List of the Top 3 Data as a Service (DaaS) Software for Lotame in 2025

Engage affluent families using trustworthy and actionable insights. By leveraging precise net worth data, you can pinpoint and prioritize your most significant supporters almost instantaneously. These insights will allow you to gain a deeper understanding of your audience, uncover hidden prospects, and refine your outreach techniques. Building and sustaining meaningful connections at every touchpoint involves delivering the appropriate message at the right time. This session will address the key obstacles in interpreting wealth data, outline Windfall's unique approach to determining an individual's net worth, and present case studies of nonprofits that successfully utilize this data to improve their fundraising initiatives. Windfall's exclusive dataset is updated weekly, ensuring that clients have access to the latest information on their constituents. By focusing on wealthy households, Windfall offers a specific net worth figure rather than a broad range, along with a diverse set of definitive consumer traits relevant to each household. Furthermore, having access to this extensive stream of data enables organizations to make strategic decisions, ultimately enhancing their fundraising capabilities and effectiveness. As a result, organizations can achieve a greater impact in their missions while fostering stronger connections with their supporters.

Gravy Analytics processes vast amounts of pseudonymous mobile location signals on a daily basis, gathered from millions of devices, to uncover insights into individuals' movements and motivations. With billions of location signals produced each day, their comprehensive events database contextualizes numerous locations and points of interest. The consumer visit data is derived purely from deterministic location information, guaranteeing its accuracy and reliability. They offer validated and refined location datasets that can be accessed via APIs or through batch delivery methods. This allows for actionable insights into real-world consumer behaviors related to foot traffic, attribution, and competitive analysis. By developing location-based audience segments, they enable businesses to implement effective, data-driven advertising campaigns. Gravy Analytics seeks to help companies overcome substantial business obstacles by providing high-quality location data. In order to achieve this, brands and advertisers need contextual understanding to interpret consumer behavior and the motivations behind their movements. The local events and activities we engage in not only provide this essential context but also illuminate our lifestyles, interests, and personal affiliations, thereby enriching the overall data landscape. This enhanced understanding can significantly improve targeted marketing efforts, optimize customer engagement strategies, and foster more meaningful interactions with consumers. Ultimately, the insights gained from such data can drive innovation and influence strategic decision-making within organizations.

We deliver audience data that is both addressable and compliant with privacy standards, allowing marketers to reach new customers, enhance marketing analytics, gain valuable insights, and improve the effectiveness of their omnichannel campaigns. This capability allows for the precise identification and engagement of ideal customers across multiple digital platforms. Utilizing the complete potential of your data can significantly drive business growth. By deepening your marketing and advertising strategies through a thorough comprehension of audience data, detailed consumer profile segmentation, and efficient omnichannel targeting designed for specific sectors and seasonal promotions, you can achieve remarkable results. Collaborate with our audience specialists to develop a customized audience strategy that aligns seamlessly with your campaign goals. As a leading global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota addresses the complexities of data silos, enabling smooth integration across various industries, digital channels, and product categories. Our methodology merges online and offline identifiers to produce comprehensive audience-targeting data, equipping both B2B and B2C brands to refine their marketing and advertising initiatives. This ultimately allows brands not only to connect with their target audiences effectively but also to cultivate enduring relationships, thus ensuring sustained engagement and loyalty. By embracing our innovative solutions, brands can stay ahead in the competitive landscape, adapting to changing consumer behaviors and preferences over time.