List of the Top 14 Marketing Automation Software for Highrise in 2025

HubSpot serves as an AI-driven customer platform that combines all the essential software, integrations, and tools required to unify your marketing, sales, and customer support efforts. By utilizing HubSpot’s connected platform, businesses can accelerate growth by prioritizing the most critical aspect of their operations: customer engagement. The HubSpot CRM goes beyond being merely a tool; it is the core of your business operations. This CRM solution empowers your team to cultivate stronger relationships with customers, fundamentally changing how you communicate with them. It provides a seamlessly integrated environment for sales, marketing, and customer service, enabling deep insights into your customer interactions. Everything is neatly organized within an intuitive dashboard that boosts your team's productivity. As your business evolves, our platform is built to scale, offering adaptable solutions that cater to your changing requirements. Additionally, HubSpot CRM features a robust free version filled with vital functionalities, making it an excellent option for forward-thinking businesses. This innovative CRM is set to redefine customer management; every customer interaction represents a chance for growth and improvement. You can schedule a demo to explore our premium offerings, or you may begin using our extensive range of free tools right away.

GetResponse provides a comprehensive marketing solution tailored for marketers, solopreneurs, creators, coaches, and small business owners, offering intuitive tools for email marketing, automation, and monetizing content. Leveraging over 25 years of industry experience, GetResponse fosters audience development and interaction through effective email campaigns, facilitates smooth course creation and sales processes, and assists individuals in transforming their passions into profitable ventures. This platform is perfect for those looking to establish personal brands, market products and services, and cultivate dedicated customer communities, making it an essential resource in today's competitive landscape.

Mailchimp, a prominent marketing automation platform, boasts a user base of over 11 million worldwide. The platform offers AI-driven insights and content generation tools that enable businesses to tailor their email and SMS communications specifically for each customer. With an impressive 99% delivery rate and more than 300 integrations, Mailchimp empowers organizations to maintain strong connections with their clientele while fostering repeat business and enhancing brand loyalty—effortlessly fitting within existing workflows. Prominent companies such as TEDTalks, Shutterstock, Boston Market, and Nikon India utilize Mailchimp to elevate their email marketing efforts and drive revenue. Its user-friendly design distinguishes the platform, making it accessible to both tech-savvy users and those less familiar with technology. Since its inception in 2001, Mailchimp has experienced remarkable growth, establishing itself as a leading global marketing automation provider with offices located in cities like Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. The platform is dedicated to offering an exceptional and tailored user experience. Recently, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), a well-known global financial technology company, marking a new chapter in its evolution and promising even further enhancements to its services. This acquisition is expected to expand Mailchimp's capabilities and reach, providing even more value to its diverse user base.

Constant Contact supports small businesses and nonprofit organizations by providing robust tools designed to enhance and simplify their digital marketing efforts. From boosting sales to expanding customer outreach and fostering audience engagement, we offer the expertise and performance necessary to cultivate meaningful relationships and achieve impactful outcomes. Our commitment ensures that clients can effectively navigate the complexities of the digital landscape.

ActiveCampaign stands out as a premier platform for advanced marketing automation solutions. Serving clients across more than 170 nations, it facilitates tailored marketing efforts, transactional emails, and personalized CRM interactions. With an impressive customer satisfaction score on G2.com, ActiveCampaign leads the way in categories such as Marketing Automation, E-Commerce Personalization, and Landing Page Builders. It is one of the select few software options boasting over 10,000 favorable reviews. Additionally, the platform has earned the title of Top Rated E-Mail Marketing Software from TrustRadius. To allow potential users to explore its features, ActiveCampaign offers a complimentary trial period. This trial enables businesses to experience firsthand the benefits of integrating intelligent marketing automation into their strategies.

HubSpot Marketing Hub is designed to enhance your website traffic, convert prospective leads, and demonstrate your return on investment effectively. This comprehensive marketing platform equips brands and marketers with the tools necessary to initiate and sustain impactful campaigns that elevate their visibility. Its features encompass SEO techniques, blog writing, content management systems, and the utilization of various social media platforms, including Facebook, LinkedIn, and Twitter. By utilizing Marketing Hub, you and your team can not only boost traffic and convert leads but also monitor your entire sales funnel efficiently. You can easily create professional email templates and landing pages using drag-and-drop functionality. The platform allows for the swift publication of blog posts, establishing your credibility in any subject area and enhancing your online presence. Furthermore, your content is designed to be responsive, ensuring that it is accessible across all devices. With real-time SEO suggestions and an adaptable content strategy for contemporary search trends, this tool is indispensable for modern marketing efforts. Additionally, you can explore numerous resources and insights to maximize your marketing impact.

Elevate your customers to passionate advocates using Campaign Monitor by Marigold, a powerful email marketing and automation tool aimed at producing real business results. With its intuitive drag-and-drop email builder and a vast collection of beautifully designed, professional templates, creating successful email campaigns is simple and straightforward. The platform also boasts a comprehensive suite of features that allow you to craft personalized customer journeys, create smart segments, and nurture unique relationships with each subscriber, ensuring meaningful engagement. By harnessing these tools, companies can markedly improve their marketing strategies and cultivate deeper relationships with their audience. Ultimately, this leads to increased customer loyalty and enhanced brand advocacy, setting businesses on a path to greater success.

Marketo Engage, part of the Adobe Experience Cloud, offers a robust solution for lead management specifically designed for B2B marketers who seek to improve customer experiences by engaging throughout the complex buying journey. This platform skillfully integrates both demand generation and account-based marketing approaches, bridging the gap between marketing and sales to foster personalized interactions, enhance content, and evaluate business results across all channels, from initial acquisition to customer advocacy. By leveraging a wealth of behavioral insights, built-in intelligence, and sophisticated journey flows, users can pinpoint, engage, and accelerate their most promising leads in collaboration with their sales teams. Moreover, features such as predictive content, A/B testing, and tailored personalization are available to guarantee that every experience is relevant and consistent. Engage with your prospects and customers through a variety of channels, such as email, display ads, mobile platforms, social media, search engines, and even offline avenues, to create timely and compelling interactions. Finally, utilizing these resources enables you to gather valuable insights, validate your strategies, and optimize the effectiveness of your marketing initiatives, promoting a cycle of continuous growth and enhancement. This holistic approach not only enriches the customer journey but also empowers marketers to make data-driven decisions that lead to sustained success.

Thryv is a comprehensive platform designed for small businesses, enhancing the client experience by simplifying job applications, management, and payment processes. With this innovative software, tasks are automated, ensuring that customers remain central to operations while maintaining security. ThryvPay stands out as a valuable tool that allows service-oriented businesses to accept and manage credit card and ACH payments, potentially saving thousands in transaction fees. Among its impressive features are next-day funding, automatic recurring billing, client-side convenience fees, integration with QuickBooks, and the ability to schedule payments automatically. Thryv is accessible across various devices, including tablets, desktops, and mobile apps, ensuring seamless business management and outstanding customer support. Additionally, it integrates effortlessly with existing digital tools, further optimizing the management of small businesses and enhancing overall efficiency. This powerful platform not only simplifies operations but also empowers business owners to focus on growth and customer satisfaction.

LeadsBridge is an innovative iPaaS platform designed to help businesses enhance their omnichannel strategies by effectively orchestrating their data. As a comprehensive solution for integration needs, LeadsBridge works to connect various advertising platforms and sales funnels, offering customized integrations tailored to meet specific business requirements. Organizations aiming to optimize their advertising efforts through the unification of their marketing technology stack with platforms like Facebook & Instagram Ads, Google Ads, and LinkedIn Ads will greatly benefit from what LeadsBridge has to offer. Currently, the platform boasts over 370 integrations, enabling users to link their preferred software with their advertising channels and effortlessly sync data for efficient marketing workflows. Key features of LeadsBridge encompass: - Lead Synchronization - Targeted Audience Management - Online to Offline Tracking Capabilities - Cross-Platform Integration - eCommerce Data Synchronization - Customized Integration Solutions With its robust capabilities, LeadsBridge stands out as an essential tool for businesses looking to elevate their marketing performance through seamless data connectivity.

Force24 is an all-in-one marketing automation platform that combines all your digital marketing needs into a single, intuitive interface, leading to greater efficiency and better results while conserving precious time. By emphasizing the development of sophisticated marketing automation campaigns, you can proceed with assurance, as your activities comply with GDPR regulations. As a prominent figure in the marketing automation industry, we take pride in providing support to over 4,000 marketers in the UK who leverage our powerful features and easy-to-use automation technology. Our platform is equipped with a multitude of effective tools, enabling you to create automated marketing campaigns that not only generate valuable business insights but also draw in qualified leads. Selecting Force24 means establishing a solid foundation for your marketing strategy, making it the preferred choice for modern marketers. In just a matter of minutes, you can design stunning emails and microsites optimized for all devices, enhancing your outreach. Furthermore, Force24 easily integrates with your existing CRM system, ensuring a seamless transition and improved functionality. This blend of capabilities positions Force24 as a crucial tool in the rapidly changing world of digital marketing, making it a must-have for businesses looking to stay ahead. Ultimately, the comprehensive nature of our platform allows marketers to streamline their processes and achieve their goals more efficiently than ever before.

An all-encompassing AI email marketing platform, backed by a dedicated Customer Success Team focused on optimizing your outcomes, sets us apart from the conventional approach. Strive to become the most effective marketer possible with the assistance of our UK-based strategic consultants, who can guide you in recognizing your objectives and overcoming obstacles to achieve them. Our ongoing support ensures that your business remains competitive and sharp in its marketing strategies. Say farewell to disjointed business systems; our numerous integrations enable you to streamline manual tasks and implement valuable automations. By consolidating all your customer data in one place, you gain a clearer perspective of your target audience. Equipped with relevant insights, you can uncover a wealth of untapped marketing opportunities. Our intuitive dashboards empower you to craft superior campaigns, taking into account factors like spending habits, engagement rates, and return on investment, while also providing you with innovative strategies to elevate your marketing efforts even further.

Crafting, sending, and automating email newsletters has reached unparalleled ease. For more than nine years, we have been a reliable option for thousands of customers worldwide. It's important to treat your audience as unique individuals by employing targeted email sequences or well-timed campaigns that respond to specific behaviors. Always remember that each email address represents a real person, making it crucial to connect with them on a personal level. Leverage our sophisticated segmentation, survey tools, and triggered response features to deliver messages that resonate perfectly with your audience when it matters most. Our eCommerce API enables you to create powerful automation workflows, including a sequence of abandoned cart emails designed to entice customers back to your online shop for a smooth purchasing experience. Unlike typical mass emails that can feel intrusive, our communications are thoughtfully designed to feel personal instead of generic. With our ability to personalize email content, you can create and send HTML messages that are tailored for your various subscriber segments. Our mission is to assist you in developing personalized emails that not only enhance engagement but also cultivate loyalty and drive sales, thereby making your marketing endeavors more fruitful and meaningful. By embracing the power of customized communication, you can significantly strengthen your customer relationships and elevate your overall business success. In today's competitive market, fostering these connections can set you apart from your competitors.

HubSpot's AI-driven customer platform prioritizes your customers, empowering you to achieve more significant growth. It links your front-office teams by providing a comprehensive perspective on the customer journey, utilizing AI tools to ensure a smooth interaction with clients. This platform allows businesses to swiftly respond to emerging industry trends and technological advancements. Conventional CRMs fall short in fostering growth, as many aren't tailored to nurture customer relationships, a vital capability in today's AI-centric market where customers have the freedom to explore, assess, and make purchases at will. HubSpot's Customer Platform transcends traditional offerings by incorporating Smart CRM, which merges artificial intelligence with customer insights to facilitate adaptability. Additionally, it features solutions for engaging customers throughout their entire journey and boasts an extensive ecosystem that encompasses integrations, educational resources, and community support. Ultimately, this platform is meticulously crafted to enable businesses to forge deeper connections with their customers and accelerate growth effectively.