What is User Intuition?

User Intuition is a groundbreaking platform for customer intelligence that enables AI-powered market research interviews via chat, voice, or video. This innovative solution reimagines traditional text surveys, transforming them into interactive conversations that delve into the motivations behind customer actions, such as purchasing, departing, or demonstrating loyalty.

Utilizing sophisticated AI technology, the platform generates probing follow-up questions in response to participants' answers, employing laddering techniques to reveal the emotional triggers and core motivations behind customer decisions. With a remarkable satisfaction rate of 98% among users, User Intuition's conversational style encourages genuine and candid feedback.

Companies leverage this platform for diverse applications, such as assessing brand health, gathering valuable insights about shoppers, obtaining competitive intelligence, and evaluating concepts through interactions with real consumers or selected panelists. Furthermore, what distinguishes User Intuition in the realm of market research is its capacity to foster meaningful conversations with customers, enhancing the quality of insights gained. As a result, businesses can make informed decisions that resonate with their target audience.

Pricing

Price Starts At:
$200 per study
Price Overview:
$20 per interview including:
Access to 4M+ vetted respondents with industry-leading fraud detection—or bring your own customers
AI-moderated interviews via chat, audio, or video
Automated analysis and reporting for each study
Free Trial Offered?:
Yes

Integrations

Offers API?:
Yes, User Intuition provides an API

Screenshots and Video

Company Facts

Company Name:
User Intuition
Date Founded:
2025
Company Location:
United States
Company Website:
www.userintuition.ai/
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
Video Library
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

User Intuition Categories and Features

Market Research Software

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

User Intuition Customer Reviews

Write a Review
  • Reviewer Name: VINCENT M.
    Position: Project Manager
    Has used product for: 6-12 Months
    Uses the product: Monthly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Product — concept vs urgency

    Updated: Aug 10 2026
    Summary

    Clarity and urgency are not the same finding. This was the first tool that separated them clearly enough for me to pause a concept the design team was already attached to. Support was hands-on during our first run, which helped.

    Positive

    We used User Intuition to test our messaging and a few concepts after a few of our prospects said they understood the idea, but talked about using it someday. We ended up testing four screens and a concept image for a shared-lists idea that design was falling in love with. Fourteen video interviews later, we paused the build and saved a sprint on something people didn't connect with.

    We loved that the report separated the assumptions that held up from the ones that looked shaky, with quotes under each. And Chloe from support walked us through setup and helped with the readout slides.

    Negative

    Two of fourteen participants never turned on their video, which made it difficult to gauge their real-time engagement and feedback during the session.

    Read More...
  • Reviewer Name: Lilian O.
    Position: Procurement Lead
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Three vendors down to one login

    Date: Aug 19 2026
    Summary

    Collapsed our stack without giving up interview depth, which was the fear. Recruiting, conversations, and the archive live in one place now. Brand questions get answered from what we already know instead of another fielding cycle.

    Positive

    A brand manager Slack'd me at four about our new resealable pouch and I answered before standup the next morning with quotes from a study we'd run six weeks earlier. Searched the hub and that was it. Used to mean a panel export, a Qualtrics export, and digging through Dovetail.

    We've pretty much collapsed those three into User Intuition now. Broad U.S. grocery study asked for forty and filled in a few hours. I was skeptical an AI would dig past "I like it." It did. Project pricing also meant I didn't need an annual platform fight just to pilot.

    Negative

    Three brand teams share the workspace and I'd like tighter role locks before someone junior can launch a huge study unsupervised.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Project manager
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Churn analysis rootcause

    Updated: Aug 21 2026
    Summary

    User Intuition helped me understand what customers went through before they left. The direct quotes we’re able to get from there usually move the conversation forward faster than another dashboard screenshot.

    Positive

    We thought most of our churn happened because of price and in fact we’d heard it 90% of the time. The follow-up questions from User Intuition uncovered that most of those customers never connected a datasource so didn’t see much value from our product. As evidence, I even downloaded and shared five quotes in Slack with the team to show them the findings.

    We’re now actively solving cancels and downgrades by focusing on the integration steps instead of discounting.

    Negative

    I like it.

    Read More...
  • Reviewer Name: Gloria M.
    Position: Project Manager
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great tool

    Updated: Aug 23 2026
    Summary

    The best use I've found is prioritization. Request counts can be misleading, and AEs tend to repeat the loudest version of a problem. This helped us find the smaller issue underneath before we burned a sprint. I trust it for kill decisions as much as build decisions.

    Positive

    We started using user intuition a few months ago when we realized customers didn't need the automation engine we had in mind. A few interviews in, we realized they needed to see where an approval was stuck. Three people said that without being led there. Most had started with some version of "sounds useful," but the follow-up questions got into when they would use it, what they did today, and who else had to sign off.

    We spoke with eight admins, six end users, and three buyers in a week. I started with a half-page brief on Tuesday and had conversations by Friday. We cut the MVP down to a status view and saved a ton of time.

    Negative

    Zapier and HubSpot already cover our current automation, integration, and customer relationship management needs, making additional tools unnecessary at this time

    Read More...
  • Reviewer Name: Mary M.
    Position: Project Manager
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Good for UX Research

    Date: Jul 29 2026
    Summary

    I still use quick unmoderated tests for task metrics. User Intuition is better for understanding the reasons behind those metrics. Using both made the redesign much easier to defend.

    Positive

    We learned that about a third of our users don't think setup is their job. It was kind of like a throwaway comment: one person said they'd just ask ops to do that part. The moderator followed up on who "ops" meant, why they would hand it off, and what might make them do it themselves.

    We had already seen people pause on step three of the invite-teammate flow. The heatmap showed exactly where, but not why. Twelve interviews on that flow gave us the missing context around expectations and confidence.

    Negative

    No facial-expression scoring on the video. We watch the clips ourselves. Fine for us

    Read More...
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