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What is ZoomInfo?

ZoomInfo stands out as a premier business intelligence platform that equips companies with extensive data and insights regarding other businesses, professionals, and prevailing market trends. By offering in-depth profiles, contact details, and firmographics for millions of organizations and key decision-makers, it enables firms to refine their sales, marketing, and recruitment strategies effectively. Utilizing AI-enhanced analytics and data mining techniques, ZoomInfo provides practical insights that empower businesses to discover new opportunities, streamline their outreach efforts, and make well-informed decisions. The platform's features for lead generation, account management, and sales prospecting make it a favored choice among sales and marketing teams seeking to boost growth, enhance targeting, and improve customer engagement. Furthermore, its user-friendly interface and robust data offerings ensure that companies can stay ahead in today's competitive landscape.

Pricing

Free Version:
Free Version available.
Free Trial Offered?:
Yes

Screenshots and Video

Company Facts

Company Name:
ZoomInfo
Date Founded:
2000
Company Location:
United States
Company Website:
www.zoominfo.com
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Product Details

Deployment
SaaS
iPhone
iPad
Android
Training Options
Online Training
Webinars
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

ZoomInfo Categories and Features

Sales Intelligence Software

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Sales Force Automation Software

Call Management
Campaign Management
Channel Management
Commission Management
Contact Management
Contract Management
Customer Database
Email Marketing
Field Sales Management
Lead Management
Opportunity Management
Performance Metrics
Proposal Generation
Referral Tracking
Sales Forecasting
Territory Management

Sales Engagement Software

CRM Integration
Call Scripts / Call Steps
Email Sequences
Email Tracking / Automation
Lead Management
Reporting / Analytics
Sales / Voice Dialer
Sales Automation
Search
Task Management
Templates
Workflow Management

Sales Enablement Software

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

Live Chat Software

Canned Responses
Customizable Branding
Geo Targeting
Offline Form
Proactive Chat
Screen Sharing
Third Party Integration
Transfers / Routing
Website Visitor Tracking

Lead Generation Software

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Conversation Intelligence Software

AI Insights
Account Health Alerts
Call Analytics
Call Recording
Call Recording Cloud Storage
Call Snippets
Call Transcription
Call/Meeting Sharing
Sales Coaching
Topic Tags
Topic-Based Analytics
Video Conferencing Analytics
Win/Loss Analysis

Contact Management Software

Activity Management
Appointment Management
Contact Database
Contact History
Contact Import/Export
Customer Pipeline
Email Marketing
Group Management
Interaction Tracking
Lead Management
Prospecting Tools
Sales Pipeline Management
Search / Filter
Segmentation
Shared Contacts
Social Media Integration

Buyer Intent Data Provider

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

B2B Data Provider

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

More ZoomInfo Categories

ZoomInfo Customer Reviews

Write a Review
  • Reviewer Name: A Verified Reviewer
    Position: Revenue Operations Professional
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Revenue Ops Professional

    Date: Jan 08 2022
    Summary

    Great platform that has deep data and information that can allow to prospect potential leads. Despite high price, if you are looking to develop a go-to-market strategy, this should be your go to platform for getting insights.

    Positive

    - Very customizable based on search needs - can be filtered according to industry.
    - Reliable in providing accurate contacts and information on revenues and geography.
    - Zoominfo university with instructional videos provides a lot of added value.
    - Great adaptability to other platforms (HubSpot CRM)

    Negative

    There are only two main cons:
    - The service is quite expensive, in comparison to competitors like Lusha.
    - # of searchers are limited if using platform quite often.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Key Account Manager
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    The best way to make connections!

    Date: Mar 31 2022
    Summary

    Overall it's an excellent application for finding connections. It allowed my organization to direct my communication much easier rather than sending out a blind email to an entire company. Though it is expensive to utilize it is one of the best at what it does on the market!

    Positive

    I was able to find individuals within organizations that were most related to our organization and products to create more constructive conversations and relationship building. Zoominfo allowed me to tear through the weeds and find the right people to talk to fast!

    Negative

    There was much of the software that went underutilized by my organization. I know there was much to offer (which reflects in the price you pay), but I found myself only needing a portion of the output.

    Read More...
  • Reviewer Name: Steven R.
    Position: Senior Remote Freelance Content Writer
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Position your company with ZoomInfo's localization advances

    Date: Mar 29 2021
    Summary

    ZoomInfo can guarantee us an increase in sales through analysis that expresses our marketing weaknesses and creates lists from its database that are very well adapted to the service or product we provide. However, it is considered that the effectiveness of its functionality is a bit doubtful.

    Positive

    Under a B2B system ZoomInfo offers us tools for managing potential customers with a section for evaluating these users, all thanks to the fact that it has a database of renewed contacts to be able to export and import to our servers. In addition, it has an analysis system that looks for our weaknesses and opportunities in the market and creates a list of appropriate contacts for our organization.

    Negative

    Although it provides us with the most timely customer contacts, it does not have a tool for generating potential contacts since its database is managed by other companies that have constant sharing of the same, leaving a little to be desired in terms of the effectiveness of such opportunities provided.

    Read More...
  • Reviewer Name: Max S.
    Position: Contact Center Engineer
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Zoominfo Is A Gold Mine For Sales Teams

    Date: Jan 27 2021
    Summary

    Overall it has been amazing and it has helped us close some new business as well as find customers we never even knew we had or that we could reach out to.

    Positive

    What pros aren't there for this software! We just inked our deal about 2 months back and I can find everything on a company! Everything about their staff, email address. Also, we have website tracking with them as well. So I know after I email someone and they click our links.

    Negative

    No cons with Zoominfo! The best tool a Sales professional could ask for! If this can't close deals for you then you shouldn't be in sales!

    Read More...
  • Reviewer Name: Michael W.
    Position: Technical Support Manager
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    ZoomInfo Sharpens contact management to increase sales

    Date: Mar 27 2021
    Summary

    While it is true that it has limitations in the management of outreach to potential users to increase our demand for service or product, ZoomInfo has allowed us to collect user data that allows us to generate reports based on them to increase and improve their experience with the organization.

    Positive

    ZoomInfo has provided us with key elements for managing our customer data to make strategic marketing decisions and increase our sales. It provides us with detailed contact search options with a complete description of contact information. In addition, you can build B2B contact lists for marketing and sales promotions and campaigns. It is a great option today for identifying and connecting with customers and companies to increase the reach of our organizations. It has tools for creating updated lists of contacts and develops detailed reports based on the information collected to allow us to make decisions.

    Negative

    Although it has an extensive database that helps us to increase sales, it does not have a section for managing potential customer data in its platform. This results in a stagnation of professional growth since it does not offer an appropriate extension of self-promotion.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Enterprise Executive
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Like ninja software

    Date: Aug 31 2021
    Summary

    Absolutely great data for company research and insights prior to and during engagements. Lots of on demand tools and automation data.

    Positive

    Great reliable contact data for connecting with decision makers and influencers are target companies. Also the intent feature is very powerful and gives great insights on potential opportunities.

    Negative

    Mobile app is more difficult to navigate than the full website. Price is high.

    Read More...
  • Reviewer Name: Jeremy Z.
    Position: Human Resources Leader
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 5,000 - 9,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Expand your communications with ZoomInfo

    Date: Mar 22 2021
    Summary

    It is very easy to get access to the e-mails of the contacts, which are very important to establish communication with users, plus you have a regularly extensive database from which you can optimize and streamline your work despite certain limitations in terms of little-known companies.

    Positive

    ZoomInfo is a program that provides the free and constant facility of millions of contacts and detailed profiles that different companies registered in its platform to expand their recognition extension to international levels. To access them you have to register your telecommunications company and provide them with your database without doubting its reliability.

    Negative

    It is very easy to find contact profiles of different companies and helps you in turn to manage your own contacts, but sometimes it is very complicated to determine certain profiles because in terms of easy access your company must be well known which complicates to detect the database of much smaller companies.

    Read More...
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