List of the Top 23 Customer Data Platforms (CDP) for X (Twitter) in 2025

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

DinMo is an advanced Customer Data Platform (CDP) that empowers organizations to integrate, oversee, and leverage customer information from multiple channels. By aggregating data from sources such as websites, social networks, CRM systems, and beyond, DinMo generates comprehensive customer profiles that enhance targeted marketing efforts. Its capabilities include customer segmentation, data synchronization, and adherence to GDPR regulations, allowing for accurate targeting and customized campaigns. Furthermore, DinMo offers predictive analytics that help businesses forecast customer actions, while real-time data alignment guarantees that your information is consistently current and actionable, leading to smooth interactions and improved business performance.

SALESmanago offers comprehensive solutions that tackle the essential challenges faced by contemporary eCommerce businesses by identifying website visitors, analyzing their online activities and transactions, and leveraging its AI hyper-personalization engine to enhance customer experience and provide meticulously customized offers throughout the entire customer journey across various marketing channels. This software does not require any coding skills, making it accessible to organizations of all sizes and simplifying the integration process. Users benefit from extensive support that includes educational resources and guidance from Customer Success advisors, ensuring that everyone can find the ideal solution from the diverse range of SALESmanago offerings. Among the innovative AI-driven features we provide are: complete website personalization, dynamic one-to-one email marketing, multichannel abandoned cart recovery, AI-enhanced product recommendations across all platforms, loyalty programs, a search engine turbocharger, progressive profiling, an ABX testing engine, an eCommerce dashboard, a workflow generator, and a total of 650 additional features specifically designed for eCommerce and B2C enterprises. This extensive suite of tools empowers businesses to optimize their operations and engage more effectively with their customers.

Wonderflow stands out as a top provider of Generative AI focused on Voice of the Customer (VoC) insights. Our advanced AI-driven consumer intelligence software enables large enterprises to efficiently harness the complete value of their customer feedback, consolidating everything into a single platform. Esteemed global leaders and Fortune 500 organizations, including Haier, Philips, Purina, Lavazza, and Shiseido, rely on our solution to enhance customer experiences and foster intelligent innovation. By leveraging our platform, companies can not only respond to customer needs but also anticipate future trends.

The Skypoint AI Platform is a powerful solution for data and artificial intelligence, specifically designed for highly regulated industries like healthcare, finance, and government, enabling seamless data integration with advanced AI-driven automation. Built on an adaptable data lakehouse framework, this platform combines structured and unstructured data into a cohesive source of truth, all while maintaining a strong focus on governance, security, and compliance. Offering a wide array of AI capabilities, it includes business intelligence tools, AI agents, and collaborative resources that empower organizations to enhance their operational efficiency and improve decision-making processes. By leveraging complex AI systems that integrate specialized language models, retrieval systems, and external data sources, Skypoint delivers tailored, intelligent solutions that effectively tackle specific challenges faced by various industries. Moreover, its forward-thinking design allows organizations to remain agile in response to changing regulatory landscapes, thereby optimizing both productivity and insights. As a result, the Skypoint AI Platform not only addresses immediate needs but also fosters long-term strategic growth for businesses navigating complex environments.

WebMaxy eGrowth is a comprehensive eCommerce management solution that provides centralized access to customer interactions and data. By integrating your technology stack and data, it initiates the process of generating insightful marketing reports. Evaluate the various marketing channels at your disposal to assess their impact on revenue and conversion rates. Employ different attribution models to guide your investment decisions wisely. In addition, categorize your customers to tailor personalized communications effectively. Leverage automation for your SMS, WhatsApp, and Email campaigns to enhance customer engagement and drive more traffic to the final stages of the sales funnel. This strategic approach not only improves targeting but also maximizes the potential for conversions.

Adverity serves as a comprehensive data platform designed to streamline the processes of connecting, transforming, governing, and leveraging data on a large scale. It offers an effortless solution for users to obtain their data in the desired format, at the preferred time, and through the most convenient channels. This platform allows organizations to merge various data streams, including sales, finance, marketing, and advertising, into a unified source that accurately reflects their business performance. With its automated connections to numerous data sources and destinations, exceptional data transformation capabilities, and robust governance tools, Adverity stands out as the most efficient means to access and manage data precisely as needed. By simplifying these complex processes, it empowers businesses to make informed decisions based on reliable insights.

Bloomreach revolutionizes the e-commerce landscape by personalizing the shopping experience through its dynamic data engine, which integrates customer and product information in real-time, allowing businesses to grasp consumer preferences effectively. This insightful understanding is seamlessly linked across all channels, creating an expansive e-commerce environment that adapts to shifting consumer behaviors during their shopping journeys. Loomi's advanced AI technology also paves the way for innovative purchasing methods, enhancing the overall shopping experience. Among Bloomreach's offerings are Engagement, a sophisticated marketing automation platform; Discovery, an intelligent search solution designed for e-commerce; Content, a unique content management system devoid of a conventional user interface; and Clarity, which utilizes AI for conversational shopping. The company holds numerous patents in the AI domain and caters to well-known global brands, including Williams-Sonoma and Bosch, solidifying its position as a leader in the industry. Ultimately, Bloomreach's commitment to innovation ensures that it remains at the forefront of e-commerce personalization.

A Customer Data Platform paired with an Omnichannel Marketing Hub allows for the seamless integration of customer interactions across multiple devices and channels, providing personalized omnichannel experiences that significantly boost customer engagement and foster long-term loyalty. BlueVenn acts as a robust platform for overseeing customer data, ensuring compliance, and orchestrating customer journeys through sophisticated analytics and machine learning, which enable highly targeted personalized interactions. Our cutting-edge drag-and-drop tools for customer analytics, segmentation, and predictive insights give users instant access to crucial data, while the omnichannel customer journey builder tailors every online and offline customer interaction for optimal impact. This integration not only simplifies data management but also elevates the overall customer experience, nurturing stronger connections with clients. By leveraging these advanced features, businesses can respond to customer needs more effectively and adapt strategies in real time.

Algonomy combines a robust real-time customer data and analytics platform with extensive global retail knowledge. This integration allows for the accurate alignment of demand and supply, while also providing customers with relevant experiences tailored to their journey, ensuring quick market responsiveness and immediate returns on investment for businesses. In today's digital landscape, effective decision-making has become more critical than mere data collection. Savvy consumers now seek personalized interactions and more meaningful experiences from brands. As a result, businesses are challenged to swiftly balance the dual objectives of maximizing short-term revenue and enhancing long-term customer loyalty. Algonomy simplifies this complex dynamic by offering AI-driven actionable insights alongside specialized analytics. Born from the collaboration of Manthan, a leader in cloud analytics, and RichRelevance, a pioneer in experience personalization, Algonomy empowers retailers to significantly enhance their digital capabilities. With this innovative partnership, the potential for retailers to thrive in a competitive market has never been greater.

Blueshift enables brands to connect with customers on an individual basis by transforming data and intelligence into simple, actionable insights that span all channels. Our comprehensive platform merges a customer data system, AI-driven decision-making, and a multi-channel marketing center, providing brands with the essential tools to create personalized and immediate experiences at every stage of the customer journey. By leveraging this integrated approach, brands can enhance engagement and foster deeper relationships with their audience.

MetaRouter collects user interactions from applications or websites and directs them to various third-party tools. Additionally, it consolidates data into a single location for efficient storage and analysis. With just one snippet (utilizing analytics.js), marketers can easily manage the addition or removal of tools via a user-friendly interface, following the initial setup for event tracking. This streamlined process enhances data management and allows for greater flexibility in marketing strategies.

Broaden your scope beyond just collecting email addresses and phone numbers. Our cutting-edge location feature offers extensive datasets linked to specific pin codes, enabling you to optimize your outreach strategies effectively. By uploading your existing database and leveraging our sophisticated bulk search functions, you can access comprehensive and up-to-date information about potential leads. Leadzen.ai emerges as the top choice for a prospecting tool in today's digital world, making it a vital asset for any business. Our AI-powered real-time engine not only tracks and organizes data but also presents it in a way that maximizes its usability for your needs. Leadzen.ai goes beyond being a basic data-gathering tool; it acts as an all-encompassing prospecting resource. Whether your focus is on generating leads or driving conversions, our intelligent data model provides you with the crucial insights required to advance your business effectively, ensuring you seize every opportunity to engage with prospective clients. With Leadzen.ai at your disposal, you will be thoroughly equipped to tackle the challenges of contemporary prospecting and achieve your business goals. In this fast-paced environment, having the right tools can make all the difference in your success.

This comprehensive platform integrates marketing, customer service, and digital engagements to create delighted customers. It gathers conversations from a variety of social media platforms and other digital channels, such as email, SMS, and web forms, ensuring fluid communication. Empower your staff to interact with customers, resolve service issues, and deliver outstanding experiences. Encourage teamwork among your creative personnel, agencies, and freelancers to efficiently plan and manage content across all social media platforms. Eliminate the hassle of endless email threads and file exchanges, as DGTL Create brings together all essential tools within one unified interface. It also evaluates, enhances, and archives data from your interconnected accounts, discussions, and creative workflows, providing important insights that improve your understanding of customer interactions. Additionally, you will receive exceptional support and direct access to our product engineering team for any questions or help you may need. This all-encompassing strategy guarantees that your organization not only meets customer needs but consistently surpasses them, leading to stronger customer loyalty and brand reputation. Ultimately, embracing this platform can transform the way you connect with and serve your clients.

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.

Syntasa has launched an innovative web application aimed at digital professionals, enabling teams to effortlessly merge first-party behavioral insights with organizational data. This self-service solution allows users to build and deploy customized models while functioning within a secure private cloud setting, facilitating interactions across various channels to enrich the digital experience. The intuitive interface provided by Syntasa simplifies the process for digital experts to leverage their data effectively and efficiently. Additionally, this platform fosters collaboration among team members, ensuring that everyone can contribute to data-driven decision-making.

We develop cloud-based applications for prescriptive analytics powered by AI, specifically designed for businesses that prioritize customer engagement. Our focus is on harnessing artificial intelligence to revolutionize analytics, pushing beyond what conventional human analysis can offer. The impact of AI on contemporary business methodologies is both profound and transformative. By integrating your data with our sophisticated AI and prescriptive analytics tools, we can significantly alter your operational workflows and improve your customer relationships in ways that manual efforts simply cannot replicate. In an era where consumers desire not just products but also unforgettable experiences, thriving in the retail sector requires an understanding of each customer's unique needs. If you feel constrained in implementing certain marketing strategies, considering a Customer Data Platform (CDP) could greatly enhance your approach. Furthermore, this strategy can reveal fresh insights into your clientele, paving the way for more tailored and effective marketing campaigns. Adopting such innovative solutions positions your business to not only meet but exceed customer expectations.

EPICA has effectively migrated its prediction platform to Microsoft's Azure through a strategic partnership, granting clients and suppliers secure and immediate access to EPICA's robust data science resources. Companies are utilizing the EPICA Platform in conjunction with Sophia® AI to maintain a competitive edge in the marketplace. Our integration process is designed to seamlessly align with your current technological systems, ensuring minimal disruption. By identifying trends, businesses can accurately anticipate their customers' future buying patterns. You can discover the chances of individual shoppers making a purchase or even tailor your audience to assess their likelihood of engaging with certain products. This customized strategy not only enhances customer interactions but also rewards them for sharing their data. Deliver a cohesive and captivating experience across your physical retail space and digital marketing efforts. The foundation for such accurate predictions is rooted in the extensive quality and quantity of data that powers the AI engine's learning framework, which consistently refines its predictive accuracy. Leveraging these insights allows businesses to build deeper connections with their clientele, ultimately driving long-term loyalty and satisfaction. By prioritizing data-driven strategies, organizations can adapt more swiftly to changing consumer behaviors and preferences.

Elevate customer satisfaction by implementing full transparency through infrastructure-as-code solutions. Blotout's SDK empowers organizations with familiar analytics and remarketing tools while maintaining the highest standards of user privacy. Engineered to adhere to GDPR, CCPA, and COPPA from the ground up, this SDK utilizes on-device, distributed edge computing to perform analytics, messaging, and remarketing without sacrificing personal data, device identifiers, or IP addresses. Gain deep customer insights by measuring, attributing, optimizing, and activating customer data comprehensively. Unique in its ability to integrate the entire customer lifecycle, it unifies event data from both online and offline channels. Building a trustworthy relationship with data ensures customer loyalty and compliance with GDPR and other global privacy laws, ultimately bolstering your brand’s reputation and fostering a loyal user base. By prioritizing transparency and privacy, businesses can create a more engaged and satisfied customer experience.

Nominow, a customer data platform with roots in the Netherlands, gathers touchpoint data from all operational sources within your business. It systematically refines and consolidates customer profiles into a unified data repository, which is essential for any marketing campaign, event, or customer interaction you plan to undertake. Given that every business has its own customized marketing technology stack, each deployment of Nominow is unique. We partner with your team to assess the current situation, contextual elements, and strategic objectives for which Nominow will be implemented. This process includes a comprehensive review of customer data sources, applications, the IT environment, and specific needs. The configuration of your Nominow system is tailored to fit your individual circumstances and requirements. Our primary goal is to enable you to effectively manage your customer data, ensuring that you can access genuinely actionable insights whenever needed. Generally, the implementation process for Nominow takes between 6 to 8 weeks, facilitating a quick integration into your existing operations. This timeframe allows your organization to promptly harness the complete power of its customer data, paving the way for enhanced decision-making and customer engagement strategies. By adopting Nominow, you position yourself to stay ahead in a competitive landscape.

Achieve a deep understanding of your customer base while leveraging the features of sandsiv+ throughout your organization. Streamline your operations with an all-encompassing solution that empowers each department to collect customer insights from anywhere, at any time, facilitating comprehensive, real-time analytics that fuel innovation in your business strategies. By merging customer feedback with operational improvements, consolidate all your data to generate meaningful analyses and forecasts that will guide your strategic growth. Centralize customer information on a single platform to gain a well-rounded view of feedback, including surveys, social media engagements, blog comments, contact center interactions, emails, and reviews. Reveal critical insights and ensure that all employees have access to tools for both predictive and prescriptive analytics. Effectively govern your data to extract insights and create a responsive system, nurturing an internal feedback loop that prompts systemic change. Additionally, this proactive approach will empower your organization to remain agile and successful amidst evolving market dynamics, ultimately positioning you for long-term success.

Zeotap operates as a Customer Intelligence Platform (CIP) that empowers businesses to gain deeper insights into their customers, enabling them to forecast behaviors and make more impactful investment decisions. By utilizing a core of first-party data, our platform assists brands in acquiring new clients and expanding their customer base effectively. Each of our independent modules, which encompass customer data unification, identity resolution (including within data clean rooms), enrichment, modeling, and activation, seamlessly integrates and connects with over 100 partners across the marketing landscape. Recognized as a "Cool Vendor" by Gartner in 2020 and awarded the title of "Best Data-Enabling Technology" by AdExchanger in 2019, we uphold stringent standards for enterprise data privacy and security, including certifications like ISO 27001 and CSA STAR. With a diverse clientele that includes leading brands, publishers, and agencies across more than a dozen countries in Europe and North America, Zeotap is committed to excellence. Furthermore, we are proud to be a founding member of ID+, an initiative aimed at creating a universal marketing ID, showcasing our dedication to innovation in the industry.

The Commanders Act Customer Data Platform enables organizations to enhance both revenue and customer loyalty by cultivating meaningful relationships with their prospects and existing clientele. As the cost of acquiring new customers rises, the rate of conversion remains relatively low, hovering around 2.5%-5%. In response, brands are increasingly focused on gathering essential data insights—including behavioral, demographic, and psychographic details—from every interaction with customers and leads. This trend underscores the importance of collecting extensive data from all customer touchpoints. Furthermore, it is crucial to clean, standardize, and securely store this data in a centralized repository that is easily accessible across all marketing channels, as well as utilized by sales and customer service teams through their CRM systems. For a genuinely customer-focused strategy, marketers must emphasize a data-driven approach, making it essential for them to access reliable data that facilitates a comprehensive assessment of their marketing tactics and strategies. By effectively leveraging these insights, businesses can customize their offerings to align more closely with customer expectations, ultimately leading to increased satisfaction and loyalty. In a competitive marketplace, the ability to adapt and respond to customer needs can significantly differentiate a brand from its rivals.