List of the Top 22 Free Account Based Marketing Software in 2025

Twilio Segment's Customer Data Platform (CDP) equips businesses with the essential data infrastructure required to prioritize customer needs in all their strategic choices. By leveraging Twilio Segment, organizations can gather, consolidate, and direct their customer information to any desired system. With over 25,000 businesses utilizing Twilio Segment, they are empowered to make instantaneous decisions, boost their growth, and provide exceptional customer experiences. This makes Twilio Segment an indispensable tool for companies aiming to enhance their customer engagement and drive success.

Customers today have elevated expectations, and the businesses that thrive are those that offer personalized, swift, and seamless purchasing experiences in an era defined by instant gratification. Drift is here to assist you in achieving that goal. By integrating chat, video, and automation, Drift effectively eliminates obstacles in the purchasing process. This platform empowers you to engage in conversations with prospective clients at your convenience. Currently, more than 50,000 companies utilize Drift to boost their revenue, shorten sales cycles, and simplify the buying process, leading to greater customer satisfaction and loyalty.

Leadfeeder offers a powerful B2B website visitor tracking and lead generation solution that enables companies to monitor unidentified visitors to their sites and transform them into valuable sales leads. This tool seamlessly integrates with popular CRMs like HubSpot, Pipedrive, and Salesforce, as well as email marketing platforms such as Mailchimp and ActiveCampaign, to boost sales intelligence. With a user base exceeding 45,000 globally, Leadfeeder is recognized as a premier choice for enhancing lead generation strategies. Additionally, users can take advantage of a complimentary 14-day trial without requiring a credit card, allowing for immediate access to its features. This trial provides an excellent opportunity for businesses to explore the platform’s capabilities before making a commitment.

Presenting Albacross's Revenue Acceleration Platform, an innovative solution crafted to help you seize demand from businesses and quickly boost your revenue streams. This platform empowers you to recognize anonymous visitors on your site and engage with organizations that demonstrate a high intent to purchase but haven't finalized a conversion. By smoothly incorporating Albacross into your existing systems, you can conserve precious time and improve operational effectiveness. Our self-service account-based marketing capabilities allow you to pinpoint specific businesses with customized advertisements, effectively connecting with key decision-makers. You are able to search for potential leads using parameters like industry, annual revenue, and geographical location while also utilizing our array of complimentary tools to identify and filter high-value leads. Set your daily budget and specify the duration of your campaigns to display your striking banner ads, accommodating formats such as JPG, PNG, and HTML5. Create captivating campaigns that not only attract attention but also drive conversions, minimizing the time allocated to prospecting and enabling you to concentrate on engaged buyers. In addition, our platform supports your success team in improving customer retention and upselling existing clients, which ultimately leads to enhanced overall business expansion and prosperity. By leveraging these resources, you can transform your approach to revenue generation and foster sustainable growth in your organization.

Streamline your LinkedIn profile searches and imports to enhance your prospecting efforts. The foundation of any successful business is establishing connections with the right individuals. Without effective automation tools, navigating through social networks can become tedious and time-consuming. With just a single click, you can import complete information (beyond just Name and Role) from hundreds or even thousands of potential leads. Unlike regular users, you won't be tracked by LinkedIn, allowing for greater flexibility in your activities. By activating Auto Import, you can easily view and incorporate profiles into your Jobin repository. This process also allows for smooth integration of data, ensuring that you avoid creating duplicates. Although LinkedIn profiles contain a wealth of valuable insights, they often lack comprehensive details. It's common for essential information like emails, phone numbers, and other social media accounts to be kept private or omitted entirely, which can limit your outreach efforts. By addressing these challenges, you can significantly enhance your networking capabilities and build a more robust prospect base.

DailyStory is a comprehensive digital marketing automation solution that consolidates all essential tools required for crafting, overseeing, automating, and evaluating effective digital marketing campaigns, making it user-friendly and straightforward. Features include: * Audience segmentation * Personalization of audience interactions * Email marketing capabilities * SMS and text message marketing * Push notification marketing * Customizable landing pages * Visitor tracking and notifications * Engaging popups * Seamless integration of forms and websites * In-depth reporting and analytics ... and much more! Additionally, DailyStory offers integration with a variety of popular platforms such as Salesforce, Telligent Community, and MINDBODY, while also providing Zapier support for connecting with nearly any software platform, enhancing its versatility. This makes DailyStory a go-to choice for marketers looking to streamline their digital marketing efforts efficiently.

Aptivio's Buyer Intent AI platform represents the next generation of sales innovation. By harnessing the power of artificial intelligence, we transform traditional, ineffective sales pipeline development techniques into more effective strategies through opportunity identification, tailored customer interactions, cohesive sales and marketing efforts, and immediate actionable insights that are available at each phase of the buyer's journey, ultimately leading to improved revenue results. This revolutionary approach not only streamlines processes but also empowers sales teams to engage with potential buyers more effectively.

Our gifting and direct mail platform provides access to a diverse array of meticulously selected gifts sourced from over 200 countries. It seamlessly integrates with customer relationship management systems and features user-friendly automation tools. Giftsenda transcends the typical gifting platform by enabling you to initiate a corporate gift campaign. Such a campaign is instrumental in fostering connections with potential clients and enhancing relationships with existing business partners. A thoughtfully chosen gift can serve as a memorable way to honor significant milestones for your customers. This includes welcoming new clients, commemorating business achievements, and various other occasions. As a visionary leader, you have the opportunity to showcase your ideas by organizing virtual conferences and delighting your attendees with unique gifts, which will help them retain your concepts more effectively. By engaging more leads, you can significantly enhance your lead generation response rate and business development results. Additionally, you will benefit from dedicated account consultants who are committed to helping you optimize your experience and maximize engagement levels for your campaigns. Ultimately, this comprehensive approach ensures that your gifting strategy not only reflects your brand but also leaves a lasting impression.

Enhance Your Cold Email and Follow-Up Strategy. Revolutionize your sales technique by utilizing seamless drip marketing that operates automatically. Ideal for businesses regardless of size, Replyify starts with a free trial and remains cost-effective as your requirements evolve. This modern sales platform is crafted to streamline your Account Based Marketing initiatives and create new opportunities. Drip email sequences are proven to be the most effective strategy for Account Executives, Sales Development representatives, Demand Generators, Recruiters, Financial Planners, VPs, and CEOs who seek to increase their sales. Replyify aligns your pipeline management with your actual sales practices through a mix of emails, phone calls, and social media outreach. You can easily connect any email service, such as Gmail or Office365, with direct integration into Salesforce CRM and even Zapier! Each email is personalized with the recipient's information and sent from your own inbox to improve deliverability rates. By employing a user-friendly All-In-One Platform, you can increase the volume of prospecting emails, arrange more meetings, and effectively close more deals, driving substantial growth for your business. The remarkable efficiency and customizability offered by Replyify can significantly enhance your sales performance and boost your overall productivity.

Dreamdata serves as a powerful B2B revenue attribution solution that equips go-to-market teams with the insights needed to understand their effects on growth and performance. By streamlining the process of data collection and modeling, it offers a comprehensive view of the customer journey that promotes informed decision-making based on data. Key Features: - Automated Data Collection & Unified Model: Gathers first-party data from various sources, including your website and marketing/sales tools, to create a holistic view of customer interactions. - Multi-Touch Attribution: Provides precise revenue attribution to individual touchpoints, delivering clear insights into the ROI of various campaigns and channels. - Buying Signals & Lead Prioritization: Detects accounts showing high intent and prioritizes leads to enhance sales effectiveness and efficiency. - Campaign Performance Analysis: Assesses the success of campaigns, facilitating optimization decisions backed by data. - Custom Audiences & Data Activation: Develops targeted audience segments based on insights from the customer journey, allowing for tailored campaigns across different platforms. - Industry Benchmarking: Evaluates your performance in relation to industry norms, helping to identify improvement opportunities and gain a competitive edge. - Intuitive Interface: A user-friendly design allows for seamless navigation and the extraction of actionable insights, making it accessible for all team members. Moreover, the platform's capabilities streamline collaboration among teams, fostering a more integrated approach to revenue growth.

Explore our curated selection of customized ABM playbooks to expedite your launch and improve your results. Establish a robust pipeline filled with engaged accounts and contacts eager to connect. Ensure warm leads are handed off to the sales team each day for prompt follow-up. Seek out and interact with qualified accounts and contacts who are actively exploring the market. Leverage intent data to identify businesses that are likely to be interested in what you provide. Elevate your brand's visibility among targeted accounts using striking visuals and effective programmatic ads. Monitor potential customers through their ad interactions, web engagement, and lead submissions to gather insights. Following this, reach out to them using direct mail, marketing emails, and social media initiatives. Promote collaboration between sales and marketing to effectively reach your desired audience. Strengthen connections with key decision-makers via LinkedIn, email correspondence, and phone outreach. By refining your engagement tactics, you can significantly boost interactions by up to five times and achieve a 20% increase in opportunity generation. This all-encompassing strategy guarantees that you not only meet your goals but also cultivate enduring relationships with your audience, paving the way for future collaborations and success.

xiQ presents a cutting-edge sales and marketing platform that leverages personality insights, integrating knowledge from neuroscience, psychology, and artificial intelligence to better understand potential customers' mindsets. By customizing the sales and marketing experience for each individual throughout their purchasing journey, xiQ’s platform identifies and recommends critical insights regarding companies and their respective personalities, facilitating authentic connections with the intended audience. By bringing together all vital customer and prospect information in a single, centralized hub, xiQ provides sales teams with the necessary data to excel in their efforts. Moreover, the platform highlights the personality traits of contacts, helping teams find shared characteristics that can be utilized in outreach strategies. With its unique first-party intent data and sales alerts, xiQ allows you to engage with prospects at the moments they are most open to conversation. Central to xiQ's capabilities are behavioral insights that guide everything from user profiles to content development and campaign tactics. The platform adeptly pairs the most relevant content with the right audience, ensuring that your marketing initiatives effectively resonate. Additionally, xiQ keeps users updated on significant changes, allowing you to seize opportunities to connect with key contacts without missing a beat. This all-encompassing strategy not only improves engagement rates but also greatly increases the chances of successfully closing deals, reinforcing the platform's value in driving business success. Ultimately, xiQ transforms the way sales and marketing teams interact with their prospects, paving the way for more fruitful relationships.

Having all the essential resources readily available greatly accelerates your productivity. SMARTe provides accurate email addresses and phone numbers, along with effortless integrations and a vast international presence. We have completed the necessary research for you, enabling quick access to the contact details you need, so you can incorporate them into your CRM in a matter of moments and kickstart your outreach. This results in heightened efficiency and a decrease in frustration levels. In the North American market, 70% of mobile numbers are easily obtainable, while regions like EMEA, APAC, and LATAM boast a 50% availability, simplifying the cold-calling process immensely. By avoiding gatekeepers and IVR systems, you can initiate conversations via text messages, which helps foster deeper interactions and cuts down on dialing time. You can construct precise lists using advanced criteria such as company size, revenue, and SIC, while enjoying the advantage of accurate contact data, including emails, to effectively qualify and connect with your ideal prospects. Amplify your outreach initiatives by harnessing highly precise and globally compliant information. Employ our advanced filters to create focused prospect lists that allow you to swiftly find reliable and actionable data. You can reveal contact and company information in just a few clicks without needing to leave your current browser tab, keeping you concentrated on meeting your sales objectives. This streamlined methodology not only boosts productivity but also equips you with the tools necessary to achieve your targets with greater success. Additionally, the ability to quickly adapt your approach based on real-time insights ensures that you remain competitive in a dynamic market landscape.

Effective sales and marketing efforts hinge on the ability to accurately target the right accounts. Keyplay transforms the identification of your ideal customer profiles (ICPs), enabling you to strategically prioritize your market and effortlessly track account signals. As a cutting-edge account-based marketing (ABM) solution, Keyplay is designed specifically for B2B companies that aim to identify and engage with valuable target accounts. Leveraging intent data, firmographics, and advanced AI-driven analytics, Keyplay empowers organizations to discover and rank their ICPs, thereby enhancing the efficacy of both their marketing and sales approaches. The platform streamlines the process of generating account lists and executing customized outreach methods, ultimately helping businesses increase lead generation, reduce sales cycles, and drive revenue growth with impressive precision. Additionally, this strategy cultivates a richer insight into customer behavior, enabling organizations to refine and adjust their tactics for even greater achievements in the market. By adopting Keyplay, companies not only improve their targeting efforts but also position themselves for sustained competitive advantage.

LeadTalk is an AI-driven platform designed to empower sales and marketing teams by enabling them to swiftly identify and rank accounts with high potential, thereby turning Ideal Customer Profiles (ICPs) into actionable target lists. By defining your ICP, the system creates a tailored list of accounts that meet your criteria, utilizing AI analytics to identify businesses with a greater chance of conversion. The platform features real-time account scoring, which helps prioritize those accounts that are most ready for engagement, thus enhancing the efficiency of the sales pipeline. With seamless integration into existing workflows, LeadTalk streamlines the sales process through automated targeting, insightful data, and optimized lead prioritization, allowing teams to focus on closing deals and increasing revenue. Furthermore, attractive introductory pricing plans are available, including a free option that allows searches for up to 25 companies, while premium subscriptions unlock enhanced search functionalities and additional features to cater to diverse business requirements. As organizations begin to implement LeadTalk, they are likely to see a significant evolution in their sales tactics, powered by innovative technology and practical data insights. This transformation not only boosts productivity but also fosters a more strategic approach to identifying and pursuing leads.

ActiveDEMAND serves as a versatile marketing automation solution tailored for marketers, digital agencies, and small to medium enterprises. This platform equips users with a comprehensive suite of tools designed to enhance their marketing initiatives, featuring efficient campaign management, campaign recipes, and detailed attribution reporting. Additionally, ActiveDEMAND includes functionalities such as call tracking, email marketing, robust reporting, and various powerful integrations to optimize marketing strategies. Overall, this platform empowers users to elevate their marketing performance and achieve better results.

Tailored lead profiles specifically crafted for the IT Security industry, which encompasses sectors like Endpoint Protection, Firewalls, and Secure Gateways, employ specialized filters focused on industry-specific Keywords, Skillsets, and Technologies. These profiles are carefully developed by seasoned professionals within the IT Security domain to maximize relevance and effectiveness. Utilizing the innovative "Heat Index" AI Engine, which harnesses cutting-edge data science methodologies to generate unique relevance scores, the system diligently indexes and analyzes a vast range of data sources, encompassing over 100 million pages from the web and social media. Each lead is meticulously assigned a Heat Index score that is in line with your particular IT security niche and expertise, providing thorough and precise information. This pioneering methodology supports Account-Based Marketing by effectively mining contacts, yielding human-verified leads that are assured to be 100% complete, more than 95% accurate, and consistently updated. In addition, the platform features high-potential accounts spanning numerous vital industry sectors, making it easier to develop strong Named Accounts Lists within the IT Security arena. By leveraging extensive sales intelligence related to the roles of key Economic Sponsors and Influencers, companies can accelerate their deal closures and improve their overall sales performance. Ultimately, this robust system not only simplifies the lead generation process but also equips organizations with the tools needed to strategically focus on the most promising prospects, thereby enhancing their chances for success in a competitive market. This focus on precision and relevance empowers businesses to achieve their sales objectives more effectively.

Enhanced data quality is essential for establishing strong connections with your clientele. RingLead stands out as the leading platform for achieving optimal data quality in the industry. It offers solutions to clean, safeguard, and enhance your data effectively. Utilizing innovative patented duplicate merging technology, RingLead Cleanse identifies and removes duplicates from your CRM or MAP systems. Additionally, it ensures that your databases remain free from inaccurate data right from the source through advanced perimeter protection. RingLead Route provides the ability to oversee the entire lead-to-rep process seamlessly. With its customizable workflows and robust rules engine, it efficiently manages the routing of all Salesforce objects. Even though swift and precise lead assignment is crucial, many businesses continue to depend on outdated methods for routing. This can lead to incorrect lead assignments, allowing qualified opportunities to be overlooked, ultimately hindering conversion rates. By leveraging these advanced tools, organizations can transform their data handling processes and significantly boost their overall efficiency.

By adopting our API-first approach, you gain access to intuitive and contemporary APIs that allow you to leverage significant business data in just minutes. Take advantage of our cutting-edge real-time automation engine to seamlessly integrate enrichment data into your processes. Identify businesses that browse your website for Account-Based Marketing, even if they don’t fill out any forms. Our Real-time Intel utilizes machine learning and natural language processing to scrutinize IP addresses, revealing which companies are visiting your site. This efficiency reduces the time spent on generating interest, enabling you to concentrate on nurturing leads that are already engaged with your brand. Discover which pages are drawing attention, empowering your team to tailor their outreach and presentations to align with a prospect's unique interests. You can also mark specific pages as high-intent, ensuring they receive the focus they deserve. Instant alerts can be sent through your chosen communication method, like email or Slack, when a potential lead shows significant interest. This feature allows your sales representatives to quickly reach out to the right prospects, greatly increasing engagement chances and boosting conversion rates. The strategic insights gained from this process can transform your marketing efforts and lead management practices significantly.

Oliverlist offers an all-encompassing platform for companies aiming to optimize their email outreach initiatives and enhance their sales figures. It provides users with the capability to collect and identify professional email addresses from a variety of online sources, such as social networks and business listings. Users can design email campaigns that include automated follow-ups and management of responses powered by artificial intelligence. Furthermore, our advanced algorithm helps pinpoint prospects who are most likely to engage positively with your proposals. At Oliverlist, we prioritize customer satisfaction, which drives us to create features that facilitate the import, enhancement, and retrieval of unlimited verified emails from sites like LinkedIn and Google Maps, among others. By automating your outreach processes, you can quickly secure a plethora of qualified appointments! With the incorporation of personalization variables, you can tailor your emails to each recipient, ensuring that every prospect receives the dedicated attention they deserve. In addition, the capability to send both automated and personalized follow-ups enhances your chances of receiving responses. This distinctive strategy empowers businesses to successfully engage with potential clients and meet their sales objectives, ultimately leading to growth and increased revenue. By leveraging these tools, companies can transform their outreach efforts into a more effective and rewarding experience.

Slintel excels in identifying technographics-driven buying intent, enabling businesses to reveal the small fraction of active buyers—just 3%—within their target audience. By examining more than 100 million data points, Slintel provides invaluable market and sales insights. With Slintel, clients gain access to detailed contact information and purchasing behaviors of over 17 million companies globally, along with insights on 70 million decision-makers across various industries, empowering them to make informed decisions and drive growth.

Our platform assists you in recognizing website visitors, cultivating potential leads, and tailoring customer experiences, guiding them from their initial visit to becoming loyal patrons over time. Additionally, it ensures that every interaction is meaningful and impactful, enhancing customer satisfaction and retention in the long run.