Visually Reviews

MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.

Your data warehouse serves as the definitive source of truth for customer information. Hightouch facilitates the transfer of this data to the essential tools your business utilizes. This integration ensures that your sales, marketing, customer success, and customer service teams can gain a comprehensive 360-degree perspective of each customer through the platforms they trust. By removing the hassle of repetitive data requests, Hightouch transforms data warehouses into actionable insights. Enhanced data can significantly propel growth, allowing for personalized marketing strategies across diverse channels like email, push notifications, advertisements, and social media. With Hightouch, you won't have to depend on engineering resources to make continuous improvements. Optimized data can lead to increased revenue streams, enabling you to target potential leads with tailored Product Qualified Lead (PQL) or Marketing Qualified Lead (MQL) models. A singular customer view can be effectively integrated with your CRM, ensuring that better data contributes to reducing churn rates. Your customer success CRMs should reflect a thorough understanding of your clientele, utilizing customer data to pinpoint those at risk of disengagement. Every piece of information resides within your data warehouse, and while analytics is an important starting point, Hightouch elevates it by enabling you to leverage SQL for seamless data synchronization across any SaaS platform. This operational capability allows your teams to make data-driven decisions in real time, enhancing overall business performance.

Shoplift is a powerful conversion rate optimization platform built exclusively for Shopify merchants looking to maximize store performance. It enables users to run A/B and split tests directly within the Shopify ecosystem, removing the need for external tools or complex integrations. The platform allows marketers and teams to create test variants by duplicating and editing themes, templates, and content without heavy reliance on developers. Shoplift provides advanced analytics with extensive parameters, offering deep insights into customer behavior, purchase patterns, and conversion drivers. Its machine learning capabilities help predict statistical significance in real time, allowing businesses to make faster and more confident decisions. The Lift Assist™ feature enhances optimization by automatically suggesting and generating high-impact elements based on millions of shopper sessions. Shoplift also includes personalization tools that adapt store experiences for different audience segments, such as location, device type, and acquisition channel. The platform is designed to maintain site performance, avoiding issues like page flicker or slow load times. Integration with popular analytics tools ensures a seamless data ecosystem for businesses. Users can instantly apply winning test variants with a single click, reducing time spent on manual implementation. Shoplift supports global commerce with multi-currency capabilities and compatibility with Shopify Markets. Overall, it provides a comprehensive, user-friendly solution for scaling eCommerce growth through continuous experimentation and data-driven optimization.