Viant Advertising Cloud Reviews

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

Kevel, formerly known as Adzerk, provides APIs that enable you to swiftly develop a completely tailored advertising server for various types of ads, including sponsored listings, native advertisements, and internal promotions. By utilizing this service, you can reclaim control over your online presence and increase your revenue streams. The platform, recognized for its excellence, handles more than three billion API requests daily and has significantly decreased build times for major companies like Yelp and Ticketmaster by over 90%. This efficiency not only enhances productivity but also empowers businesses to innovate and expand their advertising strategies effectively.

GO Digital serves as a Demand Side Platform designed to help you effectively reach your target audience. Our solution enhances your ability to connect with B2B clients through your advertising efforts. Discover how improving the quality of B2B advertising can significantly boost your sales pipeline. By leveraging over 100 B2B filters such as job title, industry, and company size, you can engage millions of business users more effectively. Enhanced targeting leads to greater engagement and interaction with your campaigns, which can be customized for specific customer personas. With numerous options available and top-notch data accuracy, marketers can benefit from our Bidder as-a-Service feature, gaining access to a cloud-based platform for creating Real-Time Bidding (RTB) strategies. You can enjoy all the necessary bidding options without any added complexity or overhead costs. Additionally, our platform enables same-day deployments in a personalized bidding environment. By implementing the CIENCE tracking pixel, you can elevate your advertising, remarketing, retargeting, and follow-up efforts, all from a single, comprehensive platform designed for maximum efficiency. This unified approach ensures that your marketing strategies are streamlined and effective.