List of the Top 25 Free Market Research Software in 2025

With the trust of over 25 million users globally, Jotform serves as a comprehensive platform that enhances data gathering, automates workflows, and facilitates online sales without requiring any coding skills. Utilizing Jotform’s intuitive drag-and-drop Form Builder, companies can easily design personalized forms and surveys to gather leads, contact details, payments, appointments, and e-signatures. Users can select from a library of more than 10,000 templates tailored for various purposes, such as feedback forms or event registrations, or opt to create their own unique forms from the ground up. The platform’s sophisticated features, including conditional logic, autoresponders, and compatibility with over 200 integrations, significantly optimize operational processes. Moreover, Jotform's AI-driven Agents provide immediate customer support by assisting users during the form submission journey, addressing inquiries, and ensuring a seamless experience, which minimizes the reliance on manual support. With the addition of Jotform’s Store Builder, businesses can establish an online storefront to market products, services, and subscriptions, as well as collect donations and process payments through a wide array of over 30 payment gateways. Furthermore, tools like the Approvals feature, PDF Editor, and Report Builder empower organizations to convert gathered data into insightful actions and streamline workflows for enhanced productivity. This multifaceted approach makes Jotform a vital resource for businesses seeking to improve their operational efficiency and customer engagement.

An all-in-one platform designed for managing omni-channel experiences goes beyond simple surveys. Elevate your experience management initiatives with this comprehensive solution that integrates all touchpoints into a seamless omni-channel approach, consolidating data for efficient analysis. You can create tailored email surveys that not only increase open rates but also allow customization of the subject line, body text, and sender email address. Enhance your branding by white-labeling your emails for a consistent look and feel. To gather feedback effortlessly, distribute a scannable QR code that respondents can easily access to participate in your survey. Generate several distinct survey links to facilitate sharing, which can be monitored to assess their performance effectively. With the option to white-label your surveys using a custom domain, your brand identity remains intact throughout the survey process. Additionally, you can engage customers directly by embedding surveys on your website, whether as a popup card, chatbot, or inline element. Our mobile SDK further simplifies the process, enabling you to quickly design surveys and gather valuable insights on the go. This flexibility ensures you can adapt your approach based on various customer interactions and preferences.

Audiense specializes in identifying and comprehending any audience that is significant to you, regardless of how niche or distinctive it may be. With the ability to effortlessly generate reports using various filters like demographics, user profiles, affinities, and job roles, you can achieve highly tailored audiences and segments. This capability empowers you to enhance your marketing decisions, refine your targeting strategies, bolster relevance, and execute high-impact campaigns on a larger scale. The challenges we aim to address include the fact that traditional consumer research tends to be labor-intensive, inflexible, and costly. We enable the integration of social data into strategic planning, which is often overlooked. Furthermore, personalization and brand strategy have become overly tactical, potentially undermining performance marketing initiatives. What sets Audiense apart is our Audiense Insights platform, which creates audience segments based on the connections among individuals, essentially mapping out “Who knows who.” By understanding the relationships between consumers, we can deduce shared interests and affinities, illuminating how they are interconnected. Our distinctive approach to social consumer segmentation establishes a robust data foundation that not only aids in persona development but also enhances comprehension of crucial audiences and uncovers new audience possibilities, ultimately driving more effective marketing strategies.

Number Analytics is an online statistical software tool designed for marketing research purposes. It features a user-friendly interface and operates seamlessly in the cloud environment. The platform provides fundamental statistical analyses, including t-tests, ANOVA, and regression analysis, catering to various research needs. Additionally, it includes specialized marketing applications like choice-based conjoint analysis and perceptual mapping, enhancing its utility for marketers. This combination of tools makes it a versatile option for those looking to conduct comprehensive marketing studies.

SurveyLab is a web-based survey tool designed for various departments such as Customer Experience, Marketing, Human Resources, and Digital teams. With a user base exceeding 85,000 clients across 65 countries, it provides features like real-time feedback, multi-user and multi-language capabilities, in addition to sophisticated analytical tools, branding options, and seamless integration. The platform fully supports a range of survey types, including Customer Satisfaction Surveys (NPS, CES), Market Research, 360 Feedback, and Employee Satisfaction, making it a versatile choice for organizations looking to gather insights and improve their services. This comprehensive functionality enables teams to effectively analyze and act upon valuable feedback from their target audiences.

QuestionPro stands out as a frontrunner in the online survey software market, enjoying approval from more than 96% of reviewers across the internet. This platform empowers users to design, distribute, and evaluate online surveys, forms, quizzes, and polls with ease. Its additional features provide opportunities for enhanced customization of the survey experience, alongside facilitating advanced analytical capabilities. Whenever assistance is needed, QuestionPro offers exceptional support through its industry-leading 24/7 LiveChat service, accessible to all users. The platform boasts four distinct product editions: Essentials (a free version for unlimited use), Advanced (tailored for individual users), Team (optimized for collaborative efforts), and Research (which includes all premium functionalities). Moreover, there are additional QuestionPro offerings designed for customer experience (CX), workforce management, and various other applications. With hundreds of ready-to-use surveys and over 38 question types at your disposal, crafting the ideal questionnaire becomes a straightforward task. Once your survey is ready, you can share it through various channels, including email, integrated pop-ups, SMS, and social media platforms. With a vast user base of more than 10 million individuals spanning 100 countries, QuestionPro has been the preferred survey solution for Fortune 100 companies, educational institutions, small enterprises, and independent researchers for more than 17 years, showcasing its reliability and effectiveness in the field. Additionally, its commitment to innovation ensures that users always have access to the latest tools and features to meet their surveying needs.

Create and share captivating online surveys and forms effortlessly with Typeform, a versatile solution designed for professionals involved in data gathering. Users can design an array of forms, such as customer feedback surveys, quizzes, contact forms, and suggestion boxes, all tailored to meet specific needs. The platform’s intuitive and visually appealing interface allows for easy personalization of forms, helping users collect vital information while receiving instant updates on any changes made. Moreover, with over 500 integrations available, Typeform simplifies the process of data management and provides comprehensive analytics for immediate insight into the gathered information. As a result, Typeform proves to be a powerful and indispensable tool for boosting user interaction and satisfaction. Additionally, its adaptability makes it suitable for various industries looking to enhance their data collection strategies.

Alchemer is the perfect solution for businesses seeking customer, market, and employee feedback, particularly for those that have moved beyond SurveyMonkey or wish to avoid the high costs and complexities associated with Qualtrics. With the Alchemer Platform, you can efficiently and effectively close the feedback loop with both customers and employees, making it the fastest and simplest choice available. By utilizing Alchemer Survey and Alchemer Mobile to gather valuable insights, you can seamlessly integrate these responses into your operations through Alchemer Workflow, ensuring that no feedback goes unaddressed. This comprehensive approach not only enhances engagement but also drives meaningful improvements across your organization.

SurveyOL is a streamlined and effective platform that offers state-of-the-art feedback and communication tools previously accessible only to large enterprises. Users can select from a diverse array of question formats, such as multiple choice, image selection, dropdowns, textboxes, comment boxes, NPS, star ratings, sliders, grids, rankings, uploads, and more. Additionally, it provides over 100 downloadable survey templates to help kickstart your custom surveys. The platform offers extensive customization options, allowing you to adjust color themes and select various fonts and styles to fit your needs. By distributing your surveys through the web, QR codes, and social media, you can significantly boost your response rates. Its powerful analytical features and ability to gather real-time responses ensure that you can adhere to both budgetary and scheduling constraints. Furthermore, SurveyOL makes it simple to export your survey data to multiple formats, including Excel, Word, PowerPoint, or PDF, for easy sharing and analysis. Ultimately, SurveyOL empowers users to make informed decisions based on quality feedback.

1000minds software empowers users to grasp what truly matters to individuals and supports them in making well-informed choices. Our conviction is that enhancing understanding and decision-making can lead to a brighter future for everyone. We assist individuals, teams, and organizations in identifying their core values and improving their decision-making processes. This is achieved through our innovative online tools for conjoint analysis and multi-criteria decision-making. By leveraging these applications, users can navigate complex choices with greater clarity and confidence.

An All-Inclusive Platform for Collecting, Organizing, and Assessing Feedback. Key Survey’s innovative survey software enables businesses to streamline data and feedback collection across their entire operations. Participants enjoy a unified and structured environment that ensures accuracy, integration, and usability of the collected data. This online survey solution functions throughout the whole organization, equipped with automated closed-loop workflows and smooth integration with current systems. By shifting your customer satisfaction efforts to Key Survey, you gain access to a premier survey tool, backed by extensive experience in providing effective customer satisfaction strategies. With upgraded survey functionalities, you can design the perfect survey experience for your customers, which fosters increased participation rates and yields a treasure trove of valuable insights for managers to analyze and act upon. This, in turn, results in enhanced decision-making capabilities and a more profound comprehension of customer requirements, ultimately driving better business outcomes. Furthermore, leveraging such comprehensive tools can position your organization ahead of competitors in understanding and responding to market demands.

Conjointly serves as a formidable source for swift and dependable market research. It offers top-notch research methodologies in product and pricing analysis through an automated platform and customizable projects. Covering every aspect from study design to sampling, reporting, and interpretation, Conjointly ensures unparalleled methodological proficiency and exceptional execution quality. Their innovative approach allows clients to gain insights that drive informed decision-making in a competitive landscape.

You are here to explore your interests and strengthen your connection with consumers, and we are dedicated to supporting you in achieving your research objectives efficiently and confidently. Aytm’s fully integrated agile consumer insights platform empowers you to engage with verified audiences, conduct and evaluate various automated research tests, and harness consumer feedback more frequently and earlier in the process. It features: A predictive sample engine designed to accurately locate and segment audiences from a vast pool of over 100 million global respondents. A survey authoring tool that enables teams to collaboratively design, edit, and manage both simple and complex studies. An insights dashboard that provides real-time results, facilitating exploration and analysis of the platform while easily sharing your discoveries with stakeholders. However, aytm transcends being a mere technology provider; we also function as a strategic ally by offering adaptable, consultative services, thought leadership, and technological support for research efforts at any level and scale. Thus, whether you aim to test out new projects or create ongoing research programs that enhance your capabilities, we stand ready to accompany you on this journey and amplify your success. Together, we can navigate the evolving landscape of consumer insights and drive impactful results.

Giftbit is an intuitive software solution designed to facilitate the purchase, distribution, and monitoring of digital gift cards specifically for reward and incentive initiatives. You can deliver your promotions through email, SMS, or by providing an in-app marketplace, and automate the sending of gift cards using our Gift Card API integration or by connecting through Zapier. With Giftbit, you benefit from detailed reporting and tracking for every gift card, the ability to customize branding, and the ease of avoiding inventory management challenges. Join for free today, with no minimum purchase or subscription fees; simply pay the face value of the cards sent and receive a 50% refund on any unclaimed offers. Experience the convenience and efficiency of managing your digital gift card program like never before!

The Chartrics add-in for PowerPoint enables users to effortlessly transform gathered research data into comprehensive PowerPoint presentations, allowing for easy sharing with clients, collaboration among team members, and the automatic renewal of existing reports with updated information. The integrated Chart Maker feature enhances data visualization, permitting users to juxtapose variables through an intuitive drag-and-drop interface. Additionally, it supports essential data management tasks, including sorting and filtering of variables, categorization adjustments, and the application of visual styles based on set criteria. You can seamlessly integrate your analyses into PowerPoint charts, and utilize Chartrics Cloud for secure sharing of reports and collaborative efforts within your team. As new data comes in, Chartrics automatically synchronizes and refreshes your data and PowerPoint visuals, significantly reducing the time spent on manual updates and revisions. This streamlining of processes ultimately enhances productivity and allows for a more efficient workflow.

Leverage BHN Rewards, formerly Rybbon, to effortlessly distribute digital gifts to your customers, employees, or partners. This innovative platform is designed for managing digital gifts, making it easier for market research firms and corporate researchers to customize and optimize their rewards process. By using BHN Rewards, marketers can not only send digital gifts but also track their effectiveness, thereby enriching their marketing campaigns. Additionally, market researchers can conveniently offer incentives via email in the form of digital gift cards. The platform integrates seamlessly with leading marketing tools such as HubSpot, Qualtrics, SurveyMonkey, and Marketo. Through BHN Rewards, a diverse range of digital e-gift cards, prepaid virtual Visa, Mastercard, Amazon cards, and more can be sent. Moreover, our Global Choice feature streamlines the distribution of international rewards; simply determine a reward value, and we will automatically select a range of options that are appropriate for your recipients based on their geographical location. With BHN Rewards, building and nurturing client relationships has never been more straightforward or effective, allowing businesses to foster a more engaged and satisfied customer base.

Enterprise survey software is available in 150 nations, allowing you to gather valuable insights and obtain meaningful feedback. You can evaluate employee experience (EX), customer experience (CX), and overall engagement effectively. With shareable reports, dashboards, and alerts, you can ensure a comprehensive approach to closing the feedback loop. The initial phase involves data collection, but the true advantage comes from how efficiently you can report on this data. Our platform offers real-time reporting capabilities, enabling you to identify trends promptly and acquire profound insights that can enhance your organizational processes. After generating your report, you can easily distribute it to others. The platform allows you to create various share links with specific filters tailored to what information you want your audience to access, depending on your operational data, hierarchy, and structure. Integration options include Slack, Zendesk API, and several CRM systems, with no limit on the number of users. The software supports 49 languages, making it accessible to a wide range of users. Notable clients include L'Oreal, Toyota, Allegiance Bank, Sony, and the Government of Canada, showcasing the diverse sectors that benefit from this solution. This flexibility and accessibility make it an indispensable tool for organizations worldwide.

Nela enhances your testing process and integrates the insights gained, enabling your team to prioritize transforming those insights into practical actions. Have you ever found yourself endlessly combing through folders or digging through emails to find that hard-to-locate piece of information? With Nela, you can easily document, organize, categorize, and share all your research, tests, and insights on a single user-friendly platform. By beginning to build organizational knowledge now, you guarantee that future team members will benefit from a rich repository of insights gathered over time. Although establishing an insight-driven team can be a daunting task, Nela is there to assist you throughout every phase of the process. Utilize Nela to carefully monitor each test, ensuring that insights are documented and prioritized, allowing you to continuously refine and improve your strategies. This efficient method not only conserves time but also cultivates a collaborative and learning-oriented atmosphere within your organization, ultimately leading to greater innovation and success. As your team grows more familiar with Nela, the potential for enhanced productivity and improved outcomes becomes limitless.

Customer insights are more than just survey results; they involve a wider range of feedback mechanisms. LoopVOC harnesses AI to compile and analyze insights from multiple channels in real-time, equipping SaaS leaders with essential tools to enhance their growth strategies. All customer feedback is systematically organized and scrutinized within a single platform. The AI-powered text analytics reveal vital customer insights, enabling you to prioritize developing effective solutions over merely identifying problems. With our out-of-the-box, B2B SaaS-specific topic modeling, your team can start immediately and without any hassle. This method provides a true, real-time grasp of the customer's voice, removing any ambiguity about their preferences. By clarifying the most pressing risks and opportunities during the customer journey, your team is better prepared to tackle challenges that may restrict growth, thereby nurturing a collaborative customer program that is advantageous for both your clients and your financial outcomes. This comprehensive perspective guarantees that every dimension of the customer experience is managed proficiently. Additionally, it fosters a culture of continuous improvement, ensuring that your organization remains responsive to evolving customer needs.

You can obtain immediate feedback from your desired audience without incurring significant marketing expenses. PickFu is an online tool designed for conducting your own consumer research. In mere minutes, you can collect numerous opinions from individuals who hold significance for your business. Gaining insights from external sources can offer valuable viewpoints and enhance clarity, particularly when you are deeply involved in a project. You have instant access to the demographic you wish to engage, allowing you to understand their viewpoints. There's no need to wait weeks for responses; you can take swift action based on the information you've collected using our pre-existing panel of respondents. This immediate feedback loop empowers you to make informed decisions quickly, ultimately driving your business forward.

An innovative research and analytics platform designed specifically for go-to-market strategies, based on the fundamentals of Value Proposition Design, autonomously creates and evaluates chat-based surveys. This advanced tool focuses on the critical needs and obstacles faced by the target audience, enabling users to more effectively pinpoint their market niche and adjust their offerings to meet those demands. By delivering structured insights, it significantly improves the decision-making processes for companies aiming to align their products with customer preferences, ultimately fostering a more customer-centric approach in their strategies. Moreover, this platform empowers businesses to stay agile and responsive in a competitive landscape.

Gain a comprehensive understanding of the critical touchpoints throughout the customer journey, and take proactive measures to enhance overall customer satisfaction. To pinpoint potential obstacles and elevate customer service, it is essential to assess every interaction with clients. Additionally, gauge the likelihood of customers and employees endorsing your products or services. Focus on identifying the most urgent challenges and rank your responses accordingly. Evaluate how user-friendly your product or service experience is to uncover any friction points that need addressing. Recognize that customer sentiment varies at each stage of their journey, and it is crucial to gather feedback more frequently than just once a month. By collecting insights after each transaction, you can easily detect the touchpoints most in need of improvement. Employ text analysis to delve into the open-ended feedback from those interactions, enabling you to uncover the underlying causes of any friction experienced by customers and inform your strategy for enhancements. This ongoing process will help you create a more seamless experience for your clientele, ultimately fostering loyalty and satisfaction.

Elevate your product assessments by integrating authentic video and text feedback from real customers. Begin by outlining the metadata for your survey, clarifying the type of questionnaire you will use and whether you will solicit video or text responses. After providing a thorough description of the product you want to evaluate, you can extend invitations to your entire user base as many times as necessary. Upon gathering the desired feedback, you have the option to create individual videos for each reviewer or to consolidate their responses into a single, cohesive video, based on what suits your needs best. Utilizing video surveys significantly enriches your comprehension of customer emotions, offering insights that exceed those obtained from conventional text surveys. We categorize feedback into positive and negative segments using sentiment analysis, giving you a clear perspective on customer viewpoints. Participants can conveniently share their thoughts through our user-friendly app or website, both designed to ensure smooth functionality. Our commitment to security is paramount, effectively safeguarding your data from any unauthorized access right from the beginning. This innovative method not only strengthens your connection with customers but also provides invaluable insights into their experiences, fostering a deeper understanding of their needs and preferences. By adapting to this approach, you position your brand to thrive in a competitive landscape.

QualSights stands out as a cutting-edge insights platform aimed at enabling brands, agencies, and consulting firms to capture more authentic and detailed consumer insights from around the world with exceptional speed and cost-effectiveness. Leveraging its unique technology, it allows businesses to gain immediate insights by closely monitoring and interacting with consumers during their shopping experiences or while using products in their natural environments. As the first and only fully integrated solution of its kind, QualSights skillfully merges qualitative and quantitative research methods, providing clients with greater depth, authenticity, and flexibility in their research pursuits. Additionally, the platform features a wide variety of data collection techniques while enhancing analysis through an advanced suite of AI tools that facilitate the easy identification and presentation of the most pertinent insights. This well-rounded strategy guarantees that clients can swiftly and effectively make informed decisions, leading to improved product development and marketing tactics. The ability to access genuine consumer feedback in real-time not only enriches the research process but also fosters stronger connections between brands and their target audiences.

Harness the potential of data for both individuals and businesses. We deliver insights and statistics that cover 170 different industries across more than 150 countries. Obtain essential information about critical topics that are relevant in today’s economy. Our comprehensive market insights present comparable data across over 150 nations, regions, and territories, allowing for a deeper understanding of global trends. Explore important metrics such as revenue figures and key performance indicators, among others. Marketers, planners, and product managers can greatly benefit from consumer insights to better understand consumer behavior and their interactions with a variety of brands. Our analysis of global consumption trends and media usage provides a thorough perspective. Statista has established itself as a reliable resource for major media companies around the globe, supported by a rising number of media articles that cite our statistics. Our dedicated team of over 500 researchers and specialists rigorously verifies each statistic we publish to maintain high accuracy. Additionally, our experts offer forecasts tailored to specific countries and industries, further enriching our data offerings. With our services, you can quickly and efficiently uncover the data that is most pertinent to your needs. This unwavering commitment to quality and dependability empowers decision-makers across various sectors, enabling them to make informed choices. Ultimately, we strive to enhance your understanding of the marketplace and support your strategic planning efforts.