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What is Elmo?

Elmo is a robust open-source platform designed to improve visibility for answer engine optimization (AEO) and generative engine optimization (GEO). Marketing and SEO teams leverage this tool to track how AI-driven answer engines reference, cite, and portray their brands across a variety of prompts and models. It enables users to schedule prompt checks, evaluate brand mentions and share of voice against competitors, analyze sentiment and positioning, investigate cited domains and URLs, as well as explore query expansion and content prioritization. The platform boasts a dashboard that presents results for each prompt, allows for comparisons at the model level, and monitors visibility trends over time. Elmo is accessible as a managed cloud service or as a self-hosted Docker Compose application, providing teams with the option to run it on their own infrastructure. Cloud subscription packages come with access to REST API and MCP, and agencies can request white-label solutions tailored to their needs. Self-hosted users benefit from the flexibility to configure their preferred AI and scraping providers while keeping their data in a dedicated PostgreSQL instance, granting them complete control over their information. This adaptability in deployment options not only makes Elmo a powerful tool for organizations aiming to elevate their visibility in the AI realm but also ensures that they can customize their experience to fit specific operational requirements. Ultimately, Elmo stands out as an essential resource for any organization seeking a competitive edge in the evolving landscape of artificial intelligence.

What is Adobe Brand Visibility?

Adobe Brand Visibility functions as a robust generative engine optimization tool tailored for large-scale brands, allowing teams to grasp, refine, and assess how artificial intelligence systems recognize, cite, and characterize their brand presence. It provides valuable insights across various AI platforms, including ChatGPT, Claude, Perplexity, Google AI Mode, Google AI Overviews, and Microsoft Copilot, along with benchmarking capabilities for share-of-voice and understanding the interactions of AI crawlers with websites. Utilizing data derived from over 281 million AI search prompts, clickstream analytics, competitive evaluations, SEO authority, and diverse search signals, it identifies where brands may be lacking in AI-generated responses and emphasizes the topics, prompts, and content investments that can enhance their visibility. The platform creates actionable briefs that demonstrate how a single optimization effort can improve a range of related topics, while also revealing where competitors are excelling or where market gaps exist. Furthermore, teams can tackle challenges like blocked crawlers, missing structured data, 404 errors, and technical geo-related issues directly at the CDN edge or the content source, minimizing the need for engineering support and simplifying the enhancement of brand representation within AI systems. This capability not only streamlines operations but also equips teams with the necessary insights to make strategic decisions that fuel brand expansion and visibility. Ultimately, this empowers businesses to stay ahead in a competitive landscape by effectively leveraging AI technologies.

Media

Media

Integrations Supported

Bright Data
Claude Code
Cloro
Codex CLI
Cursor
DataForSEO
Mistral AI
Model Context Protocol (MCP)
Olostep
OpenCode
OpenRouter
Oxylabs
SearchApi
Visual Studio Code

Integrations Supported

ChatGPT
Claude
Google AI Mode
Google AI Overviews
Microsoft Copilot
Perplexity

API Availability

Has API

API Availability

Pricing Information

$29/month
Elmo Cloud Starter is $29 per month ($290 annually) for one brand and 50 tracked prompts; it checks ChatGPT once daily. Monthly billing has no minimum term, and annual billing saves two months. Self-hosted Elmo is free with no license fee; users pay their hosting and chosen AI-provider/API costs. White-label and custom plans are quote-based.
Free Version

Pricing Information

Pricing not provided

Supported Platforms

SaaS
On-Prem

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Blue Whale Software, LLC

Date Founded

2025

Company Location

United States

Company Website

www.elmohq.com

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/brand-visibility.html

Categories and Features

Categories and Features

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