List of the Top 25 Marketing Automation Software for Segment in 2025

Mapp offers marketers the ability to build tailored customer experiences through its innovative SaaS platform, Mapp Marketing Cloud. Combining AI-powered digital analytics and marketing automation, the platform collects and unifies valuable customer data to deliver detailed insights. With these insights, businesses can trigger personalized campaigns across multiple channels, such as email, SMS, apps, and websites, ensuring a cohesive and engaging customer journey. Mapp's platform not only streamlines data collection but also optimizes campaign delivery, making it easier for marketers to design campaigns that resonate with each individual customer. Its user-friendly interface and powerful automation tools help marketers achieve a higher level of precision in their outreach. Additionally, Mapp's platform is scalable, providing businesses with the flexibility to grow their marketing efforts while maintaining personalized experiences. By using Mapp, companies can boost customer engagement, enhance brand loyalty, and improve overall marketing performance across various digital touchpoints.

Mailchimp, a prominent marketing automation platform, boasts a user base of over 11 million worldwide. The platform offers AI-driven insights and content generation tools that enable businesses to tailor their email and SMS communications specifically for each customer. With an impressive 99% delivery rate and more than 300 integrations, Mailchimp empowers organizations to maintain strong connections with their clientele while fostering repeat business and enhancing brand loyalty—effortlessly fitting within existing workflows. Prominent companies such as TEDTalks, Shutterstock, Boston Market, and Nikon India utilize Mailchimp to elevate their email marketing efforts and drive revenue. Its user-friendly design distinguishes the platform, making it accessible to both tech-savvy users and those less familiar with technology. Since its inception in 2001, Mailchimp has experienced remarkable growth, establishing itself as a leading global marketing automation provider with offices located in cities like Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. The platform is dedicated to offering an exceptional and tailored user experience. Recently, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), a well-known global financial technology company, marking a new chapter in its evolution and promising even further enhancements to its services. This acquisition is expected to expand Mailchimp's capabilities and reach, providing even more value to its diverse user base.

ActiveCampaign stands out as a premier platform for advanced marketing automation solutions. Serving clients across more than 170 nations, it facilitates tailored marketing efforts, transactional emails, and personalized CRM interactions. With an impressive customer satisfaction score on G2.com, ActiveCampaign leads the way in categories such as Marketing Automation, E-Commerce Personalization, and Landing Page Builders. It is one of the select few software options boasting over 10,000 favorable reviews. Additionally, the platform has earned the title of Top Rated E-Mail Marketing Software from TrustRadius. To allow potential users to explore its features, ActiveCampaign offers a complimentary trial period. This trial enables businesses to experience firsthand the benefits of integrating intelligent marketing automation into their strategies.

Intercom stands out as a premier customer service platform powered by AI, enabling businesses to deliver customized and efficient support across multiple communication channels. Founded in 2011, the company offers a diverse set of tools, including the Fin AI Agent, which provides immediate and accurate responses to customer inquiries at any time. Moreover, its platform features AI Copilot, which supports agents with real-time solutions, alongside AI Analyst, which offers critical insights and recommendations for customer support leadership. Serving over 25,000 organizations globally, including prominent companies like Atlassian, Amazon, and Microsoft, Intercom processes upwards of 500 million messages each month, greatly enhancing customer engagement and operational productivity. Headquartered in San Francisco, and with additional locations in Chicago, Dublin, Sydney, and London, Intercom is dedicated to the ongoing evolution of the customer service sector, ensuring they meet the changing demands of their clients. Their strong emphasis on innovation not only keeps them ahead in the industry but also fosters a culture of growth and adaptability. This commitment to progress is what sets Intercom apart as a leader in customer service solutions.

Klaviyo enables companies to forge more intelligent digital connections by converting customer data into valuable and impactful interactions. It simplifies engagement for B2C brands across various channels, including email, SMS, web interactions, and customer reviews, ensuring they can reach customers at every point of interaction. With the endorsement of over 157,000 businesses, Klaviyo accelerates revenue growth in a more effective manner. The platform boasts over 350 integrations that facilitate quick onboarding for marketers. Key functionalities include predictive analytics, AI-driven automation, customizable templates, A/B testing, and user-friendly segmentation and email workflows, all designed to help marketers deliver the right message to the right audience at the optimal time. Additionally, Klaviyo provides seamless integration with payment processing and point of sale (POS) systems, including popular platforms such as Magento, Shopify, and WooCommerce, enhancing its utility for a diverse range of businesses. This comprehensive approach allows brands to not only communicate effectively but also to optimize their overall customer experience.

We simplify the competitive landscape for e-commerce businesses. Our innovative AI functions as a squad of marketing specialists, empowering you to enhance your brand visibility and boost sales. AdRoll's dynamic growth marketing platform enables you to cultivate a brand that resonates with customers, convert more leads into loyal buyers, and strengthen customer retention. With a network comprising over 37,000 brands, AdRoll is continually expanding. Discover new audiences that will become enamored with your offerings. By integrating our proprietary AI with sophisticated audience targeting, we help generate awareness and drive traffic to your website. Engage your audience through various channels, including advertisements, emails, and your online store. Utilize the insights you have about your customers alongside our extensive database of over 1.2 million shopper profiles to identify products they will cherish and purchase. To foster growth, it’s essential to not only focus on acquiring new customers but also to nurture existing relationships. Delivering personalized and relevant cross-channel experiences will ultimately enhance loyalty and maximize lifetime value (LTV), ensuring sustainable success for your brand. Embrace this comprehensive approach to create lasting connections with your customers.

Marketo Engage, part of the Adobe Experience Cloud, offers a robust solution for lead management specifically designed for B2B marketers who seek to improve customer experiences by engaging throughout the complex buying journey. This platform skillfully integrates both demand generation and account-based marketing approaches, bridging the gap between marketing and sales to foster personalized interactions, enhance content, and evaluate business results across all channels, from initial acquisition to customer advocacy. By leveraging a wealth of behavioral insights, built-in intelligence, and sophisticated journey flows, users can pinpoint, engage, and accelerate their most promising leads in collaboration with their sales teams. Moreover, features such as predictive content, A/B testing, and tailored personalization are available to guarantee that every experience is relevant and consistent. Engage with your prospects and customers through a variety of channels, such as email, display ads, mobile platforms, social media, search engines, and even offline avenues, to create timely and compelling interactions. Finally, utilizing these resources enables you to gather valuable insights, validate your strategies, and optimize the effectiveness of your marketing initiatives, promoting a cycle of continuous growth and enhancement. This holistic approach not only enriches the customer journey but also empowers marketers to make data-driven decisions that lead to sustained success.

WebEngage stands out as a premier marketing automation platform designed specifically for businesses-to-consumer (B2C) companies, enabling them to enhance user retention and boost their revenue streams. This cloud-based solution is user-friendly and facilitates seamless management of communication across various channels. Companies can engage their customers through SMS, email, mobile push notifications, web push notifications, on-site alerts, or in-app messaging. Additionally, WebEngage supports cross-device tracking, real-time segmentation, and advanced data personalization. With its innovative Journey Designer, businesses can efficiently craft intricate lifecycle campaigns tailored to their audiences. Overall, WebEngage empowers B2C companies to optimize their marketing efforts and achieve greater customer engagement.

Drip is a highly acclaimed and comprehensive marketing automation platform that serves as an ecommerce CRM and email solution, enabling businesses and marketers to understand their customers on a larger scale. With an array of tools designed to enhance customer insight, Drip provides features such as tracking capabilities, automated workflows, and multichannel marketing strategies. Additionally, it seamlessly integrates with numerous popular marketing tools, making it an essential asset for any marketing team. This integration ensures that businesses can create cohesive campaigns across various channels, ultimately leading to improved customer engagement and satisfaction.

Integrate your data effectively, categorize your audience, deliver smooth experiences, and easily monitor your performance. The use of no-code integrations enables you to consolidate data from various sectors like finance, marketing, sales, support, and product into a unified customer profile. This consolidation highlights the actions that hold the greatest significance for your business. Audience segmentation is an invaluable strategy that empowers you to reach targeted groups based on a mix of demographic, firmographic, behavioral, and transactional data. Crafting the right message for the appropriate individual at the ideal moment is crucial. Delivering hyper-personalized omnichannel experiences that resonate with your audience throughout the entire customer journey offers a unique opportunity for engagement. Intelligent automation can create interactions that feel genuinely human, enhancing the overall experience. Data should simplify decision-making rather than complicate it. With the aid of visual analytics and insightful reports, your entire team can engage in data-driven decisions, while tailored dashboards ensure you remain focused on your objectives. Ultimately, embracing a data-centric approach is essential for fostering growth and enhancing customer relationships.

Accelerated and Intelligent Growth. Kizen empowers organizations to enhance their growth rates and optimize their operations through advanced technologies such as intelligent automation, digital assistants, big data analytics, and artificial intelligence. Our innovative software platform, featuring Zoe—the most advanced digital business assistant—boosts efficiency and fosters sustainable growth. Marketing with Zoe - The marketing capabilities of Zoe enable teams to precisely engage their entire target markets through hyper-personalization strategies, transforming potential buyers into devoted customers more effectively. Sales with Zoe - With Zoe in sales, teams can expedite deal closures by providing valuable insights and acting as a smart personal assistant for managing time-intensive tasks. Experience with Zoe - Managing client interactions is streamlined with Zoe, which offers insights into customer experiences and identifies improvement areas to enhance overall customer satisfaction. Insights with Zoe - The beta version of Insights with Zoe presents actionable, high-quality insights through intuitive dashboards, detailed reports, and timely alerts, facilitating informed decision-making. Data with Zoe - Zoe serves as an intelligent repository for essential data, enabling even the most intricate businesses to implement a unified data platform within a matter of days, thereby simplifying data management and accessibility. This comprehensive approach not only enhances productivity but also drives innovation across all facets of business operations.

Customer.io is a platform focused on enhancing customer engagement, enabling businesses to craft personalized journeys that drive engagement, conversion, and growth. It allows users to coordinate messaging across various channels such as email, in-app notifications, SMS, push notifications, and webhooks. More than 7,400 companies, including notable names like Notion, Buffer, and Angi, trust Customer.io to fulfill their messaging requirements effectively. With its comprehensive tools, organizations can seamlessly connect with their audience and optimize communication strategies.

Effortlessly create and implement any customer journey at scale with a leading all-in-one Customer Operating System that is tailored to boost customer success. You have the option to select from pre-defined journeys or modify them according to your specific requirements, taking advantage of readily available best practice templates for various initiatives. Rather than building from scratch, you can safely consolidate all customer data to gain a holistic understanding of each individual. The platform is easy to manage and maintain, enabling you to handle every aspect from a single interface. Designing, executing, and evaluating your most important customer interactions has never been simpler or more efficient. By streamlining workflows across your organization, you can enhance your digital engagement with personalized communications tailored to each user. With its adaptable and modular design, this solution equips you with everything needed to swiftly launch, monitor, optimize, and scale your initiatives, all while ensuring a seamless experience for both your team and customers. Moreover, this cutting-edge solution empowers businesses to remain agile and succeed in an ever-evolving market landscape, making it an essential tool for growth.

Maropost's cloud-based marketing platform consolidates all your email marketing requirements into a single tool, enabling you to: - Dispatch targeted communications precisely when needed to the appropriate contacts The platform's personalization features facilitate sophisticated segmentation and targeting - Achieve superior deliverability while gaining a comprehensive view of your customers Countless businesses across media, publishing, ecommerce, and retail rely on Maropost to send focused emails each month. Designed to enhance revenue through multi-channel customer engagement, our marketing automation platform helps boost audience interaction, drive customer acquisition, and promote sales growth. With advanced capabilities in reporting, segmentation, and email automation, Maropost effectively converts prospects into loyal clients by providing timely and targeted messages. Moreover, Maropost demonstrates exceptional efficiency in delivering emails to inboxes, ensuring high engagement rates for your campaigns. Ultimately, this platform empowers businesses to optimize their marketing strategies and achieve their goals.

Pushwoosh, the renowned customer engagement platform, excels in enhancing customer engagement, fostering loyalty, and driving revenue growth. Key features of Pushwoosh include: - Omnichannel messaging capabilities encompassing mobile & web push notifications, in-app messages, emails, SMS, and WhatsApp. - User segmentation, RFM analysis, and tailored personalized experiences. - Real-time behavior-triggered campaigns for proactive customer engagement. - Data-driven analytics and intuitive visual dashboards for comprehensive reporting. - Seamless integration with a variety of third-party services such as Amplitude, Google Analytics, Mixpanel, and more. Trusted by a multitude of leading brands and small businesses globally, Pushwoosh offers plans starting from $0 per month, ensuring robust functionality and optimal efficiency for businesses of all sizes.

ConvertFlow serves as a comprehensive funnel creation tool tailored for ecommerce, enabling you to effortlessly design popups, quizzes, product suggestions, and landing page funnels without relying on developers. BEFORE CONVERTFLOW: Your conversion process is a disorganized jumble of various apps, plugins, scripts, and automations, leading to muddled reporting and delays of weeks for any necessary adjustments as you depend on developers, while increasing revenue often requires spending more on traffic. AFTER CONVERTFLOW: With ConvertFlow, all your store’s conversion initiatives are streamlined within a single dashboard, allowing for straightforward reporting and the ability to conduct funnel experiments with ease. Changes can be implemented in mere minutes using the intuitive funnel builder, enabling you to enhance your return on ad spend (ROAS) and maximize the revenue generated from each website visitor. USE-CASES: • List Growth: Accelerate the process of gathering email and SMS lists. • Product Quizzes: Discover shopper preferences to provide tailored product recommendations. • Upsell & Cross-Sells: Boost average order value (AOV) through one-click upsells and cart cross-sells. • Cart Abandonment: Prevent cart abandonment proactively with timely exit-intent offers. • Landing Page Funnels: Create and A/B test landing pages that align seamlessly with your advertising efforts. With ConvertFlow, your ecommerce business can achieve a level of efficiency that was previously unattainable.

Dreamdata serves as a powerful B2B revenue attribution solution that equips go-to-market teams with the insights needed to understand their effects on growth and performance. By streamlining the process of data collection and modeling, it offers a comprehensive view of the customer journey that promotes informed decision-making based on data. Key Features: - Automated Data Collection & Unified Model: Gathers first-party data from various sources, including your website and marketing/sales tools, to create a holistic view of customer interactions. - Multi-Touch Attribution: Provides precise revenue attribution to individual touchpoints, delivering clear insights into the ROI of various campaigns and channels. - Buying Signals & Lead Prioritization: Detects accounts showing high intent and prioritizes leads to enhance sales effectiveness and efficiency. - Campaign Performance Analysis: Assesses the success of campaigns, facilitating optimization decisions backed by data. - Custom Audiences & Data Activation: Develops targeted audience segments based on insights from the customer journey, allowing for tailored campaigns across different platforms. - Industry Benchmarking: Evaluates your performance in relation to industry norms, helping to identify improvement opportunities and gain a competitive edge. - Intuitive Interface: A user-friendly design allows for seamless navigation and the extraction of actionable insights, making it accessible for all team members. Moreover, the platform's capabilities streamline collaboration among teams, fostering a more integrated approach to revenue growth.

Utilize Iterable, a premier platform for growth marketing and user engagement, to deliver the perfect message to the right device at the most opportune time. This cutting-edge tool offers authentic omni-channel relevance at scale, enabling B2C marketers to send personalized communications customized for each user across multiple channels. By harnessing real-time customer insights, Iterable allows marketers to design focused messages and run campaigns effortlessly. Moreover, the platform includes an intuitive Workflow Studio, which facilitates the creation of automated marketing campaigns. With features that cater to a diverse range of marketing strategies across all accessible channels, Iterable is specifically engineered to significantly boost user engagement while ensuring a streamlined experience for marketers. Ultimately, this powerful tool is instrumental in fostering meaningful connections with audiences.

Creating and implementing a remarkable marketing automation campaign requires the integration of all vital automation functionalities, which guarantees a fluid customer experience, easy lead generation, simple lead management, and the conversion of leads into happy customers. By utilizing Aritic PinPoint to master marketing automation, you can enhance your marketing efforts, simplify workflows, and automate repetitive tasks efficiently. Our devoted support team, composed of experts in marketing and sales, is readily available 24/7 to guide you throughout the process. Elevate your marketing tactics by crafting unique automated workflows that foster engaging user interactions across multiple online channels, aimed at attracting, engaging, and converting leads into committed customers with the aid of Aritic's cutting-edge software. Leverage our bi-directional native CRM integration technology to fully harness the power of a comprehensive marketing automation system, which allows for quicker relationship building with your prospects, leads, and clients. Moreover, with Aritic's sophisticated marketing automation tools, you gain access to detailed performance analytics that can further refine your strategies. As you weave these components together, you will significantly enhance your marketing impact and stimulate substantial business growth, ultimately positioning your brand for long-term success in a competitive landscape.

Innovative multi-channel messaging systems are crafted to empower marketing and product teams to seamlessly engage with their customers. Our marketing automation platform enhances the use of customer insights, facilitating the sending of highly tailored messages across multiple channels. Vero is distinguished by its intuitive design and ease of use, allowing you to start messaging within minutes, all without complex integrations or coding requirements. Our flexible pricing model aligns with your growth, charging based on the number of messages sent instead of subscriber count. With our user-friendly drag-and-drop editor, creating compelling messages becomes a quick and straightforward task. Initiate workflows triggered by customer interactions, automate crucial decision-making, and communicate through various platforms using a visual interface. Additionally, you can easily conduct mass email campaigns to your entire list, making it perfect for newsletters, event promotions, and important announcements. Enhance your communication strategy further with recurring newsletters and dynamic segmentation, enabling the efficient delivery of weekly updates, daily news briefings, and highlights of your latest products. This comprehensive approach not only streamlines your marketing efforts but also ensures that your messaging resonates effectively with your audience.

Blueshift enables brands to connect with customers on an individual basis by transforming data and intelligence into simple, actionable insights that span all channels. Our comprehensive platform merges a customer data system, AI-driven decision-making, and a multi-channel marketing center, providing brands with the essential tools to create personalized and immediate experiences at every stage of the customer journey. By leveraging this integrated approach, brands can enhance engagement and foster deeper relationships with their audience.

PlugCMO employs AI-powered insights that function much like an elite campaign optimization team, tirelessly overseeing your marketing activities around the clock. By tapping into the vast capabilities of AI, you can secure unmatched returns on your advertising expenditures. With PlugCMO, you have the ability to launch multiple creatives at once, enabling the system to quickly recognize and elevate the most effective ones. This platform efficiently identifies winning campaigns, target demographics, and creative approaches in a fraction of the usual time, ensuring prompt scaling. If you're worried about unproductive campaigns depleting your budget, PlugCMO serves as a protective measure against financial waste, working around the clock to swiftly eliminate initiatives that are not performing well. It devises optimal structures for your advertising tasks and adapts continuously in real-time as new data emerges. The system enhances raw input data with industry-specific features, while employing multi-armed bandit models to provide useful recommendations. Promising a guaranteed minimum increase of 20% in digital marketing ROI, PlugCMO does not require any extra engineering resources for its robust implementation. This cutting-edge tool is crafted to effectively optimize your marketing strategies, ensuring you get the most out of every dollar spent. With its user-friendly interface, PlugCMO also makes it easy for marketers of all levels to utilize its advanced features.

MoEngage is a customer engagement platform driven by insights, designed specifically for marketers who prioritize customer satisfaction. Our goal is to enhance customer experiences and encourage repeat interactions. With MoEngage, you can delve into customer behaviors and engage them through tailored communications across email, mobile, or web channels. This comprehensive platform integrates robust customer analytics with AI-enhanced journey orchestration and personalization features, all accessible from a single dashboard. The effectiveness of MoEngage is evident in the improvements in customer engagement levels it has facilitated. Product managers and growth marketers leverage MoEngage to provide a customized experience to customers at every stage of their journey, from initial onboarding through to retention and expansion. What sets MoEngage apart is its all-encompassing solution, which merges advanced customer analytics with AI-driven orchestration and personalization capabilities, making it a powerful tool for any marketing team. Additionally, the platform's intuitive interface ensures that users can easily navigate and harness the full potential of its features.

Meet Insider stands out as the pioneering integrated Growth Management Platform (GMP), encompassing an extensive array of features that span the entire sales funnel, including Acquisition, Activation, Retention, and Revenue. Additionally, it harnesses the power of real-time predictive segmentation, utilizing advanced AI and machine learning technologies. The platform is constructed on a unified data layer, ensuring effortless implementation. By simplifying the complexities of digital marketing, GMP empowers marketers to foster growth and enhance brand loyalty effectively. Its user-friendly and intuitive interface allows marketers to concentrate on their core tasks without the burden of technological challenges. Furthermore, GMP enhances user engagement through active communication tools such as tooltips, toasters, and pop-ups, which facilitate quicker operations and a more streamlined experience. This innovative approach not only boosts productivity but also creates a dynamic environment for marketers to thrive.

Expand your audience, gather zero-party data, and boost sales using effective product recommendation quizzes, surveys via email and on-site, landing pages, and preference centers. Harness the full potential of data and enjoy the benefits of personalized experiences across your website, emails, SMS, and retargeting efforts. Marketers can obtain more consumer-consented data than any other platform available, utilizing this information across all channels for both fine-tuned and broad strategies. By deploying product recommendation quizzes, conducting surveys, and maintaining engagement through email or SMS based on gathered insights, you can significantly enhance conversion rates, attract new customers, increase lifetime value, and reduce opt-out frequencies. With a robust client base of over 1,400 customers, more than 200 integrations, and the collection of 2 billion bits of zero-party data every day, Digioh stands as the most powerful platform for brands seeking to drive revenue growth, enhance customer experiences, and creatively utilize zero-party data. Additionally, with Digioh's comprehensive design and technical support team, clients can initiate their campaigns swiftly, achieve quicker returns on investment, and see measurable success in just 30 days, positioning them advantageously in a competitive market.