List of the Top 3 Big Data Platforms for Localytics in 2025

Improvado is an ETL platform designed to automate data pipelines for marketing teams, enabling users without technical expertise to harness the power of data. This tool empowers marketers to make strategic, data-informed decisions by providing a holistic approach to integrating marketing data throughout the organization. It efficiently extracts information from various marketing data sources, standardizes it, and loads it directly into user-friendly marketing dashboards. With more than 200 pre-built connectors available, Improvado ensures a wide array of integrations, and the dedicated team is also willing to develop new connectors upon client request. By utilizing Improvado, marketers can centralize their data, enhance their understanding of performance across different channels, evaluate attribution models, and access precise Return on Marketing Investment (ROMI) metrics. Well-known companies such as Asus, BayCare, and Monster Energy have adopted Improvado to strengthen their marketing efforts. This platform not only simplifies data management but also fosters a culture of data-driven decision-making within organizations.

Etleap was developed on AWS to facilitate the integration of data warehouses and lakes like Redshift, Snowflake, and S3/Glue. Their offering streamlines and automates the ETL process through a fully-managed service. With Etleap's intuitive data wrangler, users can manage data transformations for analysis without any coding required. Additionally, Etleap keeps a close eye on data pipelines to ensure their availability and integrity. This proactive management reduces the need for ongoing maintenance and consolidates data from over 50 distinct sources into a unified database warehouse or data lake. Ultimately, Etleap enhances data accessibility and usability for businesses aiming to leverage their data effectively.

Alooma equips data teams with extensive oversight and management functionalities. By merging data from various silos into BigQuery in real time, it facilitates seamless access. Users can quickly establish data flows in mere minutes or opt to tailor, enhance, and adjust data while it is still en route, ensuring it is formatted correctly before entering the data warehouse. With strong safety measures implemented, there is no chance of losing any events, as Alooma streamlines error resolution without disrupting the data pipeline. Whether managing a handful of sources or a vast multitude, Alooma’s platform is built to scale effectively according to your unique needs. This adaptability not only enhances operational efficiency but also positions it as an essential asset for any organization focused on data-driven strategies. Ultimately, Alooma empowers teams to leverage their data resources for improved decision-making and performance.