List of the Top 25 Brand Advocacy Software for Small Business in 2025

Referral Factory is the fastest way to launch your referral program or your affiliate program. With our no-code referral program software, you can: 👉 Build your customer referral program in seconds using our AI-powered referral program generator. 👉 Create a fully branded, high-converting affiliate program in just a few clicks 👉 Access our affiliate network of 100 000+ verified affiliates ready to promote your business, at no extra cost. 👉 Integrate with over 3000 apps, including HubSpot, Salesforce, Stripe, Pipedrive, Intercom, Zoho, Zapier, Make and more. 👉 Use webhooks or our API to build a referral program that integrates with your custom-built solutions so you can use the unique workflows you already have. 👉 Promote your program via no-code widgets, pop-ups, QR codes, and automated email campaigns. 👉 Access to 200+ referral rewards and incentives. Vouchers, digital cash cards, PayPal payouts, or donations. Plus, you can issue your own custom rewards through Zapier, Make or a webhook. 👉 View advanced referral analytics to track the ROI of your referral program in real time. Referral Factory is fully GDPR compliant and is SOC 2 and ISO 27001 compliant giving you Enterprise level security on all plans. You also have the option to host your own data for an additional charge. Our referral software is fast, secure, and easy to use. Plans range from $95 to $1 000+ per month, catering to businesses of all sizes. All plans include 24/7 support to help you build, promote, and integrate your referral program with dedicated support on Pro and Enterprise plans. 🏆 Voted the #1 Referral Software by Influencer Marketing Hub and Growth Marketing Pro 🏆

Sprout Social’s Employee Advocacy platform enables organizations to amplify their social media presence by empowering employees to share branded content quickly and confidently, all while maintaining compliance with pre-approved messaging. This tool helps companies increase organic reach and brand awareness significantly, saving considerable advertising costs by harnessing earned media value generated through employee networks. Employees can share content effortlessly across major social platforms such as LinkedIn, X (formerly Twitter), Facebook, and Instagram using intuitive desktop and mobile applications. The platform allows organizations to draft message ideas, send targeted communications via newsletters or integrated workspaces like Microsoft Teams and Slack, and enable employees to explore relevant topics in their preferred languages. Gamification features boost engagement by rewarding participation, making advocacy fun and motivating. Employers gain access to detailed analytics that track shares, reach, earned media value, and connections to leads, web traffic, and event sign-ups, proving the ROI of advocacy efforts. Sprout Social supports flexible workflows and multilingual capabilities, accommodating the needs of global organizations. Backed by industry studies, the platform demonstrates how brand consistency through employee advocacy can increase revenue and talent pipeline growth. It is an essential solution for companies looking to turn their workforce into authentic brand ambassadors who can drive marketing impact organically. Overall, Sprout Social’s Employee Advocacy bridges the gap between internal communications and external brand promotion effectively and securely.

GaggleAMP serves as a platform for employee advocacy and social media management, enhancing brand recognition through the voices of your workforce. Our solution not only boosts brand visibility but also equips sales teams and empowers communication and HR departments to foster internal engagement, thereby attracting and retaining top talent while enhancing personal branding prospects. With over 50 diverse actions, GaggleAMP supports robust employee advocacy initiatives suitable for organizations of any size. The platform empowers Gaggle Managers to assemble content for both corporate social media accounts and their team members. Additionally, we utilize cutting-edge AI technology, allowing Gaggle Managers to create content once and distribute it uniquely to every employee advocate. As social media engagement rises, employees can develop their personal brands, which in turn amplifies awareness of the company's brand, creates new press opportunities, generates leads, and enhances the effectiveness of marketing campaigns. Moreover, this interconnected approach not only strengthens individual employee presence online but also solidifies the overall corporate identity in the competitive landscape.

Our Business Intelligence (BI) utilizes Customer Satisfaction Surveys (CSAT) to categorize customers into Promoters, Passives, and Detractors. We continuously improve our solution to capture real-time feedback from customers, enhance SEO, and maintain precise Net Promoter Scores (NPS), all aimed at empowering our community to showcase their reputations to a broader audience. A recent study revealed that 27% of individuals encounter negative customer experiences that can disrupt their day, prompting us to reassess our sales approach. Consequently, it is essential for organizations to focus on enhancing customer experience to position themselves as leaders in their respective industries. We are firm believers that the customer experience is a crucial component of building brand trust. Our BI, which focuses on CSAT survey and review conversion, helps transform today’s customers into brand advocates, attracting more potential clients. Moreover, regularly assessing CSAT and NPS not only highlights success in customer experience but also enables businesses to forecast customer loyalty and the quality of their offerings. Ultimately, investing in customer satisfaction can lead to sustainable growth and a stronger market presence.

The Limber platform enables organizations to effectively implement Employee Advocacy strategies by providing streamlined access to corporate resources and encouraging employees and partners to disseminate high-quality, up-to-date, and verified content through their social media profiles. By leveraging Limber, marketing teams can furnish managers and sales staff with essential tools to uphold a consistent online image and generate new business prospects. The platform features automation capabilities that accelerate content distribution, optimize its use, and reduce monotonous tasks, thus ensuring operations maintain a dynamic pace. Furthermore, Limber enhances the ease of accessing and sharing valuable thematic content, which contributes to expanding your company's audience while simultaneously empowering employee advocates to build their personal brands. This adaptable platform is suitable for diverse business types, making it vital not just for your organization but also for all those with whom you collaborate. Discover the countless ways in which Limber can enhance your team's effectiveness and overall success! Embrace the opportunity to transform your approach to employee advocacy today!

Socxo, a prominent platform specializing in Brand Advocacy, enables companies to cultivate, oversee, and evaluate their social media advocacy initiatives. By leveraging Socxo, businesses can transform their employees into influencers, thereby enhancing organic reach for their content marketing strategies. Harnessing social media influence not only attracts and engages your workforce but also empowers fans and partners, ultimately turning them into exceptional brand ambassadors who can effectively represent your values and mission.

Differentiate yourself by offering users a unique experience that fosters engagement, breaking away from the typical monotony often associated with websites. By leveraging smart widget flows, you can significantly boost engagement rates, enhance customer acquisition efforts, and improve retention levels. When users enjoy navigating your site, this often leads to increased sales and deeper brand loyalty. It’s crucial to understand that sometimes the most powerful resources don’t need to involve intricate coding; simply using a text editor can ease your writing process, enabling you to craft articles, blogs, or social media posts effortlessly and creatively. This method not only facilitates quicker content adjustments but also guarantees that your output is automatically optimized for mobile devices and search engine visibility. With an array of widgets at your fingertips, your choices should reflect your unique business goals, whether you aim to increase traffic, grow your audience, or develop a robust customer database. By thoughtfully selecting and deploying these tools, you can change how your audience interacts with your content, ultimately contributing to a more successful digital presence. This not only enhances user satisfaction but also sets the stage for long-term business growth.

BlinkCompose is a cutting-edge platform powered by artificial intelligence, specifically designed to streamline the creation of impactful email campaigns, enabling businesses to engage with their audience more effectively and transform potential leads into loyal customers. Central to this innovative platform is Miki, an AI assistant adept at crafting compelling emails that resonate with the intended audience, motivating them to act and fostering long-term brand loyalty. Users can tailor their brand's unique voice by uploading past email examples or other written content, allowing the AI to accurately replicate their specific writing style. Additionally, BlinkCompose facilitates the development of comprehensive product profiles to retain essential information, which ensures that the email generation process is both reliable and efficient. The platform accommodates a diverse range of email formats, including pre-launch announcements, nurturing series for mailing lists, onboarding communications, product launch updates, post-purchase follow-ups, reminders for abandoned carts, re-engagement initiatives, event invitations, cold outreach tactics, upselling opportunities, seasonal promotions, and much more. This extensive flexibility positions BlinkCompose as an indispensable resource for businesses seeking to elevate their email marketing efforts, ultimately driving better results and deeper connections with their customer base. By leveraging the power of AI, companies can achieve greater personalization and effectiveness in their marketing campaigns.

Effective communication with your workforce plays a crucial role in fostering employee engagement. Your employees can be your greatest advocates, sharing insights about your company. It’s essential for prospective hires to gain a deeper understanding of your organization as an employer, while potential clients should be informed of your core values. Current employees are ideally positioned to narrate this story. By actively engaging and mobilizing your network of ambassadors, you can enhance your outreach efforts. Tailoring communications by segmenting your ambassadors allows for a more personalized approach. These ambassadors will receive specific updates about the company that they can easily share on social media with just a few clicks. Additionally, you'll have the ability to track the effectiveness of each communication through comprehensive reporting that utilizes user-friendly dashboards. This process allows you to continuously learn from the data, make necessary adjustments, and drive improvement over time. Ultimately, a strong ambassador network can significantly amplify your brand's message.

Promote and share cultural narratives, enhance employee involvement, and recognize and uplift your brand champions. To thrive in today’s rapidly changing landscape, businesses need to nurture agile and resilient cultures that can adjust to continuous transformations. Visibly provides a robust array of tools and expert services dedicated to your ongoing cultural evolution, enabling dynamic people initiatives that energize and engage every individual within the organization, thus effectively addressing both cultural and strategic transitions while boosting overall business performance. Capture essential feedback from employees, clients, and potential hires utilizing metrics such as Employee Experience (EX) and Net Promoter Score (NPS). Going beyond conventional surveys or chat applications, Visibly empowers People teams to adopt, assess, and enhance engagement tactics in real time, leveraging the results for brand advocacy and significant business advancement. By emphasizing ongoing feedback and flexibility, organizations can forge deeper connections, ensuring their success in a landscape that is constantly shifting, thereby creating a culture of continuous improvement and adaptation.

We have launched a cutting-edge Customer Incentives Platform aimed at improving the experiences of both new and returning customers through a variety of incentives. Over the last ten years, we have meticulously fine-tuned this platform, evolving it into a powerful tool that stimulates business expansion. Companies utilizing these incentives, like cashback promotions, have witnessed remarkable increases in sales. Additionally, incentivized customer referrals have emerged as one of the most economical means of attracting new clientele. This approach not only builds trust but also nurtures brand loyalty, encouraging strong customer advocacy. Interestingly, customers who come through referrals are often more likely to spend more and show lasting loyalty. Our platform is crafted to transform ordinary customer interactions into genuinely rewarding encounters. It enables brands to offer different types of incentives at any point during the customer journey. Displaying remarkable adaptability, the platform encompasses all essential features for implementing both online and offline incentive programs that encourage customers to take desired actions, such as signing contracts or referring friends, thereby optimizing engagement and growth opportunities. By harnessing our platform, businesses can foster a more vibrant relationship with their customers, paving the way for ongoing success while also exploring new avenues for engagement.

A specialized platform tailored for brand ambassadors within organizations provides comprehensive software and services that empower your workforce to function as passionate advocates for your brand on social media. This innovative solution equips businesses with all the essential tools necessary for effectively highlighting their brand through the social media accounts of employees, in addition to corporate pages and collaborative partnerships. By harnessing the potential of your team as a previously untapped resource for growth, you can significantly enhance your lead generation and sales performance. The consistent production of authentic content allows you to considerably reduce your advertising costs. By working together with your colleagues to share your corporate story, you can improve not only your brand image but also strengthen your employer branding. This approach streamlines communication and actively engages employees in the content creation and sharing process. Utilizing the social media networks of your staff helps attract ideal candidates and increases the efficiency of your recruitment efforts. Empowering your committed employees to share their unique experiences contributes to reinforcing your employer brand and cultivating a positive workplace atmosphere. By nurturing this level of engagement, you not only amplify your brand's presence but also create a vibrant community of enthusiastic advocates who are invested in your success. Ultimately, this strategy leads to a more cohesive brand representation and fosters loyalty among your workforce.

Your workforce serves as the most effective representatives to enhance your brand presence across social media platforms. BeAmbassador facilitates this through a comprehensive network of brand ambassadors, enhancing employer branding, employee advocacy, and social selling initiatives. Why choose BeAmbassador? As a leader in Spain, BeAmbassador empowers you to fortify your employer branding, social sales, and employee advocacy efforts by leveraging your employees through a structured ambassador network. With employees sharing content up to 8 times more than their own audience, the potential for reach is significant. Furthermore, the content generated by your ambassador network is 16 times more engaging for users, making it an invaluable asset for your marketing strategy. By harnessing this unique approach, companies can truly transform their online presence and engagement levels.

The welikeit platform revolutionizes how employees promote your brand on social media by integrating fun gamification features that encourage staff to participate actively by liking and sharing posts. This cutting-edge strategy not only expands your reach on existing social media platforms but also utilizes AI to deliver customized content and publishing plans. Rather than continuously increasing your online advertising budget, consider a more impactful option: enabling your employees to enhance your brand’s visibility through welikeit. Given that the average employee has connections with 354 friends on Facebook, 412 on LinkedIn, and 351 on Twitter, the potential for organic growth is immense. The onboarding process is efficient, taking just five minutes, and it aligns smoothly with your employees' current social media usage. Explore the incredible potential of our platform, which can transform a mere three likes into over 500, all without additional expenses. This methodology not only amplifies your brand's exposure but also cultivates a sense of community among employees as they work together towards a common objective, fostering collaboration and engagement across the organization.

Replymer facilitates the growth of your brand by providing authentic, human-generated responses that seamlessly weave your product into meaningful conversations on platforms such as Reddit, X (formerly known as Twitter), and LinkedIn. The journey begins with a simple setup process where you share essential information about your product, your intended audience, and key terms, after which a dedicated team continuously tracks pertinent discussions. Talented writers then craft responses that align with your brand's tone and deliver substantial value, ensuring they originate from trustworthy accounts to create an organic rather than overtly promotional vibe. Users have access to a dashboard that tracks various metrics including discovered mentions, published replies, response rates, and performance evaluations by keyword and platform. Designed for simplicity, the entire setup can be completed in just 5-10 minutes, enabling you to focus on analyzing metrics while Replymer takes care of the ongoing responsibilities of monitoring, writing, and posting. Emphasizing quality over quantity, the service recommends products only when they contribute meaningful insights to the dialogue, avoiding any spam-like approaches. This strategy not only builds trust and authenticity but also ensures that there are measurable returns on investment for your brand. Furthermore, enhanced reporting tools provide valuable insights into how well your product is being woven into relevant discussions, offering a comprehensive view of your brand's engagement. By leveraging these features, businesses can refine their strategies and make informed decisions to further enhance their market presence.

PostBeyond is a comprehensive employee advocacy platform designed to enable organizations to extend their social media reach by turning employees into powerful brand ambassadors. The platform simplifies social sharing, allowing employees to effortlessly distribute approved company content across their personal networks on platforms like LinkedIn, Facebook, and Twitter. By making social sharing frictionless and engaging, PostBeyond increases participation and ensures a consistent, unified brand message across diverse teams including marketing, sales, HR, and channel partners. Its analytics and reporting tools provide in-depth insights into which content drives the highest engagement and ROI, enabling companies to fine-tune their advocacy programs with data-driven decisions. Trusted by industry leaders such as Dynatrace, Scotiabank, and Gainsight, PostBeyond supports use cases ranging from brand awareness and social selling to talent acquisition and partner demand generation. The platform helps brands rise above the clutter of social media by leveraging authentic employee voices, creating genuine connections with target audiences. PostBeyond also offers resources like the 2023 State of Brand Advocacy Report and practical guides to help organizations maximize their advocacy efforts. Its intuitive interface and scalable features make it easy for companies of all sizes to mobilize employees and measure impact effectively. With a focus on reducing complexity and maximizing results, PostBeyond bridges the gap between internal communications and external brand promotion. Ultimately, it empowers businesses to amplify their stories and drive meaningful business growth through employee-driven social media engagement.

The Apex Loyalty App enables your brand to foster relationships with current channel customers, rewarding them for their partnership and engagement. Through this platform, brands can maintain strong connections with their channel partners, ultimately driving brand advocacy and loyalty. This innovative approach not only benefits the customers but also enhances the overall brand experience.

The We Love Customers platform brings together all the vital tools necessary for improving customer recommendations and cultivating loyalty. Although each tool functions autonomously, their seamless integration reveals enhanced capabilities and effectiveness. Turn your loyal customers into enthusiastic brand promoters by implementing a successful customer referral program. With We Love Customers, encourage your customers to advocate for your brand within their circles. Significantly improve customer satisfaction while strengthening loyalty. Use We Love Customers to measure how likely your customers are to recommend your brand via an NPS survey, which delivers crucial insights. By automating the collection of customer reviews, you can gain a richer understanding of your clientele. Gathering feedback not only helps you evaluate customer satisfaction but also builds trust among potential buyers. Furthermore, inspire your customers to interact more with your brand and return for additional purchases, creating a sustainable loop of loyalty and advocacy. In the end, the platform equips businesses with the tools necessary to foster enduring relationships with their customer base, ensuring success in a competitive market. This holistic approach empowers brands to thrive by leveraging their strongest asset: their customers.

GUURU Community Advice connects shoppers with loyal customers in real time for trusted product advice. Community-powered insights boost SEO and AIO visibility.

Boosting your social media visibility can be effectively achieved through employee advocacy with Hootsuite Amplify, which makes it easier for your team to securely share company content, thus expanding your outreach. By tapping into the significant social sway of your employees, you enable them to share authorized messages within their personal networks. Amplify features a mobile-friendly interface that enhances employee engagement, helping everyone stay connected and informed. Moreover, you can streamline your communication efforts and monitor results directly via the Hootsuite dashboard. By providing pre-approved content for your employees, you ensure that all messaging is accurate, transparent, and consistent with your brand image, while also nurturing a collaborative environment and a sense of shared mission among the workforce. This approach not only amplifies your brand's voice but also builds trust and loyalty within your team.

The importance of your brand ambassador program has escalated significantly. In the current market, social media has become the key platform through which consumers interact with brands they love and explore new ones. Brand ambassadors embody the authentic connection to your brand. Greenfly provides a dedicated platform tailored for brand ambassador management, enabling the efficient collection of original and authentic images and videos from advocates for digital marketing campaigns that aim to draw in new customers. By partnering with these ambassadors, you can enhance your social media engagement and broaden your brand's visibility into new, unexplored markets using genuine content. This cutting-edge ambassador management software revolutionizes your approach to brand development in the online space. Greenfly offers an all-encompassing solution for brand advocacy, simplifying the process of requesting, gathering, and sharing content from a centralized media hub. Through effective online presence management, you can encourage deeper customer interaction. Collect authentic content from ambassadors that showcases their personal experiences with your brand, thereby increasing both your audience and theirs. This method not only boosts your marketing strategy but also cultivates a vibrant community around your brand while fostering valuable relationships with your ambassadors. Ultimately, investing in this program can yield long-lasting benefits for your brand's reputation and growth.

Contented customers act as the most potent promoters for your brand. It is crucial to cultivate and manage online reviews on the platforms that matter most to your business. By aggregating your reviews from diverse sources into a single platform, you can easily access, filter, and engage with customers across multiple sites. Utilize automated and targeted invitations to ensure a steady stream of reviews through web, mobile, and email channels. Keep active on prominent review sites such as Facebook and Google, along with specialized platforms that are important to your industry. Leverage the passion of your loyal customers, turning them into a committed group of advocates who generate social proof, which builds trust, boosts customer acquisition, and drives growth. Your approach to customer experience can be transformed into a significant marketing tool. Our mission is to help businesses foster deeper relationships with software that enhances the customer journey through valuable insights. By offering a centralized platform, we empower businesses to effectively oversee their online reviews, delivering a smooth experience for both the organization and its clientele. Ultimately, this can lead to improved customer satisfaction and loyalty, creating a virtuous cycle of positive feedback and business success.

Streamline your lead generation process across various platforms by establishing a centralized hub. Gather crucial first-party data and clearly measure ROI with Odore, while using targeted content at the point of sale to sway purchasing decisions. Leverage campaign and customer insights to enhance average basket size, drive cross-category sales, and increase customer lifetime value. Tailor content specifically for each individual client to foster repeat business. Adopt organic strategies to cultivate brand loyalty through effective loyalty programs and referrals. Minimize customer churn by providing timely and relevant communications that align with customer behaviors and intentions. Capitalize on high-intent customers to optimize opportunities by implementing timely offers, such as targeting abandoned carts and utilizing on-site triggers. By consistently delivering the most pertinent content, you will reinforce your brand's presence and surpass the efforts of your competition. Furthermore, tracking the effectiveness of your strategies will allow you to continuously refine your approach, ensuring sustained success in the market.

Enable retail associates to transform into passionate supporters of your brand. Strengthen brand loyalty and enhance communication by providing thorough training and connecting with the industry's largest network of sales associates. Change the game in how you educate, empower, and influence retail sales staff on a wide scale. Numerous brands face challenges due to insufficient direct interaction with the retail sales associates who are the face of their products. This lack of communication limits brands' ability to equip associates with the critical information necessary for effective product promotion. By leveraging Myagi, brands can create a direct communication channel with retail sales associates, promoting a scalable, measurable, and engaging strategy that not only increases product sales but also guarantees that the brand is represented accurately to consumers. Furthermore, nurturing this connection not only drives sales growth but also cultivates a dedicated community that rallies around the brand, fostering deeper relationships with customers.

Build a dynamic network of passionate brand advocates and affiliates to elevate your brand presence and increase sales through referrals and user-generated content. Effortlessly manage an expansive group of creators, influencers, and supporters all from a single platform, resulting in significant savings in both time and resources. Tailor your initiatives, launch campaigns, collect user-generated content, gather product feedback, track commissions, and oversee rewards—everything you need to grow your brand community is readily accessible. With Roster, harness the strength of genuine customer experiences and endorsements. Keep your ambassadors motivated to produce and share content, while we organize their contributions into a specialized UGC library for your use. This all-encompassing toolkit for brand ambassadors simplifies every element of community-driven marketing, enabling you to easily convert satisfied customers into devoted advocates who resonate with your target audience. By nurturing these connections, you not only expand your brand reach but also cultivate a dedicated following that can propel your long-term success, ensuring your brand remains relevant and influential in the market. Ultimately, the more engaged your community, the more robust your brand advocacy will become.