What is Elmo?

Elmo is a robust open-source platform designed to improve visibility for answer engine optimization (AEO) and generative engine optimization (GEO). Marketing and SEO teams leverage this tool to track how AI-driven answer engines reference, cite, and portray their brands across a variety of prompts and models. It enables users to schedule prompt checks, evaluate brand mentions and share of voice against competitors, analyze sentiment and positioning, investigate cited domains and URLs, as well as explore query expansion and content prioritization. The platform boasts a dashboard that presents results for each prompt, allows for comparisons at the model level, and monitors visibility trends over time. Elmo is accessible as a managed cloud service or as a self-hosted Docker Compose application, providing teams with the option to run it on their own infrastructure. Cloud subscription packages come with access to REST API and MCP, and agencies can request white-label solutions tailored to their needs. Self-hosted users benefit from the flexibility to configure their preferred AI and scraping providers while keeping their data in a dedicated PostgreSQL instance, granting them complete control over their information. This adaptability in deployment options not only makes Elmo a powerful tool for organizations aiming to elevate their visibility in the AI realm but also ensures that they can customize their experience to fit specific operational requirements. Ultimately, Elmo stands out as an essential resource for any organization seeking a competitive edge in the evolving landscape of artificial intelligence.

Pricing

Price Starts At:
$29/month
Price Overview:
Elmo Cloud Starter is $29 per month ($290 annually) for one brand and 50 tracked prompts; it checks ChatGPT once daily. Monthly billing has no minimum term, and annual billing saves two months. Self-hosted Elmo is free with no license fee; users pay their hosting and chosen AI-provider/API costs. White-label and custom plans are quote-based.
Free Version:
Free Version available.

Integrations

Offers API?:
Yes, Elmo provides an API

Screenshots and Video

Elmo Overview dashboard for a Nike demo brand, showing AI visibility, share of voice, sentiment, position, a competitive line chart, and a company ranking table.

Elmo Overview dashboard for a Nike demo brand, showing AI visibility, share of voice, sentiment, position, a competitive line chart, and a company ranking table.

Company Facts

Company Name:
Blue Whale Software, LLC
Date Founded:
2025
Company Location:
United States
Company Website:
www.elmohq.com

Product Details

Deployment
SaaS
On-Prem
Training Options
Documentation Hub
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Elmo Categories and Features