List of the Top 25 AB Testing Software in 2025

Tailored specifically for your needs, the emfluence Marketing Platform features a user-friendly interface coupled with robust tools designed to enhance your digital marketing initiatives. From launching tailored campaigns to overseeing various brands and devising effective marketing strategies, our platform equips you with the resources necessary for success, including: Email Automation: Develop automated workflows that nurture potential customers and enhance conversion rates. Email Marketing: Craft and distribute compelling email campaigns effortlessly, utilizing advanced personalization features such as conditional content. Social Media Management: Manage your social media content seamlessly by scheduling, publishing, and tracking posts from a single dashboard. SMS Marketing: Connect with your audience through timely and relevant SMS outreach. Landing Pages: Build high-converting landing pages that effectively capture leads. Automated Reporting: Gain insights into the effectiveness of your marketing efforts through tailored reports and analytics across various channels, assets, individuals, and locations. Website Tracking: Monitor visitor behavior on your website to refine your marketing tactics. Lead Scoring: Assess and prioritize leads based on their engagement levels and interactions. Marketing Calendar: Organize, plan, and oversee your marketing campaigns using a comprehensive calendar tool. With these features, the emfluence Marketing Platform provides everything you need to elevate your marketing strategy and achieve your goals.

Selzy is an accessible email marketing solution designed specifically for startups. With fast, round-the-clock expert assistance available even on the Free plan, it provides comprehensive features including list growth, segmentation, automation, A/B testing, and analytics. - Create email campaigns in under 15 minutes using Selzy’s user-friendly drag-and-drop editor. - Effortlessly expand your audience through integrated sign-up forms and pop-ups. - Set up automated campaigns with just a few clicks. - Benefit from direct integrations with popular platforms such as WooCommerce, Shopify, Salesforce, Hubspot, WordPress, Facebook Lead Ads, and many others. - Additionally, tap into a knowledge base that offers over 150 tutorials to enhance your skills. - This all-in-one tool ensures that even those new to email marketing can achieve professional results.

User.com serves as a comprehensive software solution for marketing automation, enabling effective communication with customers while managing relationships efficiently. This all-in-one platform is equipped with a wide array of features, offering powerful tools that cater to sales, marketing, and support needs. Various communication options—including email marketing, mobile push notifications, SMS messaging, and call center integration—ensure a seamless experience for every visitor. Additionally, you can track and analyze all your data in one centralized location, with the ability to customize the display to focus on the key metrics that matter most, facilitating prompt and informed decision-making. By consolidating these functionalities, User.com enhances your capability to engage with customers across multiple channels effectively. Are you prepared to experience these benefits firsthand? Sign up today for a free trial at User.com!

Mixpanel aims to foster innovation across various sectors. Beyond being a mere company, it provides essential services to enterprises, enabling them to leverage its engagement and analytics platform to gain insights into user interactions, conversions, retention, and engagement in real-time across web, mobile, and smart devices. This valuable data empowers businesses to enhance their products and overall operations. With a client base exceeding 26,000 companies globally, Mixpanel caters to a diverse range of industries, counting notable names like Samsung, Twitter, and BMW among its clientele. The company's headquarters are located in San Francisco, while it also maintains offices in several key cities, including New York City, Seattle, Austin, London, Paris, Barcelona, and Singapore, demonstrating its international reach and commitment to supporting innovation worldwide.

The Qualtrics XM Platform™ serves as a comprehensive solution for teams, departments, and entire organizations to oversee four essential business experiences: customer, product, employee, and brand, all integrated into a single platform. More than 10,000 organizations globally, including a striking 75% of Fortune 100 companies and 99 of the top 100 U.S. Business Schools, utilize Qualtrics to design products that resonate with consumers, foster customer loyalty, cultivate an outstanding workplace culture, and establish memorable brands. By tuning into customer feedback, you can bridge experience gaps and boost both loyalty and sales. With the advanced capabilities of Qualtrics' Customer XM, you gain access to cutting-edge listening technologies, predictive analytics for business intelligence, and actionable insights to promptly address gaps in customer experience. This holistic approach enables organizations to comprehensively understand their customers, allowing for strategic actions that can lead to impactful results and long-term success. Ultimately, leveraging such robust capabilities can transform how businesses engage with their customers and enhance overall performance.

WebEngage stands out as a premier marketing automation platform designed specifically for businesses-to-consumer (B2C) companies, enabling them to enhance user retention and boost their revenue streams. This cloud-based solution is user-friendly and facilitates seamless management of communication across various channels. Companies can engage their customers through SMS, email, mobile push notifications, web push notifications, on-site alerts, or in-app messaging. Additionally, WebEngage supports cross-device tracking, real-time segmentation, and advanced data personalization. With its innovative Journey Designer, businesses can efficiently craft intricate lifecycle campaigns tailored to their audiences. Overall, WebEngage empowers B2C companies to optimize their marketing efforts and achieve greater customer engagement.

Enhance your website's functionality and elevate user personalization through a powerful Conversion Optimization and Personalization Platform. By monitoring key metrics, you can uncover valuable insights into your visitors' online interactions and craft a customized experience that boosts conversion rates. If you are looking to pinpoint effective strategies, grasp visitor motivations, or transform traffic into devoted customers, PageSense offers all the essential tools at your disposal. Engage in a continual cycle of testing, learning, optimizing, and refining your strategies for ongoing enhancement. Still weighing the importance of content placement? Perform A/B tests to discover what truly resonates with your audience. Experiment with variations in page layouts, design elements, imagery, text, and color schemes to identify the ideal match for your goals. Seamlessly integrate with various Zoho and third-party applications to enhance your workflows. Gain a comprehensive overview of your website analytics that allows for more intelligent marketing strategies. Start harnessing data to make well-informed business decisions that lead to success. With these insights at your fingertips, you will be empowered to adapt and excel in an ever-evolving digital environment, ensuring your business remains competitive and relevant. As you continue this journey, remember that the right tools can make all the difference in achieving your objectives.

Maxymizely presents sophisticated tools designed for performing intellectual experiments and improving the conversion rates of your website. By leveraging cutting-edge technologies, it meticulously analyzes extensive data sets to pinpoint the most successful variations in your site's design. Central to our technology is a unique combination of matrix factorization techniques that have proven to be highly effective in tasks such as predicting ad clicks and conducting multivariate tests. This groundbreaking approach offers a considerable edge over standard split testing by integrating visitor data into the analytical process. Through a detailed examination of the connections between user attributes, displayed content, and various page elements, we identify the most suitable content for each individual visitor. Recognizing the importance of continuous site enhancements, our technology empowers you to achieve significantly improved results in a reduced timeframe compared to conventional A/B and multivariate testing methods. Furthermore, this results in a more tailored user experience that fosters increased engagement on your website, ultimately driving better overall performance. In this way, Maxymizely transforms how businesses approach website optimization and user interaction.

Optimizely stands as the world’s foremost authority in Progressive Delivery and Experimentation, enabling top-tier companies to effectively test and roll out new features and experiences for their clientele. By prioritizing data-driven insights, ongoing experimentation, and relentless innovation, it shapes digital experiences that revolutionize organizations. The Optimizely One platform is your gateway to unlocking your digital capabilities, emphasizing the importance of crafting human-centered digital interactions. Discover how to eliminate uncertainty and ensure every engagement is meaningful and actionable. In today’s digital commerce landscape, the focus extends far beyond mere products, catalogs, and transactions; it involves weaving narratives, stirring emotions, and fostering trust. Remember, business is not something you are entitled to; rather, it is earned through every single interaction you have. Ultimately, establishing genuine connections with customers is vital for long-term success.

The Agile Marketing Platform tailored for Financial Services Our services empower Financial Institutions to enhance customer connections, boost wallet share, and foster loyalty. We facilitate the seamless execution of personalized campaigns across multiple channels, all at scale. Prisma Campaigns serves as a smart omnichannel orchestrator, suitable for online banking, mobile banking, email, SMS, and various other platforms. By leveraging customer data, it enables Financial Institutions to launch targeted and personalized campaigns that resonate at every phase of the customer journey. Transform insights into action Strategically manage segmented real-time campaigns for optimal impact. Tailored 1-to-1 messaging Elevate conversion rates by providing messages that are both personal and contextually relevant. Comprehensive platform solution Manage all your communication channels—mobile, web, and email—conveniently from a single interface. Effortless integration process With our user-friendly SDK, you can be operational in just six weeks, ensuring a swift transition. #StayRelevant

Evolv AI is a platform designed for automated design thinking that comprehends your experimentation objectives, assists you in making informed choices regarding experimentation, and consistently adapts based on the results of those choices. This innovative approach ensures that the learning process is ongoing, refining strategies with each iteration.

Convertize is a powerful A/B testing and conversion optimization platform designed to enhance your conversion rates effectively. With its user-friendly interface, you can modify content, conduct A/B tests to identify the best-performing variations, and incorporate impactful new features effortlessly. The SmartEditor™ by Convertize empowers you to generate multiple variants of your web pages and A/B test elements such as text, images, and buttons without needing coding knowledge. Additionally, you can set specific objectives by monitoring button clicks and URLs, which allows you to focus on what matters most for your business's success. Tools like Autopilot™ and the Hybrid Statistics Engine™ deliver prompt and dependable results, enabling you to dedicate more time to refining your content. Moreover, SmartPlugins™ enhance your site by introducing geolocation features, persuasive notifications, and dynamic text customization. Convertize ensures seamless integration with your current tools, making it simple to A/B-test content on WordPress, boost conversion rates on Shopify, and optimize Wix websites, all in just a few clicks. This streamlined approach not only saves you time but also maximizes your online potential.

Picreel serves as a powerful tool for enhancing conversion rates by enabling users to monitor the scrolling and mouse activity of visitors. When users show signs of leaving the site, it presents them with more attractive offers to retain their interest. Additionally, Picreel provides options for users to either design their own templates or utilize existing ones. Furthermore, it facilitates the immediate collection of leads, seamlessly integrating this data with users' CRM or marketing automation systems to streamline their marketing efforts. This comprehensive approach not only boosts engagement but also helps in building a more effective customer outreach strategy.

Effortlessly enhance your website with robust tools aimed at improving user experience. Discover valuable insights into the customer journey through features such as Snapshots, Heatmaps, and Recordings. Our user-friendly visual reports and comprehensive session recordings offer a transparent view of your visitors' pathways, exposing their starting points, navigation decisions, and areas of confusion—enabling you to confidently make design adjustments. Armed with this knowledge, you can make informed, data-driven choices that will positively impact your revenue over time. With Crazy Egg's A/B Testing, you can be assured that the changes you implement regarding content placement, colors, images, or text are the best strategies for converting more visitors into loyal customers. Additionally, you can easily create or modify content without relying on a developer! Our intuitive editing tools allow you to change styles like colors and fonts or even remove specific elements entirely. Once you’re pleased with the modifications, publishing them to your website is a breeze. We are committed to helping you optimize what’s effective, fix what’s lacking, and explore innovative ideas to fuel your success. By consistently enhancing your online presence, you will provide an improved experience for your visitors while also staying ahead in the competitive landscape. Ultimately, this approach will not only boost user satisfaction but also contribute positively to your overall business growth.

SplitMetrics Optimize is a sophisticated A/B testing solution that equips developers with the necessary tools for rapid and economical app growth throughout all phases of an application’s lifecycle. This platform empowers mobile-centric brands to mitigate risks, eliminate uncertainties, and lower the costs tied to launching and expanding mobile applications and games on platforms like the App Store and Google Play. Users of the SplitMetrics platform can assess app and game concepts still in their ideation stages, gather insights from actual users, and make informed, data-driven choices regarding which concepts resonate best in the market. Game developers have the ability to evaluate game ideas, core mechanics, gameplay elements, or narrative plots, as well as validate any aspect of their app, including visuals and messaging, prior to launch. The testing process requires only minimal creative assets and can potentially save developers up to six months in game development time. The platform offers measurable outcomes through both qualitative and quantitative metrics derived from real user feedback, facilitating confident, data-informed decisions in game development. Additionally, SplitMetrics Optimize enables mobile app publishers to experiment with new designs, features, pricing strategies, or marketing messages in active applications, all while safeguarding against user churn. This innovative approach not only enhances user engagement but also promotes a more iterative and responsive development process.

Enhance your website's effectiveness to maximize customer satisfaction and achieve a high return on investment through meaningful A/B testing that genuinely propels your business forward. Our innovative tool addresses numerous challenges found in other platforms, enabling you to concentrate on refining your optimization approach. Convert's solution stands out as the sole enterprise option that, by default, refrains from storing personal data, utilizing first-party cookies to ensure precise visitor tracking. We're committed to assisting you in this journey. Research from ConversionXL indicates that we offer the quickest testing tool available, effectively eliminating the blink that can distort outcomes and tarnish your credibility. There's no need for delays anymore; our team comprises knowledgeable experts who are intimately familiar with the tool, value your time, and are dedicated to ensuring your satisfaction. Many of our plans come with unlimited domains, tests, and projects, along with advanced options for developers and exceptional training resources. You can explore our service and put your ideas to the test if you can envision it! Additionally, our dedicated support team is always ready to provide assistance whenever needed, ensuring that you can navigate the optimization landscape with confidence.

Making decisions based on data can significantly enhance the customer journey. By concentrating on key aspects, dedicated eCommerce businesses can truly prioritize their customers' needs. Omniconvert serves as a vital growth tool for those eCommerce ventures aiming to adopt a customer-centric approach. The expertise of skilled professionals is essential in harnessing the power of data, a truth we have validated over many years. Through the use of sophisticated segmentation techniques, A/B testing, website personalization, and customer feedback surveys, Omniconvert has empowered eCommerce companies worldwide to focus on their customers. Our team has thoroughly analyzed data to uncover obstacles, utilized advanced technology for deeper insights, formulated hypotheses, and tracked conversion rates. This comprehensive approach has enabled us to drive success for our clients in a competitive market.

Tailored on-site campaigns and exit-intent popups are effective in turning anonymous users into paying clients. Intelligent product suggestions help minimize cart abandonment rates. Utilizing various exit-intent popups, welcome popups can be designed with 18 different targeting criteria. Solutions aimed at reducing cart abandonment are essential. Seasonal campaigns can be implemented on-site effortlessly, without the need for coding. Calls to action can be integrated with buttons for Facebook and LinkedIn. A range of campaign templates is available to choose from. Personalized recommendations typically see an average conversion rate of 18%. Don't miss out; register today for a free account and start optimizing your conversions!

Userlytics stands out as an advanced user testing platform that enables rapid user experience assessments on various digital assets, including websites, apps, prototypes, and even competitor materials, accessible from any device. What sets Userlytics apart is its unique ability to capture screen activity, audio, and video from participants simultaneously. Additionally, users can make unlimited annotations, create highlight reels, and add as many users or administrators as needed for collaborative insights. The platform also features functionalities such as card sorting and tree testing, complete audio transcriptions, and branching logic to enhance usability testing. With dedicated account managers and quality assurance teams, Userlytics ensures that every outcome meets high standards of excellence. Users are encouraged to explore the platform by creating a test with a participant for free in just a few minutes using the code ONEFREE, receiving their results within a few hours, making it an efficient choice for user research. This opportunity allows individuals and businesses alike to gain valuable insights into their digital products with minimal effort.

OptimalUX is a cutting-edge platform that facilitates seamless SEO adjustments and A/B testing with ease of integration. It allows users to swiftly address SEO challenges, refresh content, and enhance user experiences in real-time. Featuring sophisticated rendering capabilities, it guarantees flicker-free testing, accurate personalization, and immediate segmentation. Designed for user-friendliness, OptimalUX permits direct changes to templates, images, and links without the need for complicated coding. Users can expect smooth implementation, rapid iterations, and improved performance without encountering redirects or blank pages. Whether optimizing SEO, modifying layouts, or testing new functionalities, OptimalUX simplifies the entire process for optimal results. Elevate your search engine rankings, increase user engagement, and perfect your user experience—all through this one versatile tool. Sign up for free and enjoy a pay-as-you-go model for flexibility.

Constantly Testing, Constantly Converting. Effortlessly design and execute tests aimed at boosting sales, minimizing cart abandonment, or crafting digital experiences that yield conversions without needing IT support. You have the freedom to shape your experiences precisely as you envision them without any coding. For over a decade, VWO Editor has been a reliable tool for countless conversion rate optimization specialists and growth strategists, enabling them to create and test experiences for millions of users. You can swiftly alter headlines, calls-to-action, and images on any webpage. Modify existing pages or develop multiple iterations of the same page with ease. Additionally, you have the capability to make stylistic adjustments, such as altering the background color, font styles, or borders. With drag-and-drop features, you can rearrange elements to prioritize forms or offers at the top of the page. The unlimited undo option allows for easy correction of any errors. Furthermore, you gain access to an extensive library of widgets designed for testing purposes, enhancing your capability to optimize user engagement effectively. With these tools at your disposal, transforming your digital presence becomes an intuitive and streamlined process.

SiteSpect stands out as the leading A/B testing and personalization platform, empowering growing companies to experiment with modifications on their websites, mobile interfaces, and various digital assets. This platform enables comprehensive testing and personalization across every facet of the customer journey, ensuring that website visitors receive a tailored experience consistently. Furthermore, SiteSpect is recognized as a robust, all-encompassing, and user-friendly tool that enhances and customizes customer interactions. With its exceptional performance, scalability, and commitment to data integrity and security, SiteSpect ensures the optimization of all elements of the customer experience, making it an invaluable asset for businesses aiming to improve engagement and satisfaction. Ultimately, leveraging SiteSpect can significantly elevate the quality of digital interactions between businesses and their customers.

Apptimize serves as a powerful innovation engine that facilitates cutting-edge experimentation and effective management of feature releases. It empowers businesses to craft outstanding user experiences across various digital platforms, such as mobile, hybrid, OTT, and web. As organizations increasingly develop mobile applications to maintain a seamless omnichannel presence, Apptimize provides the tools necessary to test and refine these applications, helping them meet and surpass their objectives. Notable clients like HotelTonight, Glassdoor, A&E, and Stash leverage this platform to connect with over 2 billion users globally, showcasing its extensive reach and impact in the industry. This comprehensive approach ensures that companies can continuously adapt to changing user needs and preferences.

Discover user behaviors, the methods they employ, and identify avenues for enhancement. FigPii equips you with valuable insights to craft a user experience that resonates with both your audience and your revenue goals. Gaining an understanding of your customer's mindset has never been simpler, as you can observe their interactions without interrupting their browsing experience. You can watch recordings of visitors navigating the site and analyze collective data on how they engage with various pages. Additionally, you can pose questions directly to your visitors. To evaluate the effectiveness of your designs, conducting A/B tests is straightforward and efficient. There's no need to wade through intricate reports or compile data from multiple sources; you can easily access insights and take action. Furthermore, understanding compliance with GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) is crucial, as these regulations are designed to enhance and standardize data privacy protections for individuals in their respective regions. This awareness not only helps in safeguarding customer data but also builds trust, which is essential for a successful business.

Acquigo is an Algorithmic Cloud for Marketing that empowers users to effectively manage their marketing campaigns. This comprehensive tool facilitates every aspect of campaign management, covering everything from initial planning to execution and response tracking across various channels like email, SMS, and push notifications. Regarding Acquigo, its sophisticated algorithms automate all facets of the campaign process, including audience targeting, planning, scheduling, execution, and optimization. In addition, it offers pre-packaged marketing campaigns, micro-segmentations, and relationship dashboards that enhance its utility. Developed by Xerago, a company that has specialized in marketing automation for approximately 15 years, Acquigo represents a significant advancement in the field. Xerago made a notable impact on the Indian market when it introduced marketing automation back in 2005, establishing a strong foundation for future innovations in this area. The evolution of Acquigo showcases how technology can streamline marketing efforts and improve engagement strategies.