List of the Top 12 Campaign Management Software for Salesforce Marketing Cloud in 2025

Brevo, previously known as Sendinblue, is a versatile platform designed to foster customer relationships through various channels such as Email, SMS, and Chat. It provides an all-encompassing toolkit aimed at transforming casual visitors into loyal customers. With its visually appealing email campaigns, you can effectively engage your audience directly in their inboxes. The platform enables businesses to enhance their connections by streamlining marketing campaigns, along with sending transactional emails and SMS notifications. What sets Brevo apart is its exceptional team dedicated to customer satisfaction, paired with pricing that is sure to please. Additionally, the platform combines a wide range of services into one seamless and user-friendly solution that simplifies the process of reaching out to customers. Enjoy the experience of Happy Sending with Brevo!

HubSpot Marketing Hub is designed to enhance your website traffic, convert prospective leads, and demonstrate your return on investment effectively. This comprehensive marketing platform equips brands and marketers with the tools necessary to initiate and sustain impactful campaigns that elevate their visibility. Its features encompass SEO techniques, blog writing, content management systems, and the utilization of various social media platforms, including Facebook, LinkedIn, and Twitter. By utilizing Marketing Hub, you and your team can not only boost traffic and convert leads but also monitor your entire sales funnel efficiently. You can easily create professional email templates and landing pages using drag-and-drop functionality. The platform allows for the swift publication of blog posts, establishing your credibility in any subject area and enhancing your online presence. Furthermore, your content is designed to be responsive, ensuring that it is accessible across all devices. With real-time SEO suggestions and an adaptable content strategy for contemporary search trends, this tool is indispensable for modern marketing efforts. Additionally, you can explore numerous resources and insights to maximize your marketing impact.

Adobe Workfront is a highly regarded online management platform designed to assist contemporary businesses in prioritizing the most important tasks and delivering high-quality outcomes efficiently. In addition to accelerating delivery times, Workfront caters to a wide range of marketing teams. The software enables users to generate and review content, oversee project requests, organize and rank tasks, and utilize various reporting features alongside timeline planning and management tools. With its versatile capabilities, Workfront empowers teams to achieve success, whether they are tackling extensive projects or responding to spontaneous requirements, ensuring flexibility and efficiency in their workflows. Its comprehensive features make it an indispensable asset for any organization aiming to enhance productivity and collaboration.

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, emerges as the leading choice for boosting B2B marketing automation, removing the need for complex IT or development assistance. This platform is specifically designed to equip users with the means to generate premium leads and maintain a consistent stream of opportunities, which ultimately contributes to increased profitability. Its all-encompassing interface is filled with functionalities such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, along with Website Visitor Tracking. By utilizing this tool, organizations can build lasting connections with their customers through scalable and tailored outreach, while promoting synergy with sales and customer service teams. Users can effortlessly design dynamic, personalized emails and landing pages with just a few clicks, eliminating the need for coding and significantly simplifying the process. Furthermore, sales representatives have full visibility into prospect engagement, allowing for a smooth transfer of leads that optimizes conversion rates. This comprehensive approach not only enhances marketing effectiveness but also ensures that businesses stay competitive in a rapidly evolving digital landscape.

WebEngage stands out as a premier marketing automation platform designed specifically for businesses-to-consumer (B2C) companies, enabling them to enhance user retention and boost their revenue streams. This cloud-based solution is user-friendly and facilitates seamless management of communication across various channels. Companies can engage their customers through SMS, email, mobile push notifications, web push notifications, on-site alerts, or in-app messaging. Additionally, WebEngage supports cross-device tracking, real-time segmentation, and advanced data personalization. With its innovative Journey Designer, businesses can efficiently craft intricate lifecycle campaigns tailored to their audiences. Overall, WebEngage empowers B2C companies to optimize their marketing efforts and achieve greater customer engagement.

Digital marketers can now delegate tedious operational tasks to Nexoya, allowing them to focus more on crucial areas like strategy, creativity, and team collaboration. Nexoya seamlessly integrates all your marketing tools and channels into a single platform, maximizing performance through the use of aggregated data. By leveraging advanced AI algorithms, it is possible to enhance monthly performance by up to 30% through optimal budget allocation for advertising efforts. Additionally, to further minimize operational burdens and free up time for strategic and tactical initiatives, the allocation of resources across various marketing channels can be completely automated, ensuring a more efficient workflow for your team. This automation not only streamlines processes but also empowers teams to innovate and collaborate more effectively.

TapClicks serves as a comprehensive marketing solution and reporting dashboard tailored for media businesses, agencies, brands, and large organizations. By utilizing TapClicks, teams can streamline their processes, boost their service efficiency, and expand their business by minimizing the expenses associated with the creation and dissemination of marketing reports. The platform integrates various tools such as tapOrders and tapReports, alongside tapWorkflow and tapAnalytics, to offer a cohesive marketing operations experience. This unified approach not only enhances collaboration within teams but also provides valuable insights for strategic decision-making.

Real-time email content solutions tailored for marketers and various marketing platforms. By providing personalized, dynamic content directly from any email or marketing platform, engagement levels and return on investment can be significantly enhanced. Campaign Genius offers immediate content updates without the need for data exports or complex integrations, ensuring seamless compatibility with hundreds of email service providers, marketing clouds, customer relationship management systems, and SMS/messaging platforms. This innovative approach empowers marketers to optimize their campaigns effortlessly and effectively.

Enhancing customer experience is made seamless with our comprehensive A/B testing, full-stack, and personalization platform, which empowers marketers, product teams, developers, and designers to elevate engagement and boost conversion rates. This solution offers user-friendly A/B testing and personalization tools suitable for any team, consolidating all your testing and full-stack personalization requirements into one platform. With robust security features that comply with HIPAA, CCPA, and GDPR, teams can harness data securely. You can conduct tests on copy, design, and entire pages across various channels and devices without compromising performance, accommodating an infinite number of variations. While developers are certainly welcome, they are not a prerequisite for utilizing our platform. You can confidently implement new features, and updates to your mobile applications can be executed instantly. Additionally, experiments can be conducted in real time throughout your entire technology stack, ensuring that every visitor enjoys a tailored experience. Leveraging AI, you can provide relevant messaging and product recommendations to each customer based on the Kameleoon Conversion Score, creating a truly personalized journey for every individual. With these capabilities, businesses can significantly enhance their customer interaction and satisfaction.

The Apteco Orbit™ online platform offers effortless access to your data, insights, and campaigns for all users who need it. It delivers essential information through a clean and intuitive online interface. Rather than keeping the important insights and accomplishments of your campaigns concealed, Apteco Orbit allows all stakeholders to access the most relevant information available. This platform streamlines the sharing of insights and reports produced by the Apteco Marketing Suite with the appropriate parties. Your data tells a powerful story, and Apteco Orbit helps you to present that narrative visually and conveniently online. Equip your colleagues with the critical data necessary for making well-informed strategic decisions, thereby boosting the success of every marketing effort. By providing stakeholders throughout your organization and beyond with access to data insights, detailed reports, and interactive dashboards, you cultivate an environment of informed decision-making and teamwork. In this manner, everyone can play a role in enhancing the effectiveness of your marketing strategies and initiatives. Encouraging collaboration in this way not only drives success but also strengthens the overall marketing framework within your organization.

Wyng stands out as a top-tier Privacy-First Marketing Platform that emphasizes a privacy-by-design approach through its zero-party data API. This innovative system simplifies how brands and enterprises provide customer experiences that are not only relevant but also respectful of privacy standards. Over 250 brands and businesses leverage Wyng to foster trustworthy relationships with their clients. Users can either craft their own unique interactions or select from a variety of pre-designed Wyng templates to effectively engage customers, gather data, and nurture trust. By offering more meaningful and engaging experiences, Wyng enhances conversion rates, facilitates data collection, builds customer loyalty, and drives sales. In just minutes, brands can create exceptional experiences tailored to their audience. The platform enables immediate personalization and offers valuable insights derived from precise zero-party data, which is gathered with user consent, ensuring better outcomes while alleviating privacy worries. With Wyng's services, teams can accelerate their efforts and utilize adaptable enterprise-grade tools that are designed to keep pace with a rapidly changing market landscape. Ultimately, Wyng empowers brands to thrive in an environment where privacy and customer engagement coexist harmoniously.

Gather all vital data in real-time from internal systems to create a shopping profile that integrates insights gleaned from social media and partner services. This allows for the presentation of tailored solutions for each customer, showcasing their individuality. For example, artificial intelligence can learn to recognize a cat by analyzing countless images, enabling quick identification; however, it will struggle with images of different subjects. In areas where technology may not suffice, the involvement of human agents becomes essential to address customer inquiries effectively. Colorado stands out in its ability to facilitate a seamless transition between automated systems and human representatives, ensuring an effortless experience for users. Additionally, Colabo improves this process by delivering personalized recommendations and insights through assisted intelligence, which empowers staff to execute their tasks more efficiently and effectively. This ultimately allows every team member to thrive as an informed expert. Such a blend of technological innovation and human skill fosters a comprehensive approach to customer service, enhancing overall satisfaction. By continually refining these interactions, businesses can establish deeper connections with their clientele and drive loyalty.