List of the Top 15 Marketing Analytics Software for Taboola in 2025

For several years, we have actively participated in the realm of affiliate marketing. Throughout this time, we have developed various tools to aid our previous employer, which include systems for tracking conversions, generating data reports, testing affiliate links, and automating content sorting through advanced algorithms. In January 2017, we successfully launched an integration that connects our affiliate conversion data with Google Analytics. Following this milestone, Wecantrack was established in January 2019 by two affiliates who recognized the vast potential of this tool and sought to expand its integrations further. Our commitment to Wecantrack stems from our passion for the industry, and we take pride in assisting our clients with the setup of conversion tracking. As affiliate marketing faces increasing restrictions and competition, it has become progressively challenging each year. Nevertheless, the ability to monitor every aspect and channel of a website remains crucial for success in this dynamic environment. This ongoing evolution requires us to continuously innovate and adapt to meet the demands of our clients effectively.

Optimize, monitor, and analyze your marketing efforts using a single tool: CPV Lab. This ad tracking software is designed to assist affiliate marketers and media buyers in evaluating their marketing effectiveness across various channels. Experience effortless integration with well-known advertising platforms like Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, and Clickbank, all made possible through API connections. Additionally, enjoy smooth server-to-server (S2S) integrations with more than 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, and more. Make the most of CPV Lab's affiliate link tracker to streamline your marketing processes by gathering all campaign data into an intuitive dashboard for convenient access. Execute split tests on your offers and landing pages, while also utilizing multivariate testing for your landing pages through MV Lab. Gain quick access to cost and conversion data in one centralized location, and take advantage of cookieless tracking methods to enhance privacy. Harness the power of data analytics to fine-tune your campaigns for maximum return on investment (ROI), while effectively detecting and filtering out fraudulent activities with specialized Bot and Proxy filtering. With the flexibility to choose between a self-hosted or cloud-based tracker, CPV Lab offers the comprehensive tools you need to elevate your marketing strategy. Furthermore, this platform allows for easy scalability, ensuring that as your business grows, your marketing capabilities can adapt accordingly.

Digital marketers can now delegate tedious operational tasks to Nexoya, allowing them to focus more on crucial areas like strategy, creativity, and team collaboration. Nexoya seamlessly integrates all your marketing tools and channels into a single platform, maximizing performance through the use of aggregated data. By leveraging advanced AI algorithms, it is possible to enhance monthly performance by up to 30% through optimal budget allocation for advertising efforts. Additionally, to further minimize operational burdens and free up time for strategic and tactical initiatives, the allocation of resources across various marketing channels can be completely automated, ensuring a more efficient workflow for your team. This automation not only streamlines processes but also empowers teams to innovate and collaborate more effectively.

TapClicks serves as a comprehensive marketing solution and reporting dashboard tailored for media businesses, agencies, brands, and large organizations. By utilizing TapClicks, teams can streamline their processes, boost their service efficiency, and expand their business by minimizing the expenses associated with the creation and dissemination of marketing reports. The platform integrates various tools such as tapOrders and tapReports, alongside tapWorkflow and tapAnalytics, to offer a cohesive marketing operations experience. This unified approach not only enhances collaboration within teams but also provides valuable insights for strategic decision-making.

Improvado is an ETL platform designed to automate data pipelines for marketing teams, enabling users without technical expertise to harness the power of data. This tool empowers marketers to make strategic, data-informed decisions by providing a holistic approach to integrating marketing data throughout the organization. It efficiently extracts information from various marketing data sources, standardizes it, and loads it directly into user-friendly marketing dashboards. With more than 200 pre-built connectors available, Improvado ensures a wide array of integrations, and the dedicated team is also willing to develop new connectors upon client request. By utilizing Improvado, marketers can centralize their data, enhance their understanding of performance across different channels, evaluate attribution models, and access precise Return on Marketing Investment (ROMI) metrics. Well-known companies such as Asus, BayCare, and Monster Energy have adopted Improvado to strengthen their marketing efforts. This platform not only simplifies data management but also fosters a culture of data-driven decision-making within organizations.

Supermetrics was founded on a daring vision: to simplify and democratize marketing data for businesses across the globe. What began as a modest initiative has transformed into a groundbreaking marketing intelligence platform that is now relied upon by over 200,000 organizations, including prestigious names such as Nestlé, Warner Bros, and Dyson. From its inception, Supermetrics has been motivated by a mission to empower marketers and data analysts by providing seamless access to data, catering to all stages of their professional journeys. The platform has developed into a user-friendly tool that extracts and integrates data from more than 150 marketing and sales platforms—such as Google Analytics, Facebook Ads, and HubSpot—into users' chosen destinations, allowing teams to enhance their analytics processes and engage in data-driven decision-making. This unwavering focus on innovation has garnered Supermetrics a place on G2’s 2024 Top 50 Best EMEA Software Companies list, marking a significant milestone in its growth. At the core of Supermetrics lies a commitment to transparency, innovation, and ensuring customer success. We firmly believe that data possesses the potential to narrate stories, address challenges, and pave the way for new opportunities. As the marketing environment continues to change, Supermetrics is steadfast in its dedication to staying at the forefront, assisting clients not just in achieving success but in thriving with state-of-the-art solutions that meet their evolving needs. With every step forward, Supermetrics is shaping the future of marketing analytics for organizations around the world.

RedTrack.io is a comprehensive platform for digital advertising that consolidates ad tracking, measurement, and reporting into a single interface. Designed with an emphasis on performance and user-friendliness, RedTrack caters to affiliates, digital marketing agencies, and ad technology firms alike. Its intuitive features enable users to efficiently analyze their advertising efforts, ultimately enhancing campaign effectiveness.

Efficiently monitor, evaluate, and refine your online marketing strategies with Visitorkit. This powerful tool uncovers the sources of your conversions, allowing you to concentrate on the most effective marketing tactics while cutting down on unnecessary expenditures related to underperforming traffic. Visitorkit serves as a comprehensive analytics and conversion platform, accurately identifying the origin of each registration and sale, whether generated through a specific marketing campaign or other channels. Its integration capabilities are robust, allowing it to work smoothly with any website, thus providing both flexibility and user-friendliness. Moreover, Visitorkit is compatible with a variety of content management systems and software solutions, such as WordPress, Ghost, Squarespace, and Next.js. By leveraging the capabilities of Visitorkit, you can not only streamline your marketing efforts but also significantly enhance your overall return on investment and drive better business results. Ultimately, this tool positions you to make informed decisions that contribute to sustained growth and success.

Effortlessly integrate the key metrics you require into your favorite data visualization, analytics, spreadsheet, and database tools! By eliminating the cumbersome logins and the hassle of manual data collection, you can reclaim precious time and avoid the costs tied to bespoke development. Leverage a Power My Analytics data hub to optimize the automation of your essential metrics. With only a few clicks, this hub facilitates connections to a diverse range of sources, allowing you to consolidate your marketing data into unified dashboards, reports, and spreadsheets. Data is your ally, and with Power My Analytics as your dependable partner, you'll have greater freedom to focus on your projects while effortlessly generating the metrics needed for crafting compelling reports that are bound to impress both clients and management. Seamlessly collect data from more than 35 popular marketing platforms, and integrate flawlessly with leading tools designed for data visualization, analytics, spreadsheets, and databases. Take advantage of the streamlined automation of your data collection process and experience a remarkable boost in your productivity! Additionally, this efficient system not only saves time but also enhances the quality of insights you can provide, ultimately leading to better decision-making and strategic planning.

Adverity serves as a comprehensive data platform designed to streamline the processes of connecting, transforming, governing, and leveraging data on a large scale. It offers an effortless solution for users to obtain their data in the desired format, at the preferred time, and through the most convenient channels. This platform allows organizations to merge various data streams, including sales, finance, marketing, and advertising, into a unified source that accurately reflects their business performance. With its automated connections to numerous data sources and destinations, exceptional data transformation capabilities, and robust governance tools, Adverity stands out as the most efficient means to access and manage data precisely as needed. By simplifying these complex processes, it empowers businesses to make informed decisions based on reliable insights.

BOSCO™ utilizes your data in conjunction with our cutting-edge AI technology to accurately identify the most effective distribution of your marketing budgets for the best results. By integrating your internal marketing data with sophisticated algorithmic models, BOSCO™ creates tailored reporting dashboards that are intuitive and straightforward to use. Our accessible interface acts as a valuable tool, enabling marketers to optimize their digital marketing spending decisions based on data-driven insights. Featuring the unique BOSCO™ Index, we can analyze your website in relation to ten of your nearest competitors within your sector. This BOSCO Index™ measures your online visibility and evaluates the success of your investments in both organic and paid media strategies. Drawing from credible third-party data collected from past digital interactions, BOSCO™ operates independently of your marketing budget while focusing on your potential visibility in both paid and organic search channels. Furthermore, BOSCO™ not only evaluates your domain's performance but also continually refreshes its assessments to mirror current market trends and shifts. This ongoing analysis ensures that marketers remain informed and adaptable in a rapidly changing digital landscape.

Boosting B2C growth through practical AI solutions is our mission. With in-depth consumer insights, dependable algorithms, and smooth integrations, we can help you achieve significant expansion in just 6-8 weeks. Our approach emphasizes prioritizing, personalizing, and enhancing each customer interaction. Expand your reach while efficiently allocating your advertising budget to target the perfect audience. By utilizing Reach, you can develop customized lookalike audiences from an extensive database of over 290 million U.S. consumers, allowing you to connect with them across various platforms, both online and offline. Our dedication lies in utilizing AI to enhance the B2C customer experience, and we have consistently been the industry frontrunner for over five years. We effortlessly link with more than 260 systems, boosting your operational efficiency with AI in every daily task. Our commitment to data non-proliferation ensures that you can access essential information without jeopardizing individual privacy. This responsible approach not only protects consumer data but also enables businesses to make strategic decisions grounded in aggregated insights, ultimately enhancing their competitive edge in the marketplace. As we continue to innovate, we remain focused on your growth and success.

Every organization encounters obstacles concerning data, but we are committed to helping you realize the full capabilities of your marketing data. Serving as a vital component of your marketing team, we enhance MarTech effectiveness by integrating people, processes, and platforms seamlessly. When these three factors are in sync, you can tap into the genuine power of data-driven decision-making. The MSIGHTS platform, carefully crafted from inception, provides a robust suite of applications and integrated services designed to prepare your data for analytics at the enterprise level. By taking control, you will achieve greater transparency and maximize the value extracted from your marketing data. Our solution packages can be employed individually to address specific challenges or combined for a holistic application of MSIGHTS across your marketing and data operations. From initial setup to continuous support, every solution is backed by our extensive data expertise and a dedicated customer service team, ensuring that you have the necessary resources for your success. This collaborative strategy not only resolves immediate issues but also equips your organization for ongoing growth and effectiveness in the long term. Ultimately, with our support, you can transform your data challenges into opportunities for innovation and advancement.

Recover potentially lost conversions caused by intelligent tracking prevention, private browsing modes, and the intricate nature of cross-device and cross-browser customer journeys through SegmentStream's AI-enhanced predictive attribution. Centralize all your marketing data within your Google BigQuery data warehouse for streamlined and automated reporting on cross-channel ROI, while ensuring that the data is deduplicated. This comprehensive enterprise solution integrates and consolidates your advertising expenditures, website and mobile app performance, CRM information, and offline conversions into a single, cohesive platform that simplifies marketing ROI reporting. You can effortlessly visualize your reports with your business intelligence tools of choice, allowing for greater analysis and understanding. By employing SegmentStream's predictive attribution, you can uncover the genuine effectiveness of your marketing efforts in a world that is increasingly moving away from cookies. This capability allows for immediate evaluation of the true incremental impact from various sources of marketing traffic, eliminating the need to wait for a conversion event, and accommodates situations where a conversion might take place across multiple browsers or devices. This approach not only keeps you well-informed but also empowers you to make timely and informed decisions based on precise data, ultimately enhancing your marketing strategy. Additionally, the insights gained can help refine future campaigns, ensuring that each marketing dollar is spent effectively.

Boost the profitability of your premium inventory by leveraging the DV Publisher Suite, which provides a centralized hub for measurement, insights, and crucial tools aimed at enhancing ad delivery, improving inventory quality, and optimizing revenue outcomes. As one of the industry's leading comprehensive yield solutions, it enables you to accelerate revenue growth through data automation, insights into media quality, and inventory optimization tailored for both direct-sold and programmatic inventory. With DV, you can focus on your core revenue-generating efforts rather than getting bogged down with spreadsheets and manual workflows. By integrating all your data sources and revenue streams, you gain the ability to make data-driven decisions backed by thorough reporting and interactive dashboards. Additionally, streamline your operations and simplify billing processes by visually monitoring campaign performance, including pacing and discrepancies. Uncover lucrative new revenue streams by pinpointing high-performing inventory using DV's insights on fraud, viewability, and brand safety metrics, ensuring that your ad operations run efficiently and effectively. In this manner, the DV Publisher Suite not only enhances your yield but also strategically positions you for sustained growth in a highly competitive environment. Embrace these advanced capabilities to stay ahead in the ever-evolving landscape of digital advertising.