Plauti
Plauti is a data quality platform built natively for CRM, designed for organizations that want tight governance, strong security, and practical control over the accuracy of their customer data. Unlike solutions that move data to external servers or require separate platforms, Plauti runs entirely inside your existing CRM infrastructure, so no data leaves your system and no additional security perimeter is introduced.
For Salesforce customers, Plauti covers the end-to-end data quality lifecycle:
Prevent duplicates at the source: Real-time alerts notify users of potential duplicates as they enter records, helping sales, marketing, and service teams keep data clean from the start.
Protect against hidden duplicates: Detect duplicates created by imports, integrations, and APIs to keep inbound data streams aligned with your standards.
Remediate at scale with batch jobs: Run configurable batch processes to find, review, and merge existing duplicates across large data volumes, with full audit trails that support compliance, internal controls, and reporting.
Verify contact information: Check email addresses and phone numbers before they’re saved to reduce bounce rates, improve campaign performance, and support more reliable outreach.
All of this operates on Salesforce’s own infrastructure, using your existing permissions, roles, and security model. There is no separate user login, no data sync lag to manage, and no additional compliance gap to justify to auditors or security teams.
For Microsoft Dynamics 365, Plauti focuses on robust duplicate prevention and control. Admins can configure real-time alerts, leverage API-based detection, run batch processes, and apply cross-entity matching rules to keep accounts, contacts, and leads aligned and consolidated.
Plauti is built for CRM admins, data stewards, and operations teams who need immediate, self-service control over data quality—without waiting for developers, complex projects, or long IT ticket queues.
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Klaviyo
Klaviyo enables companies to forge more intelligent digital connections by converting customer data into valuable and impactful interactions. It simplifies engagement for B2C brands across various channels, including email, SMS, web interactions, and customer reviews, ensuring they can reach customers at every point of interaction. With the endorsement of over 157,000 businesses, Klaviyo accelerates revenue growth in a more effective manner.
The platform boasts over 350 integrations that facilitate quick onboarding for marketers. Key functionalities include predictive analytics, AI-driven automation, customizable templates, A/B testing, and user-friendly segmentation and email workflows, all designed to help marketers deliver the right message to the right audience at the optimal time. Additionally, Klaviyo provides seamless integration with payment processing and point of sale (POS) systems, including popular platforms such as Magento, Shopify, and WooCommerce, enhancing its utility for a diverse range of businesses. This comprehensive approach allows brands to not only communicate effectively but also to optimize their overall customer experience.
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Mortar
Mortar seamlessly integrates your scattered data, providing a cohesive perspective of your business which enables you to make more informed marketing and strategic choices.
1. Gain the ability to observe and interact with a consolidated view of your clientele, boosting engagement and conversion rates.
2. Enhance brand credibility through effective customer segmentation and robust data governance practices.
3. Bring together your data to create a singular, precise representation of your customers.
4. Equip various teams with the benefits of consolidated data.
With Mortar, you can now delve into the behavioral patterns of your customers using advanced behavioral and predictive analytics, all presented in an intuitive dashboard that simplifies your insights. Additionally, this comprehensive approach helps you to identify trends and make proactive adjustments to your strategies.
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Electrik.Ai
Seamlessly transfer your marketing data into any data warehouse or cloud storage solution of your choice, such as BigQuery, Snowflake, Redshift, Azure SQL, AWS S3, Azure Data Lake, and Google Cloud Storage, using our cloud-hosted and fully-managed ETL pipelines. Our all-encompassing marketing data warehouse integrates all aspects of your marketing data, yielding critical insights into areas like advertising effectiveness, cross-channel attribution, content performance, competitor analysis, and much more. Furthermore, our customer data platform enables real-time identity resolution across multiple data sources, creating a unified view of the customer and their overall journey. Electrik.AI operates as a cloud-based marketing analytics tool and a comprehensive service platform focused on enhancing your marketing initiatives. In addition, Electrik.AI’s Google Analytics Hit Data Extractor is designed to enhance and retrieve the un-sampled hit-level data sent to Google Analytics from your website or application, consistently transferring it to your designated database, data warehouse, or data lake for advanced analysis. This approach guarantees that you have access to the most precise and actionable data, allowing you to effectively shape and drive your marketing strategies. By leveraging these innovative tools, businesses can significantly improve their decision-making processes and overall marketing performance.
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