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What is Adobe Workfront?

Adobe Workfront is an enterprise-grade marketing work management platform built to centralize and optimize planning, collaboration, and execution across teams. Acting as a comprehensive marketing system of record, it unifies campaign planning, project intake, resource allocation, and performance reporting within a single connected environment. Workfront enables organizations to move fragmented planning processes into a centralized module where strategies, briefs, and execution records are linked for full visibility. Teams can create interactive calendars, timelines, and dashboards that provide tailored insights for stakeholders at every level. Automated workflows reduce manual handoffs by routing tasks, approvals, and updates efficiently across departments. Built-in review and approval capabilities support brand-compliant content creation while maintaining version control and accountability. The platform enhances cross-functional collaboration by connecting marketing, creative, and operational teams within shared workflows. Agencies benefit from centralized client work management, while enterprise teams gain scalability and governance across large portfolios of projects. Deep integrations with Adobe Experience Manager, Creative Cloud, Frame.io, and GenStudio for Performance Marketing strengthen the end-to-end content supply chain. Recognized as a leader in collaborative work management, Workfront helps organizations increase deliverable output, accelerate campaign velocity, and reduce project timelines. Its robust reporting and measurement tools provide actionable insights to continuously improve performance. By aligning planning, execution, and analytics in one system, Adobe Workfront empowers enterprises to manage complex marketing operations with clarity and efficiency.

Pricing

Price Overview:
Workfront offers several license types and packages depending on the functionality each user requires. Full licenses provide robust, enterprise-grade project management tools for project managers, administrators, and executives, while other license types give team members and internal/external collaborators the functionality they need to track, approve, request, and manage work.

Screenshots and Video

Company Facts

Company Name:
Adobe
Date Founded:
1982
Company Location:
United States
Company Website:
business.adobe.com/products/workfront.html
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Product Details

Deployment
SaaS
Windows
Mac
Linux
iPhone
iPad
Android
Training Options
Documentation Hub
Online Training
Webinars
On-Site Training
Video Library
Support
Standard Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
Chinese (Mandarin)
Chinese (Simplified)
English
French
German
Italian
Japanese
Korean
Portuguese
Spanish

Adobe Workfront Categories and Features

Workflow Management Software

Access Controls/Permissions
Approval Process Control
Business Process Automation
Calendar Management
Compliance Tracking
Configurable Workflow
Customizable Dashboard
Document Management
Forms Management
Graphical Workflow Editor
Mobile Access
No-Code
Task Management
Third Party Integrations
Workflow Configuration

Work Management Software

Access Roles / Permissions
CRM
Calendar Management
Collaboration Tools
File Storage / File Sharing
Kanban
Messaging / Discussion
Performance Metrics
Project Management
Reporting / Analytics
Resource Management
Strategic Planning
Task Management
Time Tracking
Version Control
Workflow Management

Video Review & Collaboration Software

Activity Notifications
Annotations
Client Portal
Communication Tools
Customizable Branding / White Label
For Agencies
One-Click Approvals
Roles / Permissions / Groups
Side-to-Side Comparisons
Stages
Threaded Comments
Version Control
Video Editing
Workflow Management

Task Management Software

Collaboration
Create Subtasks
Gamification
Gantt Charts
Mobile Access
Percent-Complete Tracking
Progress Tracking
Recurring Tasks
Reporting/Analytics
Spreadsheet View
Task Board View
Task Planning
Task Scheduling
Task Tracking
Time Tracking
To-Do List View

Resource Management Software

Capacity Management
Data Visualization
Demand Forecasting
Drag & Drop
Employee Scheduling
Filtered Search
Resource Allocation
Skills Tracking
Utilization Management

Project Portfolio Management Software

Budget Management
Collaboration
Dashboard
Issue Management
Milestone Tracking
Portfolio Management
Project Planning
Requirements Management
Resource Management
Status Tracking
Task Management
Time & Expense Tracking

Project Management Software

Agile Methodologies
Budget Management
Client Portal
Collaboration Tools
Cost-to-Completion Tracking
Customizable Templates
Gantt Charts
Idea Management
Kanban Board
Milestone Tracking
Portfolio Management
Resource Management
Time & Expense Tracking
Traditional Methodologies

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

IT Project Management Software

Bug Tracking
Issue Management
Milestone Tracking
Percent-Complete Tracking
Portfolio Management
Prioritization
Product Roadmapping
Requirements Management
Resource Management
Status Tracking
Supports Agile
Supports Scrum
Task Management
Testing / QA Management
Time & Expense Tracking

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Digital Asset Management Software

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Collaboration Software

Brainstorming
Calendar Management
Chat / Messaging
Contact Management
Content Management
Document Management
Project Management
Real Time Editing
Task Management
Version Control
Video Conferencing

Campaign Management Software

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Business Management Software

Billing & Invoicing
CRM
Employee Management
Financial Management
Inventory Management
Marketing Management
Order Management
Point of Sale (POS)
Project Management
Purchasing
Scheduling
Time & Expense Tracking
Training Management
Vendor Management

Advertising Agency Software

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

More Adobe Workfront Categories

Adobe Workfront Customer Reviews

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  • Reviewer Name: Daniel B.
    Position: Commercial Insurance Specialist
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Workfront is great for coordinating ideas

    Date: Apr 22 2021
    Summary

    If you want to quickly improve group performance, and keep your work orderly and properly updated, Workfront is the right service for you. In our case, the deployment offered by Workfront helped us to manage information from mobile devices and allowed us to track the errors that appear during the development of each project.

    Positive

    With the task manager that Workfront implements you can make it much easier to pass information from one team member to another, in case you need to evaluate any activity performed that needs multiple opinions, and everything uploaded to the Workfront platform is automatically stored in the cloud, so there are usually no issues with saved annotations.

    Negative

    Something that the Workfront development team should improve in future updates is the ability to edit in real time from within the platform, since it does not have integrations to video conferencing services that let you edit documents or files in general while you are talking to other members of the group and at the same time they can see the changes.

    Read More...
  • Reviewer Name: Jason C.
    Position: Product Design Lead
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Workfront makes complex group work processes appealing

    Date: Mar 27 2021
    Summary

    Workfront can be used in a variety of areas quite extensively, be it the professional services area, or brand and product management, or digital solutions in the area of freelance team management. In conclusion, Workfront is very good to cover different scenarios.

    Positive

    The information of all production is kept entirely unified in one part of the network, so no matter if it is the simple creation of work material or more weighty operations at the level of group strategy, the management is maintained with the same quality. The handling of the lines of information that Workfront has offered us is fabulous in comparison to the other platforms we tried to use previously. With Workfront we have not had any problems when creating schedules that need to be shared with others.

    Negative

    Like most group productivity software, Workfront has far more unintelligible report customization features than a team would really need to work. Presumably this is useful for some with more complex goals, so it's not a real drawback for a team that knows what it needs.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Project Coordinator
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Optimize, Plan, and Manage WorkSpace !

    Updated: Nov 12 2020
    Summary

    As a daily regular/user of Workfront, I would say it is the most powerful tool that helped my business to shape up our work processes. It is equipped with great features. My recommended tool.

    Positive

    Workfront is equipped with great functions to manage the entire workspace and helps to keep work and tasks strategically planned and managed. It boosts the team power. It also offers centralizes insights from multiple sources of tasks and projects. My team loved this platform.

    Negative

    Sometimes it's a bit laggy on the daily first run.

    Read More...
  • Reviewer Name: Bliss C.
    Position: Director of Sales
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Workfront is a bold and robust tool for task management

    Date: Nov 07 2020
    Summary

    I would say it's great on my client end as Workfront serves me well by allocating all project portfolio management features.

    Positive

    I like that Workfront offers both SaaS and on-premises platforms, which are easy to implement and use.

    Negative

    The problems i used to face when i was implementing this tool were rectified by the vendor support team.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Senior Technical Support
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Robust Workflow manager

    Updated: Aug 18 2020
    Summary

    It's an intuitive workflow management tool. It allows us to track, manage tasks and plan our projects and in one platform. Overall we had a positive experience with Workfront.

    Positive

    #1- Project planning and easy tracking progress.
    #2- To-do lists tasks, to get on-time task reminder.
    #3- Due date reminder.
    #4- Easy to setup project budgets.

    Negative

    We had an overall positive experience with Workfront.

    Read More...
  • Reviewer Name: Alexander W.
    Position: Data Analyst
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    My favorite project management platform

    Date: Nov 09 2020
    Summary

    It is a very fantastic platform that has enabled us to work effectively on our projects and that has really helped us to get our organization needs.

    Positive

    What I like most about it is that it has really helped us to manage multiple projects in a very secure manner.

    Negative

    It is the best! And the easiest to use I have no complaint towards it.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Director of Program Management
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Optimizes the business processes

    Updated: Oct 20 2020
    Summary

    To minimize the effort and streamline the tasks workflow management is very necessary. The exactly same Workfront tool do for me. It helps to increase productivity in our team.

    Positive

    The Workfront help to make coordinations, strategy and streamlines the tasks.
    Great monitoring facility to track every new event.
    The software is easy to use.
    Increases team communication and productivity.

    Negative

    The timesheet is not reliable. It gets freezes automatically.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Senior Project Manager
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    The best workflow process manager

    Updated: Nov 06 2020
    Summary

    Workfront is an excellent workflow process management platform. In usefulness, it's the best tool for business. It gives many benefits to my team and my projects. It also increases transparency.

    Positive

    Workfront is a centralized platform for workflow process management. My favorite thing about Workfront is its campaign and project tracking. It provides great productivity in the workflow. It also helps to accelerate remote work speed. It's easy to use and customizable for workflow.

    Negative

    The planning and project budgeting is not as convenient.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: SMM manager
    Has used product for: Less than 6 months
    Uses the product: Monthly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Professional software

    Date: Nov 07 2020
    Summary

    Automate the daily routine process. Seamlessly integrate with Slack, Jira, Adobe etc. Highly customisable features. Streamline the process. It helps in managing process, creating content and sharing ideas. Powerful tools helps a lot. All in one solution. Very easy to connect with the peoples.

    Positive

    Work front works very efficiently. It helps in managing workflows of our company. Customise forms are there which saves lots of time, energy and efforts. Provides notifications in real time. Dashboards are configurable. Very intuitive features. Easy to use and understand.

    Negative

    Very easy to use. Standardise the process. Saves lots of time.

    Read More...
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