TrueTargeting Integrations

We prioritize the security of data while ensuring it remains easily accessible for organizations. The Safe Haven platform not only boosts customer insights but also enables extensive engagement and cultivates innovative avenues for business growth. Tailored for modern enterprises, our solution provides thorough control over how data is accessed and utilized through advanced software for identity management, activation, and collaboration. By effectively managing data access, businesses can reveal critical insights and enhance revenue, all while maintaining stringent regulations on data usage. Our platform allows for seamless connections with target audiences across diverse channels, platforms, publishers, or networks, while securely managing data transitions between identity domains to improve results. Additionally, we protect customer information with state-of-the-art privacy technologies and advanced methods that minimize data movement, yet still facilitate insightful analysis. This approach not only empowers businesses to excel in a data-driven environment but also ensures adherence to the highest data protection standards, fostering trust and reliability in their operations. Ultimately, our commitment to secure and efficient data management equips businesses with the tools they need to succeed in an increasingly competitive landscape.

Consolidate and activate your data to effectively initiate campaigns across a variety of digital advertising platforms. Utilize this data to create personalized and relevant advertisements that engage and convert your target audiences. Improve your spending efficiency in programmatic advertising on both the open web and social media avenues. While planning your campaigns, explore opportunities to identify new audiences or expand your target demographic to enhance overall campaign performance. Make use of Oracle ID Graph to merge third-party data from multiple marketing channels and devices, which will help extend your audience reach significantly. Reduce inefficiencies and enhance the purchasing journey by utilizing audience suppression reports to exclude those who have recently converted from your campaigns. Additionally, delivery reports provide insights into campaign performance, allowing you to identify potential problems and ensure that your ads reach the intended user profiles effectively. By closely monitoring these metrics and adjusting your strategies accordingly, you can drive more successful advertising outcomes and achieve your marketing objectives with greater precision. Continuous evaluation and adaptation will ultimately foster long-term success in your advertising efforts.

For media quality and performance data to provide real value, it must be current, comprehensible, and capable of generating actionable insights. Media planners and traders need the ability to quickly assess the effectiveness of their campaigns, address any issues that arise, and fine-tune their advertising approaches. DV's sophisticated dashboard and reporting system facilitate this by offering insights and controls that enhance outcomes. The DV Pinnacle® platform functions as an all-encompassing service and analytics center. By utilizing DV Pinnacle®, advertisers can easily access quality and performance metrics across multiple devices and buying platforms, including social media, which aids in converting insights into actionable strategies. Furthermore, DV presents its distinctive Authentic Ad™ metric, which sheds light on the advertisements viewed by genuine individuals within a secure brand context and specified geographic areas, thereby setting a clear benchmark for quality in all campaigns. Creating your profile on DV Pinnacle® is a simple and intuitive task. The user-friendly dashboards provide a straightforward glimpse into crucial quality and performance metrics, while comprehensive reporting enables ongoing evaluation and improvement of advertising initiatives. This combination of features not only empowers advertisers to meet their campaign goals reliably but also fosters a culture of continuous enhancement in their marketing strategies. Ultimately, leveraging these tools equips advertisers with the confidence needed to navigate the dynamic landscape of media advertising effectively.

Obtaining the credit report and score of potential clients or individuals who have given their consent can prove to be extremely beneficial in numerous scenarios, including landlords evaluating tenants, attorneys advising clients, or parents providing financial guidance to their children. By leveraging Experian to access someone's credit information, you ensure that the data is sourced directly from the credit bureau, eliminating the risk of inaccuracies that might arise from methods such as faxes or printed documents. This secure process of authorization enables consumers to easily allow access to their credit details, simplifying the experience and minimizing paperwork. Consequently, you can arrive at well-informed decisions faster, which enhances the efficiency of your assessments. Moreover, this contemporary method promotes greater financial transparency and accelerates the decision-making process, ultimately leading to more responsible financial interactions. Embracing such advancements not only streamlines evaluations but also contributes to building trust between parties involved.

Localeze understands the critical importance of maintaining local visibility for small physical stores. With our True Identity™ service, businesses can seamlessly oversee their local listing information across more than 100 local search platforms, mobile applications, navigation systems, and directories all from one centralized interface. We ensure that your listing information is disseminated through the most extensive network of authorized local search platforms available in the industry. No matter how or when your business details change, you can easily modify essential information and any listing characteristics directly within the Localeze application. The difference between outdated and accurate, consistent data is often indistinguishable to search platforms. For this reason, it is crucial to routinely verify your listing information to prevent stagnation and maintain trustworthiness. By actively managing your listings, you not only safeguard your business's visibility but also enhance its credibility in local search results, which can lead to increased customer engagement and growth opportunities in your community.

Establish a finely tuned balance between risk and opportunity by implementing risk management strategies that identify and engage with the most appropriate customers during the entire account lifecycle. Leverage unique data sources to assess the potential risks of offering certain products or services, while also detecting early warning signs of collection difficulties or defaults. This method fosters more confident interactions with the right individuals and businesses, thereby enhancing financial inclusion. By acquiring a more profound understanding of consumer behavior, organizations can make well-informed choices regarding risk. Moreover, this understanding improves the capacity to effectively mitigate risks, which in turn protects profit margins. Access to relevant data can support customers who are at risk of delinquency, while also shedding light on the associated risks of offering credit, ultimately decreasing the chances of defaults. This approach not only facilitates increased approvals and enhances pricing accuracy but also addresses risks related to insurance underwriting through better insights that enable advanced pricing strategies. Additionally, it allows for the optimization of coverage, pricing, and expenditures, resulting in improved loss ratios and a more resilient financial structure. Such a holistic approach to risk management guarantees that organizations can prosper while keeping a steadfast commitment to sustainability and responsible practices. Ultimately, this strategy positions businesses to not only survive but thrive in an increasingly complex economic landscape.

Semasio is an innovative platform designed to boost advertising effectiveness through a combination of insights into human behavior, advanced semantic technologies, and real-time predictive targeting. It offers a wide range of products and services that help refine marketing strategies in a privacy-focused landscape. With options for both ready-made and customized audience targeting segments, marketers can launch campaigns that are highly accurate and adaptable to various needs. By leveraging audience extension, Semasio allows brands to discover and connect with potential customers who exhibit characteristics similar to their most valued clients, thus expanding their market reach without sacrificing precision. Furthermore, its contextual targeting capabilities promote effective advertising while being mindful of privacy by focusing on the content that consumers engage with, which removes the reliance on cookie tracking. The enhanced contextual PLUS targeting function takes this a step further by forecasting the most likely locations of ideal customers, seamlessly blending audience data accuracy with the extensive reach of contextual methods. Overall, Semasio is an essential resource for marketers striving to master the intricacies of contemporary advertising while ensuring the protection of consumer privacy. This platform not only adapts to the evolving advertising landscape but also empowers brands to make more informed decisions in their marketing efforts.

XGraph is Infillion's established identity graph designed to enhance reach and addressability across various devices for today's interconnected consumer. By utilizing precise location data and unique device identifiers, it enables thorough audience segmentation and accurate attribution. With insights from Gimbal's proprietary location panel and TrueX's unique CTV audience access, XGraph offers over 30% more CTV IDs than conventional digital graphs, making it one of the most comprehensive cross-device graphs accessible on the internet. This robust tool connects mobile phones, tablets, desktops, laptops, and connected TVs to individuals and households while maintaining a focus on privacy. Notable features include universal frequency capping at the user level, audience expansion, and lookalike modeling that draws from user behavior, alongside advanced retargeting capabilities across all devices. Furthermore, XGraph's pioneering structure empowers advertisers to customize their campaigns to effectively engage various audience segments, ensuring marketing initiatives are both significant and considerate of user privacy. Overall, XGraph stands out as a vital asset in the evolving landscape of digital marketing, bridging gaps while enhancing user experience.