List of the Top 25 Data Analysis Software for Google Ads in 2025

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

Semrush is a SaaS platform designed for managing online visibility and marketing content, enabling businesses to achieve quantifiable outcomes through effective online marketing strategies. Our software caters to enterprises of all sizes, assisting them in enhancing their presence across vital channels while fostering the creation of captivating user-generated content. The insights provided by our data empower users to identify promising growth opportunities. With comprehensive workflow and tracking solutions, businesses can conduct ongoing experiments and evaluate outcomes with greater precision. Gain insights into your competitors' marketing strategies and tactics, analyze traffic on any website, and uncover their promotional methods. Generate innovative ideas to expand your market share and identify keyword and backlink gaps. Learn how to reach a broader audience while minimizing costs, and discover optimal keywords for every PPC campaign. Additionally, keep an eye on your competitors' landing pages and advertising copy, and refine your advertising expenditure at the local level while also evaluating Google Shopping campaigns for better effectiveness. By leveraging these tools, organizations can navigate the competitive landscape with increased confidence and strategic foresight.

Grow is an all-in-one, no-code business intelligence (BI) platform designed to enable every member of your organization to make decisions based on data. Organizations can seamlessly connect to their data and extract valuable insights by integrating ETL processes, data warehousing, and visualization tools within a single platform. With our unlimited-user license model, all users can obtain the information they need without waiting for an analyst's assistance, empowering everyone to make informed decisions in real time and drive their growth forward. Additionally, Grow offers: - Unlimited user access - Over 100 integrations - No SQL knowledge needed (though it is an option) - Support from BI consultants - Simplified ETL processes - Interactive dashboards that adapt to your needs

Gigasheet is an innovative big data spreadsheet that eliminates the need for setup, training, or coding expertise, allowing users to delve into large datasets without requiring SQL or Python knowledge or any IT infrastructure. This user-friendly platform democratizes access to big data insights for individuals who may not have a data science background, and the best part is that users can start with their first 3GB at no cost! With thousands of users and teams leveraging Gigasheet, insights that once took hours or days can now be obtained in just minutes, making it an invaluable tool for anyone familiar with spreadsheets. The platform also features intuitive sharing and collaboration tools that simplify the process of distributing large data sets. Additionally, Gigasheet seamlessly integrates with over 135 SaaS platforms and databases, enhancing its versatility and efficiency for users across various sectors.

Datapine's business intelligence and dashboard software enables users to swiftly transform their data into actionable insights, facilitating data-driven decision-making. With an intuitive drag-and-drop interface, both managers and data scientists can effectively visualize and analyze intricate data sets. Users are empowered to pose critical business questions and obtain immediate responses, enhancing their analytical capabilities. The platform boasts a rich array of advanced analytics features, such as predictive analytics and interactive dashboards, which support the development of KPI-focused business dashboards. Additionally, it offers numerous data connectors compatible with various common data sources, including databases, flat files, social media analytics, CRM, and ERP systems. The extensive collection of pre-made dashboard templates tailored for diverse business functions—such as marketing, sales management, and HR—and various industries, including retail, logistics, healthcare, and market research, further supports users. Platforms like Google Analytics, Facebook, Twitter, and Zendesk also contribute to a seamless onboarding experience for new users, ensuring they can leverage the software's capabilities from the outset.

JustControl.it provides companies with tools to oversee their advertising budgets, assess the effectiveness of campaigns across various platforms, and obtain current reports on nearly every performance indicator. This comprehensive approach helps businesses make informed decisions based on real-time data.

All marketing data is interconnected, with each marketing touchpoint carrying its own value and return on ad spend (ROAS). Utilizing multi-touch marketing attribution models enables a comprehensive analysis of all your marketing metrics, allowing for seamless importation into any tool of your choice. By linking all marketing data to our attribution platform, marketers can optimize their return on investment (ROI) across various channels, resulting in potential increases of 15-44% in marketing ROI. It is essential to evaluate ROI across different channels, campaigns, keywords, and creative strategies, while also considering factors such as cancellations, returns, and offline conversions. Streamlining the data collection process through automation reduces the time spent on formatting and preparation, allowing marketers to concentrate on deriving valuable insights. Our sophisticated marketing attribution software ensures that your data is readily accessible whenever and wherever needed, thanks to our user-friendly connectors and APIs. By analyzing customer journeys at every touchpoint, you can effectively optimize these interactions. Additionally, our budget optimizer and marketing attribution tools will assist in managing your budgets efficiently and saving valuable time in the process. Ultimately, this holistic approach to marketing data empowers marketers to make informed decisions that drive better outcomes.

Improvado is an ETL platform designed to automate data pipelines for marketing teams, enabling users without technical expertise to harness the power of data. This tool empowers marketers to make strategic, data-informed decisions by providing a holistic approach to integrating marketing data throughout the organization. It efficiently extracts information from various marketing data sources, standardizes it, and loads it directly into user-friendly marketing dashboards. With more than 200 pre-built connectors available, Improvado ensures a wide array of integrations, and the dedicated team is also willing to develop new connectors upon client request. By utilizing Improvado, marketers can centralize their data, enhance their understanding of performance across different channels, evaluate attribution models, and access precise Return on Marketing Investment (ROMI) metrics. Well-known companies such as Asus, BayCare, and Monster Energy have adopted Improvado to strengthen their marketing efforts. This platform not only simplifies data management but also fosters a culture of data-driven decision-making within organizations.

Supermetrics was founded on a daring vision: to simplify and democratize marketing data for businesses across the globe. What began as a modest initiative has transformed into a groundbreaking marketing intelligence platform that is now relied upon by over 200,000 organizations, including prestigious names such as Nestlé, Warner Bros, and Dyson. From its inception, Supermetrics has been motivated by a mission to empower marketers and data analysts by providing seamless access to data, catering to all stages of their professional journeys. The platform has developed into a user-friendly tool that extracts and integrates data from more than 150 marketing and sales platforms—such as Google Analytics, Facebook Ads, and HubSpot—into users' chosen destinations, allowing teams to enhance their analytics processes and engage in data-driven decision-making. This unwavering focus on innovation has garnered Supermetrics a place on G2’s 2024 Top 50 Best EMEA Software Companies list, marking a significant milestone in its growth. At the core of Supermetrics lies a commitment to transparency, innovation, and ensuring customer success. We firmly believe that data possesses the potential to narrate stories, address challenges, and pave the way for new opportunities. As the marketing environment continues to change, Supermetrics is steadfast in its dedication to staying at the forefront, assisting clients not just in achieving success but in thriving with state-of-the-art solutions that meet their evolving needs. With every step forward, Supermetrics is shaping the future of marketing analytics for organizations around the world.

Klipfolio PowerMetrics stands out as the essential analytics tool, uniquely designed to unify all your team’s necessary metrics, enabling quicker and more assured decision-making. Consolidate all your business metrics into a single, accessible platform. PowerMetrics streamlines the reporting process by automating each aspect of your analytics workflow. - It allows for seamless connection and automatic updates of your data without requiring any coding skills or technical knowledge. - Dive deep into insights, collaborate effectively, and share findings with your entire team. Harness metrics, create dynamic dashboards, and generate PDF reports to keep yourself informed and maintain control over your business's key performance indicators and vital metrics. Don’t miss out on this opportunity—get it now for FREE and transform the way you analyze data!

Scoop revolutionizes the way we handle data, emerging as the most significant advancement since the introduction of spreadsheets. It enables businesses to effortlessly access and manage all their data in an instant. With Scoop, users can seamlessly merge and analyze information from various sources, facilitating more informed decision-making. Say goodbye to the multitude of tools and resources traditionally necessary for extracting insights from data. This versatile platform consolidates everything, from data gathering and spreadsheet analysis to the creation of engaging visual narratives, all in one place. It streamlines the process by automatically collecting and integrating data from your business applications without the need for pre-existing connectors or custom APIs. You can easily develop comprehensive datasets for analytics and visual representations directly from your spreadsheets. Additionally, Scoop ensures your data remains up-to-date automatically, handling everything from data acquisition to preparation for analysis and presentation. There's no need for a specialized data team or complex technical setups. Users can creatively blend information from diverse origins to craft stunning data stories, utilizing live data that is easily shareable. In a world where data-driven decisions are crucial, Scoop empowers users to harness the full potential of their data with unparalleled ease.

Style Intelligence, developed by InetSoft, serves as a comprehensive business intelligence solution that enables organizations to effectively analyze, monitor, report, and collaborate on various operational and business data in real-time from a multitude of sources. Notable features include its innovative Data Block architecture for data mashup and a professional atomic block modeling tool, alongside a convenient database write-back functionality. This platform is not only powerful but also user-friendly, providing detailed security measures, support for multitenancy, a wide range of integrations, and full scalability to meet diverse business needs. Furthermore, its intuitive design ensures that users can easily navigate and utilize its extensive capabilities without extensive training.

Etlworks is a data integration platform designed with a cloud-first approach, enabling connections to any type of data regardless of its source. As your business grows, this platform scales seamlessly to meet your evolving needs. It can interface with various databases and business applications, accommodating structured, semi-structured, and unstructured data in all forms, sizes, and formats. The user-friendly drag-and-drop interface, along with support for scripting languages and SQL, allows for the rapid creation, testing, and scheduling of intricate data integration and automation processes. Etlworks also facilitates real-time change data capture (CDC), EDI transformations, and a multitude of other data integration functionalities, ensuring that it performs precisely as promised while helping businesses streamline their data management tasks effectively. Furthermore, its versatility makes it suitable for a wide range of industry applications.

Datameer serves as the essential data solution for examining, preparing, visualizing, and organizing insights from Snowflake. It facilitates everything from analyzing unprocessed datasets to influencing strategic business choices, making it a comprehensive tool for all data-related needs.

RedTrack.io is a comprehensive platform for digital advertising that consolidates ad tracking, measurement, and reporting into a single interface. Designed with an emphasis on performance and user-friendliness, RedTrack caters to affiliates, digital marketing agencies, and ad technology firms alike. Its intuitive features enable users to efficiently analyze their advertising efforts, ultimately enhancing campaign effectiveness.

Elevar empowers Shopify brands by leveraging Google Analytics and Google Tag Manager to accelerate their growth journey. By creating a dependable data layer, offering visual analytics tools, monitoring tag errors, and incorporating server-side tagging through the Facebook Conversion API, it enables brands to achieve their goals efficiently. A solid data framework is crucial for analyzing and optimizing performance effectively. Elevar takes the complexity out of setups such as data layers and Facebook Conversion API integrations, turning them into seamless one-click solutions. For those who find themselves constrained by basic reports in Google Analytics and are in search of more profound insights to enhance conversion rates, our Chrome Extension allows non-technical users to easily track custom user behavior events via an intuitive interface. The collected data can be analyzed in either Elevar or Google Analytics, yielding actionable insights that can significantly impact performance. Moreover, it is essential to ensure that your marketing pixels, or tags, function correctly to maintain accurate attribution, as incorrect or misleading conversion data can lead to unnecessary costs. In the end, Elevar equips brands with the necessary tools to convert their data into meaningful insights, driving effective growth strategies while also fostering a deeper understanding of user behavior. This comprehensive approach not only enhances reporting but also ensures that every marketing effort is backed by accurate and reliable data.

Effectively transforming data and performing marketing analysis is vital for building confidence in marketing investments and enhancing returns on advertising spending. When unstructured data is poorly managed, it can undermine marketing decisions, making it imperative to efficiently extract, transform, and load your data to carry out marketing initiatives with certainty. Utilizing anaticsTM allows you to unify and centralize your marketing data for easier access and management. By loading, normalizing, and transforming your data meaningfully, you enable thorough analysis and performance tracking. Collecting, preparing, and analyzing all of your marketing information becomes a breeze, freeing you from the monotonous task of manually pulling data from multiple platforms. With automated data integration from over 400 sources, exporting your data to preferred locations becomes seamless. Storing your raw data in the cloud guarantees that you can retrieve it whenever necessary while strengthening your marketing strategies with dependable information. Focus on driving actionable growth instead of navigating the cumbersome process of managing countless spreadsheets and CSV files, which allows for a more effective resource allocation. By adopting this innovative approach to managing marketing data, you not only streamline processes but also create an environment where your business can truly flourish and adapt to changing market dynamics.

Narrative BI is an all-encompassing analytics and reporting tool tailored for teams dedicated to growth, marketing, sales, and product development across a range of organizations, including agencies. This innovative platform seamlessly generates insights from various marketing channels, converting them into comprehensive reports or narratives. By empowering users to identify their most successful channels, it keeps them updated on any unusual data patterns that may arise. Moreover, these insights can be easily shared via email or Slack, aligning with the user's chosen schedule for maximum convenience. Presently, Narrative BI boasts integrations with key platforms such as Google Analytics, Facebook Ads, and Google Ads, allowing it to tap into critical marketing and advertising data while continuously adapting its features to better serve user requirements. As it evolves, Narrative BI aims to enhance its functionality further, providing even deeper insights for marketing professionals.

Leverage the powerful combination of automation and a personal touch to attain a thorough understanding of your data and enhance your operational insights. Coupler.io provides an effortless way to access, analyze, and utilize your data through an extensive array of tools and specialized services. Our offerings include custom integrations, insightful dashboards, and efficient workflows that simplify and automate daily tasks, ensuring that our data specialists craft solutions specifically tailored to foster your business's growth. Designed with precision to address all your data needs, Coupler.io delivers everything from reliable data automation to exceptional analytics services. With almost 15 years of experience in SaaS, workflow automation, and data analytics, Coupler.io is a dependable partner in driving your organization's success and development. In today's data-centric landscape, selecting the right partner can significantly influence your ability to meet business goals, making Coupler.io an invaluable asset for navigating this complex environment. Ultimately, the right tools and support pave the way for informed decision-making and strategic advancement in your organization.

Adverity serves as a comprehensive data platform designed to streamline the processes of connecting, transforming, governing, and leveraging data on a large scale. It offers an effortless solution for users to obtain their data in the desired format, at the preferred time, and through the most convenient channels. This platform allows organizations to merge various data streams, including sales, finance, marketing, and advertising, into a unified source that accurately reflects their business performance. With its automated connections to numerous data sources and destinations, exceptional data transformation capabilities, and robust governance tools, Adverity stands out as the most efficient means to access and manage data precisely as needed. By simplifying these complex processes, it empowers businesses to make informed decisions based on reliable insights.

Y42 represents the pioneering fully managed Modern DataOps Cloud, specifically designed to facilitate production-ready data pipelines leveraging the capabilities of Google BigQuery and Snowflake, setting a new standard in data management solutions. Additionally, it streamlines the process of data integration and analysis for businesses looking to enhance their data operations.

Mozart Data serves as a comprehensive modern data platform designed for the seamless consolidation, organization, and analysis of your data. You can establish a contemporary data stack in just one hour, all without the need for engineering expertise. Begin leveraging your data more effectively and empower your decision-making processes with data-driven insights right away. Experience the transformation of your data management and analysis capabilities today.

BDB serves as a cutting-edge business intelligence and analytics platform that provides comprehensive data analysis and actionable insights. It is versatile enough to be implemented in both cloud environments and on-premise servers. Featuring a distinctive microservices architecture, BDB includes vital components like Data Preparation, Predictive Analytics, a Pipeline, and a customizable Dashboard designer, which allows for bespoke solutions and scalable analytical capabilities across diverse industries. The platform is enhanced by powerful NLP-driven search functionalities that enable users to effectively access and utilize data on desktops, tablets, and mobile devices alike. Furthermore, BDB comes with a plethora of built-in data connectors, ensuring seamless real-time access to a variety of commonly utilized data sources, applications, third-party APIs, IoT devices, and social media networks. It is designed to connect with RDBMS, Big Data infrastructures, FTP/SFTP servers, flat files, and web services, thereby adeptly managing structured, semi-structured, and unstructured data types. Start your exploration into advanced analytics today and discover how to maximize the potential of your data. By adopting BDB, you are stepping into the realm of future-oriented data-driven decision-making. This platform not only enhances efficiency but also empowers organizations to stay competitive in an increasingly data-centric world.

BridgeLogic offers an innovative platform for WiFi marketing, analytics, and advertising tailored specifically for physical locations. Their system is compatible with any WiFi network and delivers immediate insights into customer demographics and behaviors, including information such as names, gender, social interests, and contact details. Additionally, it tracks customer movement patterns like location, foot traffic, and duration of stay. By utilizing comprehensive venue analytics, you can enhance guest engagement, streamline marketing efforts, and boost advertising performance, all of which contribute to the growth of loyalty programs, the expansion of customer databases, and the creation of new revenue streams. The platform enables you to identify your most devoted customers through detailed analytics and reporting, which includes customer names, email addresses, total connected users, repeat visitors, and social media engagement methods. With its advanced marketing automation features, you can effortlessly distribute mobile coupons and email newsletters to customers, maintaining engagement long after they leave the store. This versatile solution can be implemented in a variety of environments, including coffee shops, car dealerships, stadiums, and more, making it an invaluable tool for any business aiming to leverage customer data effectively.

Every organization encounters obstacles concerning data, but we are committed to helping you realize the full capabilities of your marketing data. Serving as a vital component of your marketing team, we enhance MarTech effectiveness by integrating people, processes, and platforms seamlessly. When these three factors are in sync, you can tap into the genuine power of data-driven decision-making. The MSIGHTS platform, carefully crafted from inception, provides a robust suite of applications and integrated services designed to prepare your data for analytics at the enterprise level. By taking control, you will achieve greater transparency and maximize the value extracted from your marketing data. Our solution packages can be employed individually to address specific challenges or combined for a holistic application of MSIGHTS across your marketing and data operations. From initial setup to continuous support, every solution is backed by our extensive data expertise and a dedicated customer service team, ensuring that you have the necessary resources for your success. This collaborative strategy not only resolves immediate issues but also equips your organization for ongoing growth and effectiveness in the long term. Ultimately, with our support, you can transform your data challenges into opportunities for innovation and advancement.