What is WooCommerce?

WooCommerce is the world’s leading open-source ecommerce platform built on WordPress, empowering millions of merchants to design and operate completely customizable online stores. Its flexible architecture allows businesses of all sizes—from startups to large enterprises—to tailor every aspect of their store’s look, feel, and functionality. WooCommerce boasts an extensive ecosystem of thousands of extensions and themes that enable merchants to add advanced features like subscriptions, memberships, and complex shipping options. The platform integrates effortlessly with popular payment gateways, marketing tools, and logistics providers to streamline order processing and customer engagement. Merchants can sell across multiple channels including online storefronts, social media, marketplaces, and in-person through point-of-sale systems. WooCommerce offers comprehensive analytics and reporting features to help merchants monitor performance and optimize sales strategies. Developers have access to powerful APIs, frameworks like Hydrogen, and developer resources to build custom apps, themes, and headless commerce experiences. Supported by a large community and backed by Automattic, WooCommerce continuously innovates with new features and security enhancements. Successful brands like Nutribullet, House of Malt, and Dan-O’s Seasoning rely on WooCommerce to scale their ecommerce operations. Overall, WooCommerce provides merchants with full control, scalability, and creative freedom to grow their online business.

Pricing

Price Starts At:
Free
Price Overview:
Open source
Free Version:
Free Version available.

Integrations

Offers API?:
Yes, WooCommerce provides an API
All WooCommerce Integrations

Screenshots and Video

Play Video WooCommerce Screenshot 1 WooCommerce Screenshot 2

Company Facts

Company Name:
Automattic
Date Founded:
2000
Company Location:
United States
Company Website:
woocommerce.com
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Product Details

Deployment
SaaS
Windows
iPhone
iPad
Android
On-Prem
Training Options
Documentation Hub
Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

WooCommerce Categories and Features

eCommerce Hosting Provider

eCommerce Software

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

Shopping Cart Software

Abandoned Cart Saver
Catalog Management
Credit Card Processing
Discount / Coupon Management
Inventory Control
Product Configurator
Product Ratings / Reviews
Refund Management
Returns Management
Shipping Management
Tax Management

Platforms to Sell Digital Products

B2B eCommerce Platform

More WooCommerce Categories

WooCommerce Customer Reviews

Write a Review
  • Reviewer Name: Donald W.
    Position: Founder
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    WooCommerce boosts sales

    Date: May 11 2022
    Summary

    WooCommerce has made our website building simple and efficient. We have been able to use 10 different developers over the years to make simple aesthetic and design changes. We no longer depend on the very expensive coding developers that are hard to deal with and difficult to come across.

    Positive

    WooCommerce has made our website building simple and efficient. Thousands of plugins that help us achieve simple design changes. Thousands of developers that deal with WooCommerce. Easy to integrate with our ERP systems and customer orders.

    Negative

    I really can't think of too many things which would be a negative. Making product edits can be a little slower than we like but that would be our only complaint.

    Read More...
  • Reviewer Name: Chet N.
    Position: CEO
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Awesome

    Date: Apr 24 2020
    Summary

    Overall I'd recommend it for anyone needing basic online e-commerce abilities as it integrates well overall.

    Positive

    Great way to add e-commerce functionality to your website and to build out a functional storefront online.

    Negative

    It's not super easy to set up sometimes so need to know what you're doing.

    Read More...
  • Reviewer Name: Misty R.
    Position: Tech store owner
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Woocommerce

    Date: Nov 18 2020
    Summary

    Overall WooCommerce is a fantastic benefit of WordPress. They help you set up your online store from beginning to end and help you set up your products and your payments. They are there from beginning to end and everywhere in between. If you need it they have a plug in for it.

    Positive

    As the owner of an online store I struggled to find a platform that worked for me. I went with Bluehost and WordPress which gives you the automatic option of working with WooCommerce. WooCommerce had a variety of plugins and options that work for you no matter what you're selling.

    Negative

    What I may have to say that I dislike about WooCommerce is its not quite as easy as these computer experts say it is. They think because to them its so easy that it should be to us. It's not. But WooCommerce does have oncall support 24/7 so they know we need help and are willing to give it at anytime.

    Read More...
  • Reviewer Name: Aman S.
    Position: Web Developer
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Offers everything I need to have for an e-commerce website.

    Updated: Jul 28 2020
    Summary

    I had tried many e-commerce plugins and in my personal experience, WooCommerce is the best and highly flexible e-commerce platform. It offers easy to build with many minimal themes supports. It increases the conversion rate. WooCommerce also allows me to start promotional offers by adding coupon code option on listed products. The best thing about this is you can build and customize everything on this platform without any coding.

    Positive

    Its a zero coding e-commerce website builder. Quick options to manage products and categories. One-click to change the status of available products. It auto-updates and sends an email to the buyer about the shipping and tracking information. Secure account registration to buy products. Monthly sales and profit reports.

    Negative

    No cons. Its the leading e-commerce website builder. Best in my opinion.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Software Developer
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Flexible e-commerce platform

    Date: Jun 17 2020
    Summary

    WooCommerce is a flexible e-commerce platform that allows you to sell any sort of product online . WooCommerce sites are easy to customize and are even optimized for mobile.

    Positive

    Quick and intuitive to install and configure
    Tons of available extensions
    Many different payment systems
    Easily integrates with Wordpress
    Good Search Engine Optimization

    Negative

    Extensions can get costly
    Annual subscriptions can be expensive for small stores

    Read More...
  • Reviewer Name: Himesh S.
    Position: Data analyst
    Has used product for: 6-12 Months
    Uses the product: Monthly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Simple and Customizable E-commerce website builder

    Date: Jul 16 2020
    Summary

    Overall it's an excellent tool that gives you complete customization with things to adjust as per your preference. It makes it easy to navigate user interface for an e-commerce website. It supports lots of payment API keys to accept flawlessly.

    Positive

    Very simple to build an e-commerce website platform. It gives you lots of customizations to design product pages and fonts as let your choices. It's very simple to add the API key for accepting payment getaway.

    Negative

    Overall, it's an outstanding e-commerce website builder.

    Read More...
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