What is Trackless?
Trackless presents a cookieless analytics solution specifically designed for e-commerce businesses. It monitors essential metrics including traffic, sales figures, net revenue post-cancellations and returns, profit margins, return on ad spend (ROAS), product performance, sales funnels, and customer lifetime value. The platform features server-side modules that are compatible with a range of e-commerce systems such as PrestaShop, WooCommerce, Joomla, OpenCart, Magento 2, Shopware 6, and Sylius. Additionally, users of hosted platforms can easily implement Trackless through a lightweight script, while custom systems can take advantage of the API for integration. Data management is prioritized, with secure storage within the EU and a commitment to avoiding the use of proprietary analytics cookies, data sampling, and sharing analytics with advertising networks. Trackless functions harmoniously alongside GA4 or Matomo and allows for data exports in various formats such as CSV, XLSX, and JSON. By leveraging Trackless, users can gain deeper insights into their operations while ensuring the privacy and integrity of their data remain intact, ultimately enhancing their decision-making capabilities. This holistic approach makes it an invaluable tool for online retailers aiming to optimize their performance metrics effectively.