List of the Top 25 AB Testing Software in 2025

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

Tailored specifically for your needs, the emfluence Marketing Platform features a user-friendly interface coupled with robust tools designed to enhance your digital marketing initiatives. From launching tailored campaigns to overseeing various brands and devising effective marketing strategies, our platform equips you with the resources necessary for success, including: Email Automation: Develop automated workflows that nurture potential customers and enhance conversion rates. Email Marketing: Craft and distribute compelling email campaigns effortlessly, utilizing advanced personalization features such as conditional content. Social Media Management: Manage your social media content seamlessly by scheduling, publishing, and tracking posts from a single dashboard. SMS Marketing: Connect with your audience through timely and relevant SMS outreach. Landing Pages: Build high-converting landing pages that effectively capture leads. Automated Reporting: Gain insights into the effectiveness of your marketing efforts through tailored reports and analytics across various channels, assets, individuals, and locations. Website Tracking: Monitor visitor behavior on your website to refine your marketing tactics. Lead Scoring: Assess and prioritize leads based on their engagement levels and interactions. Marketing Calendar: Organize, plan, and oversee your marketing campaigns using a comprehensive calendar tool. With these features, the emfluence Marketing Platform provides everything you need to elevate your marketing strategy and achieve your goals.

Selzy is an accessible email marketing solution designed specifically for startups. With fast, round-the-clock expert assistance available even on the Free plan, it provides comprehensive features including list growth, segmentation, automation, A/B testing, and analytics. - Create email campaigns in under 15 minutes using Selzy’s user-friendly drag-and-drop editor. - Effortlessly expand your audience through integrated sign-up forms and pop-ups. - Set up automated campaigns with just a few clicks. - Benefit from direct integrations with popular platforms such as WooCommerce, Shopify, Salesforce, Hubspot, WordPress, Facebook Lead Ads, and many others. - Additionally, tap into a knowledge base that offers over 150 tutorials to enhance your skills. - This all-in-one tool ensures that even those new to email marketing can achieve professional results.

FROGED is an innovative platform designed to enhance product success by assisting businesses in refining their onboarding processes, delivering proactive customer support, and boosting retention rates. Created specifically for SaaS companies, it nurtures users throughout their journey, leading to decreased churn and improved user engagement. By leveraging customer behavior segmentation, businesses can tailor experiences through various tools such as product flows, knowledge bases, email marketing, in-app notifications, custom widgets, live chat, and more. Additionally, features like A/B testing, NPS surveys, and retargeting campaigns are at your disposal for further optimization. Empower your customer success team and agents by allowing them to oversee customer interactions, behavior, and attributes all from a centralized platform. Our flexible technology stack supports over 2,000 integrations with popular services such as WhatsApp, Jira, Google, Zapier, Segment, Twilio, and Facebook Messenger, among others. Discover the endless opportunities that FROGED offers by signing up for a 7-day FREE TRIAL today and witness the transformation in your customer engagement strategies.

User.com serves as a comprehensive software solution for marketing automation, enabling effective communication with customers while managing relationships efficiently. This all-in-one platform is equipped with a wide array of features, offering powerful tools that cater to sales, marketing, and support needs. Various communication options—including email marketing, mobile push notifications, SMS messaging, and call center integration—ensure a seamless experience for every visitor. Additionally, you can track and analyze all your data in one centralized location, with the ability to customize the display to focus on the key metrics that matter most, facilitating prompt and informed decision-making. By consolidating these functionalities, User.com enhances your capability to engage with customers across multiple channels effectively. Are you prepared to experience these benefits firsthand? Sign up today for a free trial at User.com!

1PointMail is a cloud-driven email marketing platform that enhances users' return on investment (ROI) in their marketing endeavors. This versatile tool empowers users to fine-tune their marketing campaigns, handle subscriber lists, and monitor campaign outcomes in real time. Additionally, it significantly boosts the deliverability of emails. With 1PointMail, users can upload contact lists, design newsletter templates, and dispatch targeted communications to their audience. Furthermore, it offers the capability to establish sub-accounts and assign specific permissions to those accounts, making it an efficient choice for collaborative marketing efforts. Ultimately, 1PointMail provides a comprehensive solution for businesses looking to enhance their email marketing strategies.

Mixpanel aims to foster innovation across various sectors. Beyond being a mere company, it provides essential services to enterprises, enabling them to leverage its engagement and analytics platform to gain insights into user interactions, conversions, retention, and engagement in real-time across web, mobile, and smart devices. This valuable data empowers businesses to enhance their products and overall operations. With a client base exceeding 26,000 companies globally, Mixpanel caters to a diverse range of industries, counting notable names like Samsung, Twitter, and BMW among its clientele. The company's headquarters are located in San Francisco, while it also maintains offices in several key cities, including New York City, Seattle, Austin, London, Paris, Barcelona, and Singapore, demonstrating its international reach and commitment to supporting innovation worldwide.

The Qualtrics XM Platform™ serves as a comprehensive solution for teams, departments, and entire organizations to oversee four essential business experiences: customer, product, employee, and brand, all integrated into a single platform. More than 10,000 organizations globally, including a striking 75% of Fortune 100 companies and 99 of the top 100 U.S. Business Schools, utilize Qualtrics to design products that resonate with consumers, foster customer loyalty, cultivate an outstanding workplace culture, and establish memorable brands. By tuning into customer feedback, you can bridge experience gaps and boost both loyalty and sales. With the advanced capabilities of Qualtrics' Customer XM, you gain access to cutting-edge listening technologies, predictive analytics for business intelligence, and actionable insights to promptly address gaps in customer experience. This holistic approach enables organizations to comprehensively understand their customers, allowing for strategic actions that can lead to impactful results and long-term success. Ultimately, leveraging such robust capabilities can transform how businesses engage with their customers and enhance overall performance.

WebEngage stands out as a premier marketing automation platform designed specifically for businesses-to-consumer (B2C) companies, enabling them to enhance user retention and boost their revenue streams. This cloud-based solution is user-friendly and facilitates seamless management of communication across various channels. Companies can engage their customers through SMS, email, mobile push notifications, web push notifications, on-site alerts, or in-app messaging. Additionally, WebEngage supports cross-device tracking, real-time segmentation, and advanced data personalization. With its innovative Journey Designer, businesses can efficiently craft intricate lifecycle campaigns tailored to their audiences. Overall, WebEngage empowers B2C companies to optimize their marketing efforts and achieve greater customer engagement.

Flagsmith serves as an open-source tool that offers robust support for Feature Flags, Remote Configuration, and A/B testing, enabling users to utilize its hosted API for deployment on either private cloud setups or on-premises infrastructure. This platform simplifies the creation and management of feature flags across various applications, including web, mobile, and server-side. With Flagsmith, you have the flexibility to toggle features on or off across different environments, user groups, or segments by encapsulating specific code sections within a Flag. By leveraging feature flags, you can confidently introduce new functionalities through staged rollouts. The remote configuration capability allows for the toggling of individual features and adjustments without necessitating a new code deployment. Additionally, the segment functionality facilitates A/B and multivariate testing, providing a means to implement beta programs that can garner valuable early feedback from users. Flagsmith also promotes efficient deployment organization through the creation of projects and organizations, along with the assignment of roles to team members. Moreover, you can further enhance the Flagsmith experience by integrating it with your preferred tools and services, ensuring a comprehensive development ecosystem.

Enhance your website's functionality and elevate user personalization through a powerful Conversion Optimization and Personalization Platform. By monitoring key metrics, you can uncover valuable insights into your visitors' online interactions and craft a customized experience that boosts conversion rates. If you are looking to pinpoint effective strategies, grasp visitor motivations, or transform traffic into devoted customers, PageSense offers all the essential tools at your disposal. Engage in a continual cycle of testing, learning, optimizing, and refining your strategies for ongoing enhancement. Still weighing the importance of content placement? Perform A/B tests to discover what truly resonates with your audience. Experiment with variations in page layouts, design elements, imagery, text, and color schemes to identify the ideal match for your goals. Seamlessly integrate with various Zoho and third-party applications to enhance your workflows. Gain a comprehensive overview of your website analytics that allows for more intelligent marketing strategies. Start harnessing data to make well-informed business decisions that lead to success. With these insights at your fingertips, you will be empowered to adapt and excel in an ever-evolving digital environment, ensuring your business remains competitive and relevant. As you continue this journey, remember that the right tools can make all the difference in achieving your objectives.

Maxymizely presents sophisticated tools designed for performing intellectual experiments and improving the conversion rates of your website. By leveraging cutting-edge technologies, it meticulously analyzes extensive data sets to pinpoint the most successful variations in your site's design. Central to our technology is a unique combination of matrix factorization techniques that have proven to be highly effective in tasks such as predicting ad clicks and conducting multivariate tests. This groundbreaking approach offers a considerable edge over standard split testing by integrating visitor data into the analytical process. Through a detailed examination of the connections between user attributes, displayed content, and various page elements, we identify the most suitable content for each individual visitor. Recognizing the importance of continuous site enhancements, our technology empowers you to achieve significantly improved results in a reduced timeframe compared to conventional A/B and multivariate testing methods. Furthermore, this results in a more tailored user experience that fosters increased engagement on your website, ultimately driving better overall performance. In this way, Maxymizely transforms how businesses approach website optimization and user interaction.

Optimizely stands as the world’s foremost authority in Progressive Delivery and Experimentation, enabling top-tier companies to effectively test and roll out new features and experiences for their clientele. By prioritizing data-driven insights, ongoing experimentation, and relentless innovation, it shapes digital experiences that revolutionize organizations. The Optimizely One platform is your gateway to unlocking your digital capabilities, emphasizing the importance of crafting human-centered digital interactions. Discover how to eliminate uncertainty and ensure every engagement is meaningful and actionable. In today’s digital commerce landscape, the focus extends far beyond mere products, catalogs, and transactions; it involves weaving narratives, stirring emotions, and fostering trust. Remember, business is not something you are entitled to; rather, it is earned through every single interaction you have. Ultimately, establishing genuine connections with customers is vital for long-term success.

Upflowy is a user-friendly drag-and-drop platform that helps capture leads and enhances conversion rates. It enables you to create and refine various elements such as forms, quizzes, surveys, and onboarding processes with ease. You can start with up to 200 responses at no cost! With its no-code features, you can rapidly develop and A/B test your lead generation and signup processes like never before. Instantly assemble top-tier signup flow templates that integrate seamlessly into any website. Continuously refine your funnels through A/B testing and ongoing experiments, ensuring your strategies are always optimized for success. This innovative tool is crafted to support your growth and boost customer conversion rates. It also provides a no-code signup builder with exceptional templates and delivers valuable insights and funnel analytics in mere seconds. Furthermore, the straightforward setup for A/B testing and personalization options enhances your ability to tailor experiences for your audience.

Effortless management of your PPC accounts is made possible through automated suggestions, unique data insights, and rapid implementation. Adalysis is specifically crafted to relieve you from tedious data analysis, allowing you to focus on optimizing your business by highlighting the areas requiring attention. Every advertisement undergoes automatic testing, and accounts are systematically reviewed to catch any absent best practices. Additionally, you have the option to generate personalized data scans, and with just a few clicks, you can implement extensive changes across your campaigns. For enterprise-level accounts, a comprehensive suite of tools is provided to facilitate significant data adjustments, while smaller accounts benefit from automated recommendations that can be activated with a simple click. Regardless of the volume of keywords and ads you handle or the scale of your monthly budget, Adalysis offers valuable assistance in enhancing your PPC processes for either individual users or entire teams. With Adalysis, streamlining powerful PPC campaigns has never been more straightforward, empowering users to achieve greater efficiency and effectiveness in their online advertising efforts.

Userfeel is a comprehensive user testing platform that enables you to watch videos of genuine users discussing their experiences with your website or application. It is versatile enough to accommodate sites in any language, drawing from a diverse panel of over 130,000 testers fluent in 40 different languages. Testers are able to share feedback in your preferred language, facilitating the evaluation of websites in multiple languages. You can conduct tests across various devices, including desktop, tablet, and mobile. Our service allows for testing both your application and an external camera, covering platforms such as Android, iPhone, and iPad. Results are delivered within 24 hours, thanks to our extensive global network of testers, ensuring prompt feedback. Engaging with real users early in your design and decision-making phases can significantly enhance your understanding of how your website or app is perceived, and you can seek user insights whenever necessary to fine-tune your project. This real-time feedback mechanism empowers you to make informed adjustments based on actual user experiences.

UserTesting provides businesses with valuable insights from their customers throughout the entire process, from initial concepts to final execution. Leveraging an exceptional on-demand sourcing platform, organizations can quickly access high-quality feedback from our extensive audience networks as well as those of our global partners. Recognized as the most complete solution available for experience research, UserTesting offers a more straightforward method compared to traditional approaches that rely on tracking customer behavior or analyzing listening data from real-life interactions to draw conclusions. This direct feedback mechanism enables companies to engage with their customers earlier in the development cycle, minimizing uncertainty and transforming experiential data into actionable human insights that enhance decision-making. Additionally, by prioritizing direct customer interactions, businesses can foster a deeper understanding of user needs and preferences, ultimately leading to improved product outcomes.

The Agile Marketing Platform tailored for Financial Services Our services empower Financial Institutions to enhance customer connections, boost wallet share, and foster loyalty. We facilitate the seamless execution of personalized campaigns across multiple channels, all at scale. Prisma Campaigns serves as a smart omnichannel orchestrator, suitable for online banking, mobile banking, email, SMS, and various other platforms. By leveraging customer data, it enables Financial Institutions to launch targeted and personalized campaigns that resonate at every phase of the customer journey. Transform insights into action Strategically manage segmented real-time campaigns for optimal impact. Tailored 1-to-1 messaging Elevate conversion rates by providing messages that are both personal and contextually relevant. Comprehensive platform solution Manage all your communication channels—mobile, web, and email—conveniently from a single interface. Effortless integration process With our user-friendly SDK, you can be operational in just six weeks, ensuring a swift transition. #StayRelevant

Evolv AI is a platform designed for automated design thinking that comprehends your experimentation objectives, assists you in making informed choices regarding experimentation, and consistently adapts based on the results of those choices. This innovative approach ensures that the learning process is ongoing, refining strategies with each iteration.

Your website sees a high volume of daily visitors, yet only a limited number actively interact with your products or services. Despite the evolution of technology, the importance of social proof in cultivating trust remains crucial. Wiser Notify offers an uncomplicated and effective method for instilling confidence in what you present to your audience. With the goal of amplifying sales through powerful marketing tactics for successful e-commerce businesses, Wiser Notify harnesses consumer psychology principles to deliver digital solutions. By concentrating on social proof and FOMO (fear of missing out) marketing techniques, Wiser Notify attracts potential buyers and enhances your authority. Showcasing recent activities like sales, sign-ups, and subscriptions can help build trust and boost your website's visibility, ultimately paving the way for increased business success. These methods not only elevate sales figures but also contribute to a more interactive and enjoyable user experience, fostering a loyal customer base. Implementing such strategies can make a significant difference in how your brand is perceived in the competitive online marketplace.

Convertize is a powerful A/B testing and conversion optimization platform designed to enhance your conversion rates effectively. With its user-friendly interface, you can modify content, conduct A/B tests to identify the best-performing variations, and incorporate impactful new features effortlessly. The SmartEditor™ by Convertize empowers you to generate multiple variants of your web pages and A/B test elements such as text, images, and buttons without needing coding knowledge. Additionally, you can set specific objectives by monitoring button clicks and URLs, which allows you to focus on what matters most for your business's success. Tools like Autopilot™ and the Hybrid Statistics Engine™ deliver prompt and dependable results, enabling you to dedicate more time to refining your content. Moreover, SmartPlugins™ enhance your site by introducing geolocation features, persuasive notifications, and dynamic text customization. Convertize ensures seamless integration with your current tools, making it simple to A/B-test content on WordPress, boost conversion rates on Shopify, and optimize Wix websites, all in just a few clicks. This streamlined approach not only saves you time but also maximizes your online potential.

Picreel serves as a powerful tool for enhancing conversion rates by enabling users to monitor the scrolling and mouse activity of visitors. When users show signs of leaving the site, it presents them with more attractive offers to retain their interest. Additionally, Picreel provides options for users to either design their own templates or utilize existing ones. Furthermore, it facilitates the immediate collection of leads, seamlessly integrating this data with users' CRM or marketing automation systems to streamline their marketing efforts. This comprehensive approach not only boosts engagement but also helps in building a more effective customer outreach strategy.

SplitMetrics Optimize is a sophisticated A/B testing solution that equips developers with the necessary tools for rapid and economical app growth throughout all phases of an application’s lifecycle. This platform empowers mobile-centric brands to mitigate risks, eliminate uncertainties, and lower the costs tied to launching and expanding mobile applications and games on platforms like the App Store and Google Play. Users of the SplitMetrics platform can assess app and game concepts still in their ideation stages, gather insights from actual users, and make informed, data-driven choices regarding which concepts resonate best in the market. Game developers have the ability to evaluate game ideas, core mechanics, gameplay elements, or narrative plots, as well as validate any aspect of their app, including visuals and messaging, prior to launch. The testing process requires only minimal creative assets and can potentially save developers up to six months in game development time. The platform offers measurable outcomes through both qualitative and quantitative metrics derived from real user feedback, facilitating confident, data-informed decisions in game development. Additionally, SplitMetrics Optimize enables mobile app publishers to experiment with new designs, features, pricing strategies, or marketing messages in active applications, all while safeguarding against user churn. This innovative approach not only enhances user engagement but also promotes a more iterative and responsive development process.

Enhance your website's effectiveness to maximize customer satisfaction and achieve a high return on investment through meaningful A/B testing that genuinely propels your business forward. Our innovative tool addresses numerous challenges found in other platforms, enabling you to concentrate on refining your optimization approach. Convert's solution stands out as the sole enterprise option that, by default, refrains from storing personal data, utilizing first-party cookies to ensure precise visitor tracking. We're committed to assisting you in this journey. Research from ConversionXL indicates that we offer the quickest testing tool available, effectively eliminating the blink that can distort outcomes and tarnish your credibility. There's no need for delays anymore; our team comprises knowledgeable experts who are intimately familiar with the tool, value your time, and are dedicated to ensuring your satisfaction. Many of our plans come with unlimited domains, tests, and projects, along with advanced options for developers and exceptional training resources. You can explore our service and put your ideas to the test if you can envision it! Additionally, our dedicated support team is always ready to provide assistance whenever needed, ensuring that you can navigate the optimization landscape with confidence.

Making decisions based on data can significantly enhance the customer journey. By concentrating on key aspects, dedicated eCommerce businesses can truly prioritize their customers' needs. Omniconvert serves as a vital growth tool for those eCommerce ventures aiming to adopt a customer-centric approach. The expertise of skilled professionals is essential in harnessing the power of data, a truth we have validated over many years. Through the use of sophisticated segmentation techniques, A/B testing, website personalization, and customer feedback surveys, Omniconvert has empowered eCommerce companies worldwide to focus on their customers. Our team has thoroughly analyzed data to uncover obstacles, utilized advanced technology for deeper insights, formulated hypotheses, and tracked conversion rates. This comprehensive approach has enabled us to drive success for our clients in a competitive market.