List of the Top 25 Free AB Testing Software in 2025

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

Matomo, recognized as the leading open-source web analytics solution, is utilized by over 1.4 million websites spanning 190 countries and is available in more than 50 languages. The platform places a strong emphasis on safeguarding user privacy, ensuring complete data ownership, and eliminating data sampling practices. Users can choose between two hosting alternatives: cloud-based and on-premise solutions. The cloud option streamlines the setup process, while the on-premise choice enables the installation of the PHP/MySQL software directly on personal servers, thereby providing users with maximum control and flexibility over their data. This powerful tool for web analytics and conversion optimization is a premium offering, boasting a diverse array of features such as heatmaps, session recordings, and the ability to set specific goals for tracking success. Additionally, Matomo continuously evolves to meet the needs of its users, ensuring they have access to the latest advancements in analytics technology.

Selzy is an accessible email marketing solution designed specifically for startups. With fast, round-the-clock expert assistance available even on the Free plan, it provides comprehensive features including list growth, segmentation, automation, A/B testing, and analytics. - Create email campaigns in under 15 minutes using Selzy’s user-friendly drag-and-drop editor. - Effortlessly expand your audience through integrated sign-up forms and pop-ups. - Set up automated campaigns with just a few clicks. - Benefit from direct integrations with popular platforms such as WooCommerce, Shopify, Salesforce, Hubspot, WordPress, Facebook Lead Ads, and many others. - Additionally, tap into a knowledge base that offers over 150 tutorials to enhance your skills. - This all-in-one tool ensures that even those new to email marketing can achieve professional results.

FROGED is an innovative platform designed to enhance product success by assisting businesses in refining their onboarding processes, delivering proactive customer support, and boosting retention rates. Created specifically for SaaS companies, it nurtures users throughout their journey, leading to decreased churn and improved user engagement. By leveraging customer behavior segmentation, businesses can tailor experiences through various tools such as product flows, knowledge bases, email marketing, in-app notifications, custom widgets, live chat, and more. Additionally, features like A/B testing, NPS surveys, and retargeting campaigns are at your disposal for further optimization. Empower your customer success team and agents by allowing them to oversee customer interactions, behavior, and attributes all from a centralized platform. Our flexible technology stack supports over 2,000 integrations with popular services such as WhatsApp, Jira, Google, Zapier, Segment, Twilio, and Facebook Messenger, among others. Discover the endless opportunities that FROGED offers by signing up for a 7-day FREE TRIAL today and witness the transformation in your customer engagement strategies.

Smartlook is a mobile analytics platform designed to help websites and applications uncover the reasons behind user behaviors, benefiting more than 300,000 businesses across various sectors. By eliminating uncertainty, it provides concrete, actionable insights into user actions. This innovative solution delivers a detailed understanding of user interactions at a granular level. With its continuous visitor recordings, Smartlook enables you to monitor every individual navigating your site or app. Its automatic event tracking feature allows for the observation of specific actions taken by visitors, while conversion funnels help analyze conversion rates and identify the causes of user attrition. Additionally, its heatmaps offer extensive data regarding how users click, scroll, and hover throughout your web pages. In 2019, Smartlook received recognition as one of the Top 100 Software Products in the G2 Crowd Awards, underscoring its value in the market. Notable clients include O2, Miele, and Hyundai, demonstrating its appeal to a diverse range of industries. Furthermore, the platform is capable of recording gameplay from Unity-engine games, expanding its utility in the gaming sector. This versatility makes Smartlook a comprehensive tool for understanding user engagement across multiple platforms.

Mixpanel aims to foster innovation across various sectors. Beyond being a mere company, it provides essential services to enterprises, enabling them to leverage its engagement and analytics platform to gain insights into user interactions, conversions, retention, and engagement in real-time across web, mobile, and smart devices. This valuable data empowers businesses to enhance their products and overall operations. With a client base exceeding 26,000 companies globally, Mixpanel caters to a diverse range of industries, counting notable names like Samsung, Twitter, and BMW among its clientele. The company's headquarters are located in San Francisco, while it also maintains offices in several key cities, including New York City, Seattle, Austin, London, Paris, Barcelona, and Singapore, demonstrating its international reach and commitment to supporting innovation worldwide.

Flagsmith serves as an open-source tool that offers robust support for Feature Flags, Remote Configuration, and A/B testing, enabling users to utilize its hosted API for deployment on either private cloud setups or on-premises infrastructure. This platform simplifies the creation and management of feature flags across various applications, including web, mobile, and server-side. With Flagsmith, you have the flexibility to toggle features on or off across different environments, user groups, or segments by encapsulating specific code sections within a Flag. By leveraging feature flags, you can confidently introduce new functionalities through staged rollouts. The remote configuration capability allows for the toggling of individual features and adjustments without necessitating a new code deployment. Additionally, the segment functionality facilitates A/B and multivariate testing, providing a means to implement beta programs that can garner valuable early feedback from users. Flagsmith also promotes efficient deployment organization through the creation of projects and organizations, along with the assignment of roles to team members. Moreover, you can further enhance the Flagsmith experience by integrating it with your preferred tools and services, ensuring a comprehensive development ecosystem.

Enhance your website's functionality and elevate user personalization through a powerful Conversion Optimization and Personalization Platform. By monitoring key metrics, you can uncover valuable insights into your visitors' online interactions and craft a customized experience that boosts conversion rates. If you are looking to pinpoint effective strategies, grasp visitor motivations, or transform traffic into devoted customers, PageSense offers all the essential tools at your disposal. Engage in a continual cycle of testing, learning, optimizing, and refining your strategies for ongoing enhancement. Still weighing the importance of content placement? Perform A/B tests to discover what truly resonates with your audience. Experiment with variations in page layouts, design elements, imagery, text, and color schemes to identify the ideal match for your goals. Seamlessly integrate with various Zoho and third-party applications to enhance your workflows. Gain a comprehensive overview of your website analytics that allows for more intelligent marketing strategies. Start harnessing data to make well-informed business decisions that lead to success. With these insights at your fingertips, you will be empowered to adapt and excel in an ever-evolving digital environment, ensuring your business remains competitive and relevant. As you continue this journey, remember that the right tools can make all the difference in achieving your objectives.

Maxymizely presents sophisticated tools designed for performing intellectual experiments and improving the conversion rates of your website. By leveraging cutting-edge technologies, it meticulously analyzes extensive data sets to pinpoint the most successful variations in your site's design. Central to our technology is a unique combination of matrix factorization techniques that have proven to be highly effective in tasks such as predicting ad clicks and conducting multivariate tests. This groundbreaking approach offers a considerable edge over standard split testing by integrating visitor data into the analytical process. Through a detailed examination of the connections between user attributes, displayed content, and various page elements, we identify the most suitable content for each individual visitor. Recognizing the importance of continuous site enhancements, our technology empowers you to achieve significantly improved results in a reduced timeframe compared to conventional A/B and multivariate testing methods. Furthermore, this results in a more tailored user experience that fosters increased engagement on your website, ultimately driving better overall performance. In this way, Maxymizely transforms how businesses approach website optimization and user interaction.

Optimizely stands as the world’s foremost authority in Progressive Delivery and Experimentation, enabling top-tier companies to effectively test and roll out new features and experiences for their clientele. By prioritizing data-driven insights, ongoing experimentation, and relentless innovation, it shapes digital experiences that revolutionize organizations. The Optimizely One platform is your gateway to unlocking your digital capabilities, emphasizing the importance of crafting human-centered digital interactions. Discover how to eliminate uncertainty and ensure every engagement is meaningful and actionable. In today’s digital commerce landscape, the focus extends far beyond mere products, catalogs, and transactions; it involves weaving narratives, stirring emotions, and fostering trust. Remember, business is not something you are entitled to; rather, it is earned through every single interaction you have. Ultimately, establishing genuine connections with customers is vital for long-term success.

Transform the way you engage with your website visitors by providing cutting-edge, individualized experiences along with free website testing. By leveraging Optimize’s seamless connection with Google Analytics, you can quickly uncover valuable insights to improve your site. Easily run a variety of tests on your website’s content, such as A/B, multivariate, and redirect tests, to identify what truly appeals to your audience. The era of a one-size-fits-all strategy is long gone; customize your website engagement to cater to the unique preferences of each visitor. Experience enhanced outcomes directly from your dashboard in mere minutes. Create tailored landing pages for your Google Ads campaigns designed to convert casual visitors into devoted customers. Setting up your first website test can be accomplished in just a few minutes, and our user-friendly visual editor simplifies the entire process. Explore this functionality and other features to further optimize your customer journey. Optimize's compatibility with additional Google tools not only streamlines your efforts but also fosters better teamwork and productivity, contributing to a more impactful online presence. Harness these resources to unlock the complete capabilities of your website and witness the positive changes they bring. In today's digital landscape, maximizing user engagement has become essential for sustained success.

Upflowy is a user-friendly drag-and-drop platform that helps capture leads and enhances conversion rates. It enables you to create and refine various elements such as forms, quizzes, surveys, and onboarding processes with ease. You can start with up to 200 responses at no cost! With its no-code features, you can rapidly develop and A/B test your lead generation and signup processes like never before. Instantly assemble top-tier signup flow templates that integrate seamlessly into any website. Continuously refine your funnels through A/B testing and ongoing experiments, ensuring your strategies are always optimized for success. This innovative tool is crafted to support your growth and boost customer conversion rates. It also provides a no-code signup builder with exceptional templates and delivers valuable insights and funnel analytics in mere seconds. Furthermore, the straightforward setup for A/B testing and personalization options enhances your ability to tailor experiences for your audience.

Mouseflow serves as a comprehensive behavior analytics tool utilized by teams in Product, Marketing, UX Design, and Analytics to boost conversion rates and enhance website experiences. By providing session recordings, Mouseflow enables you to observe user interactions closely, while heatmaps reveal areas of significant interest to your audience. This groundbreaking platform stands out with its automatic friction detection feature, helping users identify the most relevant recordings to review without the need to sample across different plans. Additionally, heatmaps can be generated for every page on your site, allowing for detailed filtering based on a variety of parameters, thereby facilitating a deeper understanding of user behavior. Overall, Mouseflow equips teams with essential insights to optimize their digital strategies effectively.

Evolv AI is a platform designed for automated design thinking that comprehends your experimentation objectives, assists you in making informed choices regarding experimentation, and consistently adapts based on the results of those choices. This innovative approach ensures that the learning process is ongoing, refining strategies with each iteration.

Your website sees a high volume of daily visitors, yet only a limited number actively interact with your products or services. Despite the evolution of technology, the importance of social proof in cultivating trust remains crucial. Wiser Notify offers an uncomplicated and effective method for instilling confidence in what you present to your audience. With the goal of amplifying sales through powerful marketing tactics for successful e-commerce businesses, Wiser Notify harnesses consumer psychology principles to deliver digital solutions. By concentrating on social proof and FOMO (fear of missing out) marketing techniques, Wiser Notify attracts potential buyers and enhances your authority. Showcasing recent activities like sales, sign-ups, and subscriptions can help build trust and boost your website's visibility, ultimately paving the way for increased business success. These methods not only elevate sales figures but also contribute to a more interactive and enjoyable user experience, fostering a loyal customer base. Implementing such strategies can make a significant difference in how your brand is perceived in the competitive online marketplace.

Picreel serves as a powerful tool for enhancing conversion rates by enabling users to monitor the scrolling and mouse activity of visitors. When users show signs of leaving the site, it presents them with more attractive offers to retain their interest. Additionally, Picreel provides options for users to either design their own templates or utilize existing ones. Furthermore, it facilitates the immediate collection of leads, seamlessly integrating this data with users' CRM or marketing automation systems to streamline their marketing efforts. This comprehensive approach not only boosts engagement but also helps in building a more effective customer outreach strategy.

Effortlessly enhance your website with robust tools aimed at improving user experience. Discover valuable insights into the customer journey through features such as Snapshots, Heatmaps, and Recordings. Our user-friendly visual reports and comprehensive session recordings offer a transparent view of your visitors' pathways, exposing their starting points, navigation decisions, and areas of confusion—enabling you to confidently make design adjustments. Armed with this knowledge, you can make informed, data-driven choices that will positively impact your revenue over time. With Crazy Egg's A/B Testing, you can be assured that the changes you implement regarding content placement, colors, images, or text are the best strategies for converting more visitors into loyal customers. Additionally, you can easily create or modify content without relying on a developer! Our intuitive editing tools allow you to change styles like colors and fonts or even remove specific elements entirely. Once you’re pleased with the modifications, publishing them to your website is a breeze. We are committed to helping you optimize what’s effective, fix what’s lacking, and explore innovative ideas to fuel your success. By consistently enhancing your online presence, you will provide an improved experience for your visitors while also staying ahead in the competitive landscape. Ultimately, this approach will not only boost user satisfaction but also contribute positively to your overall business growth.

Tailored on-site campaigns and exit-intent popups are effective in turning anonymous users into paying clients. Intelligent product suggestions help minimize cart abandonment rates. Utilizing various exit-intent popups, welcome popups can be designed with 18 different targeting criteria. Solutions aimed at reducing cart abandonment are essential. Seasonal campaigns can be implemented on-site effortlessly, without the need for coding. Calls to action can be integrated with buttons for Facebook and LinkedIn. A range of campaign templates is available to choose from. Personalized recommendations typically see an average conversion rate of 18%. Don't miss out; register today for a free account and start optimizing your conversions!

Split's Feature Data Platform™ empowers you to operate swiftly while maintaining stability. You can establish feature flags and deploy them securely into production environments. This allows you to manage visibility for various features based on user segments and timing. By linking each flag to contextual data, you can assess whether the features you deploy enhance user experience or lead to negative outcomes, enabling prompt decision-making. Additionally, you can conduct feature experiments, like A/B testing, without hindering your workflow. Split is committed to feature management, offering expert support, online courses for continuous learning, and fostering a developer-centric culture that prioritizes customer needs. By utilizing Split, you can enhance productivity, minimize mean time to recovery (MTTR), and energize your development team without causing burnout. Consider signing up for a free account, arranging a demonstration for deeper insights, or reaching out to us with any inquiries you may have. Your journey towards streamlined feature management can start today.

Kaption emerges as the leading analytics and feedback platform powered by artificial intelligence, specifically tailored for digital marketers. Acquire the essential insights needed to elevate your online presence and advance your business objectives. By eliminating uncertainty, you can gain clarity on user behavior and refine your strategies more swiftly. Understanding how users perceive your offerings is one of the most impactful ways to engage your audience. Have you thought about the navigation experience on your website? With Kaption, you can chart the user journey and pinpoint any hurdles they might encounter along the way. The road to success is built on reliable data; without it, your efforts may rely on chance or missteps. Focus your attention on efficient conversion tactics and monitoring techniques. Utilize complimentary heatmap analytics to scrutinize user interactions with every aspect of your site and how it influences their decisions. Identify where users struggle, enhance your conversion rates, and address product challenges more rapidly through insightful metadata analysis. By leveraging these tools, you can ensure that your marketing initiatives are not only well-informed but also highly effective, ultimately leading to sustained business growth.

Elevate your feature flags and experiments to accelerate your product's growth with a powerful statistical engine. By employing product observability, you can integrate experimentation with real-time analytics, providing a holistic view of both product and business performance. Now, for the first time, you can pinpoint which features are truly impacting your key business metrics, transitioning from simply tracking events and clicks to deeper insights. Statsig delivers a complete solution for all your experimentation requirements through a cohesive platform that connects your initiatives to the results they yield. This enables A/B testing and experimentation across various devices, application layers, and scales. With Statsig, you gain an all-encompassing 360° view of your product’s performance, empowering developers to make data-driven choices. By implementing comprehensive observability for every product update, ranging from system performance to user engagement, Statsig allows developers to relay critical data to their teams, facilitating informed decision-making regarding the product. This methodology not only enhances clarity but also propels continuous advancements in product development strategies, ensuring that teams can adapt and respond to user needs effectively. Through rigorous analysis and feedback loops, the potential for innovation within your product offering becomes limitless.

SEATEXT AI represents a cutting-edge solution aimed at improving website content, which in turn enhances user interaction and boosts conversion rates. This advanced tool utilizes state-of-the-art AI algorithms alongside A/B testing strategies to independently optimize content for superior sales performance. Retailers can see an impressive increase in sales, potentially reaching 40%, by enhancing their product descriptions on e-commerce sites. Furthermore, SEATEXT AI facilitates the global expansion of your website by offering effortless translations into 107 languages, enabling users to localize their content effectively with AI-driven insights, all in a rapid one-minute setup process. In addition, the platform is tailored to meet the needs of mobile users by generating succinct and captivating text variations that align with their online behavior, ultimately contributing to broader reach and elevated conversion rates. Users also benefit from the ability to translate and modify their media content up to 100 times, utilizing automated A/B testing to ensure articles are meticulously adjusted for optimal conversion success. The inclusion of these extensive features not only allows businesses to enhance their digital presence but also positions them for sustained growth in a competitive market landscape. By integrating SEATEXT AI into their operations, companies can unlock new levels of efficiency and effectiveness in their online performance strategies.

OptimalUX is a cutting-edge platform that facilitates seamless SEO adjustments and A/B testing with ease of integration. It allows users to swiftly address SEO challenges, refresh content, and enhance user experiences in real-time. Featuring sophisticated rendering capabilities, it guarantees flicker-free testing, accurate personalization, and immediate segmentation. Designed for user-friendliness, OptimalUX permits direct changes to templates, images, and links without the need for complicated coding. Users can expect smooth implementation, rapid iterations, and improved performance without encountering redirects or blank pages. Whether optimizing SEO, modifying layouts, or testing new functionalities, OptimalUX simplifies the entire process for optimal results. Elevate your search engine rankings, increase user engagement, and perfect your user experience—all through this one versatile tool. Sign up for free and enjoy a pay-as-you-go model for flexibility.

Increase your customer base and analyze their behaviors with UseItBetter, a powerful analytics and optimization tool. This platform features autotracking functionalities that allow users to seamlessly track all actions performed by visitors on their sites. With its cutting-edge and user-friendly interface, UseItBetter enables users to deepen their analytical insights, transcending traditional funnel tracking methods. It is the perfect resource for analysts, marketers, and web developers, delivering crucial insights that foster business growth. By leveraging this platform, users can effectively enhance their strategies and elevate overall engagement, leading to more successful outcomes. Furthermore, UseItBetter’s comprehensive features ensure that users stay ahead in an ever-evolving digital landscape.

Our platform is to landing pages what Google is to search engines, offering a comprehensive creation tool that simplifies the design, publication, and enhancement of outstanding landing pages. In addition to this, we provide powerful integration capabilities that can be implemented quickly and easily. Our dedicated team also ensures your pages are monitored continuously to maintain flawless performance at all times. Pagewiz takes the hassle out of managing a vital component of your marketing funnel, making it accessible to both seasoned marketers and novices lacking technical expertise. With Pagewiz’s intuitive drag-and-drop interface, crafting visually appealing, high-conversion landing pages becomes a straightforward task. Moreover, our sophisticated form builder allows for the creation of an unlimited variety of forms, incorporating diverse field types such as text boxes, radio buttons, and dropdown options. You not only get to choose from an extensive selection of form fields, but you can also personalize their designs with exceptional accuracy. This high degree of customization empowers you to tailor your forms to perfectly align with your audience's specific requirements, ultimately enhancing user engagement and conversion rates. As a result, Pagewiz stands out as a comprehensive solution, bridging the gap between functionality and creativity in the realm of landing page design.