What is TagControl?
Integrating tags into your website can unintentionally expose your data to numerous unknown vendors, making it essential to pinpoint which tags may jeopardize your security and enable swift blocking of those threats. While marketing professionals utilize martech tools to optimize their digital initiatives, each new tool can inadvertently invite various unidentified vendors to access sensitive information. By viewing the accompanying video, you can learn how TagControl effectively mitigates these risks. For many businesses, especially large enterprises, the marketing team operates with a complex martech stack filled with these embedded tags. Although these tags provide vendors with access to necessary data, they also often open the door to other unrecognized entities. Hidden within the code of tags provided by martech vendors are additional piggyback tags that can allow partner companies to obtain user data without explicit consent from the users themselves. Such piggyback tags not only raise security concerns but can also lead to potential breaches of privacy regulations and adversely affect user experience. Therefore, it is imperative to stay informed about these challenges to preserve both data security and user trust, ensuring that your digital marketing efforts do not compromise the integrity of user information.
Integrations
No integrations listed.
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Company Facts
Company Name:
Crownpeak
Date Founded:
2001
Company Location:
United States
Company Website:
www.crownpeak.com/products/monitoring-solutions/tagcontrol
Product Details
Deployment
SaaS
Training Options
Documentation Hub
Support
Standard Support
Web-Based Support
Product Details
Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English