Kochava
Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention.
The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers.
Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.
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6sense
6sense Revenue AI™ removes uncertainty and provides essential data and insights that empower your revenue team to develop and transform high-quality pipelines into actual revenue. By doing away with the lengthy and costly guesswork that has hindered B2B revenue teams for years, 6sense Revenue AI™ fosters reliable revenue growth. It ensures that every digital investment is optimized while unveiling concealed buyer behaviors. By scrutinizing vast amounts of data, it identifies in-market accounts, enabling you to take appropriate actions at every step across multiple channels. Although numerous companies are interested in what you provide, traditional martech systems often fail to accurately gauge buyer interest. This crucial, elusive information resides in the Dark Funnel™, which 6sense effectively analyzes and brings to light. Furthermore, streamline your prospect follow-up using AI-driven conversational email solutions. With 6sense® Conversational Email, sales and marketing professionals can craft customized emails powered by AI, facilitating the conversion of prospects into valuable sales meetings. This innovative approach not only enhances engagement but also increases the likelihood of closing deals.
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Rivery
Rivery's ETL platform streamlines the consolidation, transformation, and management of all internal and external data sources within the cloud for businesses.
Notable Features:
Pre-built Data Models: Rivery offers a comprehensive collection of pre-configured data models that empower data teams to rapidly establish effective data pipelines.
Fully Managed: This platform operates without the need for coding, is auto-scalable, and is designed to be user-friendly, freeing up teams to concentrate on essential tasks instead of backend upkeep.
Multiple Environments: Rivery provides the capability for teams to build and replicate tailored environments suited for individual teams or specific projects.
Reverse ETL: This feature facilitates the automatic transfer of data from cloud warehouses to various business applications, marketing platforms, customer data platforms, and more, enhancing operational efficiency.
Additionally, Rivery's innovative solutions help organizations harness their data more effectively, driving informed decision-making across all departments.
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IRI Voracity
IRI Voracity is a comprehensive software platform designed for efficient, cost-effective, and user-friendly management of the entire data lifecycle. This platform accelerates and integrates essential processes such as data discovery, governance, migration, analytics, and integration within a unified interface based on Eclipse™.
By merging various functionalities and offering a broad spectrum of job design and execution alternatives, Voracity effectively reduces the complexities, costs, and risks linked to conventional megavendor ETL solutions, fragmented Apache tools, and niche software applications. With its unique capabilities, Voracity facilitates a wide array of data operations, including:
* profiling and classification
* searching and risk-scoring
* integration and federation
* migration and replication
* cleansing and enrichment
* validation and unification
* masking and encryption
* reporting and wrangling
* subsetting and testing
Moreover, Voracity is versatile in deployment, capable of functioning on-premise or in the cloud, across physical or virtual environments, and its runtimes can be containerized or accessed by real-time applications and batch processes, ensuring flexibility for diverse user needs. This adaptability makes Voracity an invaluable tool for organizations looking to streamline their data management strategies effectively.
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