List of the Top AI Visibility Optimization Software for Nonprofit in 2026 - Page 2

Sellm is a cutting-edge brand tracking tool designed specifically for marketing teams aiming to gain full control over their brand’s online visibility across multiple large language model (LLM) platforms, including ChatGPT and Perplexity. Leveraging advanced LLM monitoring technology, Sellm tracks and analyzes brand mentions in real time, helping marketers uncover opportunities, monitor reputation, and outpace competitors in AI-driven digital landscapes. The platform provides comprehensive, clear reports on brand mentions, trending keywords, and competitor activities, enabling users to make strategic decisions backed by data. Sellm’s technology ensures that brands stay visible and protected within emerging AI conversational environments where traditional monitoring tools may fall short. With constant updates and deep insights, marketing teams can adapt quickly to shifting trends and maintain a proactive stance on brand management. By optimizing your brand presence on these influential AI platforms, Sellm enhances your overall digital strategy and safeguards your reputation. The solution also offers seamless integration with existing marketing workflows, streamlining data access and actionability. Sellm empowers businesses to stay ahead in a competitive market by delivering unparalleled transparency into AI-based brand conversations. As LLMs become central to digital interaction, Sellm is the essential tool for forward-thinking brands. It has become the benchmark solution for brands seeking to thrive in the era of AI-powered content and conversations.

Pallix is an AI visibility platform for consumer brands and the agencies that serve them. When a shopper asks ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot, Claude or Grok which product to buy, Pallix tells you whether your brand made the answer, which pages the engine relied on instead, and exactly what to change. Why it matters AI assistants now shape shortlists before a buyer visits a search results page. Rank trackers cannot see these answers, because there is no ranking to track. Pallix measures mentions and citations directly, prompt by prompt. Local measurement AI answers differ from one country to the next. Pallix runs prompts from local IPs, with region and language set per prompt. An Indian brand is measured against the answers Indian buyers see, in English or code-mixed Hinglish; a US brand against US answers. One workspace can track several markets. What you can see - A visibility score per prompt, engine and market, on a formula you can edit - The cited URLs and raw answer text behind every result - The fan-out queries each engine ran to build its answer - Pages that list your competitors but leave you out - Shifts in cited source types, and sentiment by attribute What you get to fix it - Copy-paste improvements for your marketplace listings - Content briefs with ready-to-paste prompts for your AI writing tools - Blog post and FAQ drafts aimed at the prompts where you are missing - Citation tracking on every page you publish, so you see what worked Who uses Pallix Marketing and SEO teams at consumer and D2C brands, and agencies running AI visibility for several clients. Every plan includes unlimited seats. Pricing From ₹2,249/month billed annually (₹2,499 billed monthly). Higher plans add prompts and daily refreshes; agency plans are priced on request. Start with a 7-day free trial or a free AI visibility audit that needs no signup.

RankinLLM.ai functions as a dedicated platform for enhancing AI visibility and optimizing Generative Engines. It monitors a range of metrics including brand mentions, citation sources, sentiment evaluations, ranking placements, competitor behaviors, and demand tied to specific prompts in large language models, providing valuable insights and content resources to improve the visibility of AI-generated outputs. Furthermore, it empowers brands to strategically navigate and establish their presence in the continually evolving realm of artificial intelligence, ensuring they remain competitive and relevant. The insights gained can be instrumental in shaping effective strategies for engagement and growth in the AI sector.

GuruGiri SEO and AI Visibility Checker serves as a comprehensive website audit solution designed to help enterprises improve their search rankings and visibility in an AI-focused digital landscape. The tool examines numerous elements, such as technical SEO, on-page optimization, metadata, heading structures, linking tactics, image enhancement, structured data, Core Web Vitals, mobile usability, content quality, topical authority, keyword usage, AI compatibility, business entity signals, social media engagement, backlinks, and overall website health. It generates an intuitive report that includes prioritized recommendations, allowing website owners, SEO specialists, agencies, and marketers to quickly identify issues and optimize their sites for better performance in Google Search, AI-driven search engines, and modern search experiences. By merging effective SEO strategies with a focus on AI readiness, this platform promotes sustainable organic growth and boosts online presence. Its holistic strategy empowers users to adeptly navigate the constantly changing digital marketing environment, ensuring they remain competitive and relevant in their industries. Additionally, the tool's insights can significantly enhance decision-making processes for digital marketing initiatives.

Azoma provides a comprehensive solution for businesses looking to enhance their digital presence across AI search platforms like ChatGPT, Amazon Rufus, and Google AI Overviews. With its generative engine optimization (GEO) technology, Azoma helps brands track how they are mentioned in AI conversations, uncover key consumer trends, and generate optimized content that resonates with AI-driven platforms. The platform’s end-to-end approach includes content generation for product listings, blogs, and more, ensuring that brands not only stay competitive but lead in the AI search landscape. Azoma’s solution is ideal for businesses in high-consideration industries seeking to dominate AI-powered search channels.

Alli AI redefines multi-site SEO by giving businesses the ability to push bulk optimizations across entire portfolios with just one rule. Instead of manually editing thousands of title tags, schema blocks, and metadata fields, teams can apply automated logic that deploys instantly across 100+ websites. The platform directly addresses the problem of AI crawler blindness—a major issue for JavaScript-rendered sites—by using server-side rendering to deliver fully rendered HTML to ChatGPT, Perplexity, Claude, and more than 50 AI search engines. Real-time activity tracking shows which AI platforms access your content and how frequently they crawl your pages. By integrating AI-ready schema, unified metadata, and intelligent content structure, Alli AI helps websites surface more often in AI answers and semantic retrieval systems. Its browser-based editor lets users modify elements visually without touching code or requiring backend access. AI-powered content generation automates meta descriptions, schema markup, and data structures tailored for both traditional and AI search. Complete rollback support, deployment history, and multi-site auditability ensure safe operations for agencies managing large portfolios. Unified analytics merge Google rankings with AI citation tracking for a complete view of cross-platform search performance. In a world where search behavior is splitting across Google and AI assistants, Alli AI provides the infrastructure teams need to stay fully visible everywhere.

Writesonic is the complete GEO/AEO platform that monitors your brand's AI search presence, reveals where competitors outrank you, and implements the solutions—building new content, updating existing pages, securing citations, and joining Reddit discussions. Partnering with Microsoft, we're helping brands master AI Search through GEO (Generative Engine Optimization) - because 89% of B2B buyers now research via AI, and missing from those results means missing the deal. What makes Writesonic different: We go beyond tracking - we take action. Our GEO platform reveals exactly where ChatGPT and 10+ AI platforms cite competitors over you, then delivers the strategy: - Identify citation gaps: High-authority sites mentioning competitors but not you - Build content that gets cited based on competitor wins - Engage in Reddit discussions AI already trusts - Update aging content losing AI visibility And more...

Hall is an innovative platform that helps businesses monitor their brand's visibility and performance in AI-generated conversations. By analyzing AI responses from systems like ChatGPT and Google AI Overviews, Hall provides real-time insights into how your website is mentioned, the sentiment around your brand, and the frequency of these interactions. Its features include generative answer insights, citation tracking, and agent analytics, enabling companies to understand and optimize how AI platforms drive traffic to their site and influence their brand image. With these insights, businesses can fine-tune their digital strategy for better alignment with AI-driven search behaviors.

Vercite is an advanced analytics tool designed to help brands understand their digital presence within the growing world of AI-powered platforms. By tracking your brand and relevant topics across the most popular LLMs, it provides visibility into how your content is being represented and how prominent it is in AI search engines. This tool not only helps you monitor your brand’s standing but also uncovers competitors, including those that might be gaining traction and visibility in AI search results specific to your industry. With the ability to monitor specific queries and the responses that emerge, Vercite offers valuable insights into how your brand is being depicted in various AI contexts. Furthermore, the platform allows you to analyze your website’s page performance, showing which pages are most frequently cited in AI-generated responses. This helps you understand why certain pages are performing better and how you can optimize them to increase visibility. Vercite is a vital tool for brands looking to stay competitive and maintain a strong presence in the ever-evolving AI landscape.

Rank++ is an innovative platform designed to enhance the visibility of AI and optimize AI engines, allowing websites to receive increased attention from modern AI assistants and search technologies. Instead of solely focusing on traditional SEO methods, Rank++ prioritizes the enhancement of how AI systems, including ChatGPT, Claude, and Perplexity, interpret, index, and reference your content. It boasts a comprehensive suite of features such as assessments of AI visibility, generation of structured data, development of entity graphs, content optimization, instant indexing, directory submissions, and evaluation of AI responses to ensure your website is accurately represented in the ever-evolving AI search landscape. Additionally, Rank++ provides analytical tools that track how often AI models feature or mention your brand, offering crucial insights into your online presence. This platform not only equips creators, organizations, and publishers with the means to strengthen their visibility in AI-driven responses and search engines but also does so without requiring advanced technical SEO skills. In essence, Rank++ is revolutionizing the way digital content is discovered and leveraged in the era of artificial intelligence, fostering a new standard for online engagement. As AI technologies continue to advance, platforms like Rank++ play a pivotal role in shaping the future of digital marketing and content accessibility.

Stobo assesses how well your website performs in AI-driven search results, making sure that when users search with AI tools such as ChatGPT, Claude, or Perplexity regarding your industry, your site appears in the results. Their free evaluation examines six essential technical components: the setup of robots.txt for AI crawlers, the use of llms.txt, schema markup, the design of the sitemap, the content of FAQs, and the optimization for direct responses. While many websites have a score below 40, with a few straightforward changes, you can boost your score to exceed 80. Founded by ex-Apple designers, Stobo provides a complimentary audit and comprehensive implementation reports, including ready-to-use code for €199, to enhance your website's visibility in AI contexts. This service is particularly beneficial for businesses aiming to elevate their digital presence and reach through AI-enabled platforms, ensuring they remain competitive in an increasingly tech-driven landscape. By leveraging Stobo's expertise, companies can effectively navigate the evolving world of AI search optimization.

Trocial is a cutting-edge AI Recommendation Intelligence platform crafted to help businesses deepen their comprehension of how artificial intelligence systems recognize, analyze, and promote their brands. By monitoring how companies are represented on platforms like ChatGPT, Gemini, and Perplexity, Trocial assesses vital metrics such as AI Visibility, Recommendation Share, Competitive Position, Citation Strength, and Brand Accuracy, while also identifying factors that may lead to competitors receiving preferential treatment. The insights garnered from this analysis are transformed into practical strategies that include citation optimization, AI-optimized brand content, targeted buyer-intent materials, and suggestions for improving FAQ/schema elements, among various other visibility enhancements. Moreover, Trocial boasts the BrandGraph, a well-organized repository of company information encompassing facts, products, capabilities, markets, proof, and citations. Users who subscribe to premium plans enjoy ongoing monitoring, competitor insights, prioritized action items, in-depth reporting, white-label options, and access to APIs and MCPs, enabling them to maintain a competitive edge. Furthermore, Trocial not only simplifies the navigation of AI recommendations but also equips brands with the necessary tools to effectively adapt their strategies in an ever-evolving digital landscape.

The Forty Questions assessment investigates the frequency with which AI assistants, such as ChatGPT, Claude, Perplexity, and Google's AI Mode, mention a B2B software company when potential buyers seek recommendations, while also evaluating the effectiveness of the suggested solutions. This research consists of forty standardized inquiries from buyers, each repeated on three separate occasions across different days within new sessions, following strict data collection protocols that lead to a total of 480 responses monthly, with detailed documentation of every reply and the pages referenced. Each month, the service includes the development and placement of the content used by these assistants, requiring prior approval from clients for every piece. The methodology is transparently shared under a CC BY 4.0 license, and a detailed audit of the Forty Questions process can be found on their official website. A complimentary initial report is offered, which consists of five questions and generates thirty responses, while a one-time audit priced at $750 will deliver a minimum of four strategic improvements; ongoing services begin at $1,500 per month and can be canceled without penalty at any time. It is crucial to clarify that no placement results can be assured. This service is specifically designed for B2B software companies aiming to penetrate markets in Singapore, Australia, New Zealand, and the UK, highlighting the significance of dependable AI-driven recommendations within these specific regions. Furthermore, the insights gained from this study can be instrumental for companies striving to enhance their visibility and effectiveness in competitive markets.

Depra AI is a cutting-edge online platform aimed at assisting consumer brands and their teams in monitoring their visibility within AI search outcomes, offering valuable insights into how their products are depicted in AI-generated responses. By scrutinizing buyer inquiries via ChatGPT, along with web searches on platforms such as Gemini, Google AI Overviews, and Perplexity, the tool meticulously gathers and organizes answers alongside their relevant sources for users to examine. Users can evaluate brand mentions in comparison to their competitors while keeping track of essential metrics like visibility, average ranking, sentiment, and share of voice, all while gaining personalized recommendations for improving their site’s standing in AI outputs. The platform supports queries in both English and Hinglish, spanning 40 diverse markets, and boasts extensive reporting features, including the ability to export data in CSV format and conduct source citation analyses. Various plans are tailored to meet the needs of individual brands, growing teams, and agencies overseeing multiple client projects at once. Furthermore, a read-only MCP server enables compatible AI applications to smoothly access workspace and project information, significantly boosting the platform's effectiveness for its users. This all-encompassing strategy enables brands to enhance their visibility and interaction within the dynamic realm of AI-enhanced search, thereby positioning them for success in an increasingly competitive landscape. In this way, Depra AI not only assists in tracking performance but also fosters strategic growth by providing actionable insights for brands aiming to thrive.

Beamtrace is a cloud-based solution aimed at enhancing AI search visibility and monitoring brand presence, tailored for a diverse audience that includes businesses, marketing specialists, agencies, and freelancers. This cutting-edge platform meticulously tracks the portrayal of brands in responses generated by ChatGPT, guided by user-defined prompts. Its intuitive dashboard offers a detailed snapshot featuring an AI Visibility Score, mention frequency, average ranking, sentiment metrics, emerging trends, citations, and competitor visibility insights, all meticulously categorized by prompt for comprehensive analysis. Users can craft custom prompts aligned with their unique business objectives, organize them by subject matter, and evaluate their visibility in relation to their competitors. In addition, Beamtrace highlights visibility gaps and transforms these insights into actionable tasks for improvement, providing users with recommended steps to enhance their online presence. This essential service enables teams to understand their position in the realm of AI-generated content while strategically adjusting their websites or marketing materials. Each subscription plan is designed for a single website, with differences in prompt allowances and monitoring intervals based on the selected tier. Moreover, users can take advantage of a risk-free 14-day trial that does not require credit card information, enabling them to explore the platform’s capabilities without commitment. By utilizing Beamtrace, businesses can secure a significant advantage in the rapidly changing environment of AI and brand visibility, positioning themselves for future success. Ultimately, adopting such tools not only enhances brand awareness but also contributes to informed decision-making in digital strategies.

Kai helps businesses navigate the changing landscape of AI search, focusing on improving brand visibility in platforms like ChatGPT. The platform tracks your brand's presence across AI-driven engines, analyzes keyword performance, and monitors competitors to ensure your business stays ahead. Kai’s tools provide real-time data, allowing companies to optimize their AI search strategies and gain better visibility. With features such as customizable reporting and performance recommendations, Kai empowers businesses to enhance their digital presence and maximize engagement in AI-powered search conversations.

LLMrefs is a cutting-edge AI SEO platform designed to enhance brand visibility within AI-focused search engines such as ChatGPT, Claude, Gemini, Perplexity, and Grok. This resource enables users to monitor their brand's presence across these diverse platforms while delivering critical insights into keyword rankings and the references used by AI systems when citing their brand. By analyzing brand mentions and juxtaposing visibility statistics against rivals, LLMrefs assists users in refining their content to align more closely with AI search trends. The platform boasts a user-friendly interface that allows individuals to register using their email, Google, or Microsoft accounts without requiring a credit card for initial access. Endorsed by SEO professionals, business owners, and industry leaders, LLMrefs equips them to adeptly navigate the swiftly evolving realm of AI-driven search. As the landscape of digital marketing progresses, utilizing tools like LLMrefs can significantly enhance a brand’s competitive advantage, ensuring they remain at the forefront of innovation and visibility. This strategic approach not only aids in understanding current market dynamics but also positions brands for future growth opportunities.

Scrunch is an enterprise AI search optimization and agent experience platform that helps organizations improve brand visibility, citation presence, and discoverability across AI-powered search systems and generative AI platforms. As AI agents increasingly replace traditional human browsing behavior during product research and decision-making, Scrunch enables companies to optimize how AI systems access, interpret, and surface website content in AI-generated answers and recommendations. The platform’s core technology, the Agent Experience Platform (AXP), detects AI agents and bots at the edge and dynamically delivers AI-optimized, token-efficient content specifically designed for AI consumption without impacting the standard user experience for human visitors. This helps businesses improve how their websites are crawled, summarized, cited, and recommended by AI search tools and large language models. Scrunch offers comprehensive monitoring and analytics tools that allow organizations to track AI traffic by model type, analyze AI prompt visibility, monitor citations across AI-generated responses, and identify content opportunities that influence AI search rankings and recommendations. The platform provides AI-focused site maps and visibility insights that reveal how AI agents understand and navigate website structures, enabling businesses to optimize content architecture and improve AI accessibility. AI search trend analysis tools help organizations monitor emerging AI-driven search behaviors, benchmark brand visibility, analyze topic demand trends, and identify high-value prompt opportunities. Scrunch also includes shopping-focused visibility tools that provide product-level performance insights within AI-powered commerce and recommendation environments.

Gauge is a powerful tool designed to help businesses improve their visibility in AI-powered search results and responses. By tracking how often your company and your competitors are mentioned in AI-generated content, Gauge provides real-time insights that help businesses stay ahead of trends and identify areas for improvement. The platform offers a comprehensive suite of features, including competitor tracking, gap analysis, citation and link targeting, and monitoring of trends over time. With these capabilities, businesses can pinpoint key opportunities to optimize their AI presence, improve brand visibility, and increase their share of AI-generated answers. Gauge's clients have seen impressive results, with a significant increase in the frequency their brand is referenced by AI systems, helping them boost their digital influence and stay competitive.

Noble is a next-generation SEO platform purpose-built for the era of AI search, where visibility depends on brand mentions rather than website clicks alone. Designed for SEO agencies and in-house teams, Noble ensures brands appear in the articles, publications, and forums that large language models actively cite in their answers. The platform begins by identifying prompt-level visibility gaps, showing exactly where your brand is missing and which sources influence AI responses. Noble then automates content drafting, publisher outreach, negotiation, payment, and performance tracking, removing the manual burden traditionally associated with brand mentions. For discussion-based platforms, Noble supports compliant forum participation by enabling customer outreach and guided posting strategies. The software operates on a performance-driven model, allowing teams to pay only for confirmed brand mentions. By making brand mentions scalable and cost-effective, Noble redefines how SEO teams drive discovery in AI-powered search. The result is higher visibility, improved ROI, and stronger relevance in a rapidly evolving search landscape.

Lorelight serves as a cutting-edge platform designed for monitoring brand performance within the artificial intelligence sector, enabling communication specialists to effectively evaluate, track, and improve their brand's presence on major AI platforms such as ChatGPT, Claude, Gemini, Meta, Deepseek, and Mistral. By launching a brand project, users can easily set up monitoring systems, identify key competitors, and leverage tailored prompts that align with their industry needs. The platform provides share of voice analytics, which assesses a brand's relative presence against competitors in AI-generated conversations, utilizing an inverse rank calculation to highlight the most impactful mentions. In addition, Lorelight incorporates AI sentiment analysis that determines how various AI systems view a brand, categorizing sentiments into positive, negative, or neutral while offering contextual insights. Users have the opportunity to discover organic references to their brand within AI discussions they haven't initiated, allowing them to gain critical insights into their market standing. This holistic method not only aids brands in refining their strategies but also significantly bolsters their reputation as they navigate the swiftly changing landscape of artificial intelligence. Ultimately, Lorelight equips brands with the necessary tools to thrive and adapt in an increasingly competitive environment.

Algomizer is a done-for-you AI search optimization agency for companies whose buyers have started asking AI models instead of search engines. The commercial problem is straightforward. When a prospect asks ChatGPT, Gemini, Perplexity or Claude which vendor they should consider, the model names a handful of companies. There is no second page. If you are not in that answer, you are not in the evaluation, and you will never see the lost opportunity in your analytics because the buyer never visited your site to begin with. Referral traffic from AI assistants converts at a far higher rate than organic search, because the model has already done the shortlisting. We handle the entire program rather than selling you a dashboard and leaving the work to your team. Engagements begin with measurement. We map the prompt space for your category, which is the full set of questions buyers actually ask on the path to a purchase decision, including comparison queries, alternatives queries and best-tool-for queries where purchase intent is highest. We measure your presence across that space engine by engine and benchmark it against your competitors to establish a share-of-voice baseline you can hold us to. From there we execute. That includes content and evidence engineering, technical implementation and structured data, original research built to be cited by models rather than skimmed by humans, digital PR to establish the third-party corroboration that engines look for before repeating a claim, and correction of inaccurate or outdated information models are currently repeating about your brand. Monitoring runs throughout. You see which prompts you appear in, how you are described, which competitors appear alongside you, and which specific pages each engine cited, with alerts when something regresses or a negative mention surfaces. Reporting ties back to the original baseline, so gains are attributable to specific prompts and specific commercial queries rather than

MentionDesk is an advanced AI-driven platform that empowers brands to increase and manage their visibility across the rapidly growing ecosystem of AI-powered search and discovery tools. It offers transparent, real-time dashboards that track brand mentions, ranking positions, and audience reach across major AI platforms such as ChatGPT, Perplexity, DeepSeek, and more. The platform’s prompt management system allows users to easily add, modify, or remove prompts while monitoring key performance metrics like visibility scores, total mentions, and average position. MentionDesk maintains a complete archive of all AI-generated responses triggered by the prompts, providing brands with critical insights into their AI presence and perception over time. Detailed trend analyses allow marketers to assess prompt effectiveness and adapt strategies for maximum impact. Competitive research features enable comparison of brand visibility against peers and identification of growth opportunities within specific market niches. Source intelligence tools visualize the diverse channels contributing to brand mentions and facilitate competitive benchmarking for smarter marketing efforts. MentionDesk supports brands in optimizing prompt strategies to drive higher visibility and engagement in AI searches. With user testimonials praising increased visibility and actionable insights, the platform is a trusted solution for modern digital marketing. Its tiered pricing plans cater to businesses of all sizes, making AI visibility management accessible and scalable.

LagRank is a comprehensive platform built to help businesses navigate and succeed in the rapidly evolving AI-powered search ecosystem. With daily automated tracking of over 1,000 queries across leading AI search engines—including ChatGPT, Claude, Gemini, Perplexity, and Grok—LagRank provides unparalleled visibility into how AI platforms recommend your brand and products. The platform offers detailed analytics on your overall AI visibility, average ranking position, and competitive landscape, highlighting where you stand against industry rivals. LagRank’s AI optimization insights give clear, actionable recommendations to enhance your content’s discoverability and relevance within AI-generated responses. As AI reshapes the search market, traditional SEO techniques are becoming less effective, making AI-specific visibility tools like LagRank indispensable. The platform empowers marketing teams to uncover missed opportunities, track competitor mentions, and optimize for a multi-engine AI search environment. User testimonials praise LagRank for dramatically improving their AI recommendation rankings and driving measurable growth in visibility. Flexible pricing tiers cater to businesses ranging from startups to large enterprises, ensuring scalability and cost-effectiveness. LagRank stands out as the go-to solution for brands committed to mastering AI-driven discovery and outperforming competitors in a new era of search. By leveraging LagRank, companies future-proof their marketing strategies and secure a dominant position in AI search results.

Peasy operates as an innovative analytics platform focused on AI visibility, monitoring both AI-generated traffic and traditional web activity. Regular JavaScript tracking methods often miss a substantial number of AI bots and chatbot referrals, leading to incomplete reporting. To combat this shortfall, Peasy captures server-side information related to various crawlers and incoming AI traffic from platforms like ChatGPT, Perplexity, and Gemini. Users are empowered to track page visit frequencies, pinpoint which areas of their website experience frequent scans, and analyze the evolution of crawling patterns over time. Each visit is carefully documented, providing insights into the chatbot source, the query that initiated the interaction, and the exact text snippet that triggered the click. This thorough data collection creates a clear connection between AI responses and user behaviors on the site. In addition to offering standard analytics capabilities such as visitor profiles, funnels, and conversion tracking, Peasy provides highly customizable dashboards that merge AI-driven and human session data into one cohesive interface. Its integration with Google Search Console further enhances the insights by incorporating search query data, offering a comprehensive view of user discovery. By doing so, Peasy fundamentally changes how businesses analyze the relationship between AI engagement and conventional web interactions, allowing for a deeper understanding of user dynamics. Ultimately, this enables organizations to optimize their strategies based on a more complete picture of user engagement.