List of the Top 7 Lead Management Software for Smartsheet in 2025

Salesforce’s CRM offerings for small businesses come in two comprehensive suites: Starter Suite and Pro Suite, each crafted to fuel growth by connecting key business functions in one seamless platform. Starter Suite is ideal for small businesses beginning their CRM journey, combining marketing, sales, service, and commerce tools with easy setup and AI-driven guidance, supported by a free 30-day trial and 40% off pricing. Pro Suite elevates this experience with greater customization options, powerful automation, real-time chat, sales quoting and forecasting, and access to hundreds of additional apps via AppExchange, making it perfect for businesses with evolving and complex needs. Both suites include features such as campaign templates, smart segmentation, case management, and storefront builder, allowing businesses to build strong customer relationships and grow revenue across multiple channels. Pro Suite customers also benefit from enhanced pipeline visibility, streamlined payment processes, and comprehensive customer service automation to improve operational efficiency. Salesforce’s rich resource ecosystem — including Trailhead courses, live events, and an active community — supports businesses in maximizing their CRM investment. Customer testimonials emphasize the scalability and flexibility of these solutions, showing how Salesforce adapts to changing business demands. Whether launching or expanding, these CRM suites ensure companies have the tools they need to succeed and scale without switching platforms.

Marketo Engage, part of the Adobe Experience Cloud, offers a robust solution for lead management specifically designed for B2B marketers who seek to improve customer experiences by engaging throughout the complex buying journey. This platform skillfully integrates both demand generation and account-based marketing approaches, bridging the gap between marketing and sales to foster personalized interactions, enhance content, and evaluate business results across all channels, from initial acquisition to customer advocacy. By leveraging a wealth of behavioral insights, built-in intelligence, and sophisticated journey flows, users can pinpoint, engage, and accelerate their most promising leads in collaboration with their sales teams. Moreover, features such as predictive content, A/B testing, and tailored personalization are available to guarantee that every experience is relevant and consistent. Engage with your prospects and customers through a variety of channels, such as email, display ads, mobile platforms, social media, search engines, and even offline avenues, to create timely and compelling interactions. Finally, utilizing these resources enables you to gather valuable insights, validate your strategies, and optimize the effectiveness of your marketing initiatives, promoting a cycle of continuous growth and enhancement. This holistic approach not only enriches the customer journey but also empowers marketers to make data-driven decisions that lead to sustained success.

Copper is a user-friendly CRM designed specifically for small businesses looking to enhance their management of prospects and customer relationships without the burden of data entry, tedious administrative duties, or complex tools. Save valuable time by eliminating the need to manually input information. With seamless integration into Gmail and other Google Apps, Copper automatically records all your emails and interactions with the appropriate contacts. Additionally, it consolidates essential sales and relationship information—ranging from email conversations and previous engagements to task management—into a single accessible location, streamlining your workflow. This means you can focus more on building relationships and growing your business.

LeadMaster serves as a comprehensive solution for customer relationship management (CRM) and lead management. This robust platform is designed to assist sales and marketing teams in their efforts. It provides an array of features that facilitate the capture, tracking, and follow-up of leads. Furthermore, LeadMaster comprises a collection of interconnected modules aimed at automating and optimizing email marketing, CRM functions, and sales force automation. With its user-friendly interface, LeadMaster enhances productivity and efficiency for businesses of all sizes.

Empower your clients to act quickly, increase conversions, and improve their sales performance with Ohmylead. By leveraging real-time alerts, welcome emails, timely reminders, and full transparency, your customers will either take charge of their follow-up efforts or face the consequences, ensuring that the quality of leads supplied is never in doubt. Equip your agency with the vital tools necessary to reach new levels of success. Say goodbye to the cumbersome task of manually downloading CSV files and provide your clients with an efficient, user-friendly means to engage with their leads. Ohmylead serves as the all-in-one solution for the automatic synchronization and verification of incoming leads. It intelligently directs only the most qualified and sales-ready leads to your selected CRM, while sending others to your designated nurturing platform for further engagement. With Ohmylead’s cutting-edge technology, you can not only attract new customers but also strengthen existing relationships, leading to a substantial increase in revenue with minimal expenditure, thereby positioning your agency for long-term growth. This streamlined method enhances client satisfaction and simplifies the lead management process, making it easier than ever for your clients to thrive in a competitive marketplace. Ultimately, Ohmylead is designed to transform the way agencies handle leads, ensuring they remain ahead of the curve.

Azurepath is a user-friendly lead management platform aimed at helping users generate, organize, and improve their prospects efficiently. Featuring a seamless drag-and-drop interface, it allows individuals to track activities, keep leads current, create reports and forecasts, and receive real-time insights automatically. Implementing Azurepath ensures that your sales team will consistently stay on top of leads while benefiting from detailed account histories, granting them the competitive edge they have been seeking. This cutting-edge software not only streamlines the process of lead management but also equips teams with the tools they need to make informed, data-driven decisions confidently. Additionally, Azurepath's features are designed to grow with your business, adapting to changing needs and enhancing overall productivity.

Optimize your operations and foster growth with LeadSimple, the specialized CRM tailored for professional property managers. LeadSimple empowers users to efficiently document, automate, and follow a systematic sales process, ensuring that every potential client receives prompt attention. Should you require a structured sales framework, you can leverage LeadSimple's professionally designed PM Owner sales workflows. The platform meticulously tracks all forms of communication—be it calls, emails, or text messages—providing you and your team with vital context whenever it's required. By unifying all your leads in one centralized system, you encourage collaboration and guarantee that no opportunity is overlooked. With instant call and SMS alerts, your likelihood of securing deals is greatly improved, as you can swiftly reach out to new leads. Furthermore, the platform includes a robust assortment of reporting tools that focus on agents, marketing effectiveness, growth indicators, and beyond, enabling you to make well-informed, data-driven decisions. Work alongside seasoned consultants to craft your personalized sales playbook, onboard your next Business Development Manager, and access ScaleClub, the premier sales mastermind community aimed at fostering ongoing success and development in your industry. Ultimately, with LeadSimple, you are not merely managing properties; you are building a dynamic business ecosystem that thrives on efficiency and collaboration. This powerful tool will position you to not just meet your goals but exceed them in a competitive market.