What is Plot?

Plot is an AI-powered marketing planning and content creation platform developed by Shapes to help businesses organize their marketing strategies and produce consistent branded communications. The software combines strategic content planning, brand intelligence, generative AI, and marketing workflow management within a unified application. Its 90-day planning system creates structured content recommendations based on quarterly business goals, target audiences, messaging pillars, and relevant industry developments. Plot Intelligence serves as a dynamic brand knowledge base that analyzes company websites, previous writing, case studies, service information, and other business materials. Users can refine the platform's understanding of their brand by providing additional examples, updating messaging preferences, or describing changes to their business. AI-powered content generation tools produce LinkedIn posts, blog articles, email newsletters, social media captions, video scripts, and thought leadership content in a customized brand voice. The platform supports separate business and personal writing styles, allowing users to adjust content according to the intended author and communication channel. Its Image Creator combines stock photography, brand fonts, and visual styling tools to generate marketing graphics, while an Instagram carousel generator creates branded multi-slide content. Canva integration allows users to transfer generated content into designs and bring completed visual assets back into the platform. Marketing management features include a drag-and-drop Kanban planning board, searchable content library, content repurposing, direct LinkedIn publishing, and collaborative workspaces with configurable user roles. Plot also provides curated marketing intelligence, optional campaign analytics, subscription-based AI generation credits, and access to professional marketing strategy sessions.

Pricing

Price Starts At:
£29/month
Free Trial Offered?:
Yes

Integrations

Screenshots and Video

Plot Screenshot 1

Company Facts

Company Name:
Shapes
Company Website:
plotkit.io

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Plot Categories and Features