Contact-based marketing platforms help businesses engage with their audience by leveraging customer data to create personalized marketing campaigns. These platforms collect and organize contact information, including emails, phone numbers, and social media profiles, to facilitate targeted outreach. They often include automation features that allow businesses to send customized messages, track engagement, and optimize their marketing efforts. Advanced analytics and segmentation tools help marketers tailor their strategies based on customer behavior and preferences. Many platforms also integrate with CRM systems, enhancing lead management and customer relationship building. By streamlining communication and improving targeting, contact-based marketing platforms enable businesses to increase engagement and drive higher conversion rates.
-
1
The Identity Matrix is designed to boost revenue while minimizing expenditure by accurately identifying 70% of web visitors in the US at an individual level. By establishing page intent and lead scoring criteria, users can seamlessly integrate this information into their CRM for effective outreach. With its robust person-level attribution, top-tier contact data, and comprehensive understanding of the customer journey, Identity Matrix addresses some of marketing’s most challenging inquiries: 1. What sources generate your highest-quality traffic? 2. Can you outline the customer journey in detail? 3. What are the best ways to engage with high-intent, in-market prospects? Moreover, with forthcoming GenAI functionalities aimed at enhancing customer journey analysis and providing conversion rate optimization recommendations, Identity Matrix is rapidly becoming the preferred data provider for many businesses looking to outpace their competitors. The platform's innovative features not only streamline marketing processes but also empower teams to make informed decisions that drive growth.
-
2
6sense
6sense
Transform your pipeline with data-driven insights and growth.6sense Revenue AI™ removes uncertainty and provides essential data and insights that empower your revenue team to develop and transform high-quality pipelines into actual revenue. By doing away with the lengthy and costly guesswork that has hindered B2B revenue teams for years, 6sense Revenue AI™ fosters reliable revenue growth. It ensures that every digital investment is optimized while unveiling concealed buyer behaviors. By scrutinizing vast amounts of data, it identifies in-market accounts, enabling you to take appropriate actions at every step across multiple channels. Although numerous companies are interested in what you provide, traditional martech systems often fail to accurately gauge buyer interest. This crucial, elusive information resides in the Dark Funnel™, which 6sense effectively analyzes and brings to light. Furthermore, streamline your prospect follow-up using AI-driven conversational email solutions. With 6sense® Conversational Email, sales and marketing professionals can craft customized emails powered by AI, facilitating the conversion of prospects into valuable sales meetings. This innovative approach not only enhances engagement but also increases the likelihood of closing deals. -
3
Customers.ai
Customers.ai
Automate outreach, convert leads, and boost sales effortlessly.Unlock the potential of your business's ideal leads by leveraging Sales Outreach Automation and tailored Prospecting Data suitable for businesses of every size. Effortlessly maintain a full sales pipeline around the clock with automation that guarantees no opportunity slips through the cracks. Convert engaged audiences on platforms like Instagram and Facebook into loyal customers for your courses and services. Implement an automated sales team that oversees sales development and outreach while significantly cutting costs compared to traditional human sales representatives. Ensure no avenue remains uncharted as you monitor and follow up with leads across major customer messaging platforms. Use structured follow-up sequences for every lead and inquiry to quickly qualify prospects and guide them deeper into the sales funnel. Customers.ai serves as a cost-effective alternative to a large team of inside sales representatives and sales development representatives, achieving this at a fraction of the cost. Stay ahead of your hottest leads with instant notifications that inform you and your team when a potential buyer is ready to make a purchase. Engage with qualified prospects directly from your mobile device, regardless of your location, to close more deals and boost your sales figures. Additionally, this seamless integration fosters a more personalized experience, ensuring that every potential customer feels appreciated and attended to throughout their buying journey, ultimately enhancing customer loyalty and satisfaction. By streamlining your outreach efforts, you can focus more on building relationships that drive long-term success. -
4
RB2B
RB2B
Transform website visitors into engaged leads with actionable insights.Integrating our pixel onto your website allows for the immediate transfer of complete LinkedIn profiles to Slack upon a visitor's arrival, specifically targeting US IP addresses for precise data accuracy. Distinct from other providers that only offer information at the account or company level, our solution lets you identify individual visitors, enabling you to connect with high-intent prospects who are actively browsing your site. This functionality reveals previously unrecognized website visitors and provides their LinkedIn profiles in real-time, enhancing your ability to customize outreach messages with optimal timing based on user behaviors like page views and visit frequency. Moreover, you can narrow your focus on the most pertinent leads by applying filters based on firmographic and technographic characteristics, ensuring your business development representatives direct their efforts toward the prospects demonstrating the most interest. In addition, our platform delivers insightful data on which marketing campaigns attract various types of buyers, categorized by aspects such as industry and job title, which can significantly refine your marketing tactics. Consequently, you can drastically enhance your sales strategy by leveraging actionable insights to foster meaningful engagement with potential clients. This innovative approach not only streamlines your outreach but also fosters stronger connections with high-quality leads. -
5
Kwanzoo
Kwanzoo
Transform your sales pipeline with intelligent, automated engagement.Kwanzoo offers innovative AI-driven Go-to-Market (GTM) automation solutions designed to engage ten times more high-intent buyers, ultimately enhancing your sales pipeline. Our distinctive AI GTM technology, paired with the GTM On-Demand service, compiles all pertinent buying signals—at both the individual and account levels—and provides a continuous, automated, and personalized messaging sequence for each prospect via emails, LinkedIn, and phone calls. Consequently, our clients experience increased SDR efficiency, reduced sales expenses, and elevated revenue growth. Moreover, Kwanzoo's AI GTM technology identifies and clarifies site traffic within the USA, generating warm leads complete with essential contact details such as work and personal emails, LinkedIn profiles, and mobile numbers. It also pinpoints individual buyers in the USA who are currently researching products and solutions akin to yours, ensuring that you connect with prospects when they are most interested. Additionally, its Account Intelligence features monitor all buyers from worldwide companies—covering all geographic locations—interacting on any website, enabling sales teams to effectively engage with high-intent prospects through targeted outreach efforts across various channels. This comprehensive approach ensures that businesses can maximize their chances of conversion and drive sustainable growth. -
6
Vector
Vector
Transforming engagement through precise insights and targeted strategies.Vector is an innovative marketing platform designed to implement contact-based strategies that help businesses identify and engage with highly interested potential clients, thereby enhancing lead generation and conversion rates. Among its features is site de-anonymization, which reveals the identities of visitors to a company's website, coupled with intent data at the individual contact level that provides insights into the behaviors and preferences of prospective buyers. In addition, Vector allows users to create hyper-targeted advertising audiences, enabling companies to effectively connect with specific prospects across various channels. Its compatibility with popular tools like HubSpot, Salesforce, and Slack promotes a streamlined workflow for both marketing and sales teams alike. Moving beyond traditional account-based marketing methods, Vector advocates for a more contemporary predictive scoring model focused on individual contacts. Unlike older intent data providers that only inform businesses which companies are currently interested, leaving sellers in the dark, Vector offers clear, actionable insights that illuminate the direction forward, empowering teams to make informed decisions. By leveraging multiple data sources, Vector not only enhances targeting precision but also fosters a more personalized approach to customer engagement, ultimately transforming how businesses connect with their audience. -
7
Propensity
Propensity
Transform engagement strategies into lasting relationships and success.Explore our curated selection of customized ABM playbooks to expedite your launch and improve your results. Establish a robust pipeline filled with engaged accounts and contacts eager to connect. Ensure warm leads are handed off to the sales team each day for prompt follow-up. Seek out and interact with qualified accounts and contacts who are actively exploring the market. Leverage intent data to identify businesses that are likely to be interested in what you provide. Elevate your brand's visibility among targeted accounts using striking visuals and effective programmatic ads. Monitor potential customers through their ad interactions, web engagement, and lead submissions to gather insights. Following this, reach out to them using direct mail, marketing emails, and social media initiatives. Promote collaboration between sales and marketing to effectively reach your desired audience. Strengthen connections with key decision-makers via LinkedIn, email correspondence, and phone outreach. By refining your engagement tactics, you can significantly boost interactions by up to five times and achieve a 20% increase in opportunity generation. This all-encompassing strategy guarantees that you not only meet your goals but also cultivate enduring relationships with your audience, paving the way for future collaborations and success. -
8
RollWorks
RollWorks
Empower your marketing strategy with targeted account engagement tools.RollWorks offers tools to enhance your revenue, catering to both newcomers and those looking to expand. Their account-based marketing strategies ensure that your message reaches the ideal audience through the most effective channels and precisely when it matters most. Regardless of your objectives, you can convert your target accounts into valuable business prospects or foster growth within existing relationships. This approach serves as a solid base for your marketing initiatives. Start by pinpointing your perfect customer profile and the accounts you want to pursue. Next, identify essential contacts within those organizations. Launch impactful campaigns across various channels to engage your ideal customer profile, target accounts, and key decision-makers through ads and automation. You'll gain comprehensive insight into your efforts, allowing you to track the success of your account-based marketing at both the account and individual contact levels. Additionally, this ABM planning template deck is not only ready for immediate use but is also endorsed for its quality, ensuring you will impress your colleagues in your upcoming meeting. It has been thoughtfully created for you to easily customize it to fit your specific needs. -
9
Influ2
Influ2
Revolutionize B2B marketing with precision-targeted person-based strategies.Influ2 stands out as a groundbreaking platform for account-based marketing, being the first to focus specifically on person-based strategies. It empowers B2B marketers to pinpoint key decision-makers, assess their intent, and monitor engagement throughout the entire process. With a diverse clientele of over 75 medium and enterprise clients globally, including notable Fortune 500 companies such as NVIDIA, Capgemini, and Episerver, Influ2 has established a strong presence, boasting offices in New York and California and a team of more than 50 employees. The platform offers users the ability to construct tailored audiences, upload personalized messages and visuals, and track all interactions on both account and individual levels. Its innovative behavioral scoring model enables the identification of leads prior to their submission of a lead request form, enhancing the efficiency of the marketing process. Moreover, Influ2 includes a person tracker that provides marketers with insights into every individual who engages with their campaigns, revealing names, companies, and additional pertinent data. This wealth of information equips B2B marketers to design more compelling campaigns, leading to an impressive increase in leads by 4 to 7 times, ultimately transforming their marketing strategies. By leveraging these insights, marketers can continuously refine their approach to better engage their target audience. -
10
Intentsify
Intentsify
Streamline data management, empower growth, and ignite innovation.Interpreting and utilizing various data sets often involves complex and lengthy procedures. Such challenges can deplete the resources of B2B companies and hinder their go-to-market strategies. Intentsify's platform streamlines these tasks, integrating multiple data sources into cohesive intelligence that supports your strategies, while also offering the necessary activation tools and programs to bring those strategies to fruition. By leveraging this automation, organizations can refocus their efforts on growth and innovation rather than getting bogged down by data management. -
11
Think ABM
Think ABM
Accelerate sales success with exclusive first-party intent data.Speed up your sales process by identifying in-market prospects with our top-tier first-party intent data available at both account and contact levels. Stay ahead of the competition with Sales Nitro™, which empowers you to discover and engage with high-quality leads through advanced look-a-like modeling and psychological profiling techniques. We partner with you to target key decision-makers, providing prioritized and pre-qualified leads customized for your team, employing strategies such as MQL, HQL, multi-approach, and BANT. Unlike many competitors that depend on third-party data, our method utilizes exclusive first-party intent data gathered from our proprietary publisher network. By accessing our extensive database of over 36 million contacts across various sectors, we support you in consistently maintaining and expanding your pipeline with the ideal B2B buyers, guaranteeing that your sales initiatives are both effective and efficient. This all-encompassing approach not only improves lead quality but also simplifies your engagement process, paving the way for long-term success in your sales efforts. Furthermore, our commitment to delivering tailored insights allows you to adapt quickly to market changes, ensuring your strategy remains relevant and impactful. -
12
Only B2B
Only B2B
Transforming tech marketing with tailored B2B lead solutions.Only B2B specializes in technology marketing, offering a comprehensive range of B2B lead generation services aimed at boosting your business's visibility. We manage all aspects from strategic planning and campaign execution to analytics and optimization, making certain that your groundbreaking tech products gain the attention they deserve. Our mission is to create outstanding experiences for both clients and employees, positioning ourselves as a global frontrunner in providing qualified leads and databases for every business-to-business venture. With a proven track record, we have partnered with over 500 tech companies, generated over a million leads, and launched numerous campaigns throughout our decade-long journey in lead generation. Our innovative approach—connect, converse, and convert—ensures alignment with customer preferences, effective content distribution in a worldwide market, and the transformation of leads into meaningful interactions. By collaborating with us, you place yourself at the forefront of technology marketing, where achieving tangible results is not just an aspiration, but a promise we stand by. Driven by our enthusiasm for innovation, we remain committed to ongoing enhancement and adaptability to the constantly shifting tech marketing landscape, ensuring that our clients stay ahead in a competitive environment. Additionally, we prioritize understanding the unique needs of each client, tailoring our strategies to maximize impact and foster long-term success. -
13
Swan
Swan
Transform anonymous visitors into valuable sales leads effortlessly.Swan is a cutting-edge platform that utilizes artificial intelligence to transform anonymous website visitors into potential sales leads. By harnessing a unique combination of data sources, it boasts an impressive visitor identification success rate of 50%-70%, which significantly enhances reach and overall effectiveness. The platform employs intelligent agents that autonomously qualify leads by examining information from over 20 B2B sources, pinpointing accounts with the highest potential for businesses. Additionally, Swan enriches its outreach efforts by performing thorough research on platforms such as LinkedIn, job boards, and news sites, ensuring that communications are both personalized and authentic. It also engages with prospects across various channels, strategically guiding high-interest leads to sales teams at the most advantageous moments, which streamlines the sales process and boosts conversion rates. This comprehensive strategy not only refines lead qualification but also empowers businesses to forge stronger connections with their ideal customers, ultimately driving growth and success. As a result, companies can expect to see a significant improvement in their overall sales performance. -
14
Terminus
Terminus Software
Transform your revenue strategy with seamless, data-driven solutions.We empower outstanding Go-to-Market teams™ to transform how your business generates revenue. Terminus is specifically crafted for sales and marketing professionals who focus on revenue growth instead of just acquiring leads. Central to Terminus is our Data Studio, which allows you to seamlessly pinpoint and prioritize the best targets by leveraging firmographic, intent, engagement, psychographic, and relationship data. With Terminus, you can deliver customized messages to the right audiences, no matter where they are located. The platform enables you to create cohesive experiences across multiple channels, including display ads, social media, chat, email, and personalized web interactions. By effortlessly aggregating all your account information, Terminus keeps your go-to-market teams aligned from the first touchpoint to renewal and expansion. It proactively alerts sales teams about essential engagements, consolidates account information, and improves pipeline forecasting, which accelerates growth opportunities. In doing so, your organization can adopt a more efficient and streamlined strategy for driving revenue. Ultimately, the combination of these features allows your teams to work smarter and achieve even greater results. -
15
Metadata.io
Metadata
Transforming demand generation for B2B growth and success.Instead of merely concentrating on generating leads, prioritize creating demand; Metadata emerges as the leading platform specifically designed for demand generation, focusing on MQLs, enhancing pipelines, implementing ABM strategies, and fostering growth overall. By leveraging data-informed demand, businesses can effectively convert accounts into devoted customers. The platform supports the development of a robust B2B demand engine by seamlessly integrating your marketing stack, content resources, and strategic goals—taking on the heavy lifting for you through Metadata. Discover your marketing sweet spot by building audiences using a diverse array of technology use, buyer intent signals, firmographic information, marketing automation tools, and CRM data. With a vast database containing 1.2 billion contact profiles at your disposal, you can conduct experiments and gather insights on a grand scale. Metadata’s sophisticated AI performs hundreds of automatic tests, enabling you to identify the most effective blends of creatives, audiences, and outcomes that strongly resonate with your target accounts. This methodology helps you uncover demand, boost revenues, and consistently replicate successes. Meticulously crafted, performance metrics and attribution reporting are centered around pipeline generation, account engagement, and their impact on the existing pipeline, among other critical elements. Designed to tackle the common difficulties encountered by B2B marketers, our commitment lies in delivering a top-tier solution that empowers organizations to flourish in their respective landscapes. Every feature is created with a focus on promoting growth and mitigating the usual marketing challenges, allowing users to concentrate on what genuinely matters: advancing their business objectives effectively. Ultimately, embracing this innovative approach can radically transform how businesses engage with their customers and drive long-term success. -
16
Demandbase
Demandbase
Transform your B2B marketing with tailored AI-driven solutions.Delve into the cutting-edge world of AI-enhanced advertising methods with Demandbase, a specialized Account-Based Marketing platform designed specifically for B2B companies. This innovative tool empowers you to execute Account-Based Marketing seamlessly across your entire sales funnel. Create a focused list of potential businesses that match your offerings, drawing on insights that go well beyond traditional firmographic data to include product interaction, organizational fit, cultural resonance, financial strength, interests, investments, and existing partnerships. Pinpoint essential decision-makers within your target organizations as they browse online. Engage them with personalized messaging and advertisements that cater to their specific challenges and needs. Deliver an exceptionally customized experience for each visitor to your website by fine-tuning aspects such as headlines, content, visuals, calls to action, and downloadable resources. Arm your sales team with crucial insights that boost engagement and elevate the quality of customer interactions, ultimately aiding them in successfully closing deals. By taking this holistic approach, your marketing strategies will resonate profoundly with potential clients, cultivating stronger relationships and paving the way for sustained success. In a landscape where personalization is key, leveraging such advanced tools can significantly enhance your competitive edge. -
17
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Transform your marketing strategy with powerful LinkedIn engagement.Utilizing LinkedIn for marketing enables you to engage with a vast network of professionals, thereby promoting initiatives that are in line with your business goals. By consistently posting on a dedicated LinkedIn Page, you can attract new followers and increase your brand's visibility significantly. The platform acts as a centralized hub for you to create, evaluate, and optimize your marketing strategies efficiently. LinkedIn's Campaign Manager functions as the core of your advertising efforts, streamlining the entire process. Whether your aim is to generate leads, enhance brand awareness, or encourage event registrations, the advertising options on LinkedIn can support you in reaching these objectives. You also have the flexibility to control your budget with a range of pricing choices, allowing you to start with any amount and pause ads at your discretion. By presenting your company updates to specific audiences across desktop, mobile, and tablet platforms, you maximize your outreach potential. Ultimately, this approach not only fosters awareness and leads but also plays a vital role in the growth of your business in the world’s most prominent professional news feed. Engaging with your audience effectively can lead to sustained relationships and long-term success.
Contact-Based Marketing Platforms Buyers Guide
In today’s digital-first business environment, companies are constantly seeking smarter ways to engage potential customers. Contact-based marketing platforms have emerged as a cornerstone of modern marketing strategies, helping businesses personalize outreach, nurture leads, and optimize customer relationships. These platforms harness customer data to create targeted campaigns, automate engagement, and drive meaningful interactions. For companies aiming to improve their marketing efficiency and ROI, investing in the right contact-based marketing solution is crucial.
What Are Contact-Based Marketing Platforms?
Contact-based marketing platforms are software solutions designed to help businesses manage and utilize customer and prospect data for marketing purposes. These platforms centralize contact information, track interactions, and enable businesses to segment audiences based on various attributes such as behavior, demographics, and engagement history. By leveraging these insights, companies can craft highly targeted marketing campaigns that resonate with their audiences.
Key functionalities typically include:
- Data Management & Organization: Store and categorize customer data, including contact details, purchase history, and past interactions.
- Segmentation & Targeting: Group contacts based on specific criteria to ensure personalized messaging.
- Automated Campaign Execution: Schedule and deploy email marketing, SMS outreach, and other automated engagement strategies.
- Multi-Channel Outreach: Integrate email, SMS, social media, and other communication channels into a unified marketing strategy.
- Performance Tracking & Analytics: Monitor engagement metrics and adjust marketing strategies based on real-time insights.
Benefits of Contact-Based Marketing Platforms
Businesses that implement contact-based marketing platforms often see significant improvements in customer engagement, lead nurturing, and revenue generation. Some of the most notable benefits include:
- Enhanced Personalization: By leveraging data-driven insights, businesses can send tailored messages that align with customer interests, increasing engagement and conversion rates.
- Increased Efficiency & Automation: Automating repetitive tasks such as email follow-ups and lead scoring allows marketing teams to focus on strategic initiatives.
- Stronger Customer Relationships: Consistent, personalized communication fosters trust and brand loyalty among prospects and existing customers.
- Data-Driven Decision Making: With built-in analytics and reporting tools, businesses can assess campaign performance and refine their strategies for optimal results.
- Seamless Sales & Marketing Alignment: Many platforms integrate with CRM systems, ensuring a smooth transition from marketing efforts to sales conversions.
How to Choose the Right Contact-Based Marketing Platform
With numerous options on the market, selecting the ideal platform requires careful evaluation of your business needs and goals. Consider the following factors before making a decision:
- Scalability & Flexibility: Ensure the platform can accommodate your business as it grows. Look for solutions that offer adaptable features and customizable workflows to meet evolving marketing demands.
- Integration Capabilities: A contact-based marketing platform should seamlessly integrate with your existing CRM, email marketing software, social media management tools, and customer support systems to create a cohesive marketing ecosystem.
- Automation & AI Features: The best platforms use artificial intelligence and machine learning to automate marketing efforts intelligently. Features like predictive analytics, automated segmentation, and smart scheduling can significantly improve efficiency.
- Ease of Use & User Experience: An intuitive interface and user-friendly dashboard are essential for streamlining marketing tasks. Consider platforms that offer drag-and-drop builders, simple navigation, and comprehensive support resources.
- Analytics & Reporting Tools: Look for platforms that provide real-time data insights, campaign performance tracking, and audience behavior analytics. Robust reporting tools allow for data-driven adjustments that enhance marketing effectiveness.
- Security & Compliance: Protecting customer data is critical. Ensure that the platform complies with industry standards such as GDPR, CCPA, and other relevant regulations to safeguard contact information.
- Pricing & Cost Efficiency: Evaluate the pricing structure based on your budget and required features. Some platforms offer tiered pricing, allowing businesses to scale their investment as their needs grow.
Implementation Best Practices
To maximize the effectiveness of a contact-based marketing platform, businesses should follow best practices when implementing their chosen solution:
- Clean & Organize Your Contact Data: Ensure that customer data is accurate, up to date, and properly segmented before migrating to a new platform.
- Define Clear Marketing Objectives: Set measurable goals such as lead generation, customer retention, or increased conversion rates.
- Test & Optimize Campaigns: Use A/B testing to experiment with different messages, subject lines, and content formats to determine what resonates best with your audience.
- Monitor & Adjust Strategies: Regularly review performance metrics and make data-driven adjustments to enhance campaign effectiveness.
- Train Your Team: Provide adequate training to ensure that employees can effectively leverage the platform’s capabilities.
Final Thoughts
A well-chosen contact-based marketing platform can transform how businesses engage with their audience, streamline operations, and drive revenue growth. By carefully evaluating features, integration capabilities, automation tools, and analytics functions, companies can select a platform that aligns with their marketing objectives. In a competitive digital landscape, investing in a solution that enables personalized, data-driven engagement is key to long-term success.