List of the Top 25 Customer Data Platforms (CDP) in 2025

Twilio Segment's Customer Data Platform (CDP) equips businesses with the essential data infrastructure required to prioritize customer needs in all their strategic choices. By leveraging Twilio Segment, organizations can gather, consolidate, and direct their customer information to any desired system. With over 25,000 businesses utilizing Twilio Segment, they are empowered to make instantaneous decisions, boost their growth, and provide exceptional customer experiences. This makes Twilio Segment an indispensable tool for companies aiming to enhance their customer engagement and drive success.

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

DinMo is an advanced Customer Data Platform (CDP) that empowers organizations to integrate, oversee, and leverage customer information from multiple channels. By aggregating data from sources such as websites, social networks, CRM systems, and beyond, DinMo generates comprehensive customer profiles that enhance targeted marketing efforts. Its capabilities include customer segmentation, data synchronization, and adherence to GDPR regulations, allowing for accurate targeting and customized campaigns. Furthermore, DinMo offers predictive analytics that help businesses forecast customer actions, while real-time data alignment guarantees that your information is consistently current and actionable, leading to smooth interactions and improved business performance.

OpenDQ offers an enterprise solution for data quality, master data management, and governance at no cost. Its modular architecture allows it to adapt and expand according to the specific needs of your organization's data management strategies. By leveraging a framework powered by machine learning and artificial intelligence, OpenDQ ensures the reliability of your data. The platform encompasses a wide range of features, including: - Thorough Data Quality Assurance - Advanced Matching Capabilities - In-depth Data Profiling - Standardization for Data and Addresses - Master Data Management Solutions - A Comprehensive 360-Degree View of Customer Information - Robust Data Governance - An Extensive Business Glossary - Effective Meta Data Management This makes OpenDQ a versatile choice for enterprises striving to enhance their data handling processes.

Twilio's Customer Data Platform (CDP), which operates on Segment, brings together customer data from all interaction points, creating a detailed perspective of the customer journey. By merging information from diverse sources, it eliminates data silos and establishes a singular, reliable source for customer insights. Brands such as Domino's and Zenyum have optimized their data collection processes, allowing them to gain deep insights into customer preferences and behaviors. This integrated methodology facilitates tailored experiences, boosts engagement, and refines marketing efforts. The CDP from Twilio effortlessly integrates with data warehouses and marketing technology tools, providing real-time insights into customer activities. It fosters data-informed decision-making, enabling organizations to cultivate stronger relationships with their customers. In summary, Twilio's CDP serves as an invaluable asset for improving customer data management and driving business growth through personalized, analytics-driven approaches.

Our data management platform empowers publishers to make informed, data-driven choices based on first-party insights, enabling precise audience targeting and engagement in real time. This approach eliminates reliance on intuition. We gather, refine, and optimize our clients' first-party data while ensuring privacy and security, thereby maximizing its potential for impactful decision-making. As a result, our customers can engage their audiences more effectively than ever before.

BDEX Omni IQ leverages artificial intelligence to assist businesses in discovering additional customers that resemble their ideal clientele. The BDEX Identity Graph employs a comprehensive network of SDKs, application publishers, and primary data sources, enabling companies to recognize consumers across various platforms. Each month, it authenticates more than 470 million hashed email-MAID-IP connections associated with 113 million households throughout the United States. As the sole identity platform that assures all IDs are linked to actual individuals, BDEX effectively eliminates any IDs associated with bots, click farms, and other types of ad fraud, along with temporary IDs resulting from Apple's ATT/DoNotTrack policies. Recognized by AdExchanger as the leading Identity Technology, BDEX offers solutions to enhance your targeting strategies and expand your customer base. This innovative approach not only improves marketing efficiency but also builds trust in the authenticity of consumer data used in campaigns.

Mapp offers marketers the ability to build tailored customer experiences through its innovative SaaS platform, Mapp Marketing Cloud. Combining AI-powered digital analytics and marketing automation, the platform collects and unifies valuable customer data to deliver detailed insights. With these insights, businesses can trigger personalized campaigns across multiple channels, such as email, SMS, apps, and websites, ensuring a cohesive and engaging customer journey. Mapp's platform not only streamlines data collection but also optimizes campaign delivery, making it easier for marketers to design campaigns that resonate with each individual customer. Its user-friendly interface and powerful automation tools help marketers achieve a higher level of precision in their outreach. Additionally, Mapp's platform is scalable, providing businesses with the flexibility to grow their marketing efforts while maintaining personalized experiences. By using Mapp, companies can boost customer engagement, enhance brand loyalty, and improve overall marketing performance across various digital touchpoints.

Mortar seamlessly integrates your scattered data, providing a cohesive perspective of your business which enables you to make more informed marketing and strategic choices. 1. Gain the ability to observe and interact with a consolidated view of your clientele, boosting engagement and conversion rates. 2. Enhance brand credibility through effective customer segmentation and robust data governance practices. 3. Bring together your data to create a singular, precise representation of your customers. 4. Equip various teams with the benefits of consolidated data. With Mortar, you can now delve into the behavioral patterns of your customers using advanced behavioral and predictive analytics, all presented in an intuitive dashboard that simplifies your insights. Additionally, this comprehensive approach helps you to identify trends and make proactive adjustments to your strategies.

Through the daily validation of contact records, an impressive pool of over 300 million records is at your disposal. Now is the perfect moment to harness this data! The true measure of a contact record’s accuracy and dependability lies in practical application. CIENCE stands as a leading Outbound Services provider globally, utilizing tens of millions of records annually for communications like emails and phone calls. This extensive usage leads to several benefits: - Fresh records that minimize data decay - Comprehensive data points on various companies and accounts - Verified and accurate email lists based on real-world applications - Confirmed phone numbers that have been dialed The GO Data platform simplifies the process of crafting ideal customer profiles (ICPs) and facilitates targeted outreach. With GO Data, you gain access to a diverse array of contacts that align with your ICP. Initiating dialogues with your ideal clients is crucial for any B2B marketing database. CIENCE GO empowers you to pinpoint the most suitable contacts and companies, enabling the creation of tailored business lists that can significantly enhance your marketing efforts. By leveraging this data-driven approach, your outreach can achieve greater precision and effectiveness.

Smaply is an innovative software solution designed for journey mapping that offers enhanced flexibility, customization options, and comprehensive Journey Management features. This tool facilitates the creation of detailed customer journey maps while allowing users to dissect the customer experience at each step. Users can enrich each touchpoint with vital elements, visualizing the journey through images, text, emotions, KPIs, and various metrics. By incorporating pain points, potential solutions, and new opportunities, users can obtain insights more efficiently. Additionally, the portfolio graph within the workspace allows for effective tracking, ensuring that users maintain an overview and can prioritize tasks effectively. As a result, journey maps are not merely seen as deliverables; instead, they become integral to the service development process, positioning journey mapping at the heart of organizational strategies. This shift underscores the importance of understanding customer experiences in driving business success.

ZoomInfo stands out as a premier business intelligence platform that equips companies with extensive data and insights regarding other businesses, professionals, and prevailing market trends. By offering in-depth profiles, contact details, and firmographics for millions of organizations and key decision-makers, it enables firms to refine their sales, marketing, and recruitment strategies effectively. Utilizing AI-enhanced analytics and data mining techniques, ZoomInfo provides practical insights that empower businesses to discover new opportunities, streamline their outreach efforts, and make well-informed decisions. The platform's features for lead generation, account management, and sales prospecting make it a favored choice among sales and marketing teams seeking to boost growth, enhance targeting, and improve customer engagement. Furthermore, its user-friendly interface and robust data offerings ensure that companies can stay ahead in today's competitive landscape.

WebEngage stands out as a premier marketing automation platform designed specifically for businesses-to-consumer (B2C) companies, enabling them to enhance user retention and boost their revenue streams. This cloud-based solution is user-friendly and facilitates seamless management of communication across various channels. Companies can engage their customers through SMS, email, mobile push notifications, web push notifications, on-site alerts, or in-app messaging. Additionally, WebEngage supports cross-device tracking, real-time segmentation, and advanced data personalization. With its innovative Journey Designer, businesses can efficiently craft intricate lifecycle campaigns tailored to their audiences. Overall, WebEngage empowers B2C companies to optimize their marketing efforts and achieve greater customer engagement.

Integrate your data effectively, categorize your audience, deliver smooth experiences, and easily monitor your performance. The use of no-code integrations enables you to consolidate data from various sectors like finance, marketing, sales, support, and product into a unified customer profile. This consolidation highlights the actions that hold the greatest significance for your business. Audience segmentation is an invaluable strategy that empowers you to reach targeted groups based on a mix of demographic, firmographic, behavioral, and transactional data. Crafting the right message for the appropriate individual at the ideal moment is crucial. Delivering hyper-personalized omnichannel experiences that resonate with your audience throughout the entire customer journey offers a unique opportunity for engagement. Intelligent automation can create interactions that feel genuinely human, enhancing the overall experience. Data should simplify decision-making rather than complicate it. With the aid of visual analytics and insightful reports, your entire team can engage in data-driven decisions, while tailored dashboards ensure you remain focused on your objectives. Ultimately, embracing a data-centric approach is essential for fostering growth and enhancing customer relationships.

Zuar presents an innovative customer portal that adapts to the changing needs of your clientele. It streamlines the process of developing and overseeing a tailored, data-centric customer experience. Our solution effectively addresses prevalent issues like user interface and experience challenges, sluggish performance, and restricted functionalities. Zuar guarantees a smooth and uniform experience across various platforms and devices, making it an essential part of your data-driven approach. By connecting with leading business intelligence and cloud database services, we equip you with the necessary tools to build trust and openness, ultimately boosting customer loyalty and satisfaction. Additionally, this adaptability allows businesses to stay competitive in an ever-evolving market.

Pimcore offers a unified platform that consolidates all business information, effectively minimizing data silos and enhancing the reliability of data through its integration of PIM, MDM, CMS, DAM, and eCommerce functionalities. This platform empowers users with extensive control over various data assets, such as product, customer, and vendor information, applicable across diverse organizations and sectors. Additionally, Pimcore stands out as the sole open-source experience management solution that flawlessly merges content and commerce, eliminating the dependency on external services. With robust multilingual capabilities, it ensures that CMS, eCommerce, and PIM can cater to a global audience, providing a truly universal customer experience. Furthermore, Pimcore excels in creating top-tier eCommerce ecosystems that facilitate exceptional B2B and B2C omnichannel experiences. Its agile and adaptable architecture is designed to meet changing business demands and future requirements, making it a scalable solution. Moreover, Pimcore guarantees universal connectivity, allowing data from any source to be integrated, accessed, and utilized by its applications, business processes, and users, thus driving efficiency and collaboration within organizations. This comprehensive approach positions Pimcore as a vital tool for businesses seeking to streamline operations and enhance their digital presence.

CustomerLabs CDP is a digital marketing solution hosted in the cloud, designed to assist agencies, SaaS providers, and Ecommerce marketers in tracking, identifying, segmenting, synchronizing, and analyzing customer data effectively. This platform empowers marketers to craft personalized campaigns that span various channels without needing assistance from developers. You can gather and monitor customer information from diverse sources such as your website, apps, CRM, email, service platforms, and offline interactions. With identity resolution capabilities, it enables you to connect anonymous users across different platforms, providing a comprehensive 360-degree insight into your customers. Additionally, you can create targeted customer segments based on behavior, demographics, and user characteristics to facilitate timely messaging across multiple channels. Furthermore, this customer data can be effortlessly integrated with your current marketing tools, including Google Analytics and Google AdWords, enhancing your overall marketing strategy. With CustomerLabs CDP, you can ensure the accuracy of your customer data, ultimately supporting and informing your marketing choices more effectively. As a result, your marketing efforts can become more focused and successful, leading to improved customer engagement and satisfaction.

You have the opportunity to tap into your imagination and develop robust web solutions that handle content management, execute marketing strategies, and facilitate product sales. By utilizing fully integrated modules and reusable components, you can significantly reduce the time needed to deliver results. The platform can be tailored to create uniquely customized solutions that meet specific needs, with deployment options available both on-premises and in the cloud. With the cutting-edge ASP.NET Core VVC technology, you can achieve high-performance websites that can easily accommodate increased traffic while ensuring a consistently fast digital experience. The MVC development model grants you the ability to craft outstanding websites, allowing for complete control over front-end rendering and maintaining a clean solution architecture. Reusable widgets enable marketers to take more initiative in their tasks. Additionally, seamless synchronization between marketers and developers enhances collaboration. You can also establish various environments to streamline the different phases of development, content creation, and deployment. Moreover, the capability to automatically transfer coding, data, or content between environments further simplifies the process. This comprehensive approach not only boosts efficiency but also fosters innovation in web development.

Utilize insights driven by AI and automated processes to reduce the cost of conversions while providing customized recommendations that boost customer lifetime value. Skillfully manage the delicate balance between personalization and privacy by leveraging automatically updated consent data and employing classification labels to protect sensitive information. Combine transactional, behavioral, and demographic data to create rich insights and detailed, up-to-date customer profiles that honor individual consent preferences. Speed up sales cycles, reduce churn, and cultivate enduring customer relationships by quickly addressing customer signals and feedback. Exceed privacy expectations and maintain compliance with legislation like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), along with adhering to accessibility guidelines. This comprehensive solution is fortified with over 70 security and compliance certifications, such as ISO, EU Model Clauses, HITRUST, SOC, HIPAA, FERPA, and FedRAMP, ensuring strong protection and alignment with industry regulations. By leveraging these sophisticated resources, companies can enhance their operational effectiveness while creating more meaningful, trust-based connections with their customers. Ultimately, this approach not only fosters loyalty but also positions businesses for sustainable growth in an increasingly competitive market.

Streamline your LinkedIn profile searches and imports to enhance your prospecting efforts. The foundation of any successful business is establishing connections with the right individuals. Without effective automation tools, navigating through social networks can become tedious and time-consuming. With just a single click, you can import complete information (beyond just Name and Role) from hundreds or even thousands of potential leads. Unlike regular users, you won't be tracked by LinkedIn, allowing for greater flexibility in your activities. By activating Auto Import, you can easily view and incorporate profiles into your Jobin repository. This process also allows for smooth integration of data, ensuring that you avoid creating duplicates. Although LinkedIn profiles contain a wealth of valuable insights, they often lack comprehensive details. It's common for essential information like emails, phone numbers, and other social media accounts to be kept private or omitted entirely, which can limit your outreach efforts. By addressing these challenges, you can significantly enhance your networking capabilities and build a more robust prospect base.

Netcore Customer Engagement and Experience serves as an innovative, comprehensive platform designed to transform growth strategies. This all-encompassing growth solution caters to marketers, product managers, and growth strategists alike. With Raman's groundbreaking predictive intelligence, you can effectively boost conversion rates, enhance customer retention, and drive revenue and profitability. Netcore ensures a premier customer experience tailored for marketing and product professionals at brands that prioritize customer satisfaction. It's an intuitive platform that empowers you to elevate both conversion and retention rates. Additionally, it facilitates the automation of personalized campaigns targeted at specific customer segments. By leveraging machine learning-driven data analysis, Netcore Customer Engagement removes uncertainty from customer interaction strategies. You can consolidate a unified customer profile by integrating diverse data points from all interactions with your brand, spanning both online and offline channels, including your website, mobile applications, and various marketing platforms. This holistic approach not only enhances engagement but also fosters a deeper understanding of customer needs and behaviors.

SALESmanago offers comprehensive solutions that tackle the essential challenges faced by contemporary eCommerce businesses by identifying website visitors, analyzing their online activities and transactions, and leveraging its AI hyper-personalization engine to enhance customer experience and provide meticulously customized offers throughout the entire customer journey across various marketing channels. This software does not require any coding skills, making it accessible to organizations of all sizes and simplifying the integration process. Users benefit from extensive support that includes educational resources and guidance from Customer Success advisors, ensuring that everyone can find the ideal solution from the diverse range of SALESmanago offerings. Among the innovative AI-driven features we provide are: complete website personalization, dynamic one-to-one email marketing, multichannel abandoned cart recovery, AI-enhanced product recommendations across all platforms, loyalty programs, a search engine turbocharger, progressive profiling, an ABX testing engine, an eCommerce dashboard, a workflow generator, and a total of 650 additional features specifically designed for eCommerce and B2C enterprises. This extensive suite of tools empowers businesses to optimize their operations and engage more effectively with their customers.

Wonderflow stands out as a top provider of Generative AI focused on Voice of the Customer (VoC) insights. Our advanced AI-driven consumer intelligence software enables large enterprises to efficiently harness the complete value of their customer feedback, consolidating everything into a single platform. Esteemed global leaders and Fortune 500 organizations, including Haier, Philips, Purina, Lavazza, and Shiseido, rely on our solution to enhance customer experiences and foster intelligent innovation. By leveraging our platform, companies can not only respond to customer needs but also anticipate future trends.

Product managers, marketers, and business analysts utilize Indicative to enhance customer engagement, boost retention, and improve conversion rates. By integrating all your customer data sources, Indicative creates a comprehensive overview of your audience. This holistic perspective provides essential insights necessary for expanding your customer base, developing exceptional products, and driving sales growth. Additionally, Indicative offers a free plan that grants you access to its powerful behavioral analytics platform, accommodating up to 1 billion user actions each month, which is particularly beneficial for businesses looking to maximize their analytical capabilities without upfront costs. By leveraging these features, organizations can make data-driven decisions that lead to improved outcomes.

In order to deliver the customized experience that your clients expect and to effectively utilize engaging marketing tools during their decision-making journey, it is crucial to implement specialized orchestration. Enhance your marketing strategies with Reachpeople Marketing Cloud, which enables you to tap into extensive data reservoirs filled with various metrics, all aimed at achieving notable results. The way Reachpeople Marketing Cloud streamlines your marketing efforts might even make you view it as an integral part of your marketing team. Explore our solutions that do not necessitate additional personnel or IT skills. You can send customized reminder emails to customers who have abandoned their shopping carts, encouraging them to finalize their purchases. Moreover, you can assess your customers' preferences and dispatch personalized emails to strengthen your connection with them. Engage those who haven't visited your website recently with a “We Miss You” email to spark their interest again. In addition, keep the connection alive with your loyal customers by periodically sending them hospitality emails and cross-selling newsletters, ensuring your brand remains top-of-mind. This all-encompassing strategy not only nurtures your current relationships but also opens new avenues for engagement and increased sales. Ultimately, leveraging these tools can transform your marketing landscape and drive sustainable growth.