Top wao.io Alternatives

Cloudflare serves as the backbone of your infrastructure, applications, teams, and software ecosystem. It offers protection and guarantees the security and reliability of your external-facing assets, including websites, APIs, applications, and various web services. Additionally, Cloudflare secures your internal resources, encompassing applications within firewalls, teams, and devices, thereby ensuring comprehensive protection. This platform also facilitates the development of applications that can scale globally. The reliability, security, and performance of your websites, APIs, and other channels are crucial for engaging effectively with customers and suppliers in an increasingly digital world. As such, Cloudflare for Infrastructure presents an all-encompassing solution for anything connected to the Internet. Your internal teams can confidently depend on applications and devices behind the firewall to enhance their workflows. As remote work continues to surge, the pressure on many organizations' VPNs and hardware solutions is becoming more pronounced, necessitating robust and reliable solutions to manage these demands.

TinyPNG (by Tinify) is a free image optimization solution trusted by developers, designers, and businesses worldwide. Using smart lossy compression, it reduces JPEG, PNG, WebP, and AVIF file sizes by up to 80% without sacrificing quality. Accelerating load times, boosting SEO, and lowering bandwidth costs. Easily compress, convert, and resize images through a user-friendly web interface or integrate with your stack via our robust API. Official SDKs are available for Python, Node.js, PHP, Java, Ruby, and .NET. We also offer a WordPress plugin and a growing ecosystem of third-party integrations. Tinify eliminates complexity, no confusing settings, no guesswork. Whether you're optimizing a small catalog or managing millions of files, it delivers consistent, scalable results. Every plan starts with a generous free tier, and our responsive support team is ready to assist.

Seobility systematically crawls every page linked to your site to identify any errors. Each section of the check highlights pages with errors, concerns related to on-page optimization, or content issues like duplicate content. Additionally, you can review all pages using our page browser to pinpoint specific problems. Our crawlers continuously monitor each project to ensure your optimization efforts are progressing. In the event of server errors or significant issues, our monitoring service will alert you via email. Seobility also offers an SEO audit along with various suggestions and techniques to resolve any identified issues on your site. Addressing these problems is crucial for Google to effectively access your relevant content and comprehend its significance, facilitating better alignment with appropriate search queries. Ultimately, this comprehensive approach can enhance your website's overall search visibility and performance.

Gumlet Video enables you to host, secure, and stream videos to either a vast audience or a select few within minutes, while allowing for the creation of tailored video processing and delivery solutions through its Video API. Additionally, Gumlet Image facilitates the automatic optimization and distribution of images at scale across various websites and applications. With a reputation built on the trust of over 10,000 businesses and creators globally, Gumlet manages an impressive 1.5 billion media files on a daily basis, achieving a notable optimization rate of 54%. Gumlet Video streamlines the video delivery process by simplifying custom streaming with minimal coding requirements and ensuring superior compression without a loss in quality. It also enhances video management by providing a unified platform, harnesses automation through APIs, SDKs, and webhooks, and offers valuable analytics to boost return on investment, all while enabling RTMP live streaming in just minutes. On the other hand, Gumlet Image Optimization makes image enhancement effortless by automatically resizing and compressing images, seamlessly integrating to improve user experience and SEO benefits, and leading the way with the world’s first auto-responsive resizing feature. Moreover, it employs AI automation to give users control over every aspect of their images. Founded in 2019 in Singapore by Aditya Patadia and Divyesh Patel, Gumlet was born from the innovative spirit of its creators, who were instrumental in the success of Turing Analytics, a trailblazing AI startup known for its advancements in artificial intelligence. Their mission is to continue transforming the media landscape with cutting-edge technology solutions.

By combining your innovative marketing strategies with our advanced machine learning capabilities, you can enhance your website for each individual visitor effectively. You can also conduct simultaneous tests of your most imaginative marketing concepts, ensuring that the messaging, content, and experiences that yield the highest performance are consistently highlighted. This approach transcends traditional A/B testing and outdated personalization methods, establishing a new benchmark for creating high-converting landing pages throughout your site. Continuous Conversion™ represents a transformative shift that redefines the way businesses engage with their audiences, leading to unprecedented results. In this evolving landscape, adaptability and optimization are key to staying ahead of the competition.

Imgix provides a straightforward API that transforms and optimizes images for both websites and applications through easy-to-use URL parameters. There are no fees associated with generating variations from Master Images, encouraging creativity in all its forms. With a vast array of over 100 image operations available in real time, users can tailor their visuals to meet specific needs. Additionally, client libraries and CMS plugins facilitate seamless integration with your existing products. The service boasts a globally distributed CDN that is specifically designed for visual content, ensuring that optimized images are delivered rapidly to any device. Users can efficiently search, sort, and manage all images stored in the cloud, taking advantage of intuitive URL parameters for tasks like resizing, cropping, and enhancement. The platform employs intelligent and automated compression techniques that eliminate unnecessary data, which contributes to fast image loading times. Thanks to imgix's robust global CDN and caching mechanisms, customers enjoy swift access to images. Furthermore, by transforming your cloud storage into a sophisticated image management platform, you can fully realize the potential of your visual assets. This comprehensive service not only enhances image quality but also streamlines the entire workflow for content creators.

Imagify is a versatile and intuitive WordPress plugin designed to drastically improve website speed through advanced image optimization techniques. It automatically compresses, resizes, and converts images to efficient formats such as WebP and Avif with just one click, making it accessible even for those with no technical background. Created by the team behind the popular WP Rocket caching plugin, Imagify ensures your website loads faster by reducing image file sizes without compromising quality. This optimization positively impacts critical performance metrics including Google PageSpeed Insights and Core Web Vitals, which are essential for SEO and user experience. Imagify is especially useful for websites burdened with numerous large images, offering bulk compression that processes each image in less than 200 milliseconds. Its smart compression technology balances quality and speed, so images remain visually sharp while becoming significantly lighter. Users can easily track the effectiveness of optimization with a clear dashboard showing before and after results. Faster loading times not only boost SEO rankings but also improve user engagement and increase conversion rates by keeping visitors on the site longer. Trusted by thousands of users and praised by industry experts, Imagify stands out as a reliable solution for maintaining a modern, fast, and user-friendly website. Its integration with WordPress and comprehensive support resources make it an essential tool for any site owner looking to enhance web performance effortlessly.

21YunBox is often referred to as "the Netlify and Heroku of China." It empowers teams globally to effectively present their work within the Chinese market. With 21YunBox Edge, your website can achieve exceptional speed throughout China. Developers from around the globe appreciate 21YunBox for enabling the use of their preferred tools in China. Notably, popular headless CMSs like Sanity, Contentful, and Shopify face accessibility issues in China, but 21YunBox overcomes these hurdles. Similar to Netlify and Vercel in the Western market, 21YunBox offers a reliable solution for deploying and hosting your Jamstack projects in China. It supports various widely-used static site generators such as Gatsby.js and Next.js. Furthermore, 21YunBox provides backend services reminiscent of Heroku, allowing you to seamlessly host backend frameworks like Ruby, Express, and Flask, among others. This comprehensive service makes it easier for developers to work on their projects without worrying about regional restrictions.

TwicPics provides real-time delivery of optimally sized media for your websites and applications, guaranteeing an enhanced user experience regardless of the device or connection used. This results in extremely fast loading times for your web pages, making the browsing experience seamless. The setup and deployment of TwicPics are straightforward, thanks to its low-code responsive solution that simplifies image processing. Remarkably, data transfers can be reduced by as much as 94%, while images can load three times faster than before. Users do not have to sacrifice web performance for visual quality, as TwicPics consistently ensures that your website remains both visually appealing and quick. By delivering appropriately sized images for every device and connection in real-time, it provides the flexibility to resize, crop, and compress images in mere milliseconds. Moreover, it can decrease image size by up to 75% without compromising on quality. With a compact footprint, an easy-to-use API, and an efficient front-end library, users benefit from faster image loading, especially when connected to a worldwide CDN. Additionally, there’s no longer a need to handle multiple versions of the same image; TwicPics enables you to choose from the highest quality master image available. This streamlined approach not only enhances efficiency but also elevates the overall performance of your digital platforms.

Boost Your Website's Efficiency with Effective Image Compression and Resizing Strategies. It can be incredibly frustrating when images slow down your website, potentially deterring prospective customers from engaging with your content. We believe that images should enrich the user experience for your visitors. Join the multitude of savvy website owners who have discovered the advantages of EWWW Image Optimizer, and reap the rewards of Accelerated Images, High-Quality Compression, and Exceptional Support. Many webmasters face the universal issue of sluggish image loading, and we are committed to helping you enhance your site for improved audience interaction. Moreover, our services include a specialized WordPress plugin designed for image optimization specifically for WordPress sites. We also provide page caching solutions to ensure faster response times for your site, while enabling the deferral of JS/CSS assets to further elevate user experience. You can control which scripts and stylesheets load on each page to reduce excess load and eliminate unneeded resources. Our team continuously tests and fine-tunes compatibility with various plugins, services, and themes, ensuring seamless integration and top-notch performance across the board. By implementing our solutions, you will not only speed up your website but also greatly enhance user satisfaction and retention. Ultimately, a faster site can lead to increased conversions and a loyal customer base.

Optimole is capable of decreasing the file size of your images by up to 80% while preserving their quality! This all-encompassing image optimization tool is designed specifically for WordPress and various other platforms. It operates by processing images in real time, utilizing cloud technology to ensure your server remains unencumbered. By automatically selecting the right size for images according to the visitor's browser and screen size, Optimole streamlines the optimization process. It also utilizes a fast image CDN to deliver images and incorporates lazy loading methods for enhanced efficiency. Users can easily compare the original image on the left with the optimized version on the right through a convenient slider feature. By reducing the amount of space images take up on your web server, Optimole boosts performance without sacrificing quality. Given that images can account for around 60% of a webpage's loading time, optimizing them can dramatically enhance your site's speed, potentially allowing it to load twice as quickly. This straightforward modification not only improves user experience but can also lead to higher engagement levels on your website. Overall, implementing Optimole can be a game-changer for anyone looking to optimize their online presence effectively.

Expanding your websites and applications to a global audience can heighten the potential for cyber threats and fraudulent activities, which underscores the importance of having strong security measures in place. The Imperva Content Delivery Network (CDN) features essential components such as content caching, load balancing, and failover capabilities, all integrated into a comprehensive Web Application and API Protection (WAAP) platform, which guarantees secure access to your applications across the globe. Utilizing machine learning to manage the workload optimizes the caching of dynamically generated pages while ensuring that content remains up-to-date. This strategy not only boosts the efficiency of caching but also significantly reduces bandwidth usage. By employing a variety of content and networking optimization techniques, you can accelerate page rendering times and improve the overall user experience. Additionally, Imperva's cutting-edge global CDN uses advanced caching and optimization techniques to enhance both connection and response times while simultaneously lowering bandwidth costs. The result of these combined features is a more robust and efficient online presence that can adapt to the demands of a global market. Ultimately, this holistic approach creates a more secure and user-friendly environment for online interactions.

Improving page load speed enhances user satisfaction, boosts search engine rankings, and increases the number of views on your site. ShortPixel utilizes cutting-edge compression technology to minimize image size while preserving quality, resulting in quicker page loading times. Consequently, users are more likely to stay on your site and explore further.

The Yottaa eCommerce Optimization Platform significantly enhances the online performance of more than 1,500 eCommerce sites, including well-known brands such as The Company Store, Ashley Furniture, and Brooklinen, by facilitating quicker loading times, higher conversion rates, and better shopping experiences. This cutting-edge technology allows home furnishing and improvement brands to efficiently analyze, optimize, manage, and secure the performance of various third-party applications, high-resolution images, and dynamic content across all browsers and devices. By leveraging Yottaa, these brands can improve their site performance by as much as 60% and experience conversion rate boosts of up to 20%. Moreover, while Boll & Branch, a high-end bedding retailer, has a presence in select retail establishments like Nordstrom, the majority of its revenue is derived from its online sales, emphasizing the critical role of digital optimization in today's retail environment. This dependency on online transactions stresses the importance for retailers to adopt solutions like Yottaa to stay competitive in the rapidly changing eCommerce landscape, ultimately ensuring they meet the evolving demands of consumers. In an age where online presence can make or break a business, investing in such technology is no longer optional but essential for sustained growth.

The rise of online businesses has become increasingly prevalent in today’s market. Business and technology leaders from various sectors are striving to enhance their companies’ competitiveness by offering superior online experiences. While applications and cloud services are constantly evolving, the underlying infrastructure that supports interactive, non-cacheable content remains relatively static. Zycada's intelligent edge platform, designed to be app-aware, enables customization of the network infrastructure to better address the needs of end users. With cloud applications operating at peak performance, customers can enjoy the fastest online shopping experience globally. This platform also delivers a television-like experience through both live and video-on-demand streams. By executing business logic at the edge, it effectively orchestrates requests to cloud services. The responsiveness of applications remains intact, regardless of the security index in place. Additionally, optimizing wireless connections minimizes latency in the last mile of the network. Furthermore, the system continuously monitors both network health and cloud applications without requiring client-side instrumentation, ensuring seamless performance and reliability. This comprehensive approach guarantees that businesses can maintain optimal service quality in the ever-evolving digital landscape.

Haltdos guarantees complete high availability for your website and web services through its advanced Web Application Firewall, application DDoS mitigation, Bot Protection, SSL offloading, and Load Balancing solutions, all deployed across both public and private cloud environments. It continuously monitors, identifies, and autonomously addresses a variety of cyber threats, including the OWASP top 10 vulnerabilities and Zero-day attacks, effectively eliminating the need for human involvement in the mitigation process. This proactive approach not only enhances security but also ensures that your online operations remain seamless and uninterrupted.

Rocket is a comprehensive managed hosting service tailored for WordPress sites of any kind. It provides advanced Website Security Tools and enables caching and deployment across over 200 global locations. Specifically developed and fine-tuned for large-scale WordPress use, Rocket's platform ensures optimal performance. Additionally, its integrated content optimization features enhance website loading speeds, improve SEO performance, and create an outstanding experience for all visitors. Ultimately, Rocket is designed to support the growing demands of modern websites.

Tinify CDN serves as a robust content delivery network aimed at enhancing website efficiency by expertly analyzing, optimizing, and disseminating your site's files across a broad array of global servers. This platform leverages Tinify's automated image optimization technology, eliminating the need for manual adjustments while ensuring consistently high-quality outcomes. The installation process of Tinify CDN is straightforward, complete with detailed guides for popular content management systems and frameworks. Key features include advanced image optimization, secure HTTPS connections, and a worldwide content delivery system powered by three independent networks, all designed to provide immediate configuration regardless of the website's design. Additionally, it enables easy image resizing through simple URL changes and boasts a user-friendly dashboard for managing settings and monitoring data usage. Moreover, Tinify CDN supports custom domains, allowing companies to maintain a unified brand presence while building trust and credibility with their audience. With this extensive array of functionalities, Tinify CDN stands out as a vital resource for any website aiming to elevate its performance and enhance the overall user experience, ultimately driving greater engagement and satisfaction.

RabbitLoader is a WordPress plugin that significantly improves your website's PageSpeed Score. A slow-loading site can harm user experience, but this plugin serves as the perfect remedy for your WordPress platform. With features like CDN integration, Cumulative Layout Shift (CLS) management, and Lazy Loading, RabbitLoader effectively optimizes your website's performance on Google PageSpeed. By implementing RabbitLoader today, you can enhance your site’s efficiency and speed, leading to a more enjoyable browsing experience for your visitors. Don't underestimate the power of a fast website—take advantage of RabbitLoader to ensure your site stands out in performance.

Speedy, created by MakkPress Technologies, serves as a premier solution for enhancing the loading speeds of websites. This software-as-a-service tool is specifically designed to help users swiftly decrease their website's loading duration. Utilizing an automatic script, it scans websites for elements that hinder rendering and reorganizes them to enhance the website's Document Object Model (DOM). Additionally, Speedy optimizes images and various assets on the site, ensuring quicker load times on all web browsers. It seamlessly integrates with popular e-commerce platforms, including Shopify, BigCommerce, Squarespace, ClickFunnels, and Custom Websites, making it a versatile choice for businesses. With Speedy, users can expect a noticeable improvement in their website's performance and user experience.

Effortlessly detect every type of presentation device and generate images that are both sharp and vibrant. Your website visitors will benefit from reduced loading times as images are delivered in perfect sizes and resolutions, eliminating any unwanted discrepancies. LiquiFire Resolve stands out as the ideal solution for repetitive image processing tasks, as it optimizes and delivers images immediately based on demand. This innovative technology assesses the display capabilities of devices and enhances the presentation of images, skillfully accommodating HiDPI displays when feasible—without unnecessarily increasing bandwidth consumption. It guarantees that truly dynamic visuals are provided for every target device. Tailored specifically for responsive web design, each image is expertly customized for a variety of users, efficiently distributed across numerous web containers, and optimized for a range of displays, all while maintaining image integrity. Discover the outstanding efficiency that LiquiFire Resolve has to offer. Our system accommodates various delivery methods, including Software as a Service (SaaS) and on-premises servers, ensuring that your specific requirements are met with effectiveness. Leveraging these cutting-edge features can markedly boost user interaction and enhance overall satisfaction. Furthermore, this ensures a seamless experience for all users, promoting a visually appealing and engaging web environment.

Boost your revenue by leveraging real-time dynamic control. Wizzi’s cutting-edge content creation platform empowers performance marketers by eliminating technical barriers. With Wizzi, you can: • Effortlessly launch new content and landing pages without any coding skills. • Instantly track, evaluate, and optimize your marketing content. • Craft customized native ad widgets and listicle-style landing pages. • Access a variety of high-converting direct response templates. • Order bespoke templates and themes that seamlessly fit with your existing website. • Grow confidently with a fully hosted and reliable content management system. Whether you aim to hasten your market entry by tackling technical hurdles or wish to enhance your current performance marketing strategies using Artificial Intelligence, this all-encompassing platform allows you to do it all in one location. Create, deploy, and refine your marketing content in real-time, ensuring that you don’t need any coding expertise. Enhance your conversion rates with an intuitive interface supported by advanced technology, making your marketing initiatives both effective and streamlined. Furthermore, Wizzi sets the stage for continuous improvement, allowing marketers to adapt quickly to changes in the market landscape.

Redirection.io provides a comprehensive toolkit designed to enhance your website's traffic management, user engagement, and search engine optimization capabilities. It meticulously records all HTTP interactions with your site and presents user-friendly dashboards to swiftly identify and rectify issues. Its rapid performance and robustness allow for seamless installation on your existing infrastructure without the need to adjust your DNS settings. Additionally, for those on paid plans, it features a website crawler that expedites the detection and resolution of issues within moments. The platform enables easy configuration of HTTP redirections, and its "redirection assistant" facilitates the creation of both straightforward and intricate redirection strategies without disrupting genuine traffic. Users can preview the impact of their new rules prior to implementation, ensuring accuracy and effectiveness. Beyond mere redirections, redirection.io provides advanced SEO functionalities, allowing users to modify meta tags, incorporate structured data, and fully manage response headers with its versatile "actions." This comprehensive suite is indispensable for anyone looking to optimize their online presence.

Activating Borlabs Cache will result in an instant improvement in your website's loading speed. You have the option to choose from different caching templates, including a specialized E-Commerce setting, tailored specifically for online stores. Each page gets cached in mere milliseconds, leading to a noticeable enhancement in performance. Fast-loading pages play a vital role in boosting your search engine visibility. The cache preloader ensures that your content is always up-to-date while maintaining rapid load times for your site. It effectively combines JavaScript and CSS into consolidated files, compressing them for efficient delivery to your users. Moreover, it removes unnecessary whitespace and HTML comments, optimizing the integration of Google Fonts to further decrease size and loading time. Additionally, the capability to execute PHP code or dynamic content on cached pages proves advantageous for showcasing frequently updated elements like banners or shopping carts. This array of functionalities positions Borlabs Cache as a crucial asset for anyone aiming to significantly elevate their website's performance. With its user-friendly interface and powerful features, it empowers website owners to make the most of their online presence.

Before launching campaigns, it is crucial to ensure that tracking scripts are thoroughly validated and that all pages are fully optimized to maximize return on investment. A comprehensive testing and troubleshooting process should be employed to fine-tune the application of tags and scripts on the website. Gathering and analyzing data on the performance of both your site’s and competitors’ tags and trackers is essential for benchmarking. Additionally, evaluating potential privacy risks is necessary to protect user security, improve overall page performance, and ensure compliance with regulations. Employing real-time visualization techniques allows for the monitoring of each tracker's behavior as the page loads. The tracker list serves as a detailed examination of the different trackers and scripts operational on a website, enriched by privacy-related metrics and usage trends linked to specific trackers and sites. By understanding these insights, organizations can make more informed decisions regarding privacy protocols and tracking methodologies, ultimately leading to improved campaign effectiveness and user trust.

Plerdy is a versatile SaaS platform designed to enhance website conversion rates effectively. The heatmap feature allows users to visualize click activity on their site, capturing all interactions in real-time, which offers valuable insights into user engagement. With the smart pop-up forms, you can effortlessly create and implement pop-ups on your website without requiring technical skills, such as collecting leads when users abandon their shopping carts. Additionally, the SEO alerts tool constantly monitors your site's SEO metrics and sends you timely updates about any modifications. This tool evaluates keywords, titles, and tags, providing comprehensive on-page statistics that are crucial for assessing and optimizing your online presence. By using Plerdy, website owners can significantly enhance user experience and maximize their site's effectiveness.

WP Rocket goes beyond the usual functions of a WordPress caching plugin, acting as a powerful asset to boost loading times, improve your PageSpeed metrics, and optimize Core Web Vitals. Favored by WordPress experts, WP Rocket is recognized as the leading caching option that provides substantial speed improvements while refining your site for essential Core Web Vitals. Users can clearly see the difference, as the plugin significantly enhances not only website performance but also scores on Google PageSpeed Insights, particularly in regard to vital Core Web Vitals metrics. Designed specifically for the WordPress ecosystem and consistently updated to align with the latest web performance criteria, WP Rocket not only quickens page loads but also greatly improves the overall functionality of a website. This enables users to seamlessly apply the most crucial recommendations from PageSpeed Insights. Furthermore, with WP Rocket, achieving exceptional website performance is easier than ever, making it an indispensable tool for anyone aiming to elevate their digital footprint effectively. Embracing this plugin can lead to a more responsive and engaging user experience on your site.

An image CDN enables the resizing and optimization of your images to ensure quick delivery. Sirv intelligently selects the optimal image format, resolution, and size tailored to each visitor's needs. With automatic format conversion, your website can present superior next-gen image formats such as WebP, replacing traditional PNG or JPEG files. This fully automated solution is trusted by over 30,000 businesses aiming for top-notch image optimization. Additionally, Sirv provides a digital asset manager (DAM) service at https://my.sirv.com, simplifying the organization, search, and tagging of images, all while offering a user-friendly experience. Start your free trial today to experience the fastest image CDN service available, ensuring your visuals are both efficient and appealing.

Our cloud-based SWAP has been recognized as one of the premier defenses against threats such as cross-site scripting (XSS), SQL injection, and Distributed Denial of Service attacks. Utilizing a logic-driven approach, Cloudbric's SWAP incorporates pattern recognition, semantic analysis, heuristic evaluation, and foundational rulesets, all of which are automated and user-friendly. This level of automation eliminates the frequent need to modify security policies or update signatures. Additionally, private Web Application Firewall (WAF) deployments offer a range of customization options to meet specific needs. Our service guarantees the security of your website, ensuring it remains operational and shielded from DDoS attacks. Cloudbric takes proactive measures to thwart DDoS attacks at layers 3, 4, and 7, capable of managing threats that can surge to an impressive 20Tbps. Moreover, our solution not only offers robust protection but also enhances the overall resilience of your online presence.

Telia Finland’s Content Delivery Network (CDN) is an advanced cloud service engineered to boost website performance by delivering content quickly, securely, and at scale across a global infrastructure. Leveraging a vast network of over 100 strategically located data centers spanning five continents, Telia CDN dramatically reduces page load times, enhancing user experience and improving search engine optimization. The service protects websites from failures during traffic surges or cyberattacks by dynamically scaling resources, ensuring consistent availability even under extreme conditions. Telia’s media delivery solutions complement the CDN by streaming video and audio content reliably to any device, regardless of network conditions. The platform integrates easily with existing web infrastructures and offers intuitive management tools to streamline content delivery operations. Backed by Telia’s extensive fiber-optic and international networks, the CDN ensures high availability and low latency for global audiences. Customers benefit from robust security features that defend against web threats and maintain data integrity. Telia also provides thorough customer support, fault processing, and delivery services to keep websites running smoothly. The CDN is tailored to meet the demands of a constantly changing digital landscape, supporting businesses in their digital transformation journey. Overall, Telia Finland’s CDN empowers organizations to deliver fast, secure, and scalable online experiences that meet modern user expectations.