from over 150 markets (or use their own), and quickly analyze and visualize results, all in one place. Leveraging the capabilities of AI, the platform enhances efficiency, allowing you to gain valuable insights without the reliance on consultants, intricate workflows, or steep learning curves.

Addressing diverse research requirements—such as brand tracking, concept testing, consumer profiling, and usage analysis—Standard Insights makes the research process both fast and user-friendly. Whether you are a marketer, strategist, or agency professional, this platform empowers you to work more effectively, confidently launch projects, and make informed decisions based on genuine consumer feedback. Furthermore, its user-friendly design allows teams to concentrate on strategic goals rather than becoming overwhelmed by complicated procedures, ultimately enhancing productivity and insight generation.

Pricing

Price Starts At:
$99/month/workspace
Price Overview:
Standard Insights offers simple pricing tiers: start free to explore core features, upgrade to Pro ($99/month) for advanced AI, collaboration, and reporting, or go Enterprise for unlimited access, integrations, and white‑label options. Respondents start at $3 each, with guided research scenarios available at ad‑hoc pricing.
Free Version:
Free Version available.
Free Trial Offered?:
Yes

Integrations

All Standard Insights Integrations
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Screenshots and Video

Build, collect, analyze, and report data in one place with AI-powered workflows and global reach.

Build, collect, analyze, and report data in one place with AI-powered workflows and global reach.

Build, collect, analyze, and report data in one place with AI-powered workflows and global reach. AI-powered builder helps you design professional-quality surveys with logic, branching, and translations. Find real consumer panels worldwide or invite your own audience with simple links and targeting. Import XLS or survey files, instantly create visual charts, and customize dynamic reports your way. Instantly analyze responses, detect patterns, and segment audiences to uncover actionable insights. Build, collect, analyze, and report data in one place with AI-powered workflows and global reach.

Company Facts

Company Name:
Standard Insights
Date Founded:
2022
Company Location:
United States
Company Website:
standard-insights.com
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Standard Insights Categories and Features

Survey Software

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

Market Research Software

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Standard Insights Customer Reviews

Write a Review
  • Reviewer Name: Yebin J.
    Position: CEO
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Clear UI and Smooth translation

    Date: Oct 21 2025
    Summary

    overall my experience with Standard Insights was good with the reasons I stated above. Even better was the Customer support. they were fast and kind with solving all my issues with the experience.

    Positive

    I liked it's clear UI, that made it easier to understand and use to share survey. The options of choices were wide and various, enough to build the survey we wanted. It also offered AI translation, which was very helpful for our over the boarder survey.

    Negative

    There's nothing much except for the survey color design. It would have been nicer if there were more color options.

    Read More...
  • Reviewer Name: Joselle M.
    Position: Marketing Manager
    Has used product for: 1-2 Years
    Uses the product: Yearly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easy-to-use market research software

    Updated: Oct 12 2025
    Summary

    Standard Insights is the tool I didn’t know I needed. I use it from time to time to run research for my marketing decisions.

    Positive

    Standard Insights Platform is very easy to use. I use it to run survey research and recruit respondents. It’s fast, affordable, and lets me share the report link directly with my management team, so I don’t need to create lengthy PPT reports.

    Negative

    No real cons. I wouldn’t have conducted research for my marketing decisions before using Standard Insights.

    Read More...
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