What is Trajaan?
Trajaan is an innovative search intelligence platform designed specifically for consumer insights and media teams in global brands. The queries consumers enter into search engines provide deep insights into their hopes, concerns, and possible obstacles to making purchases. It is crucial to pay attention to even the faintest signals from your market environment. By analyzing a variety of categorized search queries, you can discover new brands, products, or services that have the potential to become your next bestsellers. Additionally, you can find out which brands and products are resonating most with consumers across different countries, regions, or cities, allowing you to refine your product offerings and merchandising tactics accordingly. With Trajaan, you receive smart recommendations every minute to help you optimize your strategies in organic search, paid advertising, featured snippets, and AI-generated responses. The platform collects search metrics from a wide array of data sources, functioning at different intervals and across multiple geographic areas. This means you can access a unified database that provides advanced analytical capabilities beyond mere 'search volume,' such as insights into local market preferences. Such a detailed analysis empowers brands to make well-informed decisions, ensuring that they can effectively navigate and thrive in a competitive market landscape. This ability to adapt and evolve based on real-time data is essential for staying ahead in today's fast-paced business environment.