List of the Top 15 Free Marketing Planning Software in 2025

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

nTask is a comprehensive online platform designed for managing tasks and projects, available at no cost for individuals, teams, and professionals alike. With nTask, users can effortlessly create checklists, oversee projects, collaborate with team members, organize meetings, and set up automation for routine tasks. What sets nTask apart is its ability to facilitate collaboration among both small and large teams working on multiple projects simultaneously. Tailored for agile methodologies, nTask enables users to assign tasks, log timesheets, and more, ensuring that team members keep each other updated on hours spent and provide detailed time entries for each task, giving a clear picture of overall team activity. Additionally, nTask features tools such as Kanban boards, project planning capabilities, and issue tracking functionalities to enhance productivity further. Signing up for nTask is straightforward and free, so why not take the first step and begin your journey today? By utilizing nTask, teams can streamline their workflow and improve communication, making project management more efficient than ever before.

Asana empowers teams to manage their workflows efficiently, ranging from everyday tasks to overarching strategic projects. By utilizing Asana, teams experience enhanced confidence, increased speed, and improved productivity, regardless of their geographical locations or the number of departments involved. Over 119,000 paying customers, along with millions of free users in 190 countries, depend on Asana to oversee everything from corporate objectives to digital transformations, product launches, and marketing efforts. Rather than relying on fragmented spreadsheets and emails, it is essential to enable teams to work collaboratively and communicate seamlessly in a unified platform. Asana facilitates this by allowing various teams and departments involved in a project to share context and delegate responsibilities through tasks, link related work, exchange files, receive immediate updates, and establish efficient cross-departmental workflows. Furthermore, Asana simplifies the tracking of project statuses, offering a clear perspective on progress towards objectives. Users can generate reports on project advancements in just minutes, providing transparency for both teams and stakeholders. Experience the benefits of streamlined work management by joining millions of users and starting with a free trial to maximize your team's potential.

Jira serves as a project management platform that enables comprehensive planning and tracking for your entire team’s efforts. Atlassian’s Jira stands out as the premier choice for software development teams aiming to effectively plan and create outstanding products, earning the trust of countless teams. It provides a variety of features designed to assist in the planning, tracking, and launching of top-notch software. In addition, Jira facilitates the organization and management of issues, task assignments, and the monitoring of team progress. The tool seamlessly integrates with leading development software, ensuring complete traceability from start to finish. Whether tackling minor tasks or extensive cross-department initiatives, Jira empowers you to decompose substantial ideas into actionable steps. It allows for effective organization of workloads, milestone creation, and dependency management. By linking tasks to overarching goals, team members can easily understand how their individual contributions align with the broader company objectives, ensuring everyone stays focused on what truly matters. Furthermore, with the aid of AI, Atlassian Intelligence proactively recommends tasks, streamlining the process of bringing your ambitious ideas to fruition. This not only enhances productivity but also fosters a collaborative environment among team members.

By merging robust project management with seamlessly optimized operations, our platform stands out as the sole solution designed for effective and profitable client project oversight. Ensure timely and budget-friendly delivery of work, reduce client-related confusion, and gain insights into profitability, all within a single platform. Users of Teamwork.com can oversee their projects through a variety of integrated tools, including helpdesk support, collaboration features, knowledge sharing, and customer relationship management add-ons, establishing Teamwork.com as the ultimate all-in-one solution for business leaders. With a trusted user base of over 20,000 companies globally and a dedicated workforce of more than 350 employees, Teamwork.com simplifies project management, enhancing efficiency and impact through our project planning software that integrates seamlessly with the tools you already rely on. Our commitment to delivering a comprehensive suite of features empowers teams to thrive and achieve their goals more effectively than ever before.

GoodDay is an innovative work management platform that integrates top-notch tools for strategic planning, project and product oversight, task coordination, and enhancing productivity. Its foundation lies in principles of transparency, agility, and fostering motivation among users. By prioritizing these values, GoodDay aims to streamline workflows and boost overall efficiency.

Toggl Plan fosters teams that are content, relaxed, and financially thriving, even amidst multiple projects. With Toggl Plan, you can effortlessly craft color-coded timelines that highlight team availability, ongoing projects, and important deadlines. Should circumstances shift, simply drag and drop to adjust plans and continue with your day seamlessly. The work timelines feature enables you to monitor your team members' workloads, track their progress, and identify opportunities for new projects. Toggl Plan guarantees that workloads are balanced and deadlines are fairly allocated to all team members. Sharing these timelines with clients and stakeholders is a breeze, requiring only two clicks for seamless communication. Overall, Toggl Plan simplifies the process of managing your team's workload, making it not only efficient but also user-friendly. Furthermore, its intuitive design ensures that you can focus more on your projects and less on the logistics.

Optimize, execute, devise, and elevate your entire marketing strategy through a singular, powerful platform. Let Marketplan's canvas serve as the focal point for your complete campaign. Unify every element of your marketing initiatives into an intuitive, constantly evolving, interactive blueprint, removing the hassle of managing several marketing tools. Ensure your team is aligned both figuratively and literally, as you assign tasks, leave feedback, participate in conversations, share documents, stay updated on progress, and organize activities using the Kanban feature—all within one centralized application. Bid farewell to the dangers of underestimating or overspending on your marketing efforts. Anticipate your cost-per-click, total advertising budget, website traffic, leads, conversion rates, and sales, while experimenting with different scenarios and calculating your return on investment—all prior to launching your initiative. Equipped with solid data, you can make educated choices that yield substantial profits. Keep an eye on your ongoing campaigns with real-time analytics, and in the competitive arena, your marketing funnels evolve from basic outlines into responsive campaigns that adjust in real-time to enhance effectiveness. Each moment reveals new insights that can further sharpen your approach, ultimately leading to superior outcomes and sustained growth. With such capabilities, you are empowered to stay ahead in an ever-changing market.

This tool is the ultimate solution for marketers seeking lucrative funnels. Additionally, it can be utilized to offer funnel creation as a service, ensuring that clients remain satisfied and committed for an extended period. Funnelytics serves as your essential ally in visualizing funnels and assessing the metrics that contribute to their success. It provides straightforward, comprehensible data to substantiate your outcomes. Relying on vague and unclear funnel strategies is not an option when dealing with clients. Enhancing funnels requires more than just random brainstorming; it necessitates solid data to understand performance effectively. Securing buy-in from your clients and team is crucial for a swift launch. By employing customized graphs and spreadsheets, you can demonstrate the effectiveness of your funnels. Moreover, embarking on funnel projects without a clear grasp of essential metrics or profit requirements can lead to significant challenges. Ultimately, analytics must offer insights into what strategies yield results and which do not.

Optimize your business projects with Jira Work Management, formerly known as Jira Core, which provides an all-encompassing overview of project specifics. This platform is designed to help you organize both your team and projects efficiently, beginning with a well-defined workflow that facilitates effective task monitoring. The Cloud version of Jira Work Management features boards that visually depict workflows, allowing for an effortless transition of tasks from the pending list to completion. Task management becomes more straightforward with all crucial components such as statuses, comments, and attachments centralized in one user-friendly interface. This setup keeps everyone updated on the project's details without the hassle of incessant emails or meetings. Moreover, real-time notifications prompt you when your input is necessary, simplifying the task of tracking progress and distributing workloads among team members. With Jira Work Management, you have various options for overseeing your team's projects, from brief summaries to customized dashboards, which boost overall efficiency and teamwork. Additionally, the flexibility to tailor views ensures that teams can modify the software to fit their specific workflow requirements, making it even more versatile for diverse project management tasks. Ultimately, this adaptability contributes to an environment where collaboration thrives and productivity is consistently enhanced.

Marketing Mate is a digital marketing platform aimed at assisting businesses in crafting thorough marketing strategies, refining their planning procedures, and effectively tracking their marketing activities. It features a user-friendly marketing plan wizard that leads users through each phase of developing a marketing plan. Moreover, the marketing tracker enables organizations to assess the success of their campaigns and specific marketing efforts. In addition, Marketing Mate provides a rich array of resources and innovative ideas, offering users essential insights to improve their marketing strategies and achieve superior outcomes. This robust suite of tools positions Marketing Mate as an invaluable resource for any business aspiring to enhance its marketing effectiveness and reach its goals more efficiently.

Collaborate with both internal teams and external stakeholders, oversee campaign budgets, update partner agencies, and coordinate company events. Improve logistical effectiveness by creating and maintaining robust supply chain strategies while encouraging teamwork during both planning and execution stages. At the same time, manage service offerings, oversee Requests for Proposals, conduct Proof of Concepts, and address customer concerns with full transparency. Formulate recruitment strategies, organize and facilitate interviews, onboard new hires, and ensure employee initiatives align seamlessly with other departments. Supervise sales projects, monitor key milestones, deliverables, and contacts; expedite deal closures and replicate successful strategies across multiple accounts. Gather and analyze data, recommend actionable strategies, manage assigned responsibilities, and support data-driven initiatives within the organization. Maintain a thorough overview of all current projects and tasks to enhance visibility and prioritization, ensuring that nothing is overlooked. This comprehensive approach not only enhances operational efficiency but also cultivates a collaborative atmosphere that is essential for reaching organizational objectives. By fostering open communication and shared goals, teams can better navigate challenges and drive successful outcomes together.

In today’s marketing landscape, teams work together to devise, structure, produce, and elevate exceptional content. They coordinate their strategies and outputs through organized planning tools, which facilitate a seamless transition into the content development stage. Furthermore, they create and maintain customer engagement and retention strategies that span the entire customer journey. Teams can not only design and generate enduring content but also showcase it effectively across various platforms, exceeding ten in number. By visualizing the interconnected components, such as a related ad campaign on Facebook or a unified newsletter, their marketing initiatives are significantly enhanced. They also have the capability to craft compelling stories that traverse multiple channels, especially during key launch events. The utilization of interactive prototypes allows them to shorten review durations and expedite quality assurance processes, making it easier to visualize, share, and discuss projects in progress. Additionally, they can securely manage tasks and permissions across different team environments, ensuring that collaboration remains efficient while safeguarding confidentiality. This all-encompassing strategy not only elevates productivity but also nurtures creativity and innovation, enabling teams to stay ahead in a competitive market. Ultimately, this synergy within teams leads to more dynamic and effective marketing campaigns.

Consolidate your marketing strategies across various platforms from a centralized source. Swap out those bulky spreadsheets for tailored marketing calendar software crafted specifically for marketing professionals. Say goodbye to the frustrations of disorganized planning documents, scattered email discussions, and missed team updates. With a user-friendly marketing calendar, you can compile all vital information in one spot. From orchestrating sales promotions and email campaigns to managing both paid and organic social media content along with search ads, every detail is thoroughly logged in one easily accessible area for the entire team. PromoPrep guarantees that all members stay on the same page and well-informed. Foster collaboration among your marketing, product, and creative teams, as well as with agencies and leadership, to facilitate smoother teamwork and strategic planning. Additionally, you can upload promotional assets such as banners and videos, offering your team a centralized repository for all their resources. This approach not only boosts efficiency but also cultivates a cohesive strategy for marketing initiatives throughout the organization, ultimately driving better results. Embrace this streamlined process to elevate your marketing efforts to new heights.

Welcome, NewsCred's innovative brand, revolutionizes how marketers approach their craft. It stands out as the leading marketing orchestration platform favored by the globe's most ambitious companies. By enabling teams to align strategically, streamline execution, and deliver impactful results, it addresses the challenges of contemporary marketing. Uniquely built to navigate the intricacies of modern marketing, Welcome scales efficiently to support extensive teams worldwide. This platform acts as an essential layer within the marketing technology ecosystem, fostering collaboration among marketers, integrating with other martech tools, and facilitating performance measurement. Welcome truly empowers marketing professionals to reach their full potential. Discover what makes Welcome the preferred marketing solution for many of the world’s most recognizable brands.