List of the Top 7 AB Testing Software for Amplitude in 2025

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

Flagsmith serves as an open-source tool that offers robust support for Feature Flags, Remote Configuration, and A/B testing, enabling users to utilize its hosted API for deployment on either private cloud setups or on-premises infrastructure. This platform simplifies the creation and management of feature flags across various applications, including web, mobile, and server-side. With Flagsmith, you have the flexibility to toggle features on or off across different environments, user groups, or segments by encapsulating specific code sections within a Flag. By leveraging feature flags, you can confidently introduce new functionalities through staged rollouts. The remote configuration capability allows for the toggling of individual features and adjustments without necessitating a new code deployment. Additionally, the segment functionality facilitates A/B and multivariate testing, providing a means to implement beta programs that can garner valuable early feedback from users. Flagsmith also promotes efficient deployment organization through the creation of projects and organizations, along with the assignment of roles to team members. Moreover, you can further enhance the Flagsmith experience by integrating it with your preferred tools and services, ensuring a comprehensive development ecosystem.

Optimizely stands as the world’s foremost authority in Progressive Delivery and Experimentation, enabling top-tier companies to effectively test and roll out new features and experiences for their clientele. By prioritizing data-driven insights, ongoing experimentation, and relentless innovation, it shapes digital experiences that revolutionize organizations. The Optimizely One platform is your gateway to unlocking your digital capabilities, emphasizing the importance of crafting human-centered digital interactions. Discover how to eliminate uncertainty and ensure every engagement is meaningful and actionable. In today’s digital commerce landscape, the focus extends far beyond mere products, catalogs, and transactions; it involves weaving narratives, stirring emotions, and fostering trust. Remember, business is not something you are entitled to; rather, it is earned through every single interaction you have. Ultimately, establishing genuine connections with customers is vital for long-term success.

Enhance your website's effectiveness to maximize customer satisfaction and achieve a high return on investment through meaningful A/B testing that genuinely propels your business forward. Our innovative tool addresses numerous challenges found in other platforms, enabling you to concentrate on refining your optimization approach. Convert's solution stands out as the sole enterprise option that, by default, refrains from storing personal data, utilizing first-party cookies to ensure precise visitor tracking. We're committed to assisting you in this journey. Research from ConversionXL indicates that we offer the quickest testing tool available, effectively eliminating the blink that can distort outcomes and tarnish your credibility. There's no need for delays anymore; our team comprises knowledgeable experts who are intimately familiar with the tool, value your time, and are dedicated to ensuring your satisfaction. Many of our plans come with unlimited domains, tests, and projects, along with advanced options for developers and exceptional training resources. You can explore our service and put your ideas to the test if you can envision it! Additionally, our dedicated support team is always ready to provide assistance whenever needed, ensuring that you can navigate the optimization landscape with confidence.

Split's Feature Data Platform™ empowers you to operate swiftly while maintaining stability. You can establish feature flags and deploy them securely into production environments. This allows you to manage visibility for various features based on user segments and timing. By linking each flag to contextual data, you can assess whether the features you deploy enhance user experience or lead to negative outcomes, enabling prompt decision-making. Additionally, you can conduct feature experiments, like A/B testing, without hindering your workflow. Split is committed to feature management, offering expert support, online courses for continuous learning, and fostering a developer-centric culture that prioritizes customer needs. By utilizing Split, you can enhance productivity, minimize mean time to recovery (MTTR), and energize your development team without causing burnout. Consider signing up for a free account, arranging a demonstration for deeper insights, or reaching out to us with any inquiries you may have. Your journey towards streamlined feature management can start today.

Apptimize serves as a powerful innovation engine that facilitates cutting-edge experimentation and effective management of feature releases. It empowers businesses to craft outstanding user experiences across various digital platforms, such as mobile, hybrid, OTT, and web. As organizations increasingly develop mobile applications to maintain a seamless omnichannel presence, Apptimize provides the tools necessary to test and refine these applications, helping them meet and surpass their objectives. Notable clients like HotelTonight, Glassdoor, A&E, and Stash leverage this platform to connect with over 2 billion users globally, showcasing its extensive reach and impact in the industry. This comprehensive approach ensures that companies can continuously adapt to changing user needs and preferences.

Taplytics provides an efficient, cross-platform A/B testing solution that significantly improves user experiences for leading applications and websites. With our advanced feature management and experimentation platform, you gain full visibility over your product launches, allowing you to test and roll out new features swiftly. Tailored for product, engineering, and marketing teams, Taplytics functions as a holistic A/B testing tool aimed at boosting revenue for both client-side and server-side applications. By carefully managing feature rollouts, you can minimize deployment risks and increase development efficiency. Users can choose from various SDKs, a versatile API, or decide between private cloud and on-premises deployment methods. Our highly esteemed Customer Success team is dedicated to providing outstanding support, ensuring you have immediate access to knowledgeable assistance whenever needed. Numerous clients have reported an impressive 50% decrease in engineering time as a result of utilizing our platform. Dive into the world of enterprise-level A/B testing customized for both client-side and server-side applications, and discover how it can advance your business objectives. With Taplytics, you’re not just testing; you’re transforming the way you engage with your users and optimize your offerings.