What is Yoast SEO?

Yoast is committed to making search engine optimization accessible to everyone, with the goal of empowering both individuals and businesses to improve their rankings in search results. Our extensive range of resources, which includes a powerful SEO plugin, a wealth of informative blog posts, and educational online courses, aims to assist corporations of all sizes as well as smaller websites in attracting the traffic they desire. Recognized as the leading SEO plugin for WordPress, Yoast SEO significantly boosts visibility on search engines like Google and Bing, while also increasing engagement from various social media platforms. We provide tools and guidance that walk users through every essential step, removing the necessity to hire or consult an SEO expert. With the help of Yoast, anyone can enhance their online visibility, even without prior knowledge or experience in search optimization, ensuring that the digital landscape is navigable for all. Ultimately, our mission is to democratize SEO, making it approachable and achievable for everyone involved in the online space.

Pricing

Price Starts At:
$89
Free Version:
Free Version available.

Integrations

All Yoast SEO Integrations
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Screenshots and Video

Play Video Yoast SEO Screenshot 1 Yoast SEO Screenshot 2

Company Facts

Company Name:
Yoast
Date Founded:
2010
Company Location:
Netherlands
Company Website:
yoast.com

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Yoast SEO Categories and Features

SEO Software

A/B Testing
Artificial Intelligence (AI)
Auditing
Competitor Analysis
Content Management
Dashboard
Google Analytics Integration
Keyword Research Tools
Keyword Tracking
Link Management
Localization
Mobile Search Tracking
Rank Tracking
Revenue Management
User Management

Content Optimization Tool

Yoast SEO Customer Reviews

Write a Review
  • Reviewer Name: A Verified Reviewer
    Position: Senior Software Engineer
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 5,000 - 9,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Effective Search Enginer Optimization

    Date: Aug 15 2020
    Summary

    Yoast is the best SEO plugin for Wordpress. It offers easy to use interface & setup and works great for your websites Search engine scores.

    Positive

    User friendly interface.
    Setting up is easy and doesn't need any expertise.
    Lots of SEO oriented features to optimize your website visibility.
    Offer a free version which is good enough for most basic users.

    Negative

    No cons, it does the job efficiently and the free version is enough for basic websites.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Software Developer
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    A Great SEO plugin for Wordpress

    Date: Jul 11 2020
    Summary

    Yoast is an easy to use SEO plugin for Wordpress and is essential for website optimization. It offers a wide range of features and has a great free version.

    Positive

    Easy to use - User friendly interface
    Beginner friendly setup guidance
    Highly customizable
    SEO analyzer & score calculator
    Focused keyword suggestions
    Free version available with decent feature-set

    Negative

    It works great as a free tool and i cant find any cons.

    Read More...
  • Reviewer Name: Chet N.
    Position: CEO
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    It's okay

    Date: Apr 21 2020
    Summary

    Overall it's good for the free option. I don't think it's worth the price to pay for the premium and there's better alternatives.

    Positive

    It works well to help improve your SEO as from a plugin standpoint. There are some limitations on the free version.

    Negative

    I don't like how they restrict some of the important aspects from the free version.

    Read More...
  • Reviewer Name: ANURAG S.
    Position: Marketing Analyst
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Very Effective and lite SEO tool

    Date: Jun 27 2020
    Summary

    YOAST SEO is WordPress plugin based platform which works best in optimising content and managing the urls. It has Keyword checker feature, which check the use of keyword in the article and thus you come to know if used less count or over count of key word which helps in ranking the article easily over Google. It shows the Google preview which is probable how article will appear in Google result page. It has Readability check, which marks to content based on how easy it is to read. Overall these feature are like every one knows in SEO industry and relies on manually, but Yoast SEO helps in adhering to these basic rules each and every time.

    Positive

    Yoast SEO tool is very effective SEO tool helps in managing the content/article from SEO point of view. The features included in freemium version are too attractive and useful for SEO needs. The features include:
    1. Helps in optimising the content for Specific key words.
    2. Get the probable Google preview of the content.
    3. Managing Duplicate or Canonical urls.
    4. Readability check.
    5. Reminds of old contents which are not updated in recent time.

    Negative

    With so much of important features even in freemium version, I don't expect more. It's the best helper in optimising the content. No cons.

    Read More...
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