What is Zoho Marketing Automation?

Zoho Marketing Automation is a comprehensive marketing software that transforms the way businesses approach their marketing strategies. Its user-friendly features empower users to effortlessly generate quality leads, interact with their audience on various channels, and guide prospects through the conversion process. With Zoho Marketing Automation, you can attain remarkable outcomes by crafting customized campaigns, assessing website performance, managing lead lifecycles, and refining marketing tactics. This all-in-one solution is designed to drive success, whether for an e-commerce venture or for those needing sophisticated lead nurturing tools. Unleash the potential of Zoho Marketing Automation and explore an expansive realm of opportunities for your enterprise. By streamlining your marketing processes, you can focus more on innovation and growth.

Pricing

Price Starts At:
$19 per month
Price Overview:
Zoho Marketing Automation follows three pricing plans. Standard Plan is priced at 19 USD, Premium Plan is priced at 29 USD, and Enterprise Plan is priced at 59 USD for 1000 contacts per month.

If billed annually, Standard Plan starts at 14 USD, Premium Plan at 22 USD, and Enterprise Plan at 44 USD for 1000 contacts per month.
Free Trial Offered?:
Yes

Screenshots and Video

Company Facts

Company Name:
Zoho
Date Founded:
1996
Company Location:
India
Company Website:
www.zoho.com/marketingautomation/
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
On-Site Training
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
Bulgarian
Chinese (Simplified)
Croatian
Czech
Danish
Dutch
English
French
German
Hindi
Hungarian
Indonesian
Italian
Japanese
Korean
Polish
Portuguese
Russian
Spanish
Swedish
Thai
Turkish
Ukrainian
Vietnamese
View All

Zoho Marketing Automation Categories and Features

eCommerce Marketing Software

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

Web Analytics Software

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Personalization Software

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Marketing Planning Software

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Lead Management Software

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Lead Generation Software

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Capture Software

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

More Zoho Marketing Automation Categories

Zoho Marketing Automation Customer Reviews

Write a Review
  • Reviewer Name: A Verified Reviewer
    Position: Data analyst
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Amazing Marketing Automation

    Date: Aug 29 2020
    Summary

    I use Zoho MarketingHub to manage my different campaigns on one centralized hub. Overall it's a great platform to automate and manage business marketing. It provides great lead and advanced marketing management.

    Positive

    It provides amazing automation and management of different campaigns. It helps to determine campaign performance. Analytics and reports are better than any of its competitors.

    Negative

    Overall it's an outstanding platform.
    No cons.

    Read More...
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